Demand and Supply of Higher Education The market for higher education is different from the market of consumer products. Price is not a key factor that determines the relationship between demand and supply of higher education. Two hypothesis: 1) Increase in supply would result in increase in demand for higher education 2) Expected income is the determinant in driving supply and demand I would select some major variables such as income level, population average age, number of students admitted to colleges or university per year, high school completion rate,