1.

INTRODUCTION TO THE TOPIC

Spending a period of Eight weeks with the project “THE

MOBILE STORE AND CUSTOMER SATISFACTION under

THE MOBILE STORE, ATLANTIS MALL, ALLAHABAD was

really a very interesting time for me. The way I received the

sample of product made me to realize that practical experience

is much different from theoretical knowledge.

I am saying this because even though I was associated

with a brand, sometimes it was difficult to convince the custom

The Mobile Store has a quality management system which is

demonstrated through its ability to consistently provide product

and services that meets customer and applicable regulatory

requirements. It aims to enhance customer satisfaction through

its effective services.

The Mobile Store was born free, a force unleashed into

the market with a relentless and unwavering determination to

succeed. A spirit charged with energy and creativity and a team

driven “to seize the day” with an ambition to become the most

globally admired service provider The Mobile Store after just

few years, has risen to the pinnacle of achievement.

The businss sector is witnessing a tough competition, with

every major players having a range of products. Despite of

various difficulties and limitations faced during my summer

training project I tried myself to gain as much experience of

marketing because Marketing is a very crucial activity in every

business organization. Every product and service produced

within an industry has to be marketed otherwise it will remain as

unsold stock, which will be of no value.

2. INTRODUCTION TO THE ORGANISATION

About The Mobile Store:-

The MobileStore, promoted by the Essar Group, is a one

stop mobile solution shop which offers Telecom Products like
Mobiles, Mobile Accessories, Mobile Connections & Recharges,
Mobile Bill Payments, Value Added Services, Mobile Repairs,
Mobile Exchange, Music & Gaming Devices and DTH, all under
one roof, in a world class shopping ambience.

The Mobile Store, leads as India's first countrywide chain

of telecom retail outlets. The format is that of a one stop
mobile solution shop that provides complete telecom
solutions, offering a wide range of multi brand Mobiles (GSM &
CDMA), Mobile Accessories, Connections (Prepaid and
Postpaid), Mobile Repairs, Mobile Exchange, Bill Collections,
VAS which include downloads of latest ring tones, wallpapers,
video, etc all under one roof. The Mobile Store caters to the
Indian consumer choice of the widest and most comprehensive
range of mobile phones with special offers from all the key
brands available across the globe. Our consumers can avail of
After Sales Services not only in the city of purchase but at any
of The Mobile Store outlets across the country.

The MobileStore has partnered with PayMate to offer

comprehensive Point of Sale solutions, or “E-POS,” in more
than 200 cities. The next generation payment solutions will
allow customers to pay for their purchases, recharge talk-time
and even buy or send gift vouchers instantly and securely via
the mobile.
According to Rajiv Agarwal, CEO and director of The
MobileStore Limited, The MobileStore is constantly innovating
and concentrating efforts to enhance the shopping experience
for its customers. Due to the increasing penetration of cell
phones, the coming years will witness tremendous growth in
mobile commerce.

PayMate’s mobile payment solutions link a customer’s

mobile phone to any financial instrument like an existing bank
account, credit card or a prepaid account. This essentially turns
the customer’s mobile phone into a secure payment tool to be
used anytime, anywhere. PayMate's mobile payment platform
will enable customers shopping at The MobileStore to link their
credit card to their mobile phone.

After this step, customers will be able to make payments

on their mobile over an instant auto-IVR call-back without
having to share any further details. Once a customer is
registered on PayMate, he or she can do retail shopping, online
purchases and utility bill payments at more than 15,000
PayMate accredited merchants through the mobile.

In addition, The MobileStore will also sell GiftMate

vouchers – PayMate's pre-paid mobile voucher – and remote
mobile top-up through PayMate's consolidated interface. This
essentially means that PayMate registered users and GiftMate
users will be able to top-up their pre-paid mobile anywhere,
anytime over an instant auto-IVR call back.

The MobileStore currently has more than 1050 outlets and

the vision is to have a network of 2500 stores by 2010 across
650 cities, thus covering virtually every major town in every
state across India.

Key thrust areas for the retail format are: Comprehensive

Product Range, Knowledgeable Store Staff & Interactive
Environment, Competitive Prices and Handset Repairs.

The MobileStore caters to the Indian consumer's choice of

the widest and most comprehensive range of mobile phones
with special offers from all the key brands available across the
globe. The MobileStore offers complete telecom solutions right
from handset purchase to the choice of service operator and
miscellaneous services like monthly bill collections etc., the
stores also offer connections (pre paid and post paid),
accessories and VAS including the latest ring tones, wallpapers
and gaming and prompt after sales service, available not only in
the city of purchase but in all The MobileStore outlets across
the country.

The MobileStore has undertaken an extensive training

program to equip all its employees with in-depth knowledge of
the products and brands available at the store, thereby allowing
them to provide the right kind of guidance to the customer.

The MobileStore has categorized its mobile device

offerings into consumer segments keeping in mind the profiles
and needs of different consumers. The unique segments
available in The MobileStore The MobileStore are: Business -
PDA & Smartphones, Emails, data transfer etc., Lifestyle -
Fashion phones, Look and elegance, Fun - Multimedia & music,
camera, games, wacky ring tones and wallpapers, Value for
Money - Special offers, discounts and budget phones.

All major handset brands like Nokia, Sony Ericsson, LG,

Samsung, Motorola, Fly, Sagem, HP, iMate, Dopod, HTC and
Blackberry are available at the store. The MobileStore has also
tied up with all leading operators including Airtel, Vodafone,
BPL, Idea, MTNL/BSNL and Reliance, Tata Indicom.
 All major handset brands like Nokia, Sony Ericsson, LG,
Samsung, Motorola, Fly, Sagem, HP, iMate, Dopod, HTC and
Blackberry are available at the store. The MobileStore has also
tied up with all leading operators including Airtel, Vodafone,
BPL, Idea, MTNL/BSNL and Reliance, Tata Indicom.

