Takehome 3

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Takehome quiz.

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Takehome 3

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Takehome quiz.

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TAKEHOME TASK 3

SOAL:

Brand attitude merupakan aspek kunci brand equity. Brand equity berkaitan
erat dengan nilai sebuah merk bagi pemasar dan konsumen.
Jelaskan perbedaan perspektif pemasar dan konsumen terhadap brand
equity.

Bagaimana strategi pemasaran Coca Cola dalam meningkatkan brand

equity-nya? Berikan ilustrasi singkat.

Informasi tentang Coca Cola dapat di akses melalui www.cocacola.com

Selamat mengerjakan.

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