NP concept

Power
1 Android
2 Android
3 Android
4 Windows
5 Windows
6 Windows
7 Symbias
8 Symbias
9 Symbias
10 Android
11 Android
12 Android
13 Windows
14 Windows
15 Windows
16 Symbias
17 Symbias
18 Symbias

data collction is
complicated
as no. of levels
incr,, even more
dffclt

Display
Qwerty
Touch
Both
Qwerty
Touch
Both
Qwerty
Touch
Both
Qwerty
Touch
Both
Qwerty
Touch
Both
Qwerty
Touch
Both

Price
>20k
<10k
10-20k
>20k
<10k
10-20k
<10k
10-20k
>20k
10-20k
>20k
<10k
<10k
10-20k
>20k
10-20k
>20k
<10k

3G
No
Yes
No
Yes
No
No
No
Yes
No
No
No
Yes
No
No
Yes
Yes
No
No

Camera
>3 MP
<=3 MP
<=3 MP
<=3 MP
>3 MP
<=3 MP
<=3 MP
<=3 MP
>3 MP
<=3 MP
<=3 MP
>3 MP
<=3 MP
>3 MP
<=3 MP
>3 MP
<=3 MP
<=3 MP

Rating
42
95
59
21
76
29
71
77
82
52
28
90
40
50
18
87
33
85

Rank

Inverted rank
12
7
1
18
9
10
17
2
7
12
15
4
8
11
6
13
5
14
10
9
16
3
2
17
13
6
11
8
18
1
3
16
14
5
4
15

NP conceptSymbias (0) Android (1) OS

Wind
Qwerty (0Both (1) Display
0
1 Android
1
0 Qwerty
1
0
1 Android
-1
-1 Touch
2
0
1 Android
0
1 Both
3
-1
-1 Windows
1
0 Qwerty
4
-1
-1 Windows
-1
-1 Touch
5
-1
-1 Windows
0
1 Both
6
1
0 Symbias
1
0 Qwerty
7
1
0 Symbias
-1
-1 Touch
8
1
0 Symbias
0
1 Both
9
10
0
1 Android
1
0 Qwerty
11
0
1 Android
-1
-1 Touch
12
0
1 Android
0
1 Both
13
-1
-1 Windows
1
0 Qwerty
14
-1
-1 Windows
-1
-1 Touch
15
-1
-1 Windows
0
1 Both
16
1
0 Symbias
1
0 Qwerty
17
1
0 Symbias
-1
-1 Touch
18
1
0 Symbias
0
1 Both

Touc

<10k

10-20k
-1
1
0
-1
1
0
1
0
-1
0
-1
1
1
0
-1
0
-1
1

Price
-1 >20k
0 <10k
1 10-20k
-1 >20k
0 <10k
1 10-20k
0 <10k
1 10-20k
-1 >20k
1 10-20k
-1 >20k
0 <10k
0 <10k
1 10-20k
-1 >20k
1 10-20k
-1 >20k
0 <10k

3G-Y

3G
-1 No
1 Yes
-1 No
1 Yes
-1 No
-1 No
-1 No
1 Yes
-1 No
-1 No
-1 No
1 Yes
-1 No
-1 No
1 Yes
1 Yes
-1 No
-1 No

>3 MP

Camera
1 >3 MP
-1 <=3 MP
-1 <=3 MP
-1 <=3 MP
1 >3 MP
-1 <=3 MP
-1 <=3 MP
-1 <=3 MP
1 >3 MP
-1 <=3 MP
-1 <=3 MP
1 >3 MP
-1 <=3 MP
1 >3 MP
-1 <=3 MP
1 >3 MP
-1 <=3 MP
-1 <=3 MP

NP concept
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18

OS
Android
Android
Android
Windows
Windows
Windows
Symbias
Symbias
Symbias
Android
Android
Android
Windows
Windows
Windows
Symbias
Symbias
Symbias

