WELCOME

Nadeem Meraj
Nasir Mehmood
Sajjad Safder
 History of rail transport in
Pakistan

Extent of I
spanning a
The possib
middle of
Commissi
 Mission Statement
To provide a safe
reliable , modern,
efficient and cost
effective infrastructure
to its customers: to
contribute in building
the economy of
Pakistan and to look
after the welfare of its
employees.
 OUR MOTO

Basically Pakistan railway has two moto’s:

•Safety first and always
•Avoid accident at all cost
Proposals
In 2007, contracts were let for studies into a link between Pakistan and
China via the border crossing near Kashgar. A line to the deepwater port
of Gwadar is also proposed.
Major Routes
The total length of railway tracks in Pakistan is 5,072 miles (8,162 km).
The busiest routes include:
Peshawar-Karachi
Peshawar-Quetta
Lahore-Sialkot
Lahore-Faisalabad
Faisalabad-Khanewal
Passenger Traffic

Passenger traffic comprises 50% of the railway's total revenue. During 1999-2000, this
amounted to Rs. 4.8 billion. Pakistan Railways carries 65 million passengers annually and
daily operates 228 mail, express and passenger trains. The number of passengers carried
daily is thus about 178,000. Pakistan Railways also operates special trains during
occasions like congregations of the Dawat-e-Islami and the Tableeghi Ijtima.

Freight Traffic
The Freight Business Unit, with 12,000 personnel, operates over 200 freight stations on the
railway network. The Unit serves two major ports of Karachi and Bin Qasim as well as all
four provinces of the country and generates revenue from the movement of agricultural,
industrial and imported products, Petroleum Oil & Lubricants (POL), wheat, coal,
fertilizer, rock phosphate, cement, container traffic and sugar. About 39% of the revenue is
generated from the transportation of POL products, 19% from imported wheat, fertilizer
and rock phosphate. The remaining 42% is earned from domestic traffic
Pakistan Railway comprises 8,775 route km, 707
stations and 37 trains halts. It has a fleet of 563
diesel electric locomotives, 25,815 wagons and
1,623 passenger coaches. Maintenance is provided
by three major locomotive workshops and thirty-
five smaller workshops. Signaling facilities at
important stations are track circulated within
interlocking limits. Most routes have VHF radio
coverage for communication between train
dispatchers and trains. Telephone Communication
is over wire lines and microwave.
GA
Timing of Bahawalnagar to Samasata train
Railways ne
Minister says a
1. Allama Iqbal Express (9 Up/10 Dn)
2. Awam Express (13 Up/14 Dn)
3. Badar Express (109 Up/110 Dn)
4. Ghauri Express (107 Up/108 Dn)
5. Bahauddin Zakaria Express
6. Badin Express (307 Up/308 Dn)
7. Bahawalpur Express (143 Up/144 Dn)
8. Baluchistan Express (31 Up/32 Dn)
9. Bolan Mail (3 Up/4 Dn)
10. Chenab Express (11 Up/12 Dn)
11. Chiltan Express (21 Up/22 Dn)
12. Dachi Express (221 Up/222 Dn)
13. Faisal Express (111 Up/112 Dn)
14. Faisalabad Express (35 Up/36 Dn)
15. Fareed Express (37 Up/38 Dn)
16. FAST (325 Up/326 Down)
17. Islamabad Non Stop (147 Up)
18. Lahore Non-Stop (148 Dn)
19. Jaffar Express (39 Up/40 Down)
20. Karachi Express (15 Up/16 Down)
21. Karakoram Express (41 Up/42 Down)
22. Khushhal Khan Khattak Express
(19Up/20 Down)
23. Khyber Mail (1 Up/2 Down)
24. Lala Musa Express (137 Up/138 Down)
25. Malakwal Express (135 Up/136 Down)
27. Mari Indus Express (329 Up /330
Down)
28. Mehr Expess (127 Up/128 Down)
29. Musa Pak Express (115 Up/116 Down)
30. Narowal Express (209 Up/210 Down)
31. Night Coach (105 Up/106 Dn)
32. Pakpattan Express (117 Up/118 Down)
33. Qalandar Express (165 Up/166 Down)
34. Quetta Express (23 Up/24 Down)
35. Rachna Express (113 Up/114 Down)
36. Ravi Express (121 Up/122 Down)
37. Rohi Express (131 Up/132 Down)
38. Rohri Express (167 Up/168 Down)
39. Sandal Express (139 Up/140 Down)
40. Sargodha Express (123 Up/124 Down)
41. Shah Latif Express (151 Up/152 Down)
42. Shah Rukne Alam Express (29 Up/30 Down)
43. Shahbaz Passenger (309 Up/310 Down)
44. Shalimar Express (27 Up/28 Down)
45. Subuk Khram Express (103 Up/104 Down)
46. Subuk Raftar Express (101 Up/102 Down)
47. Sukkur Express (145 Up/146 Down)
48. Super Express (33 Up/34 Down)
49. Tezgam (7 Up/8 Down)
50. Tezrau (5 Up/6 Down)
51. Thal Express (129 Up/130 Down)
LUXURIOUS FACILITY BY THE PAKISTAN RAILWAY
FI
Pakistan Railways is continuously facing economic losses despite
the injection of subsidy worth billions of rupees to make it a
profitable public sector organization over the last two years. The
National Assembly was told on Thursday that during 2007-2008 it
suffered a loss of Rs12.66 billion which increased to Rs18.609
billion in 2008-2009. A fresh study for updating valuation of railway’s
assets is currently in progress, the minister said.During 2007-2008,
the minister for railways said, 15 per cent increase in pay and
pension of federal government employees, phenomenal increase in
oil prices were the main reasons behind PR’s losses. Moreover, on
the eve tragic death of Shaheed Mohtarma Benazir Bhutto,
railway’s assets suffered a massive loss of Rs6.5 billion.
The incident also caused a loss of Rs0.994 million due to
suspension of train services. It also faced a shortfall of revenue of
Rs9.017 billion. Similarly, during 2008-2009 the organization had to
face a shortfall in it revenue of Rs6.439 billion. Likewise, the
government increased pay, allowances and pensions up to 20 per
cent which the PR had to pay from its kitty.
Name of Div
MARKETING MIX
 7P’s of Marketing
Product
Price
Promotion
Placement
People
Process
Physical Evidance
1)Product:
 Core product of railway
 Diversifying their activities
The design and presentation
characteristics
For a railway freight service,
 2)Price:
The published or negotiated value of the
exchange transaction for a product or service.
Price must represent value to parties
For a railway passenger service
 For example
 3)Promotion:
Railway marketing
Promotional techniques
Railway sales forces
Lack of specialization
4)Placement:
Place
In the case of railways,
In the wider sense
Advantage
5)People:
A railway organization’s most
important resource
Customer awareness
6)Process:
Operational processes
Example
Compatible
Regular and frequent dispatch of his
loading
Integral part
7)Physical evidence:
Customers
for example
Strength:
Introducing new long lead mail &
express trains
Outhouses of Railway Bungalows
Railways Schools
Fuel consumption
Weakness:
Pakistan Railway has no Comport at all.
Railway service .
Overloaded Trains
No proper check of tickets
In-efficiency of staff
Threats
Other Comfortable Vehicles
Shipment facility
 No stations in big cities
Earning of Pakistan Railway
Expenditures
Opportunity
In addition to above, Twenty reservation offices have
been planned to be computerized. Jacobabad Mirpur
Khas Jahangir Road Mehrabpur Jheulm Sargodha
Malakwal Shorkot Cantt Nowshera Lalamusa Bhakkar
Pakpattan Kundian Wazirabad Toba Tek Sing Kasur
Raiwind Chiniot Landhi Tando Adam.
PEST ANALYSIS
Pest Analysis
includes:
The organization's
marketing environment is
made up of:
1. The internal
environment
2. The micro-environment
3. The macro-environment
Political factors
Political condition.
political instability
New investors are now more reluctant
Threatened foreign companies
potential investors in railway.
Economic factors
 Economic conditions
 Due to increasing inflation, new
taxes, rising fuel charges
Social factors
The social environment has the following
factors.
·Attitudes
·Desires
·Expectations
Technological factors
Great importance in any industry.

