Academic Lecture Plan

Subject: Retail and Distribution Management

Semester :

UNIT 1

Unit
No.

Topic

Distribution Management: An
Overview
Growing importance of distribution
for strategic advantage;
Value chain and marketing
intermediaries
Various marketing intermediaries
and their roles in value addition
Conventional distribution systems
for various product categories
Multiple Channel Systems

UNIT 2

Designing
channel structure and strategy
IT enabled Distribution Systems &
Channel Relationships
IT enabled Distribution Systems;
Disintermediation vs. Reinter
mediation
Cybermediary (e-commerce),
Partial disintermediation,
Infomediary
Intermediary empowerment;
Framework for adoption of IT
enabled distribution systems

FACULTY:
Subject Code: NMBA-MK-03

Topic Planned

Meaning, concept and elements of Distribution

Course Name : MBA

Lecture Plan
Actual
Day
Date

D1
D2
D3
D4
D5
D6
D7
D8
D9
D10
D11
D12
D13
D14
D15
D16
D17
D18
D19
D20

Remark

Audit
date

UNIT 4

UNIT 3

Channel Conflicts and Resolution

Strategies;
Partnering Channel Relationships
and IT
Nature and characteristics of
Partnering Channel Relationships
Stages, Reasons and
Factors of developing Partnering
Channel Relationships
Logistics Management Concept,
Types
Functions of Inventory; Inventory
Management Tools and Techniques
Nature, Concept,
Types, Functions and Strategy of
Warehousing;
Value of Information in Logistics
and Bullwhip Effect
Logistics Information System and
Order Processing
Concept, Evolution and Objectives
of Logistics Management
Components and Functions of
Logistics Management
Distribution related Issues and
Challenges for Logistics
Management; Gaining competitive
advantage through Logistics
Management

D21
D22
D23
D24
D25
D26
D27

D28
D29
D30
D31

D32

D33
D34
D35
D36
D37

D38
D39
D40