Display
Qwerty
Touch
Both
Qwerty
Touch
Both
Qwerty
Touch
Both
Qwerty
Touch
Both
Qwerty
Touch
Both
Qwerty
Touch
Both

Price
>20k
<10k
10-20k
>20k
<10k
10-20k
<10k
10-20k
>20k
10-20k
>20k
<10k
<10k
10-20k
>20k
10-20k
>20k
<10k

3G
No
Yes
No
Yes
No
No
No
Yes
No
No
No
Yes
No
No
Yes
Yes
No
No

Camera
>3 MP
<=3 MP
<=3 MP
<=3 MP
>3 MP
<=3 MP
<=3 MP
<=3 MP
>3 MP
<=3 MP
<=3 MP
>3 MP
<=3 MP
>3 MP
<=3 MP
>3 MP
<=3 MP
<=3 MP

Rating

Rank
42
95
59
21
76
29
71
77
82
52
28
90
40
50
18
87
33
85

Inverted rank
12
7
1
18
9
10
17
2
7
12
15
4
8
11
6
13
5
14
10
9
16
3
2
17
13
6
11
8
18
1
3
16
14
5
4
15

nverted rank

NP conceptSymbias (0Android
1
0
2
0
3
0
4
-1
5
-1
6
-1
7
1
8
1
9
1
10
0
11
0
12
0
13
-1
14
-1
15
-1
16
1
17
1
18
1

(1)Qwerty
1
1
1
-1
-1
-1
0
0
0
1
1
1
-1
-1
-1
0
0
0

(0) Both (1) <10k

1
0
-1
-1
0
1
1
0
-1
-1
0
1
1
0
-1
-1
0
1
1
0
-1
-1
0
1
1
0
-1
-1
0
1
1
0
-1
-1
0
1

10-20k
-1
1
0
-1
1
0
1
0
-1
0
-1
1
1
0
-1
0
-1
1

3G-Y
-1
0
1
-1
0
1
0
1
-1
1
-1
0
0
1
-1
1
-1
0

-1
1
-1
1
-1
-1
-1
1
-1
-1
-1
1
-1
-1
1
1
-1
-1

>3 MP

Rating
1
-1
-1
-1
1
-1
-1
-1
1
-1
-1
1
-1
1
-1
1
-1
-1

Inverted rank
42
7
95
18
59
10
21
2
76
12
29
4
71
11
77
13
82
14
52
9
28
3
90
17
40
6
50
8
18
1
87
16
33
5
85
15

Data ->Data Analysis -> Regression

Y=rating ->sheet 1
X=all other vars (from Symbian ->camera)
Y=inverted rank ->Sheet 4

SUMMARY OUTPUT
Regression Statistics
Multiple R
0.955951
R Square
0.913842
Adjusted R Square
0.837258
Standard Error
10.44873
Observations
18
ANOVA
df
Regression
Residual
Total

Intercept
Symbias (0)
Android (1)
Qwerty (0)
Both (1)
<10k
10-20k
3G-Y
>3 MP

SS
MS
F
Significance F
8 10421.92 1302.74 11.93248 0.000581
9 982.5833 109.1759
17 11404.5

Coefficients
Standard Error t Stat
62.70833 2.753482 22.7742
15 3.482909 4.306744
3.5 3.482909 1.004907
-5.333333 3.482909 -1.531287
3 3.482909 0.861349
18.66667 3.482909 5.359504
1.5 3.482909 0.430674
5.375 2.612182 2.057667
10.25 2.612182 3.923922

P-value Lower 95%Upper 95%

2.88E-009 56.47952 68.93714
0.001971 7.121111 22.87889
0.341193 -4.378889 11.37889
0.160059 -13.21222 2.545555
0.411406 -4.878889 10.87889
0.000457 10.78778 26.54556
0.676835 -6.378889 9.378889
0.069743 -0.534166 11.28417
0.00349 4.340834 16.15917