The most needed technologies of Pakistan railway are:

Electrical engines, New railway tracks, Setup of such system that
improves the efficiency, Online ticketing, System that finds defaults
in railway tracks
Approach to the problem
Management problem schedule timing,
corruption, overloading, uncomfortable,
satisfaction level
Pakistan Railway has no Comport at all.
Passenger get very tied due to
uncomfortable seats
It consume more time of their customers. .
There is no cleanliness with the rush of
people.
There is no proper check of
tickets in Trains.
Train is always overloaded with the bundle of
people and Customer feel very difficult to take
their seats
Train gets too much stops during the Journey.
The staff of Pakistan Railway is In-efficient
that’s they give the tickets of same seat to
the 2 customers.
Its Shipment facility is not so good.
Government not focusing on the Pakistan
Railway that’s why earning of railway loses as
compared to other transport like buses etc.
The expenditure of Pakistan Railway is very
high as compare to revenue.
High security system
Clean environment.
Corruption must be remove
Pakistan Railway should launch some
comfortable trains.
Better services in economy class.
Quality of railway track.
Schedule.
Compensation.
Efficiency of administration
By directing a greater proportion of their
business through such “wholesalers”,
railway managements can often achieve
significant reductions in their operating
costs, with commensurate improvements
in the overall corporate financial result.
Improve shipment facility

Privatized.
Conclusion
It is seen that staff behavior is playing a
major
role to change preference of travelers.
No keen interest of Gove. In railway
sector, due to this the railway failure.
Mostly people preferred road transport
railway transport is not available every
where.
Management problem and corruption
is being main cause of railway failure.
Timing schedule of is poor because of some where
single track and carelessness of staff.
Due to large journey.