According to Ajay Adiseshann, founder and managing

director of PayMate, this is probably the largest deployment of
mobile payments at a retail level and will provide customers
unmatched convenience and security while transacting at The
MobileStore. In addition, The MobileStore’s reach across 200
cities will act as a catalyst to help PayMate popularize mobile
payments rapidly and effectively.

Store Format:-

The Mobile Store outlets are in three formats: Large -

1000-1500 square feet, Medium- 800-1000 square feet and
express / corners 150-200 square feet, with smaller format
located primarily located in large malls. The Mobile Store also
has its presence in the Shop-In-Shop format. Currently our
model is solely company owned and company operated. The
mobile store believe in consistently maintaining high level of
customer service, which will only take effect when the mobile
store have total control over operations.
The Mobile Store Presence:-

"The Mobile Store" had its commercial launch in April

2007. Currently it has over 600 stores across the country's
major metros and tier I cities and II cities. It have aggressively
introduced a pan-India network with a world class shopping
environment, offering state of art technology in telecom
solutions and a host of unique value-added services, all for an
unmatched customer experience. The Mobile Store plans to
extend its presence to over 2500 stores in the next 2 years
across 600 cities, thus covering virtually every major town in
every state across India.
 OBJECTIVE OF THE MOBILE STORE
The Mobile Store is a latest idea of the ESSAR
Company. The main objective of the mobile store is that provide
latest model and at a reasonable price with different verities, the
mobile store can say that in other word represent a new model,
different brand, different quality at a reasonable price to the in
front of the customer. The company pay attention about ethical
value and don’t cheat the customer. Company always survey
need and purchasing pothe mobile storer of the customer
WHAT IS MARKETING PLAN
Marketing plan is a systematic anticipation and analysis of
future change. Marketing Plan made up for future prediction
and on the basis of the plan activity being done by the
management of the company to achieve the targets which
are made by the plan.
Marketing Plan made by the Marketing Manager and
guidance by the M.D. of the company. The main motive of
this is to satisfy the customer.
“Profitability through costumer satisfaction.”

NEED FOR MARKETING PLAN

The Marketing Plan is most important for the company to
continue growth and profit in future. It is made on the basis of
the market opportunity and competition in the market.
Without proper marketing planning marketing manager:-
 Cannot do the future prediction about the company’s
profit.
 There are various problem of managing in the design.
 Manager cannot know the correct production of the
Company during the year ending.
TYPES OF PLAN
1. Mission
2. Objective
3. Strategy
 4. Policies
5. Procedure
6. Programmes
7. Project
8. Schedule
9. Budget
10. Standard
1. MISSION:-
The mission indicates the primary belief and the Central
purpose of the business. Mission can be known when the
answer of the question correctly identifies:
 What is our business?
 What will our business be?
 What should be our business?
 Who is our Customer?
 What does he buy?
 What does he expect from the product?
 What does he look for when he buy our products?
If you have correct answer of these questions you can define
your mission of the business.
2. OBJECTIVE:-
Objective is the main thing of the company it means that the
aim and the goal which are achieved by the Enterprise.
Objective shows that where we want to go. They provide the
direction for the company. Plans are most successful when
the objective of the company is clear and the activities have
been done by the employee.

3. STRATEGY:-
R. Anthony has defined strategic planning as – “the process
of deciding the objectives of the organization on the changes
in these objectives and the policy that are to govern the
acquisitions on us and disposition of these resources.”
The strategies are based on the mission, objective and the
goal of the company. Strategies are made by the company’s
management. Strategies are planned responses to external
changes. For example change in the customer tastes and
preference, change in the production and distribution.
4. POLICIES:-
Policies are the principles and consequence rules of action
of achieving specific organization objective or goal.
5. PROCEDURE:-
Procedures are a series of function or steps of performance
to achieve a specific task or undertaking.
6. PROGRAMMES:-
Programmes are a series of necessary activities and
resources that are guided by the corporate objectives planes
and strategies.
7. PROJECT:-
Project is schemes which are made by the management of
the company. It means how to invest and how much on the
Projects and what profit is earned from the Project. How
much time and what is financial requirement of the Project. It
can be said work plan.

8. SCHEDULE:-
Schedule is a precise timetable of a series of action. It is a
part of program. This shows the time of all programs
according to the programming.

9. BUDGET:-
Budget is also a part of marketing plan. Budget discloses the
position of production. It means when the plan is made it is
necessary to know about the plan could be fulfilled or not.
Budgets are of various types like Sales Budget, Production
Budget, Capital Budget, Purchase Budget, etc.

10. STANDARD:-
A standard is a selected criterion against which actual result
can be measured to evaluate performance. A standard is an
integral part of control. There for standards- quality, quantity,
time and cost.
IMPORTANCE OF PLANNING
There are following importance of planning to Management of
Business:
1. Planning focuses on the future direction, values and
sense of purpose; basic objective tells the direction of
growth.
2. Planning provides a unifying decision making framework
and facilitates integration of efforts.
3. Planning helps to identify the potential market
opportunities and threats.
4. Planning offers standards of performance for comparison
and evaluation of actual performance.
5. Planning enables the organization to tune its business
with the environment and establish a profitable
relationship with the environment.
6. Precise plan can achieve a correct balance among:

 Corporate resources,
 Corporate efforts and
 The market potential.

7. Planning assures effective management of change and

thereby survival and growth of the enterprise. If there s
anything constant, it is change. Change implies progress.
Change is manageable only through conscious planning.
For instance, planning can reveal future threats and
uncertainties or probable changes n the national
economy. Management can be prepared to face the
change, convert difficulty into opportunity and meet the
challenge of change (resistance to change) with
reasonable success.
 COMPANY PROFILE
Top Locations

• Bombay Area, India (40)

• Delhi Area, India (6)

Headquarters : Bombay Area, India

Industry : Retail

Type : Privately Held

Status : Operating

Company Size : 4,000 employees

The mobile :
http://www.themobilestore...
storebsite

Common Job Titles

Store Manager 18 %

Manager 16 %

Duty Manager 15 %

Area Operations Manager 7%

 Top Schools

Univ. of Pune 7%

Bangalore Univ. 5%

Devi Ahilya Vishwavidyalaya 5%

Osmania Univ. 5%

Univ. of Lucknow 5%

Median Age 28 years

Male 84%

Female 16%

Companies related to The MobileStore Limited

Parent Company

• Essar

Career path for The MobileStore Limited employees

before:

• Reliance...
• Bharti Airtel...

