SURVEY QUESTIONNAIRE 1

Good day respondent! We are BS Business Administration

Student of Xavier University Ateneo de Cagayan. We are
conducting this survey to gather relevant market
information for the feasibility study of our future product
and service offering. As such, we humbly ask for your
assistance by taking this survey questionnaire. Your
honesty in answering the questions is highly appreciated.
Thank you!
Name (Optional)
Year and Course
1.
2.

3.

4.

5.

Must be BSBA, currently taking BA 12

Do you intend to advertise your FS product/service?

Yes
No
How do you think will advertisements affect the future
sales of your FS product/service?
Sales will be significantly higher than
projected
Sales will be slightly higher than projected
No effect on Sales
Negative effect on Net Profit
Will you be willing to advertise your products and/or
services in a locally published magazine or similar
publication?
Yes
No
What would be the highest cost of advertising you are
willing to pay in a locally published magazine?
PHP 500.00 per month
2,500.00 per month
5,000.00 per month
At any cost
If the publication is circulated every month, how often
do you think will you advertise?
Monthly
6 months or more

At least twice a year

Once
Never
Others,
pls
specify_________________________________
6. In the following list, please rate from 1 to 7, 7 being
the highest and 1 being the lowest, as to which
factor/feature do you mostly consider in advertising in
a locally published magazine.
______ Content and Features of the magazine
______ Brand or Popularity
______ Price of the Magazine
______ Advertising Fee
______ Design, Lay-out, and Print Quality
______ Number of Readers/Subscribers
______ Scope of Circulation
Others factors, pls. specify:
___________________________________
7. Would you offer promo and/or discount coupons to
your customers to further help you increase your
sales?
Yes
No
8. What do you think will be the effect of giving out
promo/discount coupons to the future sales of your FS
product/service?
Sales will be significantly higher than
projected
Sales will be slightly higher than projected
No effect on Sales
Negative effect on Net Profit
9. What would be the amount of discounts/promo will
you offer to the potential customers?
Up to PHP 2.00
About 30%
Up to 5% of S.
Others,
Specify:
Price
_____