Lower 95.0%
Upper 95.0%
56.47952 68.93714
7.121111 22.87889
-4.378889 11.37889
-13.21222 2.545555
-4.878889 10.87889
10.78778 26.54556
-6.378889 9.378889
-0.534166 11.28417
4.340834 16.15917

SUMMARY OUTPUT
Regression Statistics
Multiple R 0.958639
R Square 0.918989 since it's greater for inv rank rather than rating, hence choosing this
Adjusted R 0.846979
Standard Er2.088327
Observatio
18
ANOVA
df
Regression
Residual
Total

8
9
17

SS
MS
F
Significance F
445.25 55.65625 12.76194 0.000446
39.25 4.361111
484.5

Coefficients
Standard Error t Stat
Intercept
10.625 0.550323 19.30686
Symbias (0 2.833333 0.696109 4.070243
Android (1) 1.166667 0.696109 1.675982
Qwerty (0)
-1 0.696109 -1.436556
Both (1)
0.666667 0.696109 0.957704
<10k
3.666667 0.696109 5.267373
10-20k
0.5 0.696109 0.718278
3G-Y
1.25 0.522082 2.394261
>3 MP
2.125 0.522082 4.070243

P-value Lower 95%Upper 95%

Lower 95.0%
1.24E-008 9.380084 11.86992 9.380084
0.002799 1.258625 4.408042 1.258625
0.12806 -0.408042 2.741375 -0.408042
0.18468 -2.574708 0.574708 -2.574708
0.36323 -0.908042 2.241375 -0.908042
0.000516 2.091958 5.241375 2.091958
0.49081 -1.074708 2.074708 -1.074708
0.040275 0.068969 2.431031 0.068969
0.002799 0.943969 3.306031 0.943969

choosing this

Upper 95.0%
11.86992
4.408042
2.741375
0.574708
2.241375
5.241375
2.074708
2.431031
3.306031

LOA
Symbias (0)
Android (1)
Qwerty (0)
Both (1)
<10k
10-20k
3G-Y
>3 MP
LOA
Symbian
Android
Windows
Qwerty
Both
Touch
<10k
10-20k
>20K
3G-Y
3G-N
>3 MP
<=3MP

PW
2.833333
1.166667
-1
0.666667
3.666667
0.5
1.25
2.125
PW
2.833333
1.166667
-4
-1
0.666667
0.333333
3.666667
0.5
-4.166667
1.25
-1.25
2.125
-2.125

Attribute
OS
Display
Price
3G
Camera

Attribute
OS
OS
OS
Display
Display
Display
Price
Price
Price
3G
3G
Camera
Camera

Utility of each attribute:

PW high PW low
Range
2.833333
-4 6.833333
0.666667
-1 1.666667
3.666667 -4.166667 7.833333
1.25
-1.25
2.5
2.125
-2.125
4.25
23.08333
Preparatory table
Utility
LOA
PW
0.296029 Symbian
2.833333
0.296029 Android
1.166667
0.296029 Windows
-4
0.072202 Qwerty
-1
0.072202 Both
0.666667
0.072202 Touch
0.333333
0.33935 <10k
3.666667
0.33935 10-20k
0.5
0.33935 >20K
-4.166667
0.108303 3G-Y
1.25
0.108303 3G-N
-1.25
0.184116 >3 MP
2.125
0.184116 <=3MP
-2.125

bute:
Utility (0)
0.296029
0.072202
0.33935
0.108303
0.184116
1

le

categorical data
U*PW
0.838748
0.345367
-1.184116
-0.072202
0.048135
0.024067
1.244284
0.169675
-1.413959
0.135379
-0.135379
0.391245
-0.391245

OS
Android
Android
Android
Android
Android
Android
Android
Android
Android
Android
Android
Android
Android
Android
Android
Android
Android
Android
Android
Android
Android
Android
Android
Android
Android
Android
Android
Android
Android
Android
Android
Android
Android
Android
Android
Android
Windows
Windows
Windows
Windows
Windows
Windows
Windows

