Beverages Analysis

BEVERAGES ANALYSIS
DEC 13- MAY 14 OVER DEC 12 MAY 13
Copyright 2013 The Nielsen Company. Confidential and proprietary.
NIELSEN CATEGORY DEFINITIONS
NIELSEN CATG
SPENCERS CATG
BROWN POWDERS
BROWN POWDERS
WHITE POWDERS
WHITE POWDERS
SPARKLING SOFT DRINKS
CARBONATED
PACKAGED TEA MAIN PACKS
CTC DUST TEA
BEVERAGES
CTC LEAF TEA

INSTANT COFFEE
INSTANT COFFEE
FRUITS/VEGETABLES STILL
DRINKS
FRUIT DRINKS
PACKAGED TEA MAIN PACKS CONSIDERED AS THE PAISE PACKS IS A SMALL ENTITY AND CONTRIBUTE TO MT
TEA CATG ~0.1% ;
PACKAGED TEA HAS MAIN PACKS AND PASIE PACKS ACCORDING TO NIELSEN CATG DEFN
AI MT AND SRL BEVERAGES

PERFORMANCE
SRL HAS OUTPERFORMED MT AND HAS REGISTERED A ~18% IN THE BEVERAGES
META GROUP OVER SPLY
CATG GROWTH TRENDS MT VS SRL
-24.0%
8.1%
-19.2%
38.8%
FRUIT/VEGETABLE STILL DRINKS

10.3%
19.4%
MT
SRL
8.6%
18.1%
INSTANT COFFEE
11.9%
19.6%
WHITE POWDERS
7.4%
BROWN POWDERS
CATG
BROWN POWDERS
WHITE POWDERS
INSTANT COFFEE
BEVERAGES TOTAL
AI COMPAREABLE BASE MARKETS CONSIDERED
ALL GROWTH OVER SAME PERIOD LAST YEAR
PERIOD IN CONSIDERATION : - DEC13 MAY14
20.2%
VALUE IN CR RS
MT
84.5
153.4
60.8
226.3
83.6
167.1
775.7
SRL
4.5
6.7
4.1
14.3
7.0
15.6
52.2
SRL SOT CHANGE

0.6%
0.3%
0.5%
0.5%
3.5%
2.8%
1.2%
BEVERAGES MARKET - WISE

ANALYSIS
SRL HAS SEEN A DECLINE ~6% GROWTH

FOR THE BEVERAGES META GROUP AT
VIZAG OVER SPLY
MT BEVERAGES HAS SEEN A DECLINE IN ITS GROWTH ; ~20% DECLINE
-40.1%
-26.1%

-43.3%
-14.1%

-15.8%
MT
15.5%
SRL
-25.4%
-1.5%
INSTANT COFFEE
4.5%
WHITE POWDERS
21.5%
-3.8%
BROWN POWDERS
VALUE IN CR RS
CATG
BROWN POWDERS
WHITE POWDERS
INSTANT COFFEE
BEVERAGES TOTAL
MARKET CONSIDERED : VIZAG
18.8%
MT
1.8
5.2
0.9
2.7
1.3
2.9
14.8
SRL SOT CHANGE

SRL
0.2
0.4
0.2
0.6
0.3
0.8
2.5
2.4%
1.0%
5.1%
5.8%
8.9%
5.1%
2.5%
SRL HYDERABAD SOT IN COFFEE HAS SEEN

A SIGNIFICANT DECLINE OF 0.4% OVER
SPLY
MT BEVERAGES META GROUP HAS SEEN A DECLINE IN ITS GROWTH ; WITH ~9%
DECLINE AND SRL HAS CLOCKED ~6% GROWTH
-33.3%
-22.4%

-30.8%
41.9%
13.4%
15.0%
MT
SRL
2.1%
-3.4%
INSTANT COFFEE
WHITE POWDERS
BROWN POWDERS
12.4%
17.2%
5.3%
3.2%
VALUE IN CR RS
CATG
BROWN POWDERS
WHITE POWDERS
INSTANT COFFEE
BEVERAGES TOTAL
MT
9.1
19.3
5.3
17.7
10.1
15.6
77.1
SRL SOT CHANGE

SRL
0.5
0.8
0.4
1.5
1.4
1.3
6.0
-0.1%
0.2%
-0.4%
0.1%
7.3%
1.2%
1.1%
SRL HAS SEEN AN OPPORTUNITY LOSS OF 0.03 CR AT HYDERABAD IN BROWN POWDERS AND
INSTANT COFFEE CATG
MARKET CONSIDERED : HYDERABAD
SRL NCR HAS SEEN A PHENOMENAL GROWTH RATE OF

