Destination - The Maldives

Sunny Side of Life

China International Travel Mart (CITM), 2010
November 18 21, 2010, Shanghai, China
Outline

China International Travel Mart (CITM), 2010
November 18 21, 2010, Shanghai, China
Maldives Introduction

Maldivian Tourism
Industry
Industry Performance
Chinese Phenomenon in the
Maldives

Enhance Quality of
Experience of Chinese
Guests

Q & A
Maldives - Introduction
China International Travel Mart (CITM), 2010
November 18 21, 2010, Shanghai, China
China International Travel Mart (CITM), 2010
November 18 21, 2010, Shanghai, China
Utilize tourism industry for the socio-economic
development of the Maldives.

Ensure that the tourism industry is Sustainable.

The industry to be driven by the private/public sector
partnership.

Government regulator/facilitator
-
The Maldivian Tourism Industry
Tourism Policy Goals & Objectives
-&
TOURISM DEVELOPMENT Supply : 1972 2010 (end Oct 2010)
1972-2010201010
0
5000
10000
15000
20000
25000
30000
1
9
7
2
1
9
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3
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Industry Performance
Industry Performance
-Tourist Arrivals 1972 2010 (end Oct 2010)
-1972-2010201010
0
50000
100000
150000
200000
250000
300000
350000
400000
450000
500000
550000
600000
650000
1
9
7
2
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(Origin of Tourist Arrivals 2003 - 2009)

\
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2003 2004 2005 2006 2007 2008 2009
Middle East Oceania Americas Africa Asia Europe
Industry Performance
Industry Performance
-Reasons for Travel
-
Tourist Opinion Survey - 2009
Industry Performance
-Number of Return Visits
-
Tourist Opinion Survey - 2009
Industry Performance
-Number of Return Visits
-
Tourist Opinion Survey - 2009
Industry Performance
- Activities
Tourist Opinion Survey - 2009
Industry Performance
- Activities
Tourist Opinion Survey - 2009
Industry Performance
- Distribution Channels
Tourist Opinion Survey - 2009
Tourism Contribution to GDP, 2004 2009
GDP
Year % Share of Tourism Contribution
2004 32.3
2005 22.7
2006 27.4
2007 27.9
2008 27.1
2009 26.5
Industry Performance
China International Travel Mart (CITM), 2010
November 18 21, 2010, Shanghai, China
The Maldivian Tourism Industry

Success could be attributed to many factors.


Key Factors:

Principles of Tourism Development
Commitment by the Private Sector
Strong Partnership - Private Sector/Government
/
Strategic Marketing
Product Innovation
Hospitable People
Employees Locals & Foreign -

China International Travel Mart (CITM), 2010
November 18 21, 2010, Shanghai, China
The Maldivian Tourism Industry

1990s, the Approved Destination Status (ADS) > 100 countries
90ADS >100
MICE tourism dominated initially,

Shopping, Exotic Places & broaden their horizons.

Increasing disposable income , greater global exposure,

Woo Chinese tourists - Europe, USA and Asia

The demand for chopsticks and chow mein is going to rise

CNTA Chinese tourists will make 51 million trips in this year,
7% increase from 2009
51007%
Not shy about spending their Yuan.

The Chinese Factor

China International Travel Mart (CITM), 2010
November 18 21, 2010, Shanghai, China
The Maldivian Tourism Industry

The Chinese Factor

Chinese spent over a staggering $42 billion overseas last year.
420
5
th
highest travel spending country in the world (UNWTO).
5
4
th
largest outbound generating market by 2020 (100 mill) - UNWTO,
2020 1
BUT CHINESE WILL REACH 20 MILL. IN 2015
20152000

Why?
Chinas scorching 8.7% GDP growth,
GDP8.7%
Relaxation of travel rules for Chinese citizens.