Calculating Overall utility/usefullness/CDV (Consumer Developed Value)

U*PW
Display
U*PW
Price
U*PW
3G
U*PW
0.345367 Qwerty
-0.072202 <10k
1.244284 3G-Y
0.135379
0.345367 Qwerty
-0.072202 <10k
1.244284 3G-Y
0.135379
0.345367 Qwerty
-0.072202 <10k
1.244284 3G-N
-0.135379
0.345367 Qwerty
-0.072202 <10k
1.244284 3G-N
-0.135379
0.345367 Qwerty
-0.072202 10-20k
0.169675 3G-Y
0.135379
0.345367 Qwerty
-0.072202 10-20k
0.169675 3G-Y
0.135379
0.345367 Qwerty
-0.072202 10-20k
0.169675 3G-N
-0.135379
0.345367 Qwerty
-0.072202 10-20k
0.169675 3G-N
-0.135379
0.345367 Qwerty
-0.072202 >20K
-1.413959 3G-Y
0.135379
0.345367 Qwerty
-0.072202 >20K
-1.413959 3G-Y
0.135379
0.345367 Qwerty
-0.072202 >20K
-1.413959 3G-N
-0.135379
0.345367 Qwerty
-0.072202 >20K
-1.413959 3G-N
-0.135379
0.345367 Touch
0.024067 <10k
1.244284 3G-Y
0.135379
0.345367 Touch
0.024067 <10k
1.244284 3G-Y
0.135379
0.345367 Touch
0.024067 <10k
1.244284 3G-N
-0.135379
0.345367 Touch
0.024067 <10k
1.244284 3G-N
-0.135379
0.345367 Touch
0.024067 10-20k
0.169675 3G-Y
0.135379
0.345367 Touch
0.024067 10-20k
0.169675 3G-Y
0.135379
0.345367 Touch
0.024067 10-20k
0.169675 3G-N
-0.135379
0.345367 Touch
0.024067 10-20k
0.169675 3G-N
-0.135379
0.345367 Touch
0.024067 >20K
-1.413959 3G-Y
0.135379
0.345367 Touch
0.024067 >20K
-1.413959 3G-Y
0.135379
0.345367 Touch
0.024067 >20K
-1.413959 3G-N
-0.135379
0.345367 Touch
0.024067 >20K
-1.413959 3G-N
-0.135379
0.345367 Both
0.048135 <10k
1.244284 3G-Y
0.135379
0.345367 Both
0.048135 <10k
1.244284 3G-Y
0.135379
0.345367 Both
0.048135 <10k
1.244284 3G-N
-0.135379
0.345367 Both
0.048135 <10k
1.244284 3G-N
-0.135379
0.345367 Both
0.048135 10-20k
0.169675 3G-Y
0.135379
0.345367 Both
0.048135 10-20k
0.169675 3G-Y
0.135379
0.345367 Both
0.048135 10-20k
0.169675 3G-N
-0.135379
0.345367 Both
0.048135 10-20k
0.169675 3G-N
-0.135379
0.345367 Both
0.048135 >20K
-1.413959 3G-Y
0.135379
0.345367 Both
0.048135 >20K
-1.413959 3G-Y
0.135379
0.345367 Both
0.048135 >20K
-1.413959 3G-N
-0.135379
0.345367 Both
0.048135 >20K
-1.413959 3G-N
-0.135379
-1.184116 Qwerty
-0.072202 <10k
1.244284 3G-Y
0.135379
-1.184116 Qwerty
-0.072202 <10k
1.244284 3G-Y
0.135379
-1.184116 Qwerty
-0.072202 <10k
1.244284 3G-N
-0.135379
-1.184116 Qwerty
-0.072202 <10k
1.244284 3G-N
-0.135379
-1.184116 Qwerty
-0.072202 10-20k
0.169675 3G-Y
0.135379
-1.184116 Qwerty
-0.072202 10-20k
0.169675 3G-Y
0.135379
-1.184116 Qwerty
-0.072202 10-20k
0.169675 3G-N
-0.135379

