2016

From your friends at

CES 2016 snapshot

the event

170,000

total attendees
+6% vs. last year
+11% international

2.47 million

square feet of event space

+12% vs. last year

3,800+

exhibitors

the social buzz

3,221,600

total mentions, worldwide

major categories this year

connected home

connected
world

startups &
fringe tech

connected cars

drones & bots

drones, bots &

photography non-traditional

connected self

cameras

CES evolution

VR & 360
photography

eureka park

entertainment

streaming video

Three takeaways for marketers:

Connected World Consumer Expectations Rising: As our homes, cars and devices all
become seamlessly connected, consumer expectations for a brands accessibility and ease
of use will increase, too. If a product or service isnt where and how people expect it to be, the
brand will likely see some friction and frustration. Marketers should embrace technology to
increase positive brand perceptions, experiences and subsequent consumer conversations.
Photography & Entertainment Making Magic: Just as GoPro made video viewing more
compelling, so too will 360 technology. Brands are poised to be at the forefront of providing
millions with their first taste of this innovative technology. And, where fitting, marketers should
push to use utilize this new medium to position their organizations as modern and first to
market.
Startups A Mutually Beneficial Moment: Startups are presenting themselves as a bigger
opportunity for most brands than most ever imagined. Now is the time to start exploring
how to work together. Startups need exposure and to grow their user bases, while brands
can benefit from relevancy and the halo effect innovative tech partnerships can bring.

connected world

connected home
trend behind the trend
Were seeing a major push for platform standardization: one hub that
unites a homes various connected devices.
Gadget manufacturers are also racing to make their products
compatible with popular hubs like the Amazon Echo, Apples Homekit,
and Google Weave.
The more seamless connected homes become, the quicker and more
likely people are to adapt the technology into their homes.

-vs-

connected home

90k

social
mentions

#3

buzziest in
the category

best in show

Amazon Echo
The Echos ecosystem of connected products
continues to grow. The voice-controlled Echo
is the #1 selling home speaker on Amazon.

Samsung Family Hub

Samsungs new connected fridge features an
oversized touchscreen and integration with
calendars, shoppings lists, and food ordering.

Netatmo Presence
This home-security camera has deep learning
that allows it to accurately detect suspicious
activity and alert owners phones.

connected car
trend behind the trend
CES 2016 saw many big players both tech and automotive
companies vying to own the in-car technology experience.
Both Apple and Google are positioning themselves as the best solution
for automakers and consumers with CarPlay and Android Auto.

-vsSome automotive manufacturers are

opting to install Apple or Googles
turnkey, in-car systems...

While others continue to push their own

versions. Ford recently announced itll be
using Toyotas system in their vehicles.

connected car

283k

social
mentions

#1

buzziest in
the category

best in show

Faraday Future FFZERO1

BMW i8 Spyder

Lots of buzz led to Faraday unveiling this

1,000 horsepower electric concept car.
Limited production expected, but a CES hit.

This concept hybrid vehicle features a gesture

AirTouch control system and a highly
automated autopilot-like driving system.

VW BUDD-e Micro Bus

VW revived its legacy bus into a beautiful,
efficient, electric concept. Its intended to
talk with connected homes effortlessly, too.

connected self
trend behind the trend
Wearables are becoming our personal connection to the Internet of Things.
The category has seen significant movement towards more specific use
cases, although general purpose devices dominate current sales.
Wearables are now even eligible for FDA approval. From monitoring vital
signs to providing early warnings for patients, health is a huge market.

-vsMass Appeal

Medical Application

connected self

182k

social
mentions

#2

buzziest in
the category

best in show

FitBit Blaze
Wearable leader FitBit released its own take on the
smartwatch though its likely to still focus on
health tracking more than other uses.

Withings Thermo
This Bluetooth and WiFi connected thermometer
manages to pack lots of features into an easy-touse, beautifully designed device.

Samsung Gear S2
Samsung has finally found its stride for making
smart watches. The S2 has been widely
praised and will work with iPhones soon.

drones, bots &

photography

drones
trend behind the trend
Last year drones were one of the hottest products on the showroom floor.
At CES 2016 we saw drones that are packed with new features.
From automated cinematography shots to AI driven awareness and object
avoidance the technology advanced very quickly.

