Professional Documents
Culture Documents
PR
Camp
Publ.
Events
News
Agenda
Setting
Feedback
Indv
Comn
Society
TA
Communication Campaign
(Nowak-Warneryd Model)
Point of
Departure
Manipulative
Factors
Competing
communication
Intended
Effect
Communication
object
Target population
Message
Receiving Group
Medium
Communicator
Obtained
Effect
Campaign consultant:
n
Decide what you want the voter to feel and how you want
them tp react.