Windows
Windows
Windows
Windows
Windows
Windows
Windows
Windows
Windows
Windows
Windows
Windows
Windows
Windows
Windows
Windows
Windows
Windows
Windows
Windows
Windows
Windows
Windows
Windows
Windows
Windows
Windows
Windows
Windows
Symbian
Symbian
Symbian
Symbian
Symbian
Symbian
Symbian
Symbian
Symbian
Symbian
Symbian
Symbian
Symbian
Symbian
Symbian
Symbian

-1.184116 Qwerty
-1.184116 Qwerty
-1.184116 Qwerty
-1.184116 Qwerty
-1.184116 Qwerty
-1.184116 Touch
-1.184116 Touch
-1.184116 Touch
-1.184116 Touch
-1.184116 Touch
-1.184116 Touch
-1.184116 Touch
-1.184116 Touch
-1.184116 Touch
-1.184116 Touch
-1.184116 Touch
-1.184116 Touch
-1.184116 Both
-1.184116 Both
-1.184116 Both
-1.184116 Both
-1.184116 Both
-1.184116 Both
-1.184116 Both
-1.184116 Both
-1.184116 Both
-1.184116 Both
-1.184116 Both
-1.184116 Both
0.838748 Qwerty
0.838748 Qwerty
0.838748 Qwerty
0.838748 Qwerty
0.838748 Qwerty
0.838748 Qwerty
0.838748 Qwerty
0.838748 Qwerty
0.838748 Qwerty
0.838748 Qwerty
0.838748 Qwerty
0.838748 Qwerty
0.838748 Touch
0.838748 Touch
0.838748 Touch
0.838748 Touch

-0.072202 10-20k
-0.072202 >20K
-0.072202 >20K
-0.072202 >20K
-0.072202 >20K
0.024067 <10k
0.024067 <10k
0.024067 <10k
0.024067 <10k
0.024067 10-20k
0.024067 10-20k
0.024067 10-20k
0.024067 10-20k
0.024067 >20K
0.024067 >20K
0.024067 >20K
0.024067 >20K
0.048135 <10k
0.048135 <10k
0.048135 <10k
0.048135 <10k
0.048135 10-20k
0.048135 10-20k
0.048135 10-20k
0.048135 10-20k
0.048135 >20K
0.048135 >20K
0.048135 >20K
0.048135 >20K
-0.072202 <10k
-0.072202 <10k
-0.072202 <10k
-0.072202 <10k
-0.072202 10-20k
-0.072202 10-20k
-0.072202 10-20k
-0.072202 10-20k
-0.072202 >20K
-0.072202 >20K
-0.072202 >20K
-0.072202 >20K
0.024067 <10k
0.024067 <10k
0.024067 <10k
0.024067 <10k

0.169675 3G-N
-1.413959 3G-Y
-1.413959 3G-Y
-1.413959 3G-N
-1.413959 3G-N
1.244284 3G-Y
1.244284 3G-Y
1.244284 3G-N
1.244284 3G-N
0.169675 3G-Y
0.169675 3G-Y
0.169675 3G-N
0.169675 3G-N
-1.413959 3G-Y
-1.413959 3G-Y
-1.413959 3G-N
-1.413959 3G-N
1.244284 3G-Y
1.244284 3G-Y
1.244284 3G-N
1.244284 3G-N
0.169675 3G-Y
0.169675 3G-Y
0.169675 3G-N
0.169675 3G-N
-1.413959 3G-Y
-1.413959 3G-Y
-1.413959 3G-N
-1.413959 3G-N
1.244284 3G-Y
1.244284 3G-Y
1.244284 3G-N
1.244284 3G-N
0.169675 3G-Y
0.169675 3G-Y
0.169675 3G-N
0.169675 3G-N
-1.413959 3G-Y
-1.413959 3G-Y
-1.413959 3G-N
-1.413959 3G-N
1.244284 3G-Y
1.244284 3G-Y
1.244284 3G-N
1.244284 3G-N

