English II

Effective Public
Communication

A Tale Of Two Businesses

A Comparative
Analysis of 2 Businesses with Similar Industry in
Different Geographical Locations

Melaka and Klang Valley

42

Group Members
Lim Hong Wei

0322741

Goh Song Kit

0322013

Chang May Chen

0322636

Wee Sue Wen

0322633

Lim Win Kee

0322190

Tan Kah Inn

0322020

43

Description of The
Nyonya Caf in Malaysia

44

It is a culture that encompasses

the influences of traditional
Malay, Chinese and European
cultures that forms a cohesive
united Peranakan identity.
45

Calenthe Art Caf

Jonker Street, Melaka

The First and Only One Cafe in Jonker Street, Malacca that serves
Malaysia 13 States' Coffees, Local Foods, Homemade Desserts,
Handmade jewelries and etc
46

 Combine all 13 Malaysian

States Coffee beans.

Founder

Established in 2005.
Address : 11, Jalan Hang
Kasturi, Malacca

+ 4 other partners
Mr. Joe

= 6 founders

Mr. Joseph
47

Atmosphere
Antique Kitchen Utensil
Cups
Woks
Bottles

Recycle

Eco-friendly
48

Atmosphere

Artistic and Traditional

49

Food and
Beverages in
Calanthe Art Caf

50

Old China Caf

Petaling Street, Klang Valley
Caf-restaurant that serves Southeast Asian cuisine that
is a combination of Straits Chinese and Malay delicacies.

 Fell in love with Petaling

Street neighbourhood

Founder

Share Nyonya Culture

into business

Established in 1997
Address : 11, Jalan Balai
Polis, 50000 Kuala
Lumpur.

Mr. Leonard Tee

&
Mr. Johnny Wong

52

Atmosphere
Ancient Chinese Style Decoration

Retro

53

Atmosphere
Furnitures are very antique and
old

Bought from auction

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The Dishes in
Old China Caf

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Comparative Analysis

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i. Competitors

Brief Description of The Competitors

of Calanthe Art Caf
Geographer Caf

Limau Limau Caf

A western style caf

food is healthier, it contains
more vegetable & organic
ingredients.
A strategic location to them,
and allow customers to get to the
caf easily
Live band during weekends

A hidden gem, tucked along a quiet street

behind Jonker Street
Unbelievably charming with lots of old
school photo frames, wooden furniture
and memorabilia
The setting is perfect for relaxing
58

Brief Description of The Competitors

of Old China Caf
no competitors
Aku Caf & Gallery
Falls under the same operation as
Old China Caf
Chinatown neighborhood to unwind
and relax with a cup of aromatic
coffee while listening to slow and
chill music
Near to Old China Caf
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Modernish

ii. Competition Strategies

 Pricing
Calanthe Art Caf

Old China Caf

Relatively the
same as the competitors

Reasonable to
locals and tourists

61

Advertisement

62

 Advertisement
Calanthe Art Caf

Internet blogs
63

Social Media

 Advertisement
Old China Caf

Book 1000 places

to see before you die
64
Listed
in Trip Advisor

 Signature Dishes
Calanthe Art Caf

Old China Caf

Nyonya Laksa

Nyonya Nasi Lemak

Nasi Lemak

with Nasi Kerabu blue rice

Brew Coffees

65

 Quality of Service
Calanthe
Art Caf
Calanthe
Art Caf

Old China
Old China
Caf Caf
Slower

Considered fast

Not as friendly as employees

in Calanthe Art Caf.

Friendly

66

iii. Obstacles faced by the

new business
Both started off with a small amount of capital
but for business like so actually requires a large amount
of capital to start so it survivability can be longer
in the future. Both interviewees said.

Obstacles
Calanthe
Art Caf
Calanthe
Art Caf

Old China
Old China
Caf Caf

Elevating the idea into the

business is hard

Maintaining it and replenish

new ideas into the business is
hard

Slowly rising in Jonker Street

Cafes in towns are still rising.

68

iv. Barriers to Entry

Calanthe
Art Caf
Calanthe
Art Caf

Old China
Old China
Caf Caf

Weak

Moderate

Started with a small capital

Started with a small capital

A weak advertising
(depends on social medias
and internet blogs.

Relatively good advertising

(book and magazine)
Has regular customers

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vi. Nature of Market

Nature of Market
Calanthe
Art Caf
Calanthe
Art Caf

Old China
Old China
Caf Caf

Oligopolistic

Monopolistic

Others competitors
- Geographer Caf
- Limau Limau Caf

The only caf that offers Nyonya

oriented dishes around Petaling Street

Offers similar dishes as Calanthe Art

Cafe

71

Similarities
and
Differences

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Similarities
Style of Food
Nyonya oriented and local coffees
Pricing
Reasonable and affordable despite the fact of
maintenance fees in both cafes.
Nature of Business
Relatively competitive
Advertisemement
Social medias and internet
blogs
73

Differences
2005

Year Founded

1997

Combine all Malaysian

States Coffee.
Started in Jonker Street.

History

Fell in love with the

Petaling Street
neighbourhood and wanted
to share the Nyonya
Culture.

In a narrow alley of
Jonker Street.

Location

In the heart of
Petaling Street.

Number of Branches

3
Penang, Central Market,
Art Gallery Caf

74

Differences
100 and above

Number of Customers

200 and above

30 employees

Number of Workers

17 employees in total.

75

Differences
Internet Blogs

Media

in the book, 1000 places to

see before you die

Monday- Wednesday

Operating Hours

Daily

12pm-11pm

11:30am 10pm

Thursday

Closed
Saturday- Sunday
8:30am 12am

76

Recommendation

Calanthe Art Caf

The Location

The location should be changed to a

more open area, best is corner lot as it
can be seen easily.

Expend the spaces for customers

Expanding the spaces for the customers,

the amount of customers can be
increased as well as the sales revenue.

Increase the working hours

With the trend nowadays, teenagers like

to hang out in a caf and have brunch
with friends, by making the working
hours to start earlier; the caf can earn
more in a sense and attracts more
teenagers to come.
Having background music in a chill and
quiet caf seems to be a trend nowadays,
but the background music that Calanthe

Poor background music

78

Old China Caf

Hot surrounding

Improved by implementing some air

conditional in the caf as the customers
can dine in a more comfortable way.

Parking Problem

Implementing more parking spot around

the caf will allow more customers to
come.

Cafs signboard

The signboard should be more visible

and attractive to the people walking
through the street.
By changing employees that are willing
to communicate with the customers,
customers would be more likely to come
to the caf.

Service of the employees

79

Conclusion

Which caf is more commercially successful?

OLD CHINA CAFE

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