A

Project Report
On

CUSTOMER BEHAVIOUR TOWORDS IDEA CELLULAR

In partial fulfillment of the requirement for the degree of
MASTER OF BUSINESS ADMINISTRATION
(Session 2011 2016)

Submitted To:

Submitted By:

Dr. Vikasdeep

Amandeep Singh
MBA(IC) 9th Sem
Roll No. 602

UNIVERSITY SCHOOL OF BUSINESS STUDIES

TALWANDI SABO, BATHINDA (PUNJAB)

DECLARATION
I AMANDEEP SINGH , The student of MBA(IC) in the Punjabi University School of
Business Studies, Guru Kashi Campus, Talwandi Sabo have completed my traning in
IDEA CELLULAR LTD. MOHALI for the period of 45 Days and submitted my training
project of CUSTOMER BEHAVIOUR TOWORDS IDA CELLULAR as assigned by
the company to me as a part of MBA(IC)
Further I want to convey that no copy of this project is submitted by me in other university
for award of any other degree or diploma etc.

Amandeep Singh

PREFACE
The motive of project undertaken by me is to find out the level of customer satisfaction.
Its aim is to find out different level of satisfaction they get pertaining to different parameter on
which a customer is satisfied with the services provide by the company or not.

ACKNOWLEDGEMENT

A Formal Statement of Acknowledgement will meet the ends of justice in the matter of my
deep sense of gratitude to all those who help me in completion of my project.
I would like to give special thanks to Mr. Narinder Bansal who was my project guide for
guiding me from time to time, right from giving direction to the research, to the preparation
of report. He provides me with valuable suggestions and information related to the project
and really co-operate me a lot during my project. She was deeply concerned and involved for
my wellbeing.
I also owe my thanks to my teachers Dr. Vikasdeep for their kind guidance and
unstinted support throughout the training and even before.

Amandeep Singh

CONTENTS
TITLE

PAGE NO.

INTTODUCATION TO IDEA

1-4

MAJOR EVENTS

4-10

BOARD OF DIRECTORS

10-13

CONSUMER BEHAVIOUR

14-17

REVIEW OF LITRATURE

18-22

OBJECTIVES OF THE PROJECT

23-23

SCOPE OF THE STUDY

24 -24

NEED OF THE STUDY

25-25

REASERCH METHODLOGY

26-27

DATA ANALYSIS AND INTERPOTATION

28-49

OBSERVATIONS AND FINDINGS

50-50

LIMITATIONS OF THE STUDY

51-51

RECOMMENDATIONS / SUGGESTIONS

52-53

OPPERUNITIES

54-54

CONCLUSION OF THE STUDY

55-55

QUESTNARIES

56-59

REFRENCE

60-60