~54% IN THE BEVERAGES META GROUP OVER SPLY
WITH SD AND FRUITS / VEGETABLES STILL DRINKS
LEADING THE WAY
13.3%
112.4%

-3.5%
238.2%
INSTANT COFFEE
WHITE POWDERS
BROWN POWDERS
1.4%
6.3%
MT
SRL
17.6%
59.6%
10.1%
6.6%
12.7%
41.4%
VALUE IN CR RS
CATG
BROWN POWDERS
WHITE POWDERS
INSTANT COFFEE
BEVERAGES TOTAL
MT
9.0
7.9
5.6
30.1
9.9
23.5
85.9
SRL SOT CHANGE

SRL
0.6
0.4
0.5
1.6
0.6
2.1
5.8
1.5%
-0.1%
2.5%
0.2%
4.1%
4.3%
2.1%
SRL HAS SEEN AN OPPORTUNITY LOSS OF 0.01 CR AT NCR IN WHITE POWDERS

MARKET CONSIDERED : NCR
SRL KERALA HAS SEEN A DECLINE IN ITS SOT ~0.2% IN

THE BEVERAGES META GROUP
-25.0%
-34.0%

-21.4%
-37.0%
7.4%
0.3%
MT
SRL
-10.5%
-4.4%
INSTANT COFFEE
-4.7%
-10.2%
WHITE POWDERS
-4.4%
-6.2%
BROWN POWDERS
VALUE IN CR RS
CATG
BROWN POWDERS
WHITE POWDERS
INSTANT COFFEE
BEVERAGES TOTAL
MT
4.7
10.0
3.4
14.4
2.5
5.3
40.3
SRL SOT CHANGE

SRL
0.1
0.2
0.1
0.3
0.1
0.2
1.0
-0.04%
-0.1%
0.2%
-0.2%
-0.6%
-0.5%
-0.2%
SRL HAS SEEN AN OPPORTUNITY LOSS ~0.2 CR RS. AT AN ALL CATG LEVEL IN KERALA
MARKET CONSIDERED : KERALA
SRL UP STATE IS GROWING AT ~40% IN THE BEVERAGES

META GROUP COMPARED TO MT WHICH IS GROWING
AT ~1% OVER SPLY
-8.2%
40.9%
2.6%
185.4%
INSTANT COFFEE
WHITE POWDERS
BROWN POWDERS
4.5%
19.4%
MT
SRL
10.9%
49.6%
8.8%
27.5%
5.5%
43.9%
VALUE IN CR RS
CATG
BROWN POWDERS
WHITE POWDERS
INSTANT COFFEE
BEVERAGES TOTAL
MARKET CONSIDERED : UP STATE

MT
7.8
7.7
4.7
30.0
12.1
24.4
86.8
SRL SOT CHANGE

SRL
0.8
0.8
0.7
3.0
1.1
3.4
9.8
2.9%
1.5%
3.7%
1.3%
5.6%
4.9%
3.2%
SRL HAS SEEN A GROWTH OF ~33% AT WB STATE IN

BEVERAGES META GROUP AND FRUIT/VEGETABLES
STILL DRINKS GAINING SHARE OF ~13% OVER SPLY
-8.7%
15.9%
2.2%
73.7%

26.0%
INSTANT COFFEE
MT
45.3%
SRL
7.6%
13.1%
26.4%
48.4%
WHITE POWDERS
BROWN POWDERS
23.6%
34.0%
VALUE IN CR RS
CATG
BROWN POWDERS
WHITE POWDERS
INSTANT COFFEE
BEVERAGES TOTAL
MARKET CONSIDERED : WB STATE
MT
3.2
18.4
3.7
12.7
5.4
13.0
56.3
SRL SOT CHANGE

SRL
0.8
2.1
1.0
3.5
1.8
3.6
12.8
2.0%
1.7%
1.3%
3.6%
12.8%
4.2%
3.3%
10
SRL CHENNAI GROWTH ~11% AND MT CHENNAI

GROWTH ~12% IN BEVERAGES META GROUP
-15.4%
10.8%

-15.6%
-11.4%

32.4%
MT
21.6%
SRL
27.8%
15.5%
INSTANT COFFEE
16.1%
16.0%
WHITE POWDERS
16.1%
BROWN POWDERS
5.2%
VALUE IN CR RS
CATG
BROWN POWDERS
WHITE POWDERS
INSTANT COFFEE
BEVERAGES TOTAL
MARKET CONSIDERED : CHENNAI

