Qualification

Unit number and Title

Pearson BTEC Level 5 HND Diploma Business

Unit 6: Business Decision Making

Student Name

Assessor Name

Date issued

Completion date

Submitted on

05/12/2014

---------

19/01/2015

Assignment title

To Start-up a Restaurant business in Stratford, London Borough of

Newham in East London

Learning
Outcome

LO1

LO2

LO3

LO4
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Learning
outcome
Be able to
use a variety
of sources for
the collection
of data, both
primary and
secondary

Be able to
understand a
range of
techniques to
analyse the
data
effectively
for business
purposes
Be able to
produce
information
in appropriate
formats for
decision
making in an
organization
context
Be able to
use software
generated

1.3

In this assessment you will have the

opportunity to present evidence that
shows you are able to:
Plan for, methodology adopted, sample size
selection and collect data using primary
sources (such as questionnaire) to fulfil the
needs and requirement of organization and
the client
Show and collect useful and relevant
information from secondary sources for the
organization and client
Protect data effectively and demonstrate the
ethical aspects of data collected

2.1

Use data and apply appropriate statistical

analysis to interpret the results obtained

2.2

Demonstrate the measures of dispersion in

the samples (small and large) with
interpretation of the results

2.3

Efficiently use data for calculations such as

quarantines, percentiles and correlation
coefficients and interpret the results

Assessment
Criteria

1.1

1.2

3.1

3.2

3.3

4.1

Demonstrate collected data and information

through various graphs using any statistical
software e.g. spreadsheet
Show extrapolation for forecasting using
graphs and trend lines (in the business
growth context)
Present the results through a presentation
and formal report

Demonstrate the capabilities of use of

management information systems for
tactical and strategic levels of the

Task
no.

Evidence
(Page no)

1
1

4
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information
to make
decisions in
an
organisation

organization
4.2

4.3

Demonstration project management skills

through network & critical path analysis and
by preparing work flow charts (Gantt &
PERT) for the organization
Able to use various financial tools to
evaluate the return on investments

Learner declaration
I certify that the work submitted for this assignment is my own and research sources are fully acknowledged.

Student signature:

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Date:

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In addition to the PASS criteria mentioned above, this assignment gives you the opportunity to submit evidence in order to achieve the following MERIT
and DISTINCTION grades
Grade Descriptor

Indicative characteristic/s
Appropriate
methodology,

M1 Identify and apply strategies to find

appropriate solutions/information

design

of

Contextualisation
survey

In order to achieve M1, all pass criteria would have been

Reflect good resources allocation by
achieved and M1 as stipulated like designing an appropriate
showing tools like Gantt chart etc
survey methodology, evidence of resources allocation using the
appropriate tool like Gantt chart or, evidence of using a primary
Good sampling techniques and size
and or secondary data source.
Evidence of the use of both primary and
secondary data and their sources shown.
Good questionnaire designed.

M2 Select / design and apply appropriate

research methods / techniques

M3 Present and communicate appropriate

findings

Appropriate population and target area of

business.
Evidence of good ethical, validity and
safety of data. Where secondary sources
used, reference must be made.
The report structure and presentation
must be a formal format and appropriate
terminology used.

In order to achieve M2, all M1 would have been achieved,

with evidence of using an appropriate questionnaire for the
targeted population in context of the scenario.

To achieve M3, M1and M2 must have been achieved and

good presentation slides and excellent report structure as
explained therein.

Clear statistical and financial calculations

must have been made.
D1 Use critical reflection to evaluate own
work and justify valid conclusions

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In order to achieve D1, M1, M2and M3 must have been

achieved and an appropriate conclusion drawn based on
Appropriate conclusion drawn to link the
statistical and financial calculations.
organisational need and market
opportunities.
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Clear evidence of having carried out independent

research.
D2 Take responsibility for managing and
organising activities

Timely organisation and meeting submission

deadline.

To achieve enough evidence of having carried out the research

and submitting on time.

