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TATA MOTORS

INTRODUCTION
ESTABLISHED IN 1945, HAS BECOME
INDIAS LARGEST AUTOMOBILE
COMPANY IN TERMS OF REVENUES IN
2013-14
WORLD'S FIFTH LARGEST TRUCK
MANUFACTURER AND FOURTH
LARGEST BUS MANUFACTURER.
OVER 60,000 EMPLOYEES
APART FROM INDIA,OPERATIONS IN THE
UK, SOUTH KOREA, THAILAND, SOUTH
AFRICA AND INDONESIA

MAIN COMPETITORS
CAR SEGMENT TATA MOTORS COMPETITORS
MICRO Nano Mahindra e20
HATCHBACK Indica Wagon R, Eon, Santro,
i10
PREMIUM
HATCHBACK
Vista Swift, Ritz, Verito Vibe,
i20, Brio, Jazz, Etios,
Polo
COMPACT
SEDAN
Indigo CS Swift Dzire, Amaze
SEDAN Manza Sx4, Vento, Verna, Verito
MULTI- UTILITY
VEHICLE
Sumo, Xenon,
Venture
Ertigo, Eeco, Bolero, Xylo
SPORTS
UTILITY
VEHICLE
Safari Gypsy, Grand Vitara,
santa Fe, Scorpio,
XUV500
COMPETING STRATEGY
1. FOCUS ON PRODUCT/SERVICES

2 % OF ANNUAL TURNOVER IS SPENT ON R&D
TO BRING INNOVATION.
FOCUS ON REDUCING HAZARDOUS MATERIALS
FOCUS ON REDUCING EMISSIONS AND BETTER
MILEAGE
CUSTOMER ORIENTED SERVICES LIKE DOOR-
STEP SERVICE,QUICK REPAIR & ROAD-SIDE
ASSISTANCE
MAKING PRODUCTS SPECIFIC TO THE
COUNTRY NEEDS LIKE ROAD
CONDITIONS,DRIVING HABITS ETC.
CUSTOMER RELATION MANAGEMENT SYSTEM
DEPLOYED ALL OVER .


2. PRICING STRATEGY

PRICES ARE KEPT AT PAR WITH
THE COMPETITORS
FOR SOME SEGMENTS OF CARS,
THEY ARE KEPT LOWER THAN THE
MARKET TO GAIN MARKET SHARE,
AFTER WHICH THEY ARE
GRADUALLY INCREASED.
SEASONAL DISCOUNTS ARE
GIVEN.
DISCOUNTS BASED ON VOLUME
ARE ALSO GIVEN
OVERALL MAINTAINING A BALANCE
BETWEEN THE CUSTOMER
POCKETS AND ORGANISATIONAL
NEEDS


Nano @1.41 Lacs Jaguar XJ L @ 1.84 Cr
ADVERTISEMENTS USING
CATCHY TAGLINES LIKE BIG
ON SPACE,BIG ON LIFE TO
RECLAIM YOUR LIFE.
SALES PROMOTION
DESIGNED TO PURSUADE
CUSTOMERS TO PURCHASE
IMMEDIATELY.
IMPROVED DCOR AND
AMBIENCE OF
SHOWROOMS .
FOCUS ON PUBLIC
RELATIONS.
TIE-UPS WITH MOVIE
PRODUCERS TO USE THEIR
CARS.
3. PROMOTION STRATEGY
4. DISTRIBUTION POLICY

PAN INDIA PRESENCE OF STRATEGICALLY
PLACED DEALERSHIPS
THERE ARE COMPANY OWNED SALES
OUTLETS PATTERNED TO MEET
INTERNATIONAL BENCHMARKS.
THESE ACT AS MODEL TO OTHER DEALERS.
CASH INCENTIVES TO BETTER
PERFORMING DEALERS.
TATA HAS DEALERSHIPS IN 26 COUNTRIES
ACROSS 4 CONTINENTS COMPRISING
OVER 6600 TOUCH POINTS.


COMPETITIVE ADVANTAGES
Sound leadership JRD, Sumant Moolgaokar, Ratan Tata
Ethical business practices guided by the Tata Code of
Conduct
Successful handling of integration issues Tata
Daewoo, Jaguar Land Rover
Reputation and recognition Tata brand.
CSR initiatives
Adaptability to the changing business dynamics.
Knowledge portal helps employees keep abreast with
the latest technologies.
Extensive prototype building and testing facilities.


CONTINUED..
Strategic partnerships MDI (France), Fiat etc.
Formal benchmarking process.
Technology Day organized across all plant locations.
Acquisitions (eg. Land Rover and Jaguar brands from
Ford Motors).
Partnership with established companies (eg. Alliance
with Fiat since 2006) to enhance the product portfolio
and knowledge exchange.
Facilities for learning from other companies.
Developing programmes for intensive management
development.

THANK
YOU

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