MT
14.5
29.5
15.9
25.5
9.0
15.5
109.9
SRL SOT CHANGE

SRL
0.4
0.8
0.3
0.8
0.4
1.0
3.7
-0.3%
-0.0003%
-0.2%
-0.3%
0.2%
1.5%
-0.01%
11
SRL BANGALORE HAS GAINED SHARE ~0.2% AT AN

OVERALL BEVERAGES META GROUP LEVEL OVER SPLY
PRIMARILY DUE TO ITS GROWTH IN SD AND
FRUIT/VEGETABLES STILL DRINKS CATG
-19.5%
61.1%

-15.3%
19.6%
9.9%
-17.6%
MT

-0.1%
SRL
-27.1%
INSTANT COFFEE
15.4%
-16.2%
WHITE POWDERS
14.8%
-19.6%
BROWN POWDERS
VALUE IN CR RS
CATG
BROWN POWDERS
WHITE POWDERS
INSTANT COFFEE
BEVERAGES TOTAL
MT
13.3
23.6
6.5
24.8
10.7
23.2
102.2
SRL SOT CHANGE

SRL
0.1
0.1
0.1
0.2
0.2
0.8
1.5
-0.2%
-0.2%
-0.4%
-0.3%
0.5%
1.8%
0.2%
SRL HAS SEEN AN OPPORTUNITY LOSS ~0.2 CR RS. AT BANGALORE ; LOSS COMING FROM
BROWN AND WHITE POWDERS, INSTANT COFFEE, PACKAGED TEA
MARKET CONSIDERED : BANGALORE
12
VIJYAWADA SRL HAS SEEN A DE GROWTH OF ~2% AT

BEVERAGES META GROUP LEVEL WHEREAS MT
VIJAYAWADA HAS SEEN A DECLINE IN ITS GROWTH
(~36% DECLINE)
-60.1%
-18.5%

-66.8%
-20.5%
INSTANT COFFEE
16.3%
1.1%
MT
SRL
25.9%
15.5%
22.2%
45.5%
WHITE POWDERS
BROWN POWDERS
12.2%
25.7%
VALUE IN CR RS
CATG
BROWN POWDERS
WHITE POWDERS
INSTANT COFFEE
BEVERAGES TOTAL
MT
0.8
1.9
0.5
1.4
0.8
2.2
7.7
SRL SOT CHANGE

SRL
0.1
0.1
0.1
0.1
0.1
0.2
0.7
0.9%
0.9%
-0.9%
-1.4%
5.8%
5.0%
2.9%
SRL HAS SEEN AN OPPORTUNITY LOSS ~0.02 CR RS. AT VIJAYAWADA LOSS COMING FROM
INSTANT COFFEE, PACKAGED TEA
MARKET CONSIDERED : VIJAYAWADA
13
MUMBAI SRL HAS SEEN A GROWTH OF ~21% OVER SPLY

IN BEVERAGES META GROUP
-36.8%
47.7%

-31.3%
-35.0%

7.0%
MT
20.5%
SRL
-1.6%
INSTANT COFFEE
WHITE POWDERS
4.5%
0.1%
13.9%
0.3%
44.9%
BROWN POWDERS
VALUE IN CR RS
CATG
BROWN POWDERS
WHITE POWDERS
INSTANT COFFEE
BEVERAGES TOTAL
MARKET CONSIDERED : MUMBAI

MT
9.9
9.2
7.8
42.4
16.1
35.0
120.5
SRL SOT CHANGE

SRL
0.1
0.1
0.1
0.3
0.1
0.2
0.8
0.4%
0.1%
0.1%
0.1%
-0.02%
0.6%
0.3%
14
VADODARA SRL HAS SEEN A GROWTH OF ~15% OVER

SPLY IN BEVERAGES META GROUP
-26.6%
-7.0%

-17.2%
-23.9%

8.0%
INSTANT COFFEE
WHITE POWDERS
MT
28.5%
SRL
10.1%
11.0%
2.4%
3.4%
-1.6%
-0.8%
BROWN POWDERS
VALUE IN CR RS
CATG
BROWN POWDERS
WHITE POWDERS
INSTANT COFFEE
BEVERAGES TOTAL
MARKET CONSIDERED : VADODARA
MT
1.2
0.5
0.5
3.8
0.7
3.2
9.9
SRL SOT CHANGE

