A

On
SUB: seminar on contemporary issues in management
(scim)
On

Issue no.: 2
Topic: activism, changing role of business and corporate
social responsibility.

Submitted to: Ms. Puja vora

INDUKAKA IPCOWALA INSTITUTE OF MANAGEMENT

(I2IM)
M.B.A PROGRAMME

C o n s t i t u e n t o f C h a r o t a r U n i v e r s i t y o f s c i e n ce a n d
t e c h n o lo g y ( C H A R U S A T )

P r e se n t e d b y
Name: Harsh v . Patel
M.B.A Semester – 1
Roll no. 09/MBA/29

(NOVEMBER 2009)

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 DECLARATION
I, Harsh v Patel hereby declare that the report on “BHARTI AIRTEL LIMITED”
(corporate social responsibility) is a result of my own work and my indebtedness to
other work publication, if any, have been duly acknowledged.

Place: Changa
Date: 14/11/ 2009. Harsh v. Patel

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 TABLE OF CONTENTS

SR. NO PARTICULARS PAGE

NO
1 EXECUTIVE SUMMARY 4
2 Pyramid of CSR 5
3 Organization details 6
• Vision, Mission, Objectives 6
• Fact milestones 7
4 Organization Structure 9
• Activities / Function 9
5 Issues/ Problem areas 10
6 Forces responsible for change. 11
• Role of activism, Corporate social responsibility
11
7 CSR initiatives 14
8 Comparison of Organization 15
9 Future Outlook 16
10 References 17

EXECUTIVE SUMMARY

Project work helps me to deal with the real business situation. Project report consists
of the brief description of an organization BHARTI AIRTEL LIMITED. And also
consist of a section which provide the overview and background information about
the various department of the organization also such Role of activism, Corporate
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Social Responsibility(CSR).

In this case the company is reorganizing. The Airtel is taking care of its employees
and society is more competitive and aggressive. It is take care of its customers. This
case is about the activities and functions of company is how affected its
environment, structure and responsibility.

Pyramid of CSR

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 Ethical
Responsibilities

Social Responsibilities

Legal Responsibilities

Economic Responsibilities

Social Responsibilities :- Bharti Airtel follows an “open door policy” to approach

the management, which helps resolve issues with mutual agreements. We
encourage people to stand up against any unfair treatment for which we have the
Office of the Ombudsman, where employees can raise any issues regarding
business and workplace conduct.
Legal responsibilities :- Bharti Airtel takes all its equipment from its key vendors,
namely Nokia and Ericsson, who comply with all the required health and safety
norms. Each contract with the supplier has a clause that they will comply with our
code of conduct and each year suppliers have to give Bharti Airtel a certificate that
they are compliant.
Use of air curtains on major office exits and double
glazing also results in significant energy saving.

Economic Responsibilities :- The TVC was a part of the brand repositioning

restructuring efforts of Airtel as part of which Bharti changed the brand’s tagline in
early-2002 form ‘touch tomorrow’ to ‘Live Every Moment.

Organization details:-

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 Vision:-
By 2010 Airtel will be the most admired brand in India:

 Loved by more customers

 Targeted by top talent
 Benchmarked by more businesses
We at Airtel always think in fresh and innovative ways about
the needs of our customers and how we want them to feel. We
deliver what we promise and go out of our way to delight the
customer with a little bit more

Mission:-
To becomes leading telecommunication service provider.

Objectives:-
The company is commitment to maintaining the highest standard of
conduct and professionalism and toward this end has formulated a policy that
will provide clarity about the method and process for stakeholder to voice
genuine concern about unprofessional conduct. This policy should be read in
Conjunction with Bharti code of conduct.
This policy aimed to provide an independent forum by means of the
office of the Ombudsman, for employees and external stakeholder of the
Company to raise concern and complains about improper practices which are
In breach of the Bharti Code of Conduct. Put in place a fair and equitable
inquiry process and redresser.

