Professional Documents
Culture Documents
Introduction
The media is probably the most influential
communication vehicle available. It plays a
key role in creating awareness, informing,
educating, mobilising public support and
setting the political agenda.
Media
The media comprises of electronic and print.
The media team include reporters, journalist,
editors and managers
The media if used well can promote your
program. If not well managed can kill a
program
Feature stories
Opinion Piece
- Expression of opinion rather than a statement
of news/fact.
- Provocative and some times controversial
- An effective way to register concern about
HEALTH to Policy Makers and inform
communities what they should do about
causes of ill-health.
- Op-eds 1000 words
Media Events
Challenges
Cost
Maintaining a productive relationship
Competing news
Red tape on issuing health data by the health
professionals