SRL
0.1
0.1
0.1
0.9
0.0
0.1
1.3
0.1%
0.2%
0.1%
3.6%
-0.4%
1.0%
2.8%
15
DHANBAD MT HAS SEEN A GROWTH OF ~37% OVER

VALUE IN CR RS
CATG
BROWN POWDERS
WHITE POWDERS
INSTANT COFFEE
BEVERAGES TOTAL
MT
0.1
0.8
0.1
0.6
0.3
1.0
2.9
SRL SOT CHANGE

SRL
0.01
0.05
0.01
0.04
0.1
0.1
0.3
MARKET CONSIDERED : DHANBAD

16
CHATTISGARH MT HAS SEEN A DECLINE OF ~12% OVER

CATG
VALUE IN CR RS
SRL SOT CHANGE
MT
SRL
BROWN POWDERS
0.9
0.01
WHITE POWDERS
0.8
0.01
INSTANT COFFEE
0.5
0.01
3.6
0.04
2.3
0.1
7.3
0.1
BEVERAGES TOTAL
15.5
0.2
MARKET CONSIDERED : CHATTISGARH

17
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BEVERAGES ANALYSIS

DEC 13- MAY 14 OVER DEC 12 MAY 13

Copyright 2013 The Nielsen Company. Confidential and proprietary.

NIELSEN CATEGORY DEFINITIONS

SPARKLING SOFT DRINKS

PACKAGED TEA MAIN PACKS

CTC DUST TEA

Copyright 2012 The Nielsen Company. Confidential and proprietary.

CTC LEAF TEA

AI MT AND SRL BEVERAGES

SPARKLING SOFT DRINKS

FRUIT/VEGETABLE STILL DRINKS

PACKAGED TEA MAIN PACKS

Copyright 2012 The Nielsen Company. Confidential and proprietary.

SRL SOT CHANGE

BEVERAGES MARKET - WISE

Copyright 2013 The Nielsen Company. Confidential and proprietary.

SRL HAS SEEN A DECLINE ~6% GROWTH

SPARKLING SOFT DRINKS

FRUIT/VEGETABLE STILL DRINKS

PACKAGED TEA MAIN PACKS

Copyright 2012 The Nielsen Company. Confidential and proprietary.

SRL SOT CHANGE

SRL HYDERABAD SOT IN COFFEE HAS SEEN

SPARKLING SOFT DRINKS

FRUIT/VEGETABLE STILL DRINKS

PACKAGED TEA MAIN PACKS

Copyright 2012 The Nielsen Company. Confidential and proprietary.

SRL SOT CHANGE

SRL NCR HAS SEEN A PHENOMENAL GROWTH RATE OF

SPARKLING SOFT DRINKS

FRUIT/VEGETABLE STILL DRINKS

PACKAGED TEA MAIN PACKS

Copyright 2012 The Nielsen Company. Confidential and proprietary.

SRL SOT CHANGE

SRL HAS SEEN AN OPPORTUNITY LOSS OF 0.01 CR AT NCR IN WHITE POWDERS

SRL KERALA HAS SEEN A DECLINE IN ITS SOT ~0.2% IN

SPARKLING SOFT DRINKS

FRUIT/VEGETABLE STILL DRINKS

PACKAGED TEA MAIN PACKS

Copyright 2012 The Nielsen Company. Confidential and proprietary.

SRL SOT CHANGE

SRL UP STATE IS GROWING AT ~40% IN THE BEVERAGES

SPARKLING SOFT DRINKS

FRUIT/VEGETABLE STILL DRINKS

PACKAGED TEA MAIN PACKS

Copyright 2012 The Nielsen Company. Confidential and proprietary.

MARKET CONSIDERED : UP STATE

SRL SOT CHANGE

SRL HAS SEEN A GROWTH OF ~33% AT WB STATE IN

SPARKLING SOFT DRINKS

FRUIT/VEGETABLE STILL DRINKS

PACKAGED TEA MAIN PACKS

Copyright 2012 The Nielsen Company. Confidential and proprietary.

SRL SOT CHANGE

SRL CHENNAI GROWTH ~11% AND MT CHENNAI

SPARKLING SOFT DRINKS

FRUIT/VEGETABLE STILL DRINKS

PACKAGED TEA MAIN PACKS

Copyright 2012 The Nielsen Company. Confidential and proprietary.

MARKET CONSIDERED : CHENNAI

SRL SOT CHANGE

SRL BANGALORE HAS GAINED SHARE ~0.2% AT AN

SPARKLING SOFT DRINKS