PARTS OF A

NEWSPAPER
 Nameplate / Flag  Banner Head
 Ears / Pugs  Byline
 Teaser/Skybox  Dateline
 Banner story /
 Cut / Photo
Splash  Cutline / Caption
 Folio
 Photo credit
 Jumpline
 Headlines
PARTS OF A
NEWSPAPER
 Nameplate / Flag
  Teaser/Skybox
Ears / Pugs Ears / Pugs
Folio
  Banner Head
Headline
Headline
 Banner
story
/ Splash

Headline
 Byline
Dateline

 Cut / Photo

Cutline / Caption

 Photo credit
Jumpline
 ad
t h e
as
 M
Masthead
Kicker
Deck
Secondary parts:

Thumb corner
Exclusive/Scoop
Gutter
 D L IN
H EA
E
A title given
to a news item
 FUNCTIONS OF
HEADLINES
• Headlines give readers the news
at a glance.

• Headlines draw attention and capture drama.

Beautifulprincess marries
prince charming; Shrek
commits suicide

Third little pig found

guilty of stealing
mermaid’s voice
Snow
White
brags
about not
really
liking
The good fairy wins prize
for refusing to deliver
Pinocchio’s conscience
 Headlines organize the news
and the newspaper.

Headlines capture a tone that is consistent to

the story.
TONE -- refers to voice, focus, overall identity and
purpose
FUNDAMENTAL STEPS
IN
WRITING HEADLINES:

1. Read and summarize

the story.
 Dozens of students at Angeles City
National High School became ill
yesterday after being served a tuna
lunch in the school cafeteria,
officials said.
Forty-two third-, fourth- and
fifth-graders were taken to two
area hospitals, where most were
released after treatment for food
poisoning and dehydration. Eight
students were kept overnight for
observation at Angeles Medical Center.
Guide Questions:

What are the key words?

What is the point of the story?

What does the lead/lede and the

nut graf say?
2. Cast the summary
in a sentence.
 Some guidelines:
Demand accuracy. There is no place in newspapers for headlines that
are not absolutely accurate. Near enough is not good enough.
Keep it short and direct.
Write active, rather than passive, heads. Almost every head is improved
with a strong verb.
(a THESAURUS is a good investment!)
 Ask
yourself: WHAT CAN I CHANGE
WITHOUT CHANGING OR CLOUDING
THE MEANING OF THE SENTENCE?

 Make every word count. Avoid

headlines that waste words. “Eating"
is far more direct than “being served
with"
3. Shorten the
sentence
by putting it
in headline form
The Basics of headline form:

 Usepresent tense.
Ex: Angry GMA
promises
to wipe out
Abu Sayyaf

Duterte wants Misuari freed

 Eliminate the articles a, an and the

 Ex: Skip the highway, mayor

appeals to the motorists

`The Aviator’ wins 3 awards

Replace the conjunction and with a
comma.

Example: Pangasinan groups,

execs act to revive
mangroves

DENR to probe Gov, son

on illegal logging raps
 Use figures rather than writing out
numbers higher than one.


Example: Teenager killed, 2 hurt
in collision

 Attack on rebel leader

kills son, 3 others
in Arayat
• Drop the end punctuation

• Use single instead of double

quotation marks
• Example:

•Al-Qaeda capable
of ‘devastating
attack,’
says UN
 Use semi-colon when there are 2 subjects.

 Example:
Trapped child freed from cave;
Rescuers lauded for ‘heroic’ effort
 For future-tense headlines, replace WILL with TO

Example: 3 Celebrities to appear

on game show
Supply attribution where needed
Example:

Eating more fat raises cancer

risk, new study concurs
New research underscores link
between cancer, high-fat diet
 Use common abbreviations that are approved
by your stylebook

 Example:
Ebdane warned
of DPWH syndicate

 DBM passes buck

on ‘love bonus’
 Avoid bad breaks
Never divide a first and last name
Ex: Victory for Al
Gore seen
 Never divide a title and a name
Never hyphenate to end a line
Ex: Promising edit-
ing career end-
ed by lousy head
 Avoid adjective-noun break when each has
a meaning distinct from its parts

Ex: Ex-con is fried

chicken chain’s
manager of year

• Rewritten version: Ex-con named

best manager
by chicken chain
Avoid preposition-object break

Ex: Republican support for

tax break guaranteed

Pray for
Pope; don’t
speculate
4. Substitute shorter words

and terms for long ones

to make the headline fit
 5.Avoid headlinese

Headlinese – cliched
terminology of short words