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  • Brand Management

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    Hemant Gavali
    60 views7 pages
    BRAND MANAGEMENT Passenger Vehicles Emotional Relationship SWIFT CITY A STAR I 10 and I 20 SCORPIO Cognitive Differentiation Or Relationship.

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    BRAND MANAGEMENT Passenger Vehicles Emotional Relationship SWIFT CITY A STAR I 10 and I 20 SCORPIO Cognitive Differentiation Or Relationship.

    Copyright:

    Public Domain
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    60 views7 pages

    Brand Management

    Uploaded by

    Hemant Gavali
    BRAND MANAGEMENT Passenger Vehicles Emotional Relationship SWIFT CITY A STAR I 10 and I 20 SCORPIO Cognitive Differentiation Or Relationship.

    Copyright:

    Public Domain
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 7

    BRAND MANAGEMENT

    Passenger Vehicles
    Emotional Relationship

    SWIFT

    CITY
    A STAR
    i 10 & i 20
    SCORPIO
    Cognitive
    Differentiation ZEN -> ZEN Estilo
    Or
    Relationship
    FABIA
    SAFARI

    SANTRO XING

    800

    AMBASSADOR Esteem, 1000


    Aviation Services
    Emotional Relationship

    Cognitive
    Differentiation
    Or
    Relationship
    Year 1st 2nd 3rd 4th 5th 6th 7th 8th 9th 10th

    2001 Emirates Singapore Airlines Cathay Pacific              

    Singapore
    2002 Emirates Cathay Pacific Airlines              

    Singapore
    2003 Cathay Pacific Emirates Airlines              

    Singapore
    2004 Airlines Emirates Cathay Pacific              

    Singapore British Malaysia


    2005 Cathay Pacific Qantas Emirates Airlines Airways Airlines Thai Airways      

    Singapore Malaysia
    2006 British Airways Qantas Cathay Pacific Thai Airways Emirates Qatar Airways Airlines ANA Airlines China Airlines

    Singapore Malaysia British


    2007 Airlines Thai Airways Cathay Pacific Qatar Airways Qantas Airlines Air New Zealand China Airlines Emirates Airways

    Singapore Asiana Malaysia Air New Etihad


    2008 Airlines Cathay Pacific Qantas Thai Airways Airlines Airlines Qatar Airways Zealand Emirates Airways

    Air New Malaysia


    2009 Cathay Pacific Singapore Airlines Asiana Airlines Qatar Airways Emirates Qantas Etihad Airways Zealand Airlines Thai Airways
    Thank You

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