-0.135379
0.135379
0.135379
-0.135379
-0.135379
0.135379
0.135379
-0.135379
-0.135379
0.135379
0.135379
-0.135379
-0.135379
0.135379
0.135379
-0.135379
-0.135379
0.135379
0.135379
-0.135379
-0.135379
0.135379
0.135379
-0.135379
-0.135379
0.135379
0.135379
-0.135379
-0.135379
0.135379
0.135379
-0.135379
-0.135379
0.135379
0.135379
-0.135379
-0.135379
0.135379
0.135379
-0.135379
-0.135379
0.135379
0.135379
-0.135379
-0.135379

Symbian
Symbian
Symbian
Symbian
Symbian
Symbian
Symbian
Symbian
Symbian
Symbian
Symbian
Symbian
Symbian
Symbian
Symbian
Symbian
Symbian
Symbian
Symbian
Symbian

0.838748 Touch
0.838748 Touch
0.838748 Touch
0.838748 Touch
0.838748 Touch
0.838748 Touch
0.838748 Touch
0.838748 Touch
0.838748 Both
0.838748 Both
0.838748 Both
0.838748 Both
0.838748 Both
0.838748 Both
0.838748 Both
0.838748 Both
0.838748 Both
0.838748 Both
0.838748 Both
0.838748 Both

0.024067 10-20k
0.024067 10-20k
0.024067 10-20k
0.024067 10-20k
0.024067 >20K
0.024067 >20K
0.024067 >20K
0.024067 >20K
0.048135 <10k
0.048135 <10k
0.048135 <10k
0.048135 <10k
0.048135 10-20k
0.048135 10-20k
0.048135 10-20k
0.048135 10-20k
0.048135 >20K
0.048135 >20K
0.048135 >20K
0.048135 >20K

0.169675 3G-Y
0.169675 3G-Y
0.169675 3G-N
0.169675 3G-N
-1.413959 3G-Y
-1.413959 3G-Y
-1.413959 3G-N
-1.413959 3G-N
1.244284 3G-Y
1.244284 3G-Y
1.244284 3G-N
1.244284 3G-N
0.169675 3G-Y
0.169675 3G-Y
0.169675 3G-N
0.169675 3G-N
-1.413959 3G-Y
-1.413959 3G-Y
-1.413959 3G-N
-1.413959 3G-N

0.135379
0.135379
-0.135379
-0.135379
0.135379
0.135379
-0.135379
-0.135379
0.135379
0.135379
-0.135379
-0.135379
0.135379
0.135379
-0.135379
-0.135379
0.135379
0.135379
-0.135379
-0.135379

Developed Value)
Camera
<=3MP
>3 MP
<=3MP
>3 MP
<=3MP
>3 MP
<=3MP
>3 MP
<=3MP
>3 MP
<=3MP
>3 MP
<=3MP
>3 MP
<=3MP
>3 MP
<=3MP
>3 MP
<=3MP
>3 MP
<=3MP
>3 MP
<=3MP
>3 MP
<=3MP
>3 MP
<=3MP
>3 MP
<=3MP
>3 MP
<=3MP
>3 MP
<=3MP
>3 MP
<=3MP
>3 MP
<=3MP
>3 MP
<=3MP
>3 MP
<=3MP
>3 MP
<=3MP

