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Impact Analysis of IRDA Guidelines:
Re-defining Outsourcing activities of
Insurance Companies in India
Version on
Authors Gautam Vaidya
Designation Principal Consultant
Date Noy. 19th 2010
www.customercentria.comSummary
Insorers need service provider support for many oftheir operational requirements. A very simple example of picking
renewal cheques f-om the homes ofthe poli holders asa differentiated service can be termed asa core activity (under
theheads premium collection orckequepick up) asperIRDA guidelines. Doesthis mean tha: such services wilThavetobe
discontinued?
‘With the recent guidelines issued by IRD A toall nsurers for their outsouscing activities, weneed torevisittheanswersto
questionslikeabove.
These guidelines require that Insurers should not engage in outsourcing which would result in their internal contro,
business conduct or reputation being compromised or weakened. This issue is addressed in the guidelines by giving
direction on strengthening risk management practices and by offering guidance in effectively managing outsourcing
without compromising efficiency or transparency.
Thi sin-line with theinternational norms and as.atlined by the Rasel Committeeand the same srebeing considered in
Banking by Reserve Bank of India, The main issue forthe regulators is eorporate governanee and risk management
“practices ofthe insurance companies governing eore functions like underwriting, claims, investments and product
developmet
The IRDA clearly affrras that will nt allow outscureing isthe core activities as defined by i and the insurers should
wens themselves, This is to
tnake certain that all poli servicing, right trom issuance to grievance arc hanced by
reduce the risk of compromising heservicelevelby any Tairdeparty.
‘These latest guidelines i followed in leter and spirit by the Insurers will ead lo a drastic improversent in customer
te industry and will ensure that the insurers acquire a technology and process to improve their
ints like branches, websites, callcentresardallotker ofices.
customer toueh-p
Outsourcing Activities of Insurers are broadly classified
into two categories.
Coreactivities Non Coreactivities
Allactivtiosrelatingto:
‘inerering Yactity management. Housekeeping, security,
office bowsete
lain, orev
Productdesian, Internal,
Ievestment
+ Website developmentand management,
‘Prersium collections, er
Pay oll management,
AllIeformation Technology support
exept hardwaresupport,
Datastorage (physical image),
HRservices,
Servicetax consultancyand support,
‘TMsfiling,
Complisncewithlaborlavs,
Data entry Including scanning, indexing
Printingand posting ofremainders
andotser documents,
Preemployeseat medical checkups,
Calleenternd outbound ealing or
registering complaintsoransweringenquities,
Claimprocessing foraverscasmedieal
carance contracts,
Chequepickupand bankingofcheques,
Admitting orrepudiatianofall aims,
ankreconelliation,
+ Polieyservicingexcept registering
‘complaints /gsievances /enquities,
Approvingacvertisoments,
Marketeon
Appeintmentof Sueveyorsand Lass Assessors
and accounsing including NAVesleulations,
rtisswed,
Motorinsuranceserviees,
‘Compliance with AML, K¥Cete + Tele-marketingandallother sctivitios
Allotheractivities nat specified herein wwhichare not coreaclivitiesand which do
‘asnorecore tivities not haveany relation toproduet design,
The guidelines define outsoureing as use of a third party to pesform activities that would noresally be urertaken
Dy the Insurer itselfKey Areas of Concern:
he guidelines provide significant inputs on the criteria to be applied for
selection of service providers.
Longer Sules Cycle~ Asper the guidelines Insurers are expected to filea certificate with the Authority that no
core activity has heen outsourced — this will engthea the sales eycle fr service providers as the Insurers migh
nocd to seck clasiicetions fsom IRDA for al activities on the margins of being termed as core. The service
providers will have zo provide doteiled docsmentation to the clients, defining the intervelationship of the
‘outsourced actvity with ather activities within the company, regulatory status of theserviee provider, inanctal,
reputationalimpactor
snssrancecorapany.
Coution List= Provision ofa caution list wil ensure that ll the serviee providers are on their tues and provide
best possible services to ther clients. This ist will sct as 2 big alarm bell for anyone wanting to deel with
oatsourcersppearingintha ist
Increased Cost of Otsoureing-As we understand the caution lst will be iz public domaie for all businesses
‘to ee. Thi risk wllin tursdirecty or indirectly increase the cost of outsourcing forthe insvrers due tothe risks
for the service providers doing business with insurers. The provisiox of caution Iist will add to the
downside risk for the service providers n dealing with any insuranes cornpany and in turn service providers wil
tise thistiskby adding thisriskto thelr cost ofeutsourcing
woktow
New Skill Ser andl Technologies- all insurers will require further clarifications from the reguletor on the
lassfiestion of activities. Asweseeit these gudelines will distsrb quitea few life insurers that were planning to
oursovree many activities in the aftermath of the changes {a ULTPs that have affected their eost structures
severely. Insurers will have to now develop skills and adopt newer technologies tobe compliant with these new
‘guidelines, Managements willhave orethinkand zedesign processes tobe compliant
ofa
Customer service — Customer service isa term widely used for a gamm ivities and goes beyond just
registrationon complaints, Alo: ofinsurecshave or are is the process of out sourcing this complete activity