Who Benefits in South Asia?
- Sri Lanka a 35% in foreign tourists but over 70% in Chinese T.A.
- Nepal saw an incredible 242.5 per cent increase in Chinese T. A.
- Maldives recorded 40,000 tourist arrivals from China

China International Travel Mart (CITM), 2010
November 18 21, 2010, Shanghai, China
The Maldivian Tourism Industry

The Chinese Factor

China International Travel Mart (CITM), 2010
November 18 21, 2010, Shanghai, China
The Maldivian Tourism Industry
The Chinese Factor
11,609
26,396
35,976
41,511
60,666
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
2005 2006 2007 2008 2009
China International Travel Mart (CITM), 2010
November 18 21, 2010, Shanghai, China
The Maldivian Tourism Industry
The Chinese Factor
6,609
13,345
6,144
7,060
8,964
8615
12449
14998
13028
13476
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
Jan Feb March April May June July Aug Sep Oct
4
4
2 3
3
2
4
1 1 1 3 3
China International Travel Mart (CITM), 2010
November 18 21, 2010, Shanghai, China
The Maldivian Tourism
Industry The Chinese Factor
Challenges!

SAFETY & SECURITY

TO ENSURE THAT OUR GUESTS HAVE A
QUALITY EXPERIECNE

VALUE FOR MONEY

REPEAT VISITATION

China International Travel Mart (CITM), 2010
November 18 21, 2010, Shanghai, China
The Maldivian Tourism Industry The Chinese Factor
Challenges!
SAFETY & SECURITY
Awareness!
Beach Dynamics
Tidal Movements (High Tide vs
Low Tide vs
Deep vs Shallow Areas
Water Colour could be misleading

Swimming
Water Bungalows
China International Travel Mart (CITM), 2010
November 18 21, 2010, Shanghai, China
BEACH DYNAMICS
China International Travel Mart (CITM), 2010
November 18 21, 2010, Shanghai, China
Tidal Movements (High Tide vs Low Tide vs
China International Travel Mart (CITM), 2010
November 18 21, 2010, Shanghai, China
Tidal Movements (High Tide vs Low Tide vs

China International Travel Mart (CITM), 2010
November 18 21, 2010, Shanghai, China
COLOUR COULD BE MISLEADING!
China International Travel Mart (CITM), 2010
November 18 21, 2010, Shanghai, China
DEEP VS SHALLOW AREAS
China International Travel Mart (CITM), 2010
November 18 21, 2010, Shanghai, China
DEEP VS SHALLOW AREAS

China International Travel Mart (CITM), 2010
November 18 21, 2010, Shanghai, China
DEEP VS SHALLOW AREAS

China International Travel Mart (CITM), 2010
November 18 21, 2010, Shanghai, China
WATER BUNGALOWS
China International Travel Mart (CITM), 2010
November 18 21, 2010, Shanghai, China
WATER BUNGALOWS
China International Travel Mart (CITM), 2010
November 18 21, 2010, Shanghai, China
Challenges!
TO ENSURE THAT OUR GUESTS HAVE A QUALITY EXPERIECNE

Create Awareness and give information about the UNIQUE
Environment which our Visiting to Enjoy!

Advise to Be cautious EVEN if you are a swimmer

Advise to WEAR LIFE JACKETS

Train TOUR GUIDES by providing information on the island
ocean dynamics

Work with your partners to address the communication gap

China International Travel Mart (CITM), 2010
November 18 21, 2010, Shanghai, China
Challenges!
TO ENSURE THAT OUR GUESTS HAVE A QUALITY EXPERIECNE
CREATE AWARENESS AMONG YOUR GUESTS ON
ACTIVITIES THEY COULD UNDERTAKE!

SHOPPING,
RELAXATION,
ENJOY THE TROPICAL ISLAND EVIRONMENT,
VISIT LOCAL ISLANDS,
DIVING,
WIND SURFING,
OTHER SPORTS


China International Travel Mart (CITM), 2010
November 18 21, 2010, Shanghai, China
MALDIVES IS A FRAGILE AND
VULNERABLE ECOSYSTEM


OUR ENVIRONMENT IS FRAGILE, SO FISHES AND OTHER
SPECIES LIVING ALONG THE BEACH ARE CRUCIAL PART
OF OUR ECO-SYSTEM.

ADVISE NOT TO TAKE ANYTHING BUT ONLY PICTURES!

BE A RESPONSIBLE TOURIST!

Q & A
Thank you for your kind attention!