Perkembangan

Industri Media

Internet & TV Rise Up, While Others Go Down

%

TV

Data : Nielsen Media Research (Adquest Millenium)

Advertising spending increase by 21% in 2011

compare to 2010
(without non commercial category)
* All cost is in 000.000
80,000,000

21%

70,000,000

23%
60,000,000

16%

10,000,000

72,607,651

20,000,000

60,001,726

30,000,000

48,730,416

40,000,000

41,975,729

50,000,000

2008

2009

2010

2011

Source : Nielsen Media Research (Adquest Millenium)

TV dominated 64% the share of ad spending

during 2011
* All cost is in 000.000

1,974,811

2,156,629

20,196,099

24,260,167

37,703,692

46,100,060

2010

2011

TV and newspaper increased by 20% while magazine decreased by 9%

Source : Nielsen Media Research (Adquest Millenium)

Toiletries, beverages and communication still

dominated the ad spending
BABY & MATERNITY PRODUCTS

APPAREL/PERSONAL ACCESSORIES
INDUSTRIAL PRODUCTS
EDUCATION
PROPERTY

Toiletries and cosmetics,

beverages and
communication categories still dominance the ad
spending in past three years

MEDIA & PROMOTION

HOUSEHOLD EQUIPMENT & APPLIANCES

SMOKING & ACCESSORIES
PERSONAL SERVICES
RETAIL
FINANCIAL

HOUSEHOLD PRODUCTS/SUPPLIES
TRANS'T, TRAVEL, RECREATION
MEDICINES/PHARMACEUTICALS
AUTOMOTIVE & ACCESSORIES

CORPORATE & PUBLIC SERV ADV

FOOD
OFFICE EQP'T, COMPUTER, COMMUNICATIONS
BEVERAGES
TOILETRIES & COSMETICS
0

1,000,000

2,000,000

2011

Source : Nielsen Media Research (Adquest Millenium)

3,000,000

4,000,000

2010

5,000,000

6,000,000

7,000,000

2009

8,000,000

9,000,000

10,000,000

* All cost is in 000.000

Top 10 advertising spending in 2011

based on category
Category

Product
CATEGORY

2011

PRODUCT

2011

TOILETRIES & COSMETICS

9,313,292

CLEAR SHAMPOO

284,655

BEVERAGES

8,602,774

AQUA

331,203

OFFICE EQP'T, COMPUTER, COMMUNICATIONS

7,088,026

EXCELCOMINDO XL - GSM CARD

749,045

FOOD

6,899,916

SEDAAP - INSTANT NOODLE

201,499

CORPORATE & PUBLIC SERV ADV

6,169,863

DJARUM KUDUS, PT

144,531

AUTOMOTIVE & ACCESSORIES

5,452,183

HONDA - ALL MOTORCYCLES

352,115

MEDICINES/PHARMACEUTICALS

4,152,498

DETTOL - ANTISEPTIC

96,053

TRANS'T, TRAVEL, RECREATION

3,007,663

GARUDA INDONESIA AIRWAYS

147,502

HOUSEHOLD PRODUCTS/SUPPLIES

2,849,822

MOLTO ULTRA - FABRIC SOFTENER

266,234

FINANCIAL

2,616,727

BANK MANDIRI

141,827

RETAIL

2,597,797

HYPERMART

222,687

* All cost is in 000.000

Source : Nielsen Media Research (Adquest Millenium)

Telco products still dominance but Sedaap and Aqua

also had big ad spending in 2011
PRODUCT

2011

PRODUCT

2011

EXCELCOMINDO XL - GSM CARD

749,045

ESIA

275,723

AXIS - GSM SIM CARD

562,849

NUTRILON ROYAL 3 - GROWING UP MILK

270,807

TELKOMSEL - ALL SIM CARD

432,853

MIZONE - ISOTONIC DRINK

266,632

TELKOMSEL KARTU AS - SIM CARD

424,309

MOLTO ULTRA - FABRIC SOFTENER

266,234

SEDAAP - INSTANT NOODLE

382,204

GUDANG GARAM INT'L - FILTER CLOVE CIG

248,498

INDOSAT-M3 - SIM CARD

358,454

DJARUM SUPER - FILTER CLOVE CIGARETTE

228,062

TELKOMSEL SIMPATI - SIM CARD

357,051

SO NICE - SOSIS SIAP MAKAN

223,882

HONDA - ALL MOTORCYCLES

352,115

HYPERMART

222,687

AQUA - MINERAL WATER

331,203

BENDERA - ALL GROWING UP MILK

221,971

CLEAR - SHAMPOO

284,655

YAMAHA - ALL MOTORCYCLES

219,220

* All cost is in 000.000

Source : Nielsen Media Research (Adquest Millenium)

SES 2011

Data : Nielsen Media Research (Adquest Millenium)