PROGRAMME:

FUNDAMENTALS OF MANAGEMENT (MGT162)

TITLE:
GARDENIA BAKERIES (KL) SDN.BHD
GROUP:
RAINZ
NO
1
2
3
4
5
6

NAME
MUHAMMAD AZRIN BIN ZAHARI
MUHAMMAD LUQMAN BIN SHAMSUL BAHAR
MUHAMAD AMIR MUSTAQIM BIN HASLAN
NUR MUHAMMAD AKMAL BIN ROSLAN
WAN HAZFAZIZIE BIN WAN ROSLAN
WAN ARIF NAJMI BIN MAZLAN

PREPARED FOR: ROSNALINA BINTI ABDUL RAHMAN

MATRIC NO
2014693614
2014426982
2014294732
2014282896
2014687778
2014414736

CONTENT

TITLE

PAGE

INTRODUCTION

PLANNING

ORGANIZING

5-6

LEADING

CONTROLLING

8-9

CONCLUSION

10

REFERENCES

11

INTRODUCTION

In 1969, an American named Horatio Sye Slocumm was sent by International Executive
Service Corporation (IESC) to East Malaysia to start a bakery. Mr. Slocumm brought with
him 35 years of baking experience with one of Amerikas leading chain of bakeries.
Gardenia was born.
Gardenia Bakeries (KL) Sdn.Bhd rolled the first loaf of bread off its line in 1986. Within four
years, it became the bread market leader with an astounding 99 percent brand recall rate
and 80 percent top-of-mind recall.
Gardenias range of products grew and evolved through the year, becoming better and better
with each step. Leveraging on its brand strength, Gardenia now produces a variety of baked
products to satisfy consumers demands.

Name of firm : Gardenia Bakeries (KL) Sdn.Bhd

Location

: 3,Jalan Pelabur 23/1, Kawasan Miel,40300 Shah

Alam,Selangor,Malaysia

Products

: Squiggles , TWIGGIES , Toastem , DELICIA , Quick Bites , Fluffy Buns ,

Low Fat Fibremeal

PLANNING

Mission Statement
Gardenia Bakeries (KL) Sdn.Bhd mission is to serve consumers with the best quality
assortment of great-tasting bakery and related food and beverage products, with world class
manufacturing facilities and an efficient nationwide distribution network, thereby providing a
fair return on shareholder investments.

Goals
Gardenia Bakeries (KL) Sdn.Bhd goal is to become the premier company in the baking
industry and the related food and beverage industry, known and emulated for best quality
products that delight the consumer. It is the pride of every employee, investor, trade partner
and stakeholder.

Strategies
Strategies use by Gardenia Bakeries (KL) Sdn.Bhd for long term direction is :

By acquire new customers

Encourage more frequent usage
Find new uses of product

ORGANIZING
4

CEO
(Mr. Yap Kim Shin)

FINANCE
MANAGER
(Azmy Roslin)

MARKETING
MANAGER
(Rosnizam Mat
Sahak)

Ahmad Jalani Fuad

Siti Munirah Saad

Wong Chai Li

Sukhri Yahya

HUMAN
RESOURCES
(Hjh. Farizal
Mohamad)

The company were using product divisional structure as the structure in which task and jobs
are grouped according to the functions they perform within the organizations. Moreover, this
structure are based on specific products or a diverse product lines that needs specializations
which is product manager hold responsibility for the productions and distributions of a
product.

CHAIN OF COMMAND

The chain of command is the continuous line of authority that extends from upper
organizational levels to the lowest levels and clarifies who reports to whom. This leads to the
conclusion that an employee should be directly responsible to one and only one supervisor.
There may be at least an employee that has to report to two or more bosses and have to
cope with conflicting demands or priorities. Accordingly, some organizations believe that
each employee should report to only one manager, a term called unity of command.
However, the unity of command is logical when organizations are comparatively simple, in
contrast to the bigger Gardenia Bakeries (KL) Sdn.Bhd, which in this case unity of command
is a rare instance in this organization
SPAN OF CONTROL
5

The span of control received a great deal of attention among organizations. As such, many
organizations are increasing their span of control. The span for managers at such company
as Gardenia Bakeries (KL) Sdn.Bhd has expanded significantly in the past decade. Efforts
are being made to increase the span of control in order to save time in decision making.
The span of control is increasingly being determined by looking at the contingency variable.
It is obvious that the more training and experience employees have, the less direct
supervision they need. Managers who have well-trained employees can function with a wider
span.
Other contingency variables that will determine the appropriate span include similarity of
employee tasks, the complexity of those tasks, the physical proximity of employees, the
degree to which standardized procedures are in place, the sophistication of the companys
management information system, the strength of the companys value system, and the
preferred managing style of the manager.

LINE AND STAFF RESPONSIBILITIES

Line and staff positions or departments exist within virtually all organizations like Gardenia
Bakeries (KL) Sdn.Bhd, but the individuals who occupy these positions play very different
roles. Line departments are directly involved in delivering the product or service of the
organizations. They have formal authority for decisions affecting the core production efforts
of the organizations. Staff departments, in contrast are not part of the product or service
delivery-system chain of command but rather provide support to line departments.
Line personnel or work groups may call upon staff personnel to provide expert advice or
perform specific support services. Staff personnel do not have authority or responsibility for
decisions that relate to the core delivery system of the organization.