Facts and Milestones :-

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Bharti Tele-Ventures was incorporated on July 7, 1995 as a company with Limited
liability under the Companies Act, for promoting Telecommunication services. Bharti
Tele-Ventures received Certificate for commencement of business on January 18,
1996. The Company was initially formed as a wholly-owned subsidiary of Bharti
Telecom Limited. The chronology of events since Bharti Tele-Ventures was
incorporated in 1995 is as follows:

Calendar year & Events:

1995-Bharti Cellular launched cellular services 'AirTel' in Delhi.
1996-Bharti Telenet launched cellular services in Himachal Pradesh.
1997-Bharti Telenet obtained a license for providing fixed-line Services in
Madhya Pradesh circle.
1998-First Indian private fixed-line services launched in Indore in the
Madhya
Pradesh circle on June 4, 1998 by Bharti Telenet thereby ending
Fixed-line services monopoly of DoT (now BSNL).
1999-Bharti Enterprises acquired control of JT Holdings, and extended
Cellular operations to Karnataka and Andhra Pradesh.
2000-Bharti acquired control of Sky cell Communications, in Chennai.
2001-The company acquired control of Spice Cell in Calcutta.
2002-Bharti Enterprises went public in 2002, and the company was listed on
Mumbai Stock Exchange and National Stock Exchange of India.
2003-The cellular phone operations were rebranded under the single AirTel
brand.
2004-Bharti acquired control of Hexacom and entered Rajasthan.
2005-,Bharti extended its network to Andaman and Nicobar
2006- Bharti Global Limited was awarded a telecommunications license in
Jersey in the Channel Islands by the local telecommunications
2007-, Bharti Airtel signed an MoU with Nokia-Siemens for a 900 million
dollar expansion of its mobile and fixed network. the company
announced it will be launching a customized version of Google search
engine that will provide an 'array of services' to its broadband
customers.

2008- Bharti Airtel will roll out third generation services in Sri Lanka in
association with Singtel This is because Singapore-based Asian telecom major
Singtel, which owns a little over 30% in Bharti Airtel, is a major player in the 3G
space as it has already third generation networks in several markets across Asia….

Today, Airtel is the largest cellular service provider in India.

Airtel is a brand of telecommunication services in India operated by Bharti
Airtel.

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Airtel comes to you from Bharti Airtel Limited, India’s largest integrated and the first
private telecom services provider with a footprint in all the 23 telecom circles. Bharti
Airtel since its inception has been at the forefront of technology and has steered the
course of the telecom sector in the country with its world class products and
services. The businesses at Bharti Airtel have been structured into three individual
strategic business units (SBU’s) - Mobile Services, Airtel Telemedia Services &
Enterprise Services. The mobile business provides mobile & fixed wireless services
using GSM technology across 23 telecom circles while the Airtel Telemedia Services
business offers broadband & telephone services in 95 cities and has recently
launched India's best Direct-to-Home (DTH) service, Airtel digital TV. The Enterprise
services provide end-to-end telecom solutions to corporate customers and national &
international long distance services to carriers. All these services are provided under
the Airtel brand.

 Organization Structure

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 Activities/functions:-

Mobile Services:- Bharti Airtel offers GSM mobile services in all the
23-telecom circles of India and is the largest mobile service provider in
the country, based on the number of customers.

Telemedia services:- The group offers high speed broadband internet

with a best in class network. With Landline services in 94 cities we
help you stay in touch with your friends & family and the world. Get
world class entertainment with India’s best direct to home (DTH)
service digital TV in more than 150 cities.

Enterprise Services:- Enterprise Services provides a broad portfolio of

services to large Enterprise and Carrier customers. This division
comprises of the Carrier and Corporate business unit. Enterprise
Services is regarded as the trusted communications partner to India's
leading organizations, helping them to meet the challenges of
growth.

Digital TV Services :- Discover the magical experience of digital

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 entertainment with Airtel. From DVD quality picture and sound, the
best and widest variety of channels and programmers’ to the best on-
demand content on Airtel Live, your tv viewing experience change
forever with digital TV from Airtel!.

Enterprise Services(corporate) :- The group focuses on delivering

telecommunications services as an integrated offering including
broadband & telephone, national and international long distance and
data connectivity services to corporate, small and medium scale
enterprises.

 Issues/ Problem areas

There is not any more criticisms on Bharti Airtel Limited .

