Amazon.

com

(2003)

E-

commerce Amazon.com

Amazon.com

B2C

Amazon.com

17 150

Amazon.com
1995

(2538)

1996 15.7

600 1998

(2540)

 2000

1.8

Amazon.com

5
1999 2000

13

Amazon.com
Auction zShop

Amazon

Ebay's
zShop

(storefornt)

(Back-end)

Amazon.com

wallet)

1 (E-

Gift Ideas



(CRM)

Amazon

back Tony"

"Welcome

1 Click

Amazon

Amazon

2000

Jeff Bezos

(CEO)

Amazon

2000

downside.com/deathwatch.html
Amazon

.. 2001

Amazon

Amazon

Amazon


Amazon
GreenLight.com

drugstore.com

Amazon

Living.com

Fee)

Amazon

(Referal

Living.com

Amazon

500 )

Living.com

Amazon
Amazon

Amazon.com

(2004)

1995 by Jeff Bezos

Professional and technical store
2002 authorized dealer of Sony Corp.

Key features of the amazon.com

Useful product information

Reviews
Recommendations
Personalization
Broad selection
Low price
Secure payment systems
Efficient order fulfillment
Service
Gift Ideas
Free E-Card
Auction host (individual and SMEs)
Success
CRM

, May 2002

posting , no cost, restaurant menu

Cookies file (efficient back-end systems)

Tracking
Rank Rating
One click

(order feature)

Order without to enter there address, credit card,

other information
Partnership
1997

started

2000 trust partner

2002

have 50,000 partner

(partner refers customer

to amazon.com , amazon.com pay 3-5% commission

Result
1996 $15.7

1998 $600

2002 $4

2001 $3.12

now offer 700

million book and DVD/ video to 20

million customer
Profit
2001

(22 % 50 )

2002