Information Sheet 2

MORE MARKET RESEARCH

Data Set 3 – Demand forecast for the first issue of a new magazine
Found by Ian in the University Library

The figures in this table are a prediction of the level of sales for the first issue of a popular new
magazine. They are only an estimate. They assume that an expensive marketing strategy is used.

Price Demand forecast Price Demand forecast

£0.50 400,000 £2.50 200,000
£1.00 350,000 £3.00 150,000
£1.50 300,000 £3.50 100,000
£2.00 250,000 £4.00 50,000

Data Set 4 – Sales of Selected Magazines – September 2000

Found by Sally on the Internet

Title Sales Title Sales

Cosmopolitan 470,000 Barbie 125,000
Hello 500,000 Match of the Day 80,000
BBC Good Food 300,000 House Beautiful 250,000
Computer active 225,000 More 300,000

Data Set 5 – Interests of young people aged 12-35 (% saying that the activity was an interest)
Found by Sally in the reference book ‘Social Data 2000’:

Interest All 12-15 16-18 19-24 25-30 30-35

M F M F M F M F M F M F
Watching TV 95 92 99 98 96 90 84 82 81 75 77 62
Listening to the radio 70 70 76 78 77 80 71 75 70 72 69 71
Reading books 45 60 35 41 37 45 40 42 41 45 49 60
Listening to music 60 60 68 70 64 71 61 71 57 59 58 58
Exercise 31 22 35 31 34 22 37 22 36 24 29 22
Gardening 16 18 1 1 1 1 2 3 35 49 55 58
Pets 9 13 8 12 9 15 4 6 5 8 6 12
Railways 4 1 6 1 5 1 4 1 3 1 3 1
Football 65 21 72 45 72 35 70 22 67 21 68 20
Cricket 18 6 22 4 25 4 31 6 31 4 37 8
Food and drink 45 47 9 12 12 13 21 25 31 31 35 32
Fashion 2 10 4 15 20 55 15 65 8 63 4 49
Computer games 75 72 80 78 60 55 35 27 15 5 5 3
Golf 16 6 21 5 20 4 20 2 25 7 30 9
Computers 12 6 21 14 19 16 14 8 10 6 10 7
Sport in general 72 44 80 61 75 55 74 49 71 47 65 45
Pop music 70 70 81 85 80 83 78 81 69 72 58 65
Cars 10 2 12 1 12 2 15 3 10 3 9 1
Mountain biking 2 1 4 2 4 2 3 1 3 1 2 3

© Holdsworth Associates