Group Members

Muhammad Zubair Bhatti

Waqas Ahmad
Chaudhary Aqif Khalid
Sheraz Haider
Umair Latif

Dedication
We dedicate this project to our parents and
beloved teachers especially Maam Shazadi
Sattar
without
their
patience
and
understanding the completion of this work
would not have been possible.

History And Introduction

Company Started in January 29, 2001.
Now CEO of Ufone Is Abdul Aziz.
Head Office in Islamabad (F-7 Markz).
Coverage in Pakistan is more than 10000
locations.

Genre (Subsidiary).
Governed By Govt. of PAKISTAN & ETISALATS.
Slogan (It all about U).
Mission
Visions
Current Status

Product & Services

Prepay

Post Paid

U Paisa

Pricing Strategy.
Due to Price Conesus Market Ufone offers it
services with lower and affordable rates.

Placement
This customer focus and best offering has allowed
Ufone has built a subscriber base of
over 24 million in less than a decade. Ufone has
network coverage in 10,000 locations and across
all major highways of Pakistan. Ufone currently
caters for International Roaming to more
than 288 live operators in more
than 160 countries. Ufone also offers Pakistan's
largest GPRS & BlackBerry Roaming coverage
available with more than 200 Live Operators
across 122 countries.

Promotion

By Billboards
By Sign Board
By Sms
By Internet
By Vouchers
By Multi-Media

PESTEL Analysis
In PEST P stands for Political, E stands for
economical, S stands for social and T stands
for technological analysis of industry with
respect to their environment.

SWOT Analysis
Every Organization has some Strengths,
Weakness, Opportunities and Threats.
Strengths and Weakness are the Internal
Factors and Opportunities and threats are
External Factors

BCG Matrix
The BCG growth-share matrix displays the
various business units on a graph of the
market growth rate vs. market share relative
to competitors.

Competitor Analysis

Competitor Analysis

Environmental Initiatives &

Social Development
Ufones Green Expedition
Ufone Holds Friends of the Environment
competition.
CSR Activity at IMCG
SOS Iftaar
Flood Relief Activity
Library

Health Initiatives
Child Health Care Initiatives
Revamping Polyclinic
Flood Relief Efforts