Chris McKenzie

www.christophermck.weebly.com

(704) 796 -4325

Elon University, Class of 2015

B.A., Strategic Communications

mckenzie.m.chris@gmail.com

WORK EXPERIENCE

NABEF Media Sales Institute (Additional Training)

Wa s h i n g t o n D . C .

Media Sales and Marketing Fellow
Developed radio and digital ad campaign Focused on radio ad space and digital podcast
Studied market compositions Concentrated on DMV demographic, psychographic, and behavioral statistics
Created faux advertising budget for Bens Chili Bowl in Arlington, Virginia

June 2015

The Isabella Cannon Global Education Center

E l o n , N o r t h C a r o l i n a
June 2014 - May 2015
Student Marketing Assistant
Handled front desk operations - including email, phones, and scheduling
Developed social media presence Created and ran promotional work across Facebook, Instagram, & Twitter
Recorded metrics from social media accounts to track the reach of promotional work across campus
Co-managed and developed graphic design content used to promote study abroad programs and office events

Office of Alan Cumming

N e w Yo r k , N e w Yo r k
August 2014 - December 2014
Personal Communications Assistant
Facilitated business to business communication and front desk operations - including email, phones, and scheduling
Contributed to Twitter promotional content
Helped manage fan webpage content using CMS
Managed event spaces Drafted guest lists, arranged travel, and organized space

RELEVANT PROJECTS

KimBees Inc. Campaign

Greensboro, North Carolina

February 2015 - May 2015
C r e a t i v e C o - D i r e c t o r
Developed logo and packaging using Adobe Photoshop Tested visuals with Facebook survey
Created wireframe and implemented layout Tested product presentation with survey
Produced website to improve SEO Better express KimBees brand Highlight press about company

Global Photo Contest

Elon, North Carolina

April 1, 2015- April 17,2015
Co-Director

Directed contest Generated 35, 697 impressions with organic content Gained 237 page likes in two weeks
Impressions increased by 6,636 from the previous year
Increased Instagram following by 400 Organized future collaboration with the Universitys head of social media

Holy Comforter Church MultiCultural Playschool

Burlington, North Carolina

January 2015 - February 2015
R e s e a r c h A n a l y s t
Targeted local Latinx families with children two - five years old and current congregation
Conducted primary research Paper surveys in local Burlington, N.C. Centro la Comunidad and the church itself
Interpreted the data to recommend a bilingual education that would benefit all children post-playschool

Writing Skills

Proficient in AP Style
Microsoft Office Software
Press releases and
promotional materials

Research Skills

Conducting data analysis

Facebook Insights
Hootsuite
Survey construction

Creative Skills

Adept at Photoshop
& InDesign
Strong Conceptual Ability