Marketing Mcqs

MC090401560 : Sheikh Muhammad Umer 83
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Quiz Start Time: 09:21 PM
Question # 1 of 25 ( Start time: 09:21:38
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“Buy it now” refers to which one of the following options?
Select correct option:
Personal selling
Advertising
Sales promotion
Publicity
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Which one of the following is the first step in developing an advertising program?
Developing advertising strategy
Advertising budget
Advertising campaigns
Setting advertising objectives

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The BCG growth-share matrix classifies which of the following four types of SBUs?
Product; price; promotion; placement
Sales; market share; price; promotion
Stars; cash cows; question marks; dogs
Planning; organizing; leading; controlling

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“How are you telling consumers in your target group about your product” This question
belongs to which marketing concept?
Product
Price
Place
Promotion

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What are the companies doing from the following options as a result of an explosion of more
focused media that better match today’s targeting strategies?
More narrowcasting and less broadcasting
Less broadcasting and more narrowcasting

Less narrowcasting and broadcasting
More narrowcasting and broadcasting

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"Looking for new customers" refers to which one of the following concepts?
Soliciting
Presenting
Prospecting
Soliciting

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Which one of the following is the primary purpose of a broker?
Take title to a producer's goods
Sell directly to the final consumer
Sell directly to producers
Bring buyers and sellers together

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Why do manufacturers offer channel members quantity discounts, promotional allowances
and slotting allowances?
To increase the level of vertical integration
To establish long-term transactional relationships
To take advantage of price elasticity
To encourage them to actively market the product

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Order processing, inventory management, materials handling, warehousing, and
transportation fall under which of the following activities?
Wholesaling
Retailing
Physical distribution
Channel management

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Question # 10 of 25 ( Start time:
Total Marks: 1
09:24:56 PM )
Which of the following is an intensive growth strategy of increasing sales in present markets
with present products?
Market development
Market penetration
Product development
Market saturation

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09:25:17 PM )
Setting low prices to encourage initial product trial and to generate sales growth reflects
which one of the following pricing method?
Penetration pricing
Skimming pricing
Competition-Based Pricing
Cost-Based Pricing

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09:25:17 PM )
Setting low prices to encourage initial product trial and to generate sales growth reflects
which one of the following pricing method?
Penetration pricing
Skimming pricing
Competition-Based Pricing
Cost-Based Pricing

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09:25:48 PM )
If a retailer needed help with store design and training sales personnel, it would most likely
use the services of which of the following wholesalers?
Full-service wholesaler
Full-price wholesaler
Rack jobber
Cash-and-carry wholesaler

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09:26:26 PM )
Customers buy from stores and firms that offer the highest ________.
Value for the dollar
Customer perceived value
Level of customer satisfaction
Company image

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09:26:50 PM )
The marketer’s job does not end when the product is bought. After purchasing the product,
the consumer will be satisfied or dissatisfied and will engage in which of the following
behavior?
Dissonance-Reducing Buying Behavior
Habitual buying behavior
Post purchase behavior
Variety-seeking buying behavior

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09:27:07 PM )
Which one of the following is NOT a part of marketing control process?
Set goals for organization
Measure performance
Take risk for profit
Evaluate performance

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09:27:24 PM )
British Steel provides steel to various manufacturers in Britain. British Steel would most likely
segment markets based on which one of the following variables:
Demographic
Psychographic
Type of organization
Market density

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09:27:35 PM )
Which one of the following SBUs is low-growth, high share businesses which generate a lot of
cash that the firm uses to pay its bills and support other SBUs that need investment.
Stars
Cash cows
Question marks
Stars and cash cows

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09:27:43 PM )
Mr. A's girlfriend tells him she wants jewellery for Christmas. He decides to go to a store that
provides the best possible selection of jewellery. His best choice would be to shop at a
__________ store.

Department
Discount
Specialty
Convenience

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09:27:56 PM )
At which stage personal or difficult questions should be asked in a questionnaire?
In beginning
In the middle
In the last
At any point in time

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09:28:05 PM )
A local firm wants to adopt the marketing concept. To be consistent with this move, it should
adopt which of the following philosophies?
Making money is our business
The customer is always right
Keep prices low
Focus on today

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09:28:20 PM )
The greater the comparative advantage of a new product over those already in the market,
the more quickly the product will move through the early stages of the product life cycle.
True
False

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09:28:29 PM )
Which of the following sets refers to the sequence of marketing management functions?
Control – implementation – market planning
Market planning – control – implementation
Implementation – control – market planning
Marketing planning – implementation - control

