Professional Documents
Culture Documents
13P020
Aditya Sharma
13P061
Shashank
Mishra
13P110
Amar Manu
Verma
13P119
Raghavendra
Sridhar
13P157
Sudeep Khare
13P211
CASE BACKGROUND
Walt
CRITICAL SUCCESS
FACTORS
QUALITY
IMAGINATION
GUEST SERVICE
Always having
something
new and
different
Attention to
detail
Park design
Disney Play
New
technologies
Park Set up
Cartoons come
alive
Participations
of visitors
Unique rides
and
attractions
Frequent
interactions
with staff
Cast members
responsible for
visitor
experience
High standard
of service
SERVICE
CHARACTERSTICS
DISNEY
in the park
Names were consistent with the Disneys entertainment
concept
Stringent recruitment process
Extensive orientation program where stress was laid on
happiness of their guests
Evaluation on basis of energy , enthusiasm , commitment
and pride
Incentives for outstanding service deliver
4 principles : Safety , courtesy , show and efficiency
Strong
EURO DISNEY
Target
WEAKNESS :
Cultural Difference
SWOT
THREAT :
High prices
Increasing value of Franc
Employee dissatifaction
OPPORTUNITY
Learn more about local cultures
and customs
Integrate local theme into park
Customize employee standard
RECOMMENDATIONS FOR
STAGE 2
BETTER
MARKET RESEARCH
ADAPTATION
Greater