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ETHAN FREEDMAN

| (480) 250-8341 | freedmanethan@gmail.com

ACCOUNT EXECUTIVE
A CCOUNT M ANAGEMENT P RESS R ELEASES S OCIAL M EDIA M ARKETING B RAND S TRATEGY
Determined and creative recent graduate with 1 year of experience as a Public Relations (PR), advertising Intern and
Account Management intern.
I work with a dedicated, unstoppable enthusiasm for productivity and I refuse to recognize obstacles. My reputation is for
honesty, integrity and clear communication, and in addition, I understand how to connect with clients. My skills include web
analytics, social media and above all, I believe in the value of customer service. Seeking an entry-level position with your company.
CORE COMPETENCIES
Digital Marketing Fundamentals
Content Creation & Writing
Decision Making Skills

Organizing & Planning


Verbal & Written Communication Skills
Marketing Proposals

Project Management
Scheduling
Pitch Letters

Retail Marketing
Advertising
Follow-Through

PROFESSIONAL INTERNSHIPS
OMELET ADVERTISING AGENCY in Los Angeles, CA.................................................................................9/2014 to 12/2014
Focused on aiding the Business Development department and assisted helping manage prospective client relationships.
Managed the new business pipeline by updating client information, tracking all leads and assuring adequate follow-through.
Conducted research on potential new clients, and all aspects of their industry and the competitive landscape.
Helped create presentation decks for both internal meetings and external capabilities and pitch presentations.
Completed Request for Proposal and Request for Information documents for submission to potential new clients.
RIESTER ADVERTISING AGENCY in Phoenix, AZ.........................................................................................5/2014 to 8/2014
Advertising intern with duties including the drafting of media alerts and press releases for upcoming client events and local governments. Completed a competitive
analysis of a new client and identified new potential target markets to increase brand awareness.
Worked through the entire account management process from billing and invoicing to client presentations and the creative process
for high profile clients including the Salt River Pima Indian Reservation hotel and resort, Talking Stick.
Conducted market research, web analytics, social media analytics, Google analytics and KPIs.
Trusted with creating a promotion for a local furniture store and writing press releases for AZTCP, a state-funded program.
NELLIGAN SPORTS MARKETING (now LEARFIELD) in Fort Collins, CO..................................................8/2013 to 1/2014
Public relations intern responsible for drafting promotional proposals with new partners of the CSU athletics program. Coordinated weekly social media accounts
for all CSU partnerships and participated in influencing potential partners.
Prospected for new business and averaged a conversion rate between 40% and 50%.
Managed up to 7 different promotions per game with 7 different partners, immediately identifying and fixing errors.
Recognized by direct manager for communicating well in a position with a high degree of client contact.
GOLDEN STATE WARRIORS in Oakland, CA ..................................................................................................6/2013 to 8/2013
Interned in the corporate partnerships department. Performed targeted market research to provide key sales data. Analyzed Scarborough statistical reports and
identified key strengths and deficiencies within current partnerships.
Participated in corporate partnership strategy meetings to integrate partners and their brands with the Warriors.
Worked with high profile clients such as Kaiser Permanente, Red Bull and Esurance (with accounts exceeding $1M/year).
Took notes in pitch meetings with clients and gained an understanding of connecting the promotion with the audience.
CREATIVE ARTISTS AGENCY in Los Angeles .................................................................................................................3/2013
Provided administrative support as an Intern and shadowed agents/executives. Gained a basic understanding of the organization.
Completed a week long internship as 1 of only 6 interns selected for the program (out of hundreds of applicants).
E

D U C A T I O N

Bachelor of Arts in Public Relations and Advertising from Colorado State University, Minor in Business ..5/2014
Pi Kappa Phi Fraternity, Zeta Phi Chapter (2010 to 2014)

Member of the Executive Council managing a chapter of over 100 members. Executed campus-wide marketing initiatives for both social
and philanthropic events. Events included a 5K that earned over $2K, all of which was donated to a national nonprofit program serving
the disabled. The 5K attracted 80 participants through print, online and social media advertisements.

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