After:

• Wadhawan...
• Future axiom...
 STORE CONCEPT

The idea is to be near our customer and hence, the format

of a neighborhood store with numerous consumer touch points.
Customers are provided with a fun atmosphere and great
shopping experience at the store. The format helps the
consumer in getting consistent experience, the look and feel,
across all our stores in the country. The format is an open
format where the consumer can see and touch the products
before purchase. Consumers are provided value for money
through better offers, deals and an assurance of life-time

engagement through customer service and loyalty programs.

The Mobile Store has categorized its mobile device offerings
into consumer segments keeping in mind the profiles and needs
of different consumers. The unique segments available at The
Mobile Store are: Business - PDA & Smart phones, Emails,
data transfer etc Lifestyle - Fashion phones, Look and
elegance, Fun - Multimedia & music, camera, games, wacky
ring tones and wallpapers, Value for Money - Special offers,
discounts and budget phones. Customer experience is
enhanced with the ambience that the store provides. The
mobile store run innovative schemes to provide value to the
numbers hereby driving our footfall. Also, our tone of
communication has been fun.
 BRAND VALUES

• Trustworthy / Credible - Being clear & simple, keeping

promises & being honest, transparent pricing-no tricks or
hidden charges, standard/good quality, legal merchandize
• Curious / Inquisitive - Place where questions are ansthe
mobile storered, educated & creates awareness, gives
information, solves difficult problems, a helpful friend
• Fun - The experience of shopping at our stores, delivery
of customer service, communication delivery
• Value for Money - More value for same price or less
price, competitive pricing & consumer promotion,
innovative, driving offers & deals

The brand delivers trust by being clear & simple, keeping

promises & being honest, transparent pricing-no tricks or hidden
charges, standard/good quality merchandize. Customers are
assured of the right advice by store staff hence, being a place
where questions are ansthe mobile storered, educated &
creates awareness, gives information, solves difficult problems,
a helpful friend.
PEOPLE

At The MobileStore, understand that excellent people

deserve excellent people practices. That's why the mobile store
designs its human resource initiatives such that they unlock the
full potential of every employee.

Focus On Building Careers

The MobileStore has a high emphasis on performance, and it

link both career growth and rewards directly to merit and
achievement. It customise career paths and retention plans
according to the unique needs of an individual. Right from the
entry level, the mobile store draw career maps for each
employee, outlining possible alternate career paths, which could
include planned job rotations betthe mobile storeen functions or
even group companies.
 'The Mobile Store' has over 4000 employees and has
undertaken an extensive training program to equip all its
employees with in-depth knowledge of the products and brands
available at the store, thereby allowing them to provide the right
kind of guidance to the customer.

Key Achievements:-

i. Over 600 stores within a year

ii. More than a million loyal customers
iii. Presence in over 76 cities
iv. 6 Awards within a short span of few months
 CONTACT

Corporate Office
The Mobile Store Limited
Essar Techno Park, Building 'B',
1st Floor, Pyramid InfoTech Park,
Swan Mill Compound, LBS Marge,
Karla (W), Mumbai - 400 070.
India.

Contact center - 60006363

Toll-free -1800-425-6363
Email ID : mobicares@themobilestore.in

Retail offices-North
304, Tothe mobile storer A, Signature Tothe mobile storers,
South City,
Gurgaon,
Haryana - 122002

Retail offices-East
Kolkata
Ideal Plaza Building
4th Floor,
South Block,
11/1, Sarat Bose Road,
Minto Park,
Kolkata - 700017

Retail offices-The mobile storest

Mumbai
Essar House,
11, K. K. Marge,
Mahalaxmi,
Mumbai - 400034

Retail offices-South
Chennai
Chennai house,
5th Floor,
6, Esplanade,
Chennai - 6000 018
Hyderabad
5th Floor,
Varun Tothe mobile storers II,
Beam Path,
Hyderabad - 14

Bangalore
471,6th Block,
2nd Floor,
Quantum International Building,
80 Feet Peripheral Road,
Koramangala,
Bangalore - 560095

Cochin
41/256, C -19,
2nd Floor,Mather Square,
Opp. North Railway Station,
Cochin - 682018
 COPYRIGHT TERMS OF USE
The mobile store in and its subsidiaries and affiliates ("the
mobile store, us, our") want each visitor to the Site ("you") to
have a safe, pleasurable visit, so the mobile store have
established the following terms and conditions so that the
mobile store (the mobile store and you) know what to expect
from each other. By using the Site you agree to be bound by the
terms set forth herein. The mobile store may make changes to
the Site, these Terms of Use, or the policies and conditions that
govern the use of the Site at any time. The mobile store
encourage you to review the Site and these terms periodically
for any updates or changes. Your continued access or use of
the Site shall be deemed your acceptance of these changes
and the reasonableness of these standards for notice of
changes.
 ELECTRONIC COMMUNICATIONS
When you visit the Site or send e-mails to us, you are
communicating with us electronically. You consent to receive
communications from us electronically. The mobile store will
communicate with you by e-mail or by posting notices on this
site. You agree that all agreements, notices, disclosures and
other communications the mobile store provide to you
electronically satisfy any legal requirement that such
communications be in writing has been charged.
 PRICING INFORMATION
While The mobile store in strives to provide accurate
product and pricing information, pricing or typographical errors
may occur. In the event that a product is listed at an incorrect
price or with incorrect information due to an error in pricing or
product information, themobilestore.in shall have the right, at
our sole discretion, to refuse or cancel any orders placed for
that product, unless the product has already been dispatched.
In the event that an item is mis-priced, themobilestore.in may, at
its discretion, either contact you for instructions or cancel your
order and notify you of such cancellation. Unless the product
ordered by you has been dispatched, your offer will not be
deemed accepted and the mobile store in will have the right to
modify the price of the product and contact you for further
instructions using the e-mail address provided by you during the
time of submission of your shipping details, or cancel the order
and notify you of such cancellation. In the event that the mobile
store in accepts your order the same shall be debited to your
credit card account and duly notify to you that the payment has
been processed. The payment may be processed prior to the
mobile store in dispatch of the product that you have ordered. If
the mobile store have to cancel the order after the mobile store
have processed the payment, the said amount will be reversed
back to your credit card account.
 ORDER CANCELLATION BY THEMOBILESTORE