TYPES OF DEPARTMENTALIZATION

Based on our organizational structure, the types of departmentalization that has been used
by the company is product divisional structure. For example, the managers and the
subordinates coordinate all functional tasks (finance, marketing, production and so on)
related to the product line. These means the manager doing task and grouped based to
function they performed within the organization.

LEADING
6

Leading is a process of which motivating and directing the members of the organization so
that they contribute to the achievement of the goals of the organization. Three approaches to
leadership are trait theory, behaviour theory and contingency theory. Gardenia Bakeries (KL)
Sdn.Bhd used the behaviour theory approach of leadership. By using the Michigan
University Studies two basic form of leader are production-centered behaviour and
employee-centered behaviour.
Production-centered behaviour is leader behaviour that focuses primarily on how well
subordinate performing their job. As for example, managers of Gardenia Bakeries (KL)
Sdn.Bhd had set the rigid work standards for their employees, organized tasks down to the
last detail , prescribe in their work and closely supervised their employees work.
Employee-centered behaviour is leader behaviour that focuses primarily on subordinates as
people. As for example, managers of Gardenia Bakeries (KL) Sdn.Bhd encouraged their
employee to participate in goal setting and other work decisions and helped to ensure high
performance by inspiring trust and respect.
Power is the ability to exert influence which is the process by which managers affects others
behavior. As Gardenia Bakeries (KL) Sdn.Bhd they are most likely were using expert power.
Expert power is the power to influence another person because of expert knowledge and
competence. In our company, bread specialist have substantial expert power because they
have technical knowledge that others need. Other then that, Gardenia Bakeries (KL)
Sdn.Bhd also using reward power. Reward power is power based on control of resources
and rewards. In our company, we gave promotion and a better work schedule for our
employee.

CONTROL
7

Control can be define as a process to ensure that actual activities or a process of monitoring
the accomplishment of the organization, determine deviations (differences) between planned
and actual results and taking corrective action when necessary. Gardenia company have
used several types of control likes pre-action control (feed-forward control), steering control,
screening control (yes or no control) and lastly post-action control (feedback control).
Pre-action control (feed-forward control) is a control that focuses on the material, financial, or
human resources that serve as inputs to the transformation process. This type of control is
sometimes called preventive control because it is designed to ensure that the quality of
inputs is high enough to prevent problems in the transformation process. For example, think
about the preventive controls that might take place prior to the manufacture of Gardenias
bread in example Gardenia Low Fat Fibremeal. A primary input for manufacturers of
Gardenia Low Fat Fibremeal such as bran and wheatgerm, honey, wholegrain, fibre and
vitamins. These ingredients must in a good quality to make a healthy breads. So, a system
of preventive control could be implement to inspect the quality standard, total fibre and
vitamins that are requires and other imperfections. At last, the organization and customers
satisfaction level can increase steadily.
The next control is steering control. This form of control is designed to monitor ongoing
activities to ensure that the tranformation process is functioning properly and achieving the
desired results. To illustrate, consider again the manufacture of Gardenia Low Fat Fibremeal.
The machines operators must continuously monitor their process to ensure that each book
of bread are stable in quantity of ingredients and in a good quality. If these standards are not
being perfect, corrective actions may need to be taken. In examples, the temperature, time,
quantity and other variable must be monitored perfectly followed by the procedures.
After that, screening control is a specific check point that must be successfully passed
before an activity proceeds further. Before continues to next procedures, an activity, product
or service must be approved or meet specific condition. For an example, Gardenia company
will always ask the customers feedback about our products quality, taste and other factors.
We will take the action to improve our product based on the customers feedback.
Lastly, post-action control can be define as a controlling that takes place after an action is
complete. This is to measure the result of certain actions and if problems occur, corrective
action is taken and applied to future activities and actions. For example, Gardenia company
will always up to date with the customers taste and trend. Gardenia also provides the
website for customers to get the latest informations about Gardenias product and

Gardenias background. In the other way, Gardenia will use the details about customers
feedback and the current results to upgrades and make an expansion in the future.

CONCLUSION

As the conclusion for our assignment, higher skill of management is required in order to build
or create a company (organization). A lot of planning need to do for maintain the company
stability. We also know that not only upper level person is important but lower level person is
also important for an organization. The managers must have a lot of knowledge to manage
the company, employees and marketing. Employees must give full support and commitment
to their manager and the company if they want to achieve the company goals. We feel
satisfied after we finished this business research in our group. A lot of input and experience
we get when we doing this assignment. We are very happy when we can solve and finish
this project without any problem. This project cant be solved without our teamwork and our
commitment. We get a lot of benefits from making this project.

REFERENCE

10

https://prezi.com/tqzhjbygsd5a/gardenia-bakery/
www.slideshare.net/halnator/gardenia-company-profile-14622636
www.gardenia.com.my
www.slideshare.net/maraddzul/gardenia-profit-for-business/

REFERENCE BOOK/E-BOOK
Management Challenges For Tomorrows Leader
Fundamental Of Management

11