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09:29:03 PM )
Open-ended questions are especially useful in which of the following research when the
researcher is trying to find out what people think but not measuring how many people think in
a certain way?
Causal research
Observational research
Experimental research
Exploratory research

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09:29:14 PM )
The correct sequence of an organization’s supply chain from a systems perspective is:
Acquisition of resources, transformation process, delivery to customers
Transformation process, delivery to customers, acquisition of resources
Delivery to customers, acquisition of resources, transformation process
Transformation process, acquisition of resources, delivery to customers
MC090405190 : Tammor Bin Shahid 88

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Which one of the following is NOT a product attribute?
Product quality
Product features
Product style and design

Product price

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Which one of the following pricing policy may result in losing money on the product?
Price leader
Psychological discounting
Penetration pricing
Special-event pricing

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09:50:42 PM )
Information that already exists somewhere, having been collected for another refers to which
of the following data?
Primary data
Secondary data
Encrypted data
Bulk data

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09:50:53 PM )
If a company's customers are concentrated in a small geographic area and the company sells
technical products, which promotion method will it most likely use?
Advertising
Publicity
Personal selling
Sales promotion

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09:51:07 PM )
What might be the effect of a successful price increase on profits?
Profit can increase
Profit can decrease
No change observed in profits
Infinite change in profits

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09:51:17 PM )
People are willing to work for large organizations but expect them to become increasingly
socially responsible. What does this statement show?
People’s views of the universe
People’s views of nature
People’s views of society
People’s views of organization

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09:51:40 PM )
Polaroid is aiming its Cool Cam camera at teenagers. Which of the following options reflect
Teenagers?
Target audience
Segmentation
Target market
Focus group

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09:51:53 PM )
Three key issues associated with initiating price changes are, the circumstances, the tactics
and:
Sales targets
Bad publicity
Stock levels
Competitor reactions

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09:52:04 PM )
According to Philip Kotler how many marketing management philosophies are there?
Three
Four
Five
Six

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09:52:20 PM )
Beyond quality level, high quality also can mean high levels of quality consistency. Here,
“Freedom from defects and consistency in delivering a targeted level of performance” refers
to which of the following qualities?
Perceived quality
Product quality
Adherence quality
Conformance quality

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09:52:41 PM )
Which one of the following statements is NOT for mature consumers?
The best strategy is to appeal to their active, multidimensional lives.
They are an ideal market for exotic travel.
High-tech home entertainment products appeal to them.
They place more importance on brand names and are more brands loyal.

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09:53:13 PM )
Developing a product or service involves defining the benefits that it will offer. The benefits
such as quality, features and design, style that are communicated and delivered comes under
which of the following categories?
Private brands
Product attributes
Consumer products
Product mixes

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09:53:29 PM )
“A firm decides to target several market segments or niches and designs separate offers for
each” Which one of the following strategies BEST describes it?
Undifferentiated marketing strategy
Differentiated marketing strategy
Concentrated marketing strategy
Custom marketing strategy

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09:53:39 PM )
A person’s buying choices are further influenced by four major psychological factors. Which is
NOT one of these factors?
Motivation
Perception
Learning

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09:53:50 PM )
Which one of the following category provides the resources needed by the company and
competitors to produce goods and services?
Suppliers
Customers
Competitors
Publics

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09:54:14 PM )
Mobilink divides buyers into groups based on their knowledge, attitudes, uses or responses to
a product. It is obviously using which type of segmentation?
Behavioral
Psychographic
Demographic
Geographic

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09:54:29 PM )
Which one of the following the “target audience” for an advertising campaign?
Information base on which to develop the campaign

Location and geographic distribution of persons
Group of people toward whom the advertisements are directed
Overall goal of the advertising campaign
MC090403432 : Kamran Haider 74

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Which one of the following is NOT a part of marketing control process?
Set goals for organization
Measure performance
Take risk for profit
Evaluate performance

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Which of the following environment involves natural resources that are needed as inputs by
marketers or that are affected by marketing activities?
Cultural environment
Natural environment
Political environment
Technological environment

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What does the meaning of the physical arrangement of the illustration, headline, subheadline,
body copy and the signature?
Copy
Art design
Layout
Storyboard

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Which one of the following pricing policy may result in losing money on the product?
Price leader
Psychological discounting
Penetration pricing
Special-event pricing