there may be certain orders that the mobile store are

unable to accept and must cancel. The mobile store reserve the
right, at our sole discretion, to refuse or cancel any order for any
reason. Some situations that may result in your order being
cancelled include limitations on quantities available for
purchase, inaccuracies or errors in product or pricing
information, or problems identified by our credit and fraud
avoidance department. The mobile store will contact you if all or
any portion of your order is cancelled or if additional information
is required to accept your order. If your order is cancelled after
your credit card, the said amount will be reversed back in your

Card Account.
 CREDIT CARD
You agree, understand and confirm that the credit card
details provided by you for availing of services on
themobilestore.in will be correct and accurate and you shall not
use the credit card which does not lawfully belong to you i.e. in
a credit card transaction, you must use your own credit card.
You further agree and undertake to provide the correct and
valid credit card details to themobilestore.in. Further the said
information will not be utilized and shared by themobilestore.in
with any third parties unless required by law, regulation or court
order. Themobilestore.in will not be liable for any credit card
fraud. The liability for use of credit card fraudulently will solely
be incurred by you and the onus to 'prove otherwise' shall
exclusively rest upon you.
PRAUDULENT / DECLINED TRANSACTIONS:-

themobilestore.in reserves the right to recover the cost of

goods, collection charges and lawyers fees from persons using
the Site fraudulently. themobilestore.in reserves the right to
initiate legal proceedings against such persons for fraudulent
use of the Site and any other unlawful acts or omissions in
breach of these terms and conditions.

PROOF OF IDENTIFICATION:-

themobilestore.in reserves the right to ask for defined

proof of identification at the time of delivery. Failure to provide
the same to either The Mobile Store or any of its associates,
can lead to cancellation of the order.

SHIPPING CHARGES:-

All orders below Rs.1000/- will be charged a shipping fee

of Rs.50/- and will be debited along with the total cost of your
Purchase.

DELIVERY TIME:-

Orders will be delivered within 3 working days.

 REPAIRS & SERVICES

The MobileStore is a One Stop Shopconcept where all your

mobile phone needs will be taken care of. Right from selecting the perfect
handset to jazzing it up with funky accessories, from new connections to
the latest ringtones - all under one roof! Keeping customers? convenience
as our primary concern, the mobile store provide complete repair
services for all major mobile phones.

The mobile store in touch with all the important Original Equipment
Manufacturers (OEMs) and ensure end-to-end service management
systems for our customers.

So, sit back and relax as your handset will be in safe hands.

The MobileStore has 77 walk-in Repair Centres across India, where

our engineers repair mobile phones onsite. If the fault is complex, the
phone may need to be sent to the manufacturer or to our central
workshop. Alternatively, you can book your phone for repair at any of our
collection centres and it will be sent to our central repair workshop.

Accidental Damage and 'Out-of-Warranty' Repairs

If you have accidentally damaged your phone or it is more than a

year old, please check with one of our Sales Consultants whether you are
eligible for an upgrade. You can also avail of our 'Fixed Price' Repair. The
repair charges, in this case, would depend on the handset model and the
type of fault. You can take your phone to any of our Collection Centres or
Repair Centres where our consultant will assess the fault and tell you the
cost of repair. All 'Fixed Price' Repairs come with a 30-day warranty. If our
engineer detects that your phone is beyond repair, the mobile store will
return it immediately, and will not charge for it.

Moisture Damage

Over 10% of phone damages happen due to moisture and they are
not covered by the manufacturer warranty. Please avoid using your phone
in the rain or keeping it in moist conditions like in bathroom, kitchen, dining
table etc. You may also consider purchasing a protective case or hands
free unit that offer limited protection.

To protect your phone from moisture damage, you should use

leather cases and hands-free units. You can choose from the wide variety
available at The MobileStore.

Uncollected Repairs

If you do not collect your repaired handset within 60 days, The

MobileStore reserves the right to dispose it off to recover the repair
charges.

Buy Back

At The MobileStore, you can exchange your old handset for a new
one of your choice. Our technical expert will assist you.

Customer Service

Walk-in to any of our stores for:

• Queries related to handsets and service operators

• Requests related to subscription and VAS of operators

• Complaints related to services sold at The MobileStore

• Basic troubleshooting
 IN AGREEMENT

1. themobilestore.in will be shipping the products to you at

the address registered in your order.

2. themobilestore.in will not be held liable for any delay or

loss of ordered shipment.

3. You also hereby agree to state that you will not instruct
the Credit Card Companies or any other Monetary
Transaction authorities advising them to obtain any refund
from themobilestore.in due to delay or loss which is
beyond their control.

4. In the event that a non-delivery occurs on account of a

mistake by you (i.e. wrong name or address or any other
wrong information) any extra cost incurred by
themobilestore.in for re-delivery shall be recovered from
you.
 MOBILE PHONE TIPS

1. Mobile phones are susceptible to liquid logging and there are

chances that water / oil / milk / tea / cold drink / curry / shaving
foam may get in and damage it. Please ensure you keep your
phone away from all such things. The phone can not be repaired
if it's undergone moisture damage. The manufacturer does not
give any warranty for such cases.

