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This report presents the literature about fashion and designers motivation, inspiration including
academic theories and concepts which grounded my research. The literature review starts with the
concept of fashion from different academic approaches and the definition of fashion trend and
fashion cycle. In order to understand the evolution of the current fashion trend the literature
review continues with an overview on the revival of this trend throughout the Hungarian history
and the development of the use of cultural heritage elements in fashion. The literature review
ends with the presentation of academic findings about the possible designer motivations,
inspirational sources.
MERCHANDISING
In the textile business, merchandisers have a particularly strong role because of
the intensive nature of product range. The process of buying and selling goods and
services are termed as merchandising. In other wards, the area of a company that
develops strategies to have the right merchandise, at the right places, at the right time and
at the right locations to meet the needs and wants of the target customers. Effective
merchandising saves time and money. It coordinates various departments in the
organization. Merchandising forms an effective liaison with the buyers. It identifies and
develops potential new buyers. It builds good relationship with the buying houses and
merchandiser attends to queries, order processing and evaluation of apparel products. So
merchandising is of greater importance in apparel industry.
The term merchandising means simply to buy and sell commodities for a profit.
The role of merchandising varies depending upon whether it is performed in retail or
manufacturing context, Merchandising involves the conceptualization, development,
procurement of raw materials, sourcing of production and delivery of product to buyers.
The merchandiser must combine logical and analytical thinking with initiative and
expressive creativity.
LITERATURE REVIEW:
Literature review stands out as the main tool of the research study. Data related
to the textile sector was meticulously collected. Sources of data include books
newspapers and internet. Wide range of research reports on the textile sector of
the economy have been examined..
challenges are improvement, sourcing location, languages barriers, unforeseen delivery risks
and customer services.
In this phase the entire project will be separated in to two separate areas.
not be the same for all countries. Those countries which had good
production base, superior technology
and marketing acumen would benefit as compared to those countries
which did not have much
competitive strength.
Pelzman
(1984) examined effect on profitability of Textiles and Apparel for 29
textile and 33 apparel
industries during the period 1969-79 by using multiple regression analysis.
Pooled cross section, time
series data for pre MFA- Multifibre Agreement (1965 -73) and post MFA
(1974-79) has been taken. The
variables taken were capital output ratio, concentration of manufacturing
index, economies of scale,
growth of industry demand, seller concentration ratio, ad valorem nominal
tariff rate, import penetra
tion
Today consumers are becoming more aware of the need to protect the
environment, and
companies use these terms to promote their goods or services with ecolabels. Environmentally
friendly (also eco-friendly, nature friendly, and green) are terms used to
refer to goods
and services, laws, guidelines and policies claiming to inflict minimal or no
harm on the
environment. Clothing is an integral part of our lives and green or
environmental concerns
have started to draw more and more attention in the textile and clothing
sector . This paper
analysed how green the textile and clothing industry is with respect to the
product lifecycle,
from raw material through the design, production and logistics up to
disposal in order to
point out important points and parameters for greening the industry.
Key words: green, environmentally friendly, eco-friendly, textile industry,
apparel industry