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Marketing and Advertising Campaign

Personal Touch Transportation

Purpose and Objectives

To support the current customer base, and


expand the future customer base

Project Organization
Website
Monica & Heather

Facebook

LinkedIn

Stephanie & Heather

Chandler & Heather

Fliers & Cover


Photos

Videos &
Photos

Heather

Monica & Heather

Content, Design &


Research
Monica & Heather

Roles and Responsibilities

Monica create a website, capture videos and


pictures, edit content and visual media
Heather create advertising videos, fliers,
and cover photos, and manage editing,
research, adding content, visual media, and
presentation
Stephanie create Facebook page
Chandler create LinkedIn page

Website

Click image to go to webpage

Facebook

Click image to go to Facebook page

LinkedIn

Click image to go to LinkedIn page

Cover Photos, Banners, and Fliers

Visual Media

Web Links to Content

Website: http://personaltouchtransportation.weebly.com/

Video 1: https://www.wevideo.com/view/526832716

Video 2: https://www.wevideo.com/view/526830413

Video 3: https://www.wevideo.com/view/526833276

Facebook: https://www.facebook.com/Personal-Touch-Transportation-161551337529394

LinkedIn: https://www.linkedin.com/in/personal-touch-transportation-8b2a65109 (must be logged in to


view content)

Fliers: https://www.canva.com/design/DABiZQ2qFus/A2pFrZHFzfS5jbV58XAdg/view?&utm_content=DABiZQ2qFus&utm_campaign=designshare&utm_medium=faceb
ook&utm_source=sharebutton&cc_from_uid=UABiCrFAaO0

Facebook cover photo: https://www.canva.com/design/DABjEdWFRB4/TMmCA0MfvHj2uHXinAMhQ/view?&utm_content=DABjEdWFRB4&utm_campaign=designshare&utm_medium=facebook&utm_source=sh


arebutton&cc_from_uid=UABiCrFAaO0

Website banner 1: https://www.canva.com/design/DABj0yEqTrA/8OomTKTg8l_nmviztkbuw/view?&utm_content=DABj0yEqTrA&utm_campaign=designshare&utm_medium=facebook&utm_s


ource=sharebutton&cc_from_uid=UABiCrFAaO0

Website banner 2: https://www.canva.com/design/DABj1RCa_Lk/_Ik8xoknZjs9T8lg5d2rw/view?&utm_content=DABj1RCa_Lk&utm_campaign=designshare&utm_medium=facebo


ok&utm_source=sharebutton&cc_from_uid=UABiCrFAaO0

References
Harnack, L. (2014, April 21). Non-Emergency Medical Transportation Needs | Mass Transit. Retrieved November
19, 2015, from http://www.masstransitmag.com/article/11369875/non-emergency-medical-transporrtation-needs
Holladay, S. (2015, October 28). Personal Touch Transportation. (H. McGuire, M. Steele, & S.
Diaz Escareno, Interviewers)
Murphy, D. (2010, February 23). Traditional vs. New Media Channels. Retrieved from Masterful
Marketing: http://masterful-marketing.com/marketing-channel-strategy/
Nearly 1 in 5 People Have a Disability in the U.S. (2012, July 25). Retrieved November 14, 2015, from
https://www.census.gov/newsroom/releases/archives/miscellaneous/cb12-134.html
Ortman, J., Velkoff, V., & Hogan, H. (2014, March 1). Current Population Reports. Retrieved November 13, 2015,
from https://www.census.gov/prod/2014pubs/p25-1140.pdf

Salt Lake County Health Department. (2013). Community Health Assessment. Retrieved from
Salt Lake County Health Department: http://slco.org/slcohealth/pdf/2013CHA_Final.pdf
Utah Eldercare Planning Council. (n.d.). Retrieved November 13, 2015, from
http://www.careutah.com/list14_disability_transportation_senior_services.htm