2. The Liquid Crystal Display (LCD) may get damaged in case

pressure is applied on the surface. While keeping the phone in
the pocket or while seated, always check that it is not in contact
with any sharp/hard object. It's advisable to use pouches or
mobile phone covers to avoid LCD damage.

3. Modern mobile phones are designed to squeeze in loads of

features in a compact size. The Printed Circuit Boards (PCBs)
are multi-layered and are mounted with surface-mounted
devices. The contact of such Integrated Circuits and
components on PCB are in microns (µm) (10^ - 6 meters) and a
small impact / shock / jerk may displace the components or
break the tracks. The manufacturer does not give any warranty
for such cases. Mobile phone pouches or covers are of great
help in avoiding such damages.

4. The plastic cosmetic parts lose their glare/color due to heavy

exposure to sun light. To avoid direct sun exposure, one must
use mobile pouches or covers.

5. Every mobile handset has an IMEI number (International Mobile

Equipment Identity), which is a unique number and one can
 access this number by pressing *#06#. The mobile warranty is
attached to the IMEI number, and it's also useful in the event of
theft.

6. The Emergency Number worldwide for Mobile is 112. If you are

out of coverage area, dial 112 and the mobile will search any
existing network. This number 112 can be dialed even while the
keypad is locked.

7. If you lock your keys in the car and the spare keys are at home,
call someone on your cell phone. Hold your cell phone about a
foot from your car door and have the other person at your home
press the unlock button, holding it near the phone on their end.
Your car will unlock.

8. Mobile phones should not be frequently charged, it may reduce

the battery life. Always track the battery charge indicator, and
carry mobile charger in purse/bag/car to avoid the contingency
of battery discharge.

9. Electronic items have deteriorative effect if contaminated with

dust. The use of the pouches or mobile phone covers shall be
useful to keep your mobile phone free from dust.

10. Nokia handset comes with a reserve battery. To activate, press

the keys *3370#. The cell will restart with this reserve and will
show a 50% increase in battery. This reserve will get charged
when you charge the cell next time.

11. There are many authorized sources that provide entertainment

software etc.
12. It's always advisable to install antivirus software on your mobile
phone.

13. Make the best use of the user manual.

14. When your phone is out of network coverage, switch off the
handset or else the battery may get drained.

15. Finger nails or sharp objects may damage the keypad. Use
fingers while pressing the keys.

16. Bluetooth should be turned on only when it is required. Keeping

Bluetooth on unnecessarily makes your phone open to malicious
viruses.

17. To enhance the life of your charger, it should be unwound and

disentangled.

18. While removing the battery, it's advisable to first switch the
handset off.

19. When your mobile phone is not used for a long duration, remove
the battery and keep it separately.

20. Always use accessories recommended by the manufacturer.

 TRADEMARKS

The mobilestore.in, is trademarks and service mark. All

other trademarks, product names, and company names and
logos appearing on the Site are the property of their respective
owners.

YOUR CONDUCT

Any conduct by you that in our sole discretion restricts or

inhibits any other user from using or enjoying the Site will not be
permitted. You agree to use the Site only for lawful purposes.
You are prohibited from posting on or transmitting through the
Site any unlawful, harmful, threatening, abusive, harassing,
defamatory, vulgar, obscene, sexually explicit, profane, hateful,
fraudulent, racially, ethnically, or otherwise objectionable
material of any kind, including but not limited to any material
that encourages conduct that would constitute a criminal
offense, give rise to civil liability, or otherwise violate any
applicable local, state, national, or international law. You agree
not to reproduce, duplicate, copy, sell, resell or exploit for any
commercial purposes, any portion of the Site, use of the Site, or
access to the Site. You agree not to access the Site by any
means other than through the interface that is provided by us
for use in accessing the Site.
 SITE CONTENT
You acknowledge that the Site contains information, data,
software, photographs, graphics, videos, text, images,
typefaces, sounds, and other material (collectively "Content")
that are protected by copyrights, trademarks, or other
proprietary rights, and that these rights are valid and protected
in all forms, media and technologies existing now or hereinafter
developed. All Content is copyrighted as a collective work under
the Indian. Copyright laws and the mobile store own a copyright
in the selection, coordination, arrangement, and enhancement
of such Content. You may not modify, remove, delete, augment,
add to, publish, transmit, participate in the transfer or sale of,
create derivative works from, or in any way exploit any of the
Content, in whole or in part. If no specific restrictions are
displayed, you may make copies of select portions of the
Content, provided that the copies are made only for your
personal, information and non-commercial use and that you do
not alter or modify the Content in any way, and maintain any
notices contained in the Content, such as all copyright notices,
trademark legends, or other proprietary rights notices. In
addition to the foregoing, use of any software Content shall be
governed by the software license agreement accompanying
such software, if any.
 COLOR/PRODUCT DESCRIPTION
The mobile store have made every effort to display as
accurately as possible the colors of products that appear at the
Site. Hothe mobile storever, as the actual colors you see will
depend on your monitor, the mobile store cannot guarantee that
your monitor's display of any color will be accurate. The mobile
store have attempted to be as accurate as possible. Hothe
mobile storever, the mobile store do not warrant that the
product descriptions are accurate, complete, reliable, current, or
error-free. If a product offered by the Site is not as described,
your sole remedy is to return it in unused condition.
 LIMITATION OF LIABILITY

Under no circumstances shall the mobile store or any

other party involved in creating, producing, or distributing the
site be liable for any direct, indirect, incidental, special, or
consequential damages for loss of profits, good will, use, data
or other intangible losses (even if the mobile store have been
advised of the possibility of such damages) that result from (i)
the use of or inability to use the site, (ii) the cost of procurement
of substitute goods and services resulting from
 Mobile Connections

The Mobile Store offers the best of connections with the

option of either choosing for a prepaid plan or for a postpaid
plan. The mobile store have all the major operators on offer at
our store.

