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The Logo Brainstorm Book. Copyright© 2012 y Jn Krause Manufactured in China Alright reserve. No other part ofthis book may be reproduced in any form or by any electronic ar mechanical ‘means including Information storage an retseval systems without permission n writing from the publisher, except bya reviewer, who ‘may quote bit passages na review. Published by HOW BoskS, an Imprint of F+W Media, Inc, TOIT Carver Road, ute 200, Blue ASH, ‘io 452¢2,(800) 289-0963. First edition For mare excellent books and resources for designers, sit war hamdesign com WISKBR S4set IsaN-18 978-1-0405-0681-6 Distriouted in Canada by Fraser Direct oo Armstreng Avenue ‘Georgetown Ontario, Canada 176554 Tet: (g0syer7-4ant Distriouted in the UX. and Europe by FS Media International, 1D Brunel House, Forde Close, Newton ABO, TOI? 4PU, UK Tel: (+44) 1626 525200, Fax: (+46) 1626 528518 matt enquries@twmedacom Distributed in Aust PO. Bar 704, winder Tet (02) 4577-3555 4 Capricora Link NSW 2756 Australia fated y ren oso Baie and Any Oven cy) Des ym re Arte y eng madi suc covranstsy6e9 No Material protegido po! derechos ¢ CHAPTER CONTENTS TOTS KW ty lent TS WF _—-- Rivals eenaenenntecenennmnmnnn THE power Of Words 20-21 Originally Thinking big with tittle pictures .. Preparing for presentation

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