D3 Demonstrate convergent /lateral / creative This will be awarded based upon overall report, formats, creativity and style of writing.
thinking

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Qualification

Unit number and Title

Pearson BTEC Level 5 HND Diploma

Business

Unit 6: Business Decision Making

Student Name

Assessor Name

Date issued

Completion date

Submitted on

05/12/2014

----------

19/01/2015

Assignment title

To Start-up a Restaurant business in Stratford, London Borough of

Newham in East London

Purpose of this assignment

In this UNIT 6, the student will learn how to collect, analyze and draw meaningful and useful
conclusions based on data collected. Furthermore, students should also learn how to produce and
present a business report in a concise and appropriate format to support business decisions.

Scenario:
After the hosting of the Olympics in Stratford, London Borough of Newham in East London in 2013,
the vicinity of the Olympic Park has become a favourite location for tourists and residents.
Restaurants and all sorts of Eateries are springing up almost daily due to the existence of vast
commercial opportunities and consumers. With this sort of business potential which has been
estimated to be in the tune of 5 billion pounds annually, firms are paying market research companies
for their support and advice in making business decisions; particularly about the consumers and their
buying behaviour and start-up advice information.
You are an employee of London Marketing Research Company Ltd (LMRCL). Your company has
been awarded a contract by Commission Restauranteur (CR), a France based Restaurant and Eateries
operator to prepare a brief of the market, opportunities, competition, consumers and their buying
behaviour, return on investments, risks and advice and other issues on the project management for
opening up the first CR shop around Strafford, Borough of Newham in East London.
You are to conduct market research and produce a report for Commission Restauranteur (CR), to help
them understand the market opportunities and make an informed decision for a likely start-up around
the vicinity of the Olympic Park Strafford, Borough of Newham in East London.
Note below:
Structure of the report
I.
Your report should be structured according to the Tasks below, All the sub tasks should be
indicated and numbered accordingly, with proper headings for identification.
II.
III.

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The report should have a cover page with appropriate contents and identification.
Contents page and Page numbers

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IV.

References

[Some data have been provided on the module].

You should use a variety of sources for the collection of data, both primary and secondary.
Task 1 (LO1: 1.1, 1.2, 1.3 and Grades: M1, M2, D1)
a) Create a plan for collecting primary, secondary data based on the scenario.
b) Present the survey methodology and sampling frame you used.
c) Design a questionnaire justifying the chosen methodology. Also explain what security and
ethical measures you would adopt for the safety of the data.
An M1 grade is Achieved An M2 grade is Achieved A D1 grade is Achieved by
by
by
[M1 and M2 must be
[All must be achieved]
[All must be achieved]
achieved]
I.

II.

III.
IV.

Appropriate design
of
survey
methodology,
Reflecting
good
resources
allocations
by
showing tools like
Gantt chart etc
Good
sampling
techniques and size
Evidence of the
usage
of
both
primary
and
secondary data and
their
sources
shown.

I.
II.

III.

Good questionnaire
design.
Appropriate
population
and
target
area
of
business.
Evidence of good
ethical, validity and
safety of data.
Where secondary
sources were used
reference must be
made.

I.

II.

Clear statistical and

financial
calculations must
have been made.
Appropriate
conclusion drawn
to
link
the
organisational need
and
market
opportunities.

Task 2 (LO2: 2.1, 2.2, 2.3 and 2.4, and M2, M3, D2)
You must demonstrate understanding of a range of techniques to analyse data effectively for
Commission Restauranteur (CR)

a) Create a representation of the data collected preferably in a tabular format and present this data
in summary by using representative values of Mean, Median, Mode and Frequency
distributions.
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b) Analyse the data collected using Measures of Dispersion (Variance and Standard
Deviation) to inform Commission Restauranteur (CR), quantitatively. Draw some conclusions
based on the data analysis and the degree of variation of values in the sample.
c) From the data collected above, explain how Quartiles, Percentiles and the Correlation
Coefficient can be used to draw useful conclusions in this business context.

Higher grade Applicable here:

An M3 grade is Achieved by
[M2 must have been achieved]

A D2 grade is Achieved by
[M1, M2, M3 and D1 must be
achieved]
The report structure and Clear evidence of having carried out
presentation must be in a formal independent research.
format
and
appropriate Timely organisation and meeting
terminology used.
submission deadline.