Postpaid

• The customer first uses the service

• At the end of the billing period the subscriber pays for the
service
• E.g. Credit cards, Electricity bill

Benefits of Postpaid :-

• Use first pay later concept, this gives you a duration of

approximately 45 to 60 days to pay your bills (depending
on operator)
• Rate per minute is less as compared to prepaid
 • Use of a wide spectrum of Call management services as
compared to prepaid (Call conference, Voice mail etc)
• Roaming rates are considerably cheaper as compared to
prepaid Documents required for Postpaid connection

The customer needs to fill the following documents when

subscribing to a Postpaid connection?

1. Customer fills in the Application or Enrollment form

2. Submits the POI & POA documents
3. Submits a latest photograph
4. Copy of Pan Card or Form 60
5. Tariff enrollment form
6. Deposits if any (dependant on the operator)

Prepaid

• The customer first pays for the service

• After the payment is received the subscriber can use the
services of the operator
• E.g. Coin box MTNL phones or PCO

Benefits of Prepaid :-

• Use according to convenience , you can extend validity or

the top up based on your specific requirement
• STD and ISD services are available by default on a
prepaid connection
 • Cheaper cost of ownership, no need to pay a fixed rental
per month.

Documents required for Prepaid connection:-

The customer needs to fill the following documents when

subscribing to a Postpaid connection?

1. Customer fills in the Application or Enrollment form

2. Submits the POI & POA documents
3. Submits a latest photograph

• Copy of Pan Card or Form 60

Recharge

The MobileStore offers you options to recharge a variety of

services at all the stores ;

• Prepaid Recharge / Top Up for all operators across

various circles
• Recharge of your DTH monthly subscription
• Purchase of calling card options
• National Calling Cards
• International Calling Cards
• SMS Pack
• Tariff Voucher
 ONLINE SHOPPING

Select a hip handset and jazz it up with the coolest

accessories. Add some spice with funky ringtones. Taste thrill
on game gadgets. Stay connected with talktime deals.

Do all at the speed of thought! BUY ONLINE, right here,

RIGHT NOW, at The MobileStore.

Before you dash to stuff your shopping bag, take the quick
Shopping Tour.

Step 1: Search

There are 2 ways by which you can locate products on the

mobile store site.
1. Keyword Search

There is a Search Box in the header

* Enter the product/item that you want to locate for in the

Search Box (Eg: If you want to buy Nokia N72, you can type
Nokia N72 in the Search Box). You can also search for products
within a category.
* Then Click on the Go Button. The next page will display the
Search Results with suitable Products for you to choose from.
2. Category/Sub-Category Search
Products at www.themobilestore.in are divided in Categories
and Sub-Categories with further sub-division, displayed in the
category list at left and the top navigation bar. You can browse
through each of these Category until you find your desired
product type.

Step 2: Register

Registering on themobilestore.in
You must be a registered user of themobilestore.in to be able to
BUY online. The Registration process is fast, easy and totally
FREE!.
Click on the Sign in link on the top right corner in the header
part of every Page.
Please follow the steps to Register with themobilestore.in

Step 3: Buy

Buying on themobilestore.in
Once you Click on the proceed to the Checkout Button on the
Shopping Cart page, you will be taken to the Shipment Details
page where your Shipping Address will be Pre-populated from
your Registration Address, which can be edited, if necessary.
Once you have entered the appropriate Shipping Address you
can choose to pay for the product using your credit card.
 VERITY OF MOBILES

Nokia E71 (Black)

2294
MRP: Rs.
9
1555
Price Now:Rs.
9

Sony Ericsson S312

690
MRP: Rs.
0
481
Price Now:Rs.
9
 Nokia 6303
783
MRP: Rs.
9
681
Price Now:Rs.
9

Nokia 6700
1546
MRP: Rs.
9
1262
Price Now:Rs.
9
 Nokia E63
MRP: Rs.16549
Price Now:Rs.10959
You Save: Rs.5590

Nokia E63
MRP: Rs. 4500
Price Now: Rs. 3699
You Save: Rs. 801

Sony Ericsson G700

MRP Rs. 16995
Our Price Rs:15839
 Cookie
1399
MRP: Rs.
0
Price
Rs.8319
Now:
You Save: Rs.5671

Samsung Star 5233

1110
MRP: Rs.
0
Price
Rs.8589
Now:
You Save: Rs.2511
Samsung Corby S3653
MRP: Rs. 9600
Price Now: Rs. 7799
You Save: Rs. 1801

Ray T65
MRP: Rs. 8999
Price Now: Rs. 4399
You Save: Rs. 4600
 MOBILE ACCESSERIES

Sandisk Micro SD Card Gift Voucher

aqua - 1GB 2500
BHS 333 MRP Rs. 2365 MRP Rs. 2500
Bluetooth Our Price Rs:390 Our Price
Rs:2500
MRP Rs. 2500
Our Price Rs:1390

Gift Voucher 500 Gift Voucher 250 Jabra Bluetooth

MRP Rs. 500 MRP Rs. 250 BT125
Our Price Rs:500 Our Price Rs:250 MRP Rs. 1700
Our Price
Rs:1590

Spectrum Handsfree Dual Spectrum Handsfree Jabra Bluetooth

(Nokia 6610 Series) Dual (Nokia 3310-6600 BT135
MRP Rs. 199 Series) MRP Rs. 1800
Our Price Rs:149 MRP Rs. 199 Our Price
Our Price Rs:149 Rs:1690
3. USEFULNESS AND IMPORTANCE OF STUDY
(A) THE IMPORTANCE OF TRAINING ARE-

 Training enables the management to face the pressure of

changing environments.

 Training results in the increase of quantity and quality of

output.

 Training leads to job satisfaction and higher morale of

employee.

 Trained workers need lesser supervision.

 Trained workers enable the enterprise to face competition

from rival organization.

 Training enables employees to develop and rise within the

organization and increase their learning capacity.

 Training moulds the employee’s attitudes and helps them

to achieve better co-operation with the organization.