U*PW
CDV
-0.391245 1.261582
0.391245 2.044073
-0.391245 0.990824
0.391245 1.773315
-0.391245 0.186974
0.391245 0.969465
-0.391245 -0.083785
0.391245 0.698706
-0.391245 -1.396661
0.391245 -0.61417
-0.391245 -1.667419
0.391245 -0.884928
-0.391245 1.357852
0.391245 2.140343
-0.391245 1.087094
0.391245 1.869585
-0.391245 0.283243
0.391245 1.065734
-0.391245 0.012485
0.391245 0.794976
-0.391245 -1.300391
0.391245
-0.5179
-0.391245 -1.571149
0.391245 -0.788658
-0.391245 1.381919
0.391245 2.16441
-0.391245 1.111161
0.391245 1.893652
-0.391245 0.30731
0.391245 1.089801
-0.391245 0.036552
0.391245 0.819043
-0.391245 -1.276324
0.391245 -0.493833
-0.391245 -1.547082
0.391245 -0.764591
-0.391245
-0.2679
0.391245 0.514591
-0.391245 -0.538658
0.391245 0.243833
-0.391245 -1.342509
0.391245 -0.560018
-0.391245 -1.613267

36 for OS levels, 108 concepts, 3 levels

hence 36 repetitions
Among these redistribute the Display 12 each
Now redistribute price levels
12 display/3 prices = 4

>3 MP
<=3MP
>3 MP
<=3MP
>3 MP
<=3MP
>3 MP
<=3MP
>3 MP
<=3MP
>3 MP
<=3MP
>3 MP
<=3MP
>3 MP
<=3MP
>3 MP
<=3MP
>3 MP
<=3MP
>3 MP
<=3MP
>3 MP
<=3MP
>3 MP
<=3MP
>3 MP
<=3MP
>3 MP
<=3MP
>3 MP
<=3MP
>3 MP
<=3MP
>3 MP
<=3MP
>3 MP
<=3MP
>3 MP
<=3MP
>3 MP
<=3MP
>3 MP
<=3MP
>3 MP

0.391245
-0.391245
0.391245
-0.391245
0.391245
-0.391245
0.391245
-0.391245
0.391245
-0.391245
0.391245
-0.391245
0.391245
-0.391245
0.391245
-0.391245
0.391245
-0.391245
0.391245
-0.391245
0.391245
-0.391245
0.391245
-0.391245
0.391245
-0.391245
0.391245
-0.391245
0.391245
-0.391245
0.391245
-0.391245
0.391245
-0.391245
0.391245
-0.391245
0.391245
-0.391245
0.391245
-0.391245
0.391245
-0.391245
0.391245
-0.391245
0.391245

-0.830776
-2.926143
-2.143652
-3.196901
-2.41441
-0.171631
0.61086
-0.442389
0.340102
-1.246239
-0.463748
-1.516998
-0.734507
-2.829874
-2.047383
-3.100632
-2.318141
-0.147563
0.634928
-0.418321
0.36417
-1.222172
-0.439681
-1.49293
-0.710439
-2.805806
-2.023315
-3.076564
-2.294073
1.754964
2.537455
1.484206
2.266697
0.680355
1.462846
0.409597
1.192088
-0.903279
-0.120788
-1.174037
-0.391546
1.851233
2.633724
1.580475
2.362966

<=3MP
>3 MP
<=3MP
>3 MP
<=3MP
>3 MP
<=3MP
>3 MP
<=3MP
>3 MP
<=3MP
>3 MP
<=3MP
>3 MP
<=3MP
>3 MP
<=3MP
>3 MP
<=3MP
>3 MP

-0.391245
0.391245
-0.391245
0.391245
-0.391245
0.391245
-0.391245
0.391245
-0.391245
0.391245
-0.391245
0.391245
-0.391245
0.391245
-0.391245
0.391245
-0.391245
0.391245
-0.391245
0.391245