Corporate social responsibility:-

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 Employees :-
We believe that one of the most important drivers of growth and
success for any organization is its people. At Bharti Airtel, our ‘Mantra’ for
employee delight focuses on 5 Ps – People, Pride, Passion, Processes and
Performance.

Bharti Airtel has been recognized among the Best Employers in the
Country for two successive years – being 14th in 2003 & jumping ahead of
several other large conglomerates to an enviable position of the 2nd Best
Employer in the Country in 2004. This is a clear demonstration &
acknowledgement of the robust, progressive, people as well as business
aligned Human Resource practices, which the organization has developed
implemented remarkably in a very short span of time.

Bharti Airtel follows an “open door policy” to approach the management

which helps resolve issues with mutual agreements. We encourage people to
stand up against any unfair treatment for which we have the Office of the
Ombudsman, where employees can raise any issues regarding business and
workplace conduct. Bharti ensures transparency through the various
communication policies, strategies and plans. . Regular Employee
Communication Forums provides a platform for the employees to raise
issues that require resolution.

Employee friendly HR policies have been put in place, which amply

reflect the organization’s concern for its people. Some typical examples of
policies and practices include a family-day at office, half day leave for
birthdays, gifts for anniversaries, compulsory 10 days off, festival celebration
with family, no official meetings on weekends, five day weeks, concierge
services, call center engagement programs etc. These “care” policies and
practices are applied across the organizational levels without any
discrimination.

From self-management workshops to aerobics sessions, yoga classes

to provision of relaxation/meditation rooms, we ensure that every employee
keeps a check on his/her fitness. Tie-ups with leading health service
organizations enable our employees to undertake periodical health check-
ups depending upon their age. This facility is also extended to employee
family members at discounted rates. The company provides Flexible Group
Mediclaim insurance to all employees, covering all kinds of illnesses,
accidents and hospital coverage for serious ailments.

Environment :-

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 (a)Most of the new Airtel buildings recycle waste water for sanitary and cooling
of equipment purposes e.g. DG sets and AC systems. These buildings also have
rain water harvesting systems for ground water replenishment where appropriate.

(b) All Airtel offices have energy efficient light fittings and DG sets. We also
ensure automation that enables energy savings in our buildings. Building
Management System (BMS) – Intelligent Building concept is being followed in all the
new Airtel building and campuses that are coming up. The BMS controls The
Heating, Ventilation and Airconditioning (HVAC) system,, electricity load
management, water management, parking management, security and safety
systems to ensure an efficiently run building on optimal resources.

(c) New buildings also incorporate the concept of and Energy Wheel which
optimises energy efficiency in buildings. The AC system in our buildings adds a
certain amount of fresh air periodically; In the process of adding this fresh air the
cool air within the building vents out which may result into higher usage of energy to
bring the cooling/ temperature back. The Energy Wheel concept ensures that as
we bring the fresh air in it is pre-cooled thereby optimizing energy efficiency.

(d) Air quality is checked periodically in all Bharti Airtel offices, and based on the
results, duct cleaning, carpet cleaning, chair and sofa shampooing is undertaken.
Water quality is also monitored in cooling towers for DG sets and Air Conditioner
systems so that water born diseases such as legionella, etc. are avoided.

(e) Use of air curtains on major office exits and double glazing also results in
significant energy saving.

(f)All Bharti Airtel offices have fire alarm systems. Periodic fire drills are carried out
in Bharti Airtel offices as a practice. All Airtel offices are provided with First Aid
boxes and have identified people as First Aid specialists

community initiatives:-
Corporate Social Responsibility is embedded in, and built upon, the stated
‘values’ of Bharti – the institution. These values guide all our activities and
each employee is encouraged to take decisions and design business-linked
processes that are sensitive to communities and environment.

“We have an obligation to fulfill to society and the communities in which

we operate, and help improve the quality of life for everyone, today and
in the future.”
Based on the basic guidelines and direction provided in the Code of Conduct,
Bharti has undertaken many community programs.

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Bharti’s contribution to society is structured through two channels, namely,
(a) Bharti’s Corporate Social Responsibility (CSR) Initiatives, including
initiatives undertaken by way of employee mobilization as well as running
environment related programs; and
(b) Bharti Foundation, a separate vehicle established in 2000 to lead the CSR
agenda of Bharti Group of Companies

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  CSR initiatives.

