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Adoption
A while ago I was a guest at the IKEA Concept Center in Delft. The
Deputy Store Manager, a Frenchman, explained to me what goes
on in there. What a lot of people dont know is that the Delft store
is also IKEAs headquarters. It is the place where they experiment
with store formulas, where people from all over the world are
taught the IKEA mindset, and from where the store formula is
introduced to stores all over the world.
I was curious as to why they chose Delft as the location for the
IKEA Concept Center. Besides the most obvious reasons, such as
the nearby airport and the attractive conditions for establishing a
business, they specifically told me that the Netherlands is a very
good test market. If it currently works in the Netherlands, it will
also work in other countries in a couple of years, they said. This
gave me pause.
IKEA obviously noticed that the Dutchman is quite progressive.
He also likes to try new things and doesnt mind it if it doesnt
work out (you just stop doing it). Perhaps an even more
important observation: if it works in the Netherlands, other
countries start adopting it in a couple of years.
This tickled me and I randomly wondered: is this also the case
with service management? Can we also state that new things are
just by overseeing this fusion process, but also by making the tool
work together more closely. More than that, they often merge
few years.
on it for at least five years and have made our tool fit for the task.