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Task 3 (LO3: 3.1, 3.2, 3.3, and M3, D1, D2):

You should be able to produce information in appropriate formats for decision making by Commission
Restauranteur (CR).
a) From the data collected, produce graphical representations in the form of Pie charts, Bar graphs
and Histograms by using the spreadsheet. Use these graphs to draw valid conclusions for
business decisions.
b) Use data from various sources or data you collected to draw scatter graphs on a spreadsheet and
create linear trend lines in the graphs to assist a company in forecasting for their operations.
c) As part of your task, prepare a business presentation using suitable software and techniques to
effectively disseminate information. (You can apply MS Power Point techniques for this
presentation which should contain 10 - 15 slides).
d) On behalf of London Marketing Research Company Ltd (LMRCL), produce a formal business
report for the client Commission Restauranteur (CR). The report should be well structured.
[This report will be used for these criteria].
Higher grade Applicable here:
An M3 grade is Achieved by
[M2 must have been achieved]

A D2 grade is Achieved by
[M1, M2, M3 and D1 must be
achieved]
The report structure and Clear evidence of having carried out
presentation must be in a formal independent research.
format
and
appropriate Timely organisation and meeting
terminology used.
submission deadline.

Note that D1 is included in D2.

Task 4 (LO4: 4.1, 4.2, 4.3, and M2, M3, D2):

You should be able to use software-generated information to make decisions in an organisation by
doing the following;
a) State and explain the information processing tools and techniques you have used in undertaking
this task. Suggest some other processing tools that Commission Restauranteur (CR) can use for
their operational, tactical and strategic level decision making.
b) Commission Restauranteur (CR) wants to open the first restaurant in Stratford before the end of
the year and this will involve a number of activities. You have been tasked to prepare a project
plan for these activities and determine the Critical Path for the project by using appropriate
techniques such as PERT and Gantt charts and draw conclusions.
c) Use financial tools, such as Net Present Value, Discounted Cash flow or Internal Rates of
Return on the data given to show the return on investment based upon your conclusions and
assumptions. This should help management of Commission Restauranteur (CR) to make

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appropriate decisions for their start-up business in Stratford.

Higher grade Applicable here:
An M3 grade is Achieved by
[M2 must have been achieved]

A D2 grade is Achieved by
[M1, M2, M3 and D1 must be
achieved]
The report structure and Clear evidence of having carried out
presentation must be in a formal independent research.
format
and
appropriate Timely organisation and meeting
terminology used.
submission deadline.

Note that M2 is included in M3.

Qualification
Unit Number and
title

Criteria
Reference
LO 1
1.1
1.2

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Pearson BTEC Level 5 HND

Diploma in Business

Assessor name

Unit 6: Business Decision Making

Student name

To achieve the criteria the evidence must show that the student is
able to:

Achieved?
(tick)

Plan for collection of data using various sources, able to design

questionnaire, adopt suitable methodology and conduct research effectively
within a well defined time frame
Conduct research using secondary sources, collect useful information and

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1.3
LO 2
2.1
2.2
2.3
LO 3
3.1
3.2
3.3
LO 4
4.1
4.2
4.3

represent these to make meaningful results

Demonstrate security and ethicality of the data
Draw valid conclusions using representative values (e.g. descriptive
statistics)
Explain measure of dispersions in the organisation context
Effectively use quartiles, percentiles and correlation coefficient to explain
data gathered from primary sources
Create and interpret various graphs generated by data using spreadsheet
Extrapolate for forecasting using scatter graphs and trend lines
Produce technical presentations and a report of the research
Use software to generate information for decision making
Demonstrate project management skills
Demonstrate skills for using financial tools for decision making

Minimum pass requirement

Higher Grade achievements (where applicable)
Please see details in first page
Grade descriptor

M1: Identify and apply strategies to

find appropriate solutions

Achieved?
(tick)

Grade descriptor

D1: Use critical reflection to

evaluate own work and justify
valid conclusions

M2: Select/design and apply

appropriate methods/techniques

D2: Take responsibility for

managing and organising
activities

M3: Present and communicate

appropriate findings

D3: Demonstrate
convergent/lateral /creative
thinking

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Achieved?
(tick)

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Formative Feedback: Assessor to Student

Action Plan

Summative feedback

Feedback: Student to Assessor

Assessor Signature

Date

Student Signature

Date

V1.0

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