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A

Project Report on

Consumer Preference towards


LG Products with reference to
Sitapur

Submitted In Partial Fulfillment for the Award of the


Degree of

Bachelor of Business Administration


2012

SUBMITTED TO

UNDER GUIDANCE OF
Mrs. PRACHI SRIVASTAVA
(Lecturer, B.B.A. Department)

SUBMITTED BYAMBUJ KUMAR MISHRA


BBA, Final Year

SACRED HEART DEGREE


COLLEGE,

NAIPALAPUR, SITAPUR
(AFFILIATED TO C.S.J.M. UNIVERSITY)

Acknowledgement
I feel great pleasure in presenting this project report in the hands of my mentor. It
is really a great opportunity given by him to me. This research work is combined effort of
many hearts, hands and brains.
First of all I would like to thank God who showered his blessing in every step of
this profile and has given me this opportunity to conduct this report.
Now my grateful thanks to my Mentor and guide Mrs. PRACHI SRIVASTAVA,
Lecturer, B.B.A, Department who helped me a lot and guided me in every step related
to this project.
I also want to thank our principal & Manager, Fr. JOSE NEDUMPARA, and all
my teachers of BBA Deptt. and Library members for giving us their valuable advice and
guidance who helped me to complete this project successfully.

AMBUJ KUMAR MISHRA


B.B.A, S.H.D.C, Sitapur

DECLARATION
I, AMBUJ KUMAR MISHRA , Student of B.B.A, Final Year, S.H.D.C,
Sitapur, hereby declare that the project work entitled CONSUMER PREFERENCE

TOWARDS LG PRODUCTS IN SITAPUR has been completed base on actual study


carried out by me which is required for the award of B.B.A degree affiliated to C.S.J.M
University, Kanpur.
All the facts, data and other information of this project are correct according to
my knowledge and I have not submitted this matter for the award of any other degree or
diploma

Date:

AMBUJ KUMAR

MISHRA

Place:

B.B.A, S.H.D.C,

Sitapur

CERTIFICATE

This is to certify that AMBUJ KUMAR MISHRA has completed


this project work entitled CONSUMER PREFERENCE TOWARDS LG
PRODUCTS IN SITAPUR

supervision.

for the purpose of B.B.A degree under my

To the best of my knowledge & belief this project work is original &
has been submitted for the first time to fulfill the award of B.B.A degree
course

Project Guide
(Mrs. PRACHI SRIVASTAVA)

Table of Contents
S.No

Topic

Pg No.

1. Introduction

1-2

2. Objective of the Project

3. Need & Importance of the Project

4. Company Profile

4-38

5. Methodology of the Project

39-42

6. Data Analysis & Interpretations

43-51

7. Findings

52-53

8. Conclusion

54

9. Limitations

55

10.Recommendations

56

11.Bibliography

57

12.Annexure

58-60

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