Bharti Airtel has a nation-wide presence that has grown at an exponential

rate in the recent years. Each local office undertakes special programs for the
local community, thereby reaching out to people. Many projects like material
collection drive and blood donation camps are organized for the welfare of the
underprivileged community. Bharti constantly searches for new, innovative
ways of reducing the consumption of resources, with the aim of leaving a
better and greener earth for future generations.

Bharti Airtel’s response to Tsunami Disaster: Bharti Airtel undertook the following
initiatives for immediate relief and rehabilitation to Tsunami victims:

Built a mobile network in Andaman & Nicobar islands in less than 3 months to aid
rapid rehabilitation of the island

Donated Rs. 1 Crore to the Prime Minister’s Relief Fund, in addition to contributions
from employees

Created 29 Airtel Crisis Communications centres in Tamil Nadu

Raised resources for Tsunami victims by initiatives such as a ‘Benefit Cricket Match’

Bharti Airtel during Mumbai Floods: Bharti Airtel employees climbed up the
towers to restore the networks so that our customers could conveniently reach its
employees.

Bharti Airtel’s response to Kashmir earthquake: Bharti Airtel’s ‘Rapid Response

Team’ responded to the Kashmir earthquake by bringing more than 2000 food
packets and water bottles to the affected area. Money, clothes, woolens and
blankets were also collected from employees to distribute among earthquake victims.

Other initiatives of Bharti Airtel

Bharti Airtel employees have undertaken varies initiatives to reach out to the local
community. Some of such initiatives are listed below

Airtel Ashiana for underprivileged children at the Mohali office of Airtel

BIL North tied up with an NGO to distribute daily surplus food to needy children

Airtel Experience Centre by Access MP… for the benefit of the benefit of visually
impaired people as well as people from deprived section of society

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 comparison of organization

Since 2007, BAL had been facing serious threats to its leadership
position. On the one hand, there was the onslaught from global players such
as Vodafone and Virgin Mobile, and on the other, the threat from established
Indian companies such as Reliance Communications Ltd., Tata Teleservices
Ltd., and the state-owned Bharat Sanchar Nigam Ltd (BSNL). Moreover, the
market was expected to witness the entry of some more Indian and foreign
companies. BAL had responded to investing heavily in expanding its network,
technology, and marketing. It was trying to cover all segments of the
population -from the tech-savvy youth population who coveted the latest
value-added services (VAS) to the Bottom of the Pyramid (BoP) segment who
would be satisfied with a low-cost offering.

In early 2008, BAL, which still dominated the Indian telecom market and was
the world’s tenth largest telecom company, was also readying itself to
replicate its success story in some other emerging markets.

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 Future outlook

Analysts felt that its success notwithstanding, BAL faced some

challenges to its leadership position in the Indian telecom market. It had to
focus on devising aggressive strategies to continue its dominance and grow at
the same rate at which it had been growing...

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References :-
http://www.airtel.in

http://www.airtel.in/activitis

http://www.airtel.in/wps/wcm/connect/about+bharti+airtel/Bharti+Airtel/About+Bharti+
Airtel/Our+Brand+Airtel/

http://www.airtel.in/wps/wcm/connect/about+bharti+airtel/Bharti+Airtel/About+Bharti+
Airtel/Our+Brand+Airtel/Our+Vision+and++Promise

http://www.airtel.in/wps/wcm/connect/about+bharti+airtel/Bharti+Airtel/About+Bharti+
Airtel/Our+Brand+Airtel/Corporate+Responsibility/

http://www.airtel.in/wps/wcm/connect/about+bharti+airtel/Bharti+Airtel/About+Bharti+
Airtel/Our+Brand+Airtel/Corporate+Responsibility/Employees/

http://www.airtel.in/wps/wcm/connect/about+bharti+airtel/Bharti+Airtel/About+Bharti+
Airtel/Our+Brand+Airtel/Corporate+Responsibility/Environment
%2C+Health+and+Safety/

http://www.airtel.in/wps/wcm/connect/about+bharti+airtel/Bharti+Airtel/About+Bharti+
Airtel/Our+Brand+Airtel/Corporate+Responsibility/Community+Initiatives/

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