 Trained employees make better economic use of

materials and equipment resulting in the reduction of
wastage and spoilage.
(B) SCOPE OF THE STUDY

Scope of the study means the area of the study to which

this project is limited. In other words, Scope means the length
and breadth of the study.

According to the study the business sector is emerging

sector in Indian industry. An efficient and rapid of the
information is the catalyst for economic and social development.
Vision 2020 conceives of India as evolving into an information
society knowledge economy. Information Technology sector will
be the springboard of growth. Already IT sector improving
opportunities for the people across different social strata. A
whole range of information based industries and application has
come up. Creating new sources of employment and earning.

Social attention must be focused on strengthening the

regulatory framework and improving IT business, with the right
environment for infrastructure development
(C) OBJECTIVES OF THE STUDY

The objectives of this project are as under:

The summer training is an opportunity to all of the students to

get the feel of the corporate world and to know the practical
approaches of the organization in solving the business
problems. The main objective of the project is “The Mobile Store
and customer satisfaction.”

To get the technical and practical knowledge to know

about the procedures, processes and systems of the
organization.

Marketing in business area is a subject, which is largely

discussed. With some exceptions. The marketing of services in
corporate area is a matter of interest for the researcher. In the
present study, an attempt will be made to study the ground for
marketing the service in the block. As the marketing depends
upon the factors like:

(1) Economic development/ financial position of the people in

the target area.

(2) Price of the articles, rates and charges levied by the

producers/ manufacturers.
(3) Simplicity of the process of getting and using. This can be
contributed as micro level study.

In order to study it more systematically, the present study

depends upon the following objectives.

• To know the customers awareness about The Mobile

Store

• To know the satisfaction of customer about the mobile

store
RESEARCH METHODOLOGY

Marketing Research –

It is faction to which links to consumers and public to the

marketer through information. Marketing research starfish the
informant required to identify and define marketing opportunities
and problem generated. Refine and evaluate marketing action
monitor marketing performance of company design the method
of collection information manages a implement the data
collection process analyses the result the communicate the
finding their implication

Marketing research is the systematic gathering, recording

and analysis of data about marketing problems to facilitate

decision-making. Marketing research is the systematic design,

collection, analysis and Reporting of data and finding relevant to

a specific marketing situation facing the company.

Type of Market Research

Marketing research is now placed under the control of

some staff Executive to provide adequate information to the line

of management. In these days of specialization, various types

of marketing research are adopted.

 There are five major types of marketing research with

several sub Types.

 Marketing performance research

 Product research

 Promotion research

 Distribution research

 Pricing research

Need for Researcher-

The dynamic of today research company it adopt its

certain strategies which can glue con summer continuously to
their product. The strategies adopted can be relation to “Product
“, “Price”, “Promotion” or “Place” science every other business
organization that they constancy monitor their product
performance at marketing product against certain present
norms. Hence main two resign for research are as under.

The suppliers of produced and service need to have

information about the final costumer in order to market their
product and services more effectively.

A. As company grow and starts distributed its product in a

number of different markets the management of the

company find themselves become more separate from the
final costumer of the product.
Research Process

To understand the research & to make it effective, it is

necessary to have an over view of the research process
followed:

Define the Problem and Research Objective

Develop the Research Plan

Collect the Information

Analyses the Problem

Present the Finding

Report writing
METHODS OF DATA COLLECTION

The key for useful systems is the selection of the method

for collecting data and linking it to analysis and decision issue of
the action to be taken. The accuracy of the collected data is of
great importance for drawing correct and valid conclusions from
the detailed investigations.

There are two types of data primary and secondary

Primary data

The primary data are those, which are, collected a fresh and
for the first time and thus happen to be original in character.
There are several methods of collecting primary data,
particularly in survey and descriptive researches. Some
important methods of collecting primary data are:

• Observation Method

• Interview Method

• Questionnaire

• Schedules

Secondary data

Secondary data are used means that are already

available i.e. they refer to the data which have already been
collected and analyzed by someone else and which have
already been passed through the statistical process. Secondary
data may be either published data or unpublished data.
COLLECTION OF DATA THROUGH QUESTIONNAIRES

This method of data collection is quite popular, particularly

in case of big enquires. It is being adopt by private individual
research workers, private and public organization, and even by
government. In this method, Questionnaires are sent to the
person concerned with the request to ansthe mobile storer the
question and return the questionnaires. A questionnaire consist
of a number of questions printed, typed in a definite order on a
form or set of forms. The respondents have to answer the
Question on their own.

COLLECTION OF DATA THROUGH OBSERVATION

I also use this method for the purpose of data collection.

In this method I have taken the sample of 100 Respondents.
Through our personal observation the mobile store have
observed the respondents.
 RESEARCH METHODOLOGY APPLIED IN
THE PRESENT STUDY

Sample Size – 100

Sampling Technique – Convenience

Convenience sampling is a type of nonprobability sampling

which involves the sample being drawn from that part of the
population which is close to hand. That is, a sample population
selected because it is readily available and convenient. The
researcher using such a sample cannot scientifically make
generalizations about the total population from this sample
because it would not be representative enough.

To whom I filled my questionnaire are respondents who were

coming for visiting the mobile store to purchase the mobile and
accessories

Research Design

The preparation of design for the research project is

properly known as the research design. Decisions regarding
what, where, when, how much, by what means concerning and
inquiry or a research study constitutes the research design.
 “A research design is the arrangements of conditions for
selection and analysis of data in a manner that aims to combine
relevance to the research purpose with economy in problems.”

For the purpose of collecting telecom information, I

conduct an interview method. For this method I make a list of
mix questionnaire (having open & close ended question) which
is designed by me on the basis of guidelines provided by the
faculty.

PROJECT RESEARCH DESIGN

I have followed Descriptive Research Design.

Descriptive research, also known as statistical

research, describes data and characteristics about the
population or phenomenon being studied. Descriptive research
answers the questions who, what, where, when and how.