-vsLaunching in 2016

drones

395k

social
mentions

#1

buzziest in
the category

best in show

DJI Phantom 3

Intel & Xiaomi's Ninebot

DJI upgraded its best selling Phantom with a

4k high resolution camera, better camera
control, and remote camera shutter.

This robot helper responds to voice

commands, and then doubles as a personal
hoverboard transportation device.

Yuntec Typhoon H
The Typhoon H was a surprise challenger to
DJI at CES, with buzzy and unusual features
including automatic object avoidance.

non-traditional cameras
trend behind the trend
Like drones and bots, this years CES photography offerings were all
about upgraded features and abilities.
Many touted 4K cameras, 360 image captures, better waterproofed
and more robust action cams, and accessories to easily mount rigs to
popular drones.

-vs-

non-traditional cameras

60k

social
mentions

#2

buzziest in
the category

best in show

360 Fly
This small, sturdy ball with 360 panoramic
views features 4k high resolution video and a
design intended to minimize GoPro collisions.

Nikon KeyMission 360

Nikon surprised at CES with the creation of its
first action camera featuring full 360, 4k ultra
high definition support.

Ricoh Theta S
Praised by many as one of the the best cameras
of CES, the Theta S shoots in standard 1080
high definition and allows for long exposures.

entertainment

VR & 360 photography

trend behind the trend
2015 was the first big year in virtual reality and 360 photography.
2016 will take that awareness and grow it into access to both viewing such
content, and increasingly, capturing it.
360 photography is a new and exciting way to create and consume content.

-vsDesktop Powered Headsets

Inexpensive Mobile Viewers

VR & 360 photography

305k

social
mentions

#1

buzziest in
the category

best in show

HTC Vive

Oculus Rift (retail version)

Google Cardboard Clones

HTCs Vive was a hit at CES. The VR headset

features high resolution displays, a frontfacing camera and two handheld controllers.

The $600 consumer edition ships in Q1 2016.

11 demo rooms at CES were packed all week
with attendees wanting to try the new Rift.

In an effort to make VR more accessible,

dozens of cardboard clones have been
introduced to the public in various forms.

streaming video
trend behind the trend

The tech industry is rallying to support the publics eagerness for

streaming options and alternatives to more traditional mediums.
Both streaming video hardware and software had a major presence on
the showroom floor.
Access to high quality content has never been more prevalent.

-vsTraditional TV

Cord Cutting Competition

streaming video

25k

social
mentions

#2

buzziest in
the category

best in show

Android TV
Android TV made its presence felt with Sonys
offerings at CES. Ultra thin, 4k, HDR models
dazzled with the revamped Android TV OS.

Netflix
On day one at CES Netflixs CEO Reed Hastings
announced the streaming service would add
130 new countries, now a total of 190.

NeuLion Live 4k
NeuLion isnt a household name, but in 2016
that might change. At CES the company
showed live, 4k high definition streaming tech.

startups & fringe tech

startups & fringe tech

trend behind the trend
With 35% more startups than at last years event, this group is fueling most
of the growth CES has seen in the past three years.
Eureka Park, where hundreds of startups hope to get noticed, has become
synonymous of where the actual business of the show is done.
Big brands not just tech companies are exploring potential investments
or partnership opportunities with startups more than ever before.

51%
49%

traditional
electronics
fringe
technology

90+
29

IndieGogo
alumni

countries
represented

startups & fringe tech

Owlet Baby Monitor

Spn Smart Utensils

This washable, wearable baby monitor sock

monitors vital signs of kids up to 18 months
old. Owelet was named Best Startup at CES.

This $75 smart utensil promises to count your

calories with each bite and lets you know if
you need to slow down through its app.

Hydrao Eco Showerhead

The Hydrao Eco Showerhead, debuted at CES,
is equipped with built-in LED lights that can tell
you roughly how much water you've used.

best in show

Immersit 4D Motion Furniture

Immersit hopes to turn your favorite couch or
chair into a 4D physical experience that moves
with the content viewers are watching!

Samsung Welt
The Welt is a "smart belt" that sends data
about users' activity and waist-size to a
connected app. A sneaky, useful wearable.

GoSun Stove
The GoSun directs sunlight towards a cylinder,
which the company says can heat up to 550F
in under 20 minutes. Available summer 2016.