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A production operative at a cheese factory discovered that the slicing process could be
speeded up if the machine had a certain type of arm attached. He consulted the supervisor
about purchasing one. The operative would be considered as which of the following members?
User
Influencer
Buyer
Decider

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Building, keeping and growing profitable value-laden relationships with all customers of a
company refers to which one of the following concept?
Customer lifetime value
Customer perceived value
Customer relationship management
Societal marketing

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Which of the following number refers to the Universal marketing functions?
Seven
Eight
Nine
Ten

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The decline stage is marked by chronically decreasing profits.
True
False

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10:03:55 PM )
How many forces are in a Porter’s model of competition?
Three
Four
Five
Six

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10:04:25 PM )
When suppliers, distributors, and customers partner with each other to improve the
performance of the entire system, they are participating in which of the following systems?
Value delivery network
Channel of distribution
Supply chain
Demand chain

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10:04:56 PM )
Which of the following is the last step in marketing research process?
Developing the research plan
Interpreting and reporting the findings
Defining the problem and research objectives
Implementing the research plan

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10:05:43 PM )
Marketing strategies are developed on the basis of which of the following?
Opportunities
Strength
Threats
Weakness

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10:06:06 PM )
One of the following is NOT a key function that intermediaries play in completing transactions.
Promotion
Negotiation
Financing
Pricing

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10:07:18 PM )
The network that connect people within a company to each other and to the company network
reflect which of the following technologies?
WAN
Intranet
Extranet
Internet

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10:07:45 PM )
According to Philip Kotler how many marketing management philosophies are there?
Three
Four
Five
Six

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10:07:59 PM )
When Nokia introduced its new mobile set in the market in response to consumer demand,
which one of the following philosophy is consistent with such action?
Selling concept
Production concept
Customer concept
Marketing concept

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10:08:52 PM )
To reduce time demands on their outside sales forces, many companies have increased the
size of their inside sales forces, which include technical support people and sales assistants.
Which one of the following can also be another part of the sales force?
Order takers
Order getters
Telemarketers
Secretaries

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10:10:13 PM )
A person’s buying choices are further influenced by four major psychological factors. Which is
NOT one of these factors?
Motivation
Perception
Learning

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10:10:36 PM )
The price quoted before any discount or reduction refers which one of the following price?
Barter price
Transaction price
Market price
List price

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10:10:58 PM )
“Increasing demand, as well as changing or even reducing demand” which one of the
following concept is consistent with this statement?
Marketing management
Marketing myopia
Demarketing
Relationship management

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10:11:23 PM )
Organizations that rely heavily on personal selling are likely to use other promotional efforts.
What is the purpose of these promotional efforts?

Promote their less expensive products.
Urge consumers to send their comments and ideas to the firm.
Promote free gifts to consumers.
Improve the effectiveness of salespeople.

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10:12:37 PM )
All of the following are major steps in developing new products EXCEPT:
Test marketing
Evaluation of competitors
Business analysis
Idea generation

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10:12:57 PM )
People often buy the kind of clothing. What does it show?
Attitude
Status
Learning
Lifestyle

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MC090401560 : Sheikh Muhammad Umer 83

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MC090401560 : Sheikh Muhammad Umer 86

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Developing advertising strategy

Setting advertising objectives

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MC090401560 : Sheikh Muhammad Umer 76

Product; price; promotion; placement

Sales; market share; price; promotion

Stars; cash cows; question marks; dogs

Planning; organizing; leading; controlling

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MC090401560 : Sheikh Muhammad Umer 80

Select correct option:

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MC090401560 : Sheikh Muhammad Umer 89

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More narrowcasting and less broadcasting

Less broadcasting and more narrowcasting

More narrowcasting and broadcasting

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MC090401560 : Sheikh Muhammad Umer 73

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MC090401560 : Sheikh Muhammad Umer 83

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Take title to a producer's goods

Sell directly to the final consumer

Sell directly to producers

Bring buyers and sellers together

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To increase the level of vertical integration

To establish long-term transactional relationships

To take advantage of price elasticity

To encourage them to actively market the product

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MC090401560 : Sheikh Muhammad Umer 88

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MC090401560 : Sheikh Muhammad Umer 89

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MC090401560 : Sheikh Muhammad Umer 89

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MC090401560 : Sheikh Muhammad Umer 68

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MC090401560 : Sheikh Muhammad Umer 58

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MC090401560 : Sheikh Muhammad Umer 73

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Value for the dollar

Customer perceived value

Level of customer satisfaction

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Dissonance-Reducing Buying Behavior

Habitual buying behavior