Professional Documents
Culture Documents
Technology Decision-Maker
2015
CONDUCTED ACROSS THE IDG ENTERPRISE BRANDS:
Survey Method
IDG Enterprise
1,249 respondents
Collection
Online Questionnaire
Audience Base
Number of
Questions
27 (incl. demographics)
Survey Goal
To provide in-depth information about the evolving
role and influence of IT decision-makers in todays
corporations:
- IT Models at use in organizations today and how
that effects organizational outlook.
- The role of technology decision-makers in the IT
purchasing process, and who they partner with.
- Primary influences and information sources
used in todays IT purchasing process.
Source: IDG Enterprise Role & influence of the Technology Decision-Maker Study, 2015
Q: Which one of the following best describes how your companys IT organization is structured today?
Source: IDG Enterprise Role & influence of the Technology Decision-Maker Study, 2015
Determine
Technical
Requirements
3
Evaluate
Recommend/
Select
Vendors
41%
46%
Sell internally
(outside
IT team)
Authorize/
Approve
49%
44%
LOB Management
44%
16%
28%
20%
25%
19%
CEO
39%
8%
12%
10%
15%
52%
IT Liaison
36%
31%
36%
25%
27%
5%
CTO/architect/engineer
31%
53%
34%
20%
IT steering committee
31%
21%
IT staff
29%
61%
COO
26%
7%
12%
IT management
26%
42%
45%
CFO
23%
5%
CMO
19%
CSO/CISO
Chief Digital Officer
51%
47%
28%
60%
23%
19%
21%
7%
11%
16%
26%
38%
26%
20%
8%
9%
14%
55%
5%
11%
9%
14%
6%
18%
28%
32%
24%
18%
15%
12%
12%
13%
12%
9%
7%
65%
27%
58%
47%
IT
Mgmt.
IT Pro
Biz
Mgmt.
65%
73%
69%
57%
61%
69%
57%
47%
58%
66%
49%
52%
34%
44%
27%
36%
28%
33%
19%
30%
30%
28%
17%
40%
Free trials
29%
25%
33%
22%
28%
29%
24%
25%
6%
6%
5%
11%
6%
3%
2%
7%
Q. How do you typically find out about new/ emerging technology vendors?
Source: IDG Enterprise Role & influence of the Technology Decision-Maker Study, 2015
Exec. IT
IT Mgmt.
IT Pro
Business
Mgmt.
70% 1
68% 1
73% 1
74% 1
67% 2
66% 2
65% 2
70% 3
64% 2
69% 1
63% 3
64% 3
67% 4
58% 4
49% 5
63% 3
61% 4
71% 2
63% 3
59% 3
55% 5
54% 5
59% 5
58% 4
49% 5
51% 6
51% 6
55% 6
46% 6
52% 4
43% 7
46% 7
46% 8
32% 12
40% 9
41% 8
41% 9
44% 9
33% 11
47% 7
40% 9
42% 8
39% 11
36% 8
41% 8
39% 10
37% 11
48% 7
40% 7
37% 11
39% 10
39% 10
43% 10
34% 10
39% 10
37% 12
37% 11
39% 11
35% 9
35% 12
29% 13
25% 14
36% 13
30% 13
35% 12
Peer references
25% 14
27% 13
23% 14
21% 14
28% 14
Q: Which of the following attributes are critical for vendors trying to become your valued strategic partner?
Source: IDG Enterprise Role & influence of the Technology Decision-Maker Study, 2015
77%
74%
Technology vendors
72%
White papers
62%
Webcasts/Webinars/Web video
60%
Events
57%
Newsletters
53%
Research
51%
49%
47%
User groups
43%
35%
Blogs
33%
Virtual conferences
30%
Video clips
29%
Mobile feeds/updates
Infographics
27%
21%
18%
Q. Which of the following information sources do you use to keep up-to-date with new technologies and to enhance the knowledge you need
to be effective in your role?
Source: IDG Enterprise Role & influence of the Technology Decision-Maker Study, 2015
Conclusions
Fifty percent of enterprise organizations currently have a federated IT structure,
while 42% use a centralized model.
Executive IT and IT management are highly involved in the collaboration with
departments outside of IT on projects or technical needs.
On average, IT decision-makers collaborate with 3.4 functions/titles and this varies
by company size (3.9 enterprise vs. 3.1 SMB).
The CTO/IT architect/engineer is showing greater involvement in the IT purchase
process, except in determining the business need and approve/authorize.
Emerging tech vendors are primarily found through research, peer discussions and
events.
Customer service/response time, ability to understand business goals and
objectives, post-sales support and services, and long-term viability of company are
critical for vendors to become a valued strategic partner.
Peers remain number one source for technology information, however how IT
decision-makers engage with peers and tech vendors varies greatly by their type of
interaction.
Source: IDG Enterprise Role & influence of the Technology Decision-Maker Study, 2015
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