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PR & The Government Processes

PRSA Code of Provision


Free Flow of Information
Protecting and advacing the free flow of accurate
information is essential to serving the public interest and
contributing to informed decision making in a democratic
society

Etika PR dalam Proses Politik &


Pemerintahan
Ethics is not just knowing what is right or
wrong, but doing it right!

"Rise above principle and do what


is right."
-Walter Heller

Etika Profesi & Aspek Hukum Humas 10

PR dalam Politik dan Pemerintahan


n

Aims at achieving support in public opinion


Info

PR
Camp

Publ.
Events
News

Agenda
Setting

Feedback

Indv
Comn
Society

TA

Communication Campaign
(Nowak-Warneryd Model)

Point of
Departure

Manipulative
Factors

Competing
communication
Intended
Effect

Communication
object

Target population

Message

Receiving Group

Medium

Communicator

Obtained
Effect

PR dalam Politik & Pemerintahan


Types of Politics & Govt Actions
Election Campaign Perspectives
n
Academic:
n

Direct the public disclosure of important issues, set


agenda in discussions, present candidates as best choice.

Campaign consultant:
n

Decide what you want the voter to feel and how you want
them tp react.

Lobbying influence public opinion

PR dalam Politik & Pemerintahan


Representing the Government
n
the governed know what the governors do is PR act,
eg. Non subsidized BBM Campaign
n

Self- Policing in political PR setting own guideline to


manage conflict of interest

Litigation Support expanded role of PR to take up


legal functions [ influential factor in trial publicity]

Etika Profesi & Aspek Hukum


Public Relations
Next week: Mid Test
GOOD LUCK !!!

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