Although the data description is factual, accurate and

systematic, the research cannot describe what caused a
situation. Thus, descriptive research cannot be used to create a
causal relationship, where one variable affects another. In other
words, descriptive research can be said to have a low
requirement for internal validity.

The description is used for frequencies, averages and

other statistical calculations. Often the best approach, prior to
writing descriptive research, is to conduct a survey
investigation. Qualitative research often has the aim of
description and researchers may follow-up with examinations of
why the observations exist and what the implications of the
findings are.

DATA & DATA COLLECTION:

1. Secondary Data

• Collected through- Internet, AGM Report, Magazine

etc.

2. Primary Data

• Collected through questionnaire, Experience of

existing working people
 DATA ANALYSIS & INTERPRETATION

Question No. 1-: Do you aware about the mobile store?

Yes 15

No 85

Interpretation: Out of 100 respondents 85 are aware about

the mobile store and 15 respondents are not aware about the

15%
mobile store
Question No. 2-: Did you earlier visited to any mobile store?

Yes 76

No 24

24%
Interpretation: Out of 85 respondents who are aware
about the mobile store 76% respondents are earlier visited to
the mobile store and 24 % of respondents are not earlier
visited to any mobile store.
Question No. 3-: Do you think that the mobile store is the good
option to purchase the mobile and accessories?

Yes 71

No 29

Interpretation: Out of 85 respondents who are aware

about the mobile store 71% respondents think that mobile

29%
store is the good option to purchase mobiles and
accessories and 29 % of respondents are not think like that.
Question No. 4-: What features do you like most in the mobile
store?

Availability of all brands mobile 70 %

Fixed Price 20 %

Service given by the mobile store 10 %

Interpretation: 70% respondents like the feature of

20%
availability of all brands mobile in the mobile store, 20%
respondents are like the fixed price and 10 % of respondents
like the services given by the mobile store.
Question No. 5-: Are you satisfied with the services given by
the mobile store?

Satisfied 67 %

Not satisfied 33 %

Interpretation: 67% respondents are satisfied with the

services given by the mobile store and 33 % respondents are
not satisfied with the services provide by the mobile store.

33%
Question No. 6-: Are you satisfied with the prices charged by
the mobile store?

Satisfied 65 %

Not satisfied 35 %

Interpretation: 65% respondents are satisfied with the

prices charged by the mobile store and 35 % respondents
are not satisfied with the prices charged by the mobile store.

35%
Question No. 7-: What is the main problem you faced in the
mobile store?

Query not satisfied 52 %

No bargaining 22 %

Behavior of the
18 %
employee

Others 8%

Interpretation: 52% respondents faced the problem of 8%

query not satisfied, 22% respondents are think that no
bargaining is the main problem, 18% respondents think that
behavior of the employees is the main problem and 8% think
other problem.
 COCLUSION

After analyzing & interpreting the data received from the

respondents, following conclusion have been drawn:

1. Mobile Store play very important role in the Mobile

market.

2. Mobile Store available different branded verities to the

customer under a roof at a reasonable price.

3. Provide better quality to the customer.

4. Provide attracting offer to the customer.

 FINDINGS

After analyzing & interpreting the data received from the

respondents, following findings have been drawn:

• Majority of respondents aware about the mobile store.

• 71% Respondent think that mobile store is the good

option to purchase mobile & accessories

• Satisfaction level of respondents as to Mobile Store is

high.
RECOMMENDATIONS & SUGGESTIONS

1. Selecting a new area and open new Mobile Store.

2. Survey need of person and purchasing pothe mobile

storer of customer.

3. Company should do more promotional activity for

awareness about the mobile store

4. Price of mobile should be reasonable.

5. Making a new attracting offer to the customer.

6. There should be proper training program of employee

to handle the query of customer

7. The behavior of the employee & the quality of service

should be good

8. High Overhead Cost.

9. Delay in Purchase and Delivery Time.

10. Creating highly aggressive marketing cell which is keen for

acquiring orders for the organization.

11. Creating anticipatory design cell.

12. Active product diversification which reverses losses.

13. Managerial authority should formulate the marketing
strategy, which curtail the competitor strategy.

14. Financial help for technological up gradation from govt.

banks.

15. Seminars and conferences should be done from time to time

LIMITATION OF THE STUDY

Limitation of the study means those problems and those

barriers which precise my field work and stopped me to

know more.

• As the questionnaire was distributed amongest various

respondents, few of them hasitant in answering the
questionnair.

• Study is only limited to the ATLANTIS MALL of

Allahabad.

• Some of the respondent were given enough time to

answer to questionnaire but still they were not able to
do the required.

• Some respondents did not respond few questions

because they were not sure about the answer as the
questionair was in the objective form.
 REFERENCE

 Marketing Management – Kotler Philip

 Research Methodology – Kothari C.R.

 www.themobilestore.in

 Some materials are also obtained from The Mobile

Store of Atlantis moll.

 Some personal experience obtained during course of

this summer training.
 APPENDIX
QUESTIONNAIRE

Name……………………………contact no………………………

Address……………………………………………………………..

Q-1. Do you aware about the mobile store?

Ans- yes [ ] no [ ]

Q-2. Did you visited earlier any mobile store?

Ans - yes [ ] no [ ]

Q-3. Do you think that the mobile store is the good option to
purchase the mobile phone and accessories ?
Ans - yes [ ] no [ ]

Q-4. What feature you like most in the mobile store?

Ans- 1. Availability of all brands mobile in one roof

2. Fixed Price
3. Services given by the mobile store
Q-5. are you satisfied with the services given by the mobile
store?
Ans- yes [ ] no [ ]
Q-6 are you satisfied with the prices charged by the mobile
store?
A- yes[ ] no[ ]

Q-7 what is the main problem you faced in the mobile store?
Ans- 1- No bargaining
2- query did not satisfied
3- behavior of the employee
4- other

Q-8 what are your suggestions to improve the sale of mobile in

the mobile store?
Ans-……………………………………………………………………
……………………………………………………………………