0.776625
1.559116
0.505866
1.288357
-0.80701
-0.024519
-1.077768
-0.295277
1.875301
2.657792
1.604543
2.387034
0.800692
1.583183
0.529934
1.312425
-0.782942
-0.000451
-1.0537
-0.271209

play 12 each

Overall utility/usefullness/CDV (Consumer Developed

OS
U*PW
Display
U*PW
Price
U*PW
3G
Symbian
0.838748 Both
0.048135 <10k
1.244284 3G-Y
Symbian
0.838748 Touch
0.024067 <10k
1.244284 3G-Y
Symbian
0.838748 Qwerty
-0.072202 <10k
1.244284 3G-Y
Symbian
0.838748 Both
0.048135 <10k
1.244284 3G-N
Symbian
0.838748 Touch
0.024067 <10k
1.244284 3G-N
Symbian
0.838748 Qwerty
-0.072202 <10k
1.244284 3G-N
Android
0.345367 Both
0.048135 <10k
1.244284 3G-Y
Android
0.345367 Touch
0.024067 <10k
1.244284 3G-Y
Android
0.345367 Qwerty
-0.072202 <10k
1.244284 3G-Y
Android
0.345367 Both
0.048135 <10k
1.244284 3G-N
Symbian
0.838748 Both
0.048135 <10k
1.244284 3G-Y
Android
0.345367 Touch
0.024067 <10k
1.244284 3G-N
Symbian
0.838748 Touch
0.024067 <10k
1.244284 3G-Y
Android
0.345367 Qwerty
-0.072202 <10k
1.244284 3G-N
Symbian
0.838748 Qwerty
-0.072202 <10k
1.244284 3G-Y
Symbian
0.838748 Both
0.048135 <10k
1.244284 3G-N
Symbian
0.838748 Both
0.048135 10-20k
0.169675 3G-Y
Symbian
0.838748 Touch
0.024067 <10k
1.244284 3G-N
Symbian
0.838748 Touch
0.024067 10-20k
0.169675 3G-Y
Symbian
0.838748 Qwerty
-0.072202 <10k
1.244284 3G-N
Symbian
0.838748 Qwerty
-0.072202 10-20k
0.169675 3G-Y
Android
0.345367 Both
0.048135 <10k
1.244284 3G-Y
Android
0.345367 Touch
0.024067 <10k
1.244284 3G-Y
Symbian
0.838748 Both
0.048135 10-20k
0.169675 3G-N
Symbian
0.838748 Touch
0.024067 10-20k
0.169675 3G-N
Android
0.345367 Qwerty
-0.072202 <10k
1.244284 3G-Y
Symbian
0.838748 Qwerty
-0.072202 10-20k
0.169675 3G-N
Android
0.345367 Both
0.048135 <10k
1.244284 3G-N
Android
0.345367 Both
0.048135 10-20k
0.169675 3G-Y
Android
0.345367 Touch
0.024067 <10k
1.244284 3G-N
Android
0.345367 Touch
0.024067 10-20k
0.169675 3G-Y
Android
0.345367 Qwerty
-0.072202 <10k
1.244284 3G-N
Android
0.345367 Qwerty
-0.072202 10-20k
0.169675 3G-Y
Android
0.345367 Both
0.048135 10-20k
0.169675 3G-N
Symbian
0.838748 Both
0.048135 10-20k
0.169675 3G-Y
Android
0.345367 Touch
0.024067 10-20k
0.169675 3G-N
Symbian
0.838748 Touch
0.024067 10-20k
0.169675 3G-Y
Android
0.345367 Qwerty
-0.072202 10-20k
0.169675 3G-N
Symbian
0.838748 Qwerty
-0.072202 10-20k
0.169675 3G-Y
Windows -1.184116 Both
0.048135 <10k
1.244284 3G-Y
Windows -1.184116 Touch
0.024067 <10k
1.244284 3G-Y
Symbian
0.838748 Both
0.048135 10-20k
0.169675 3G-N
Windows -1.184116 Qwerty
-0.072202 <10k
1.244284 3G-Y

Value) - sorted by CDV

U*PW
0.135379
0.135379
0.135379
-0.135379
-0.135379
-0.135379
0.135379
0.135379
0.135379
-0.135379
0.135379
-0.135379
0.135379
-0.135379
0.135379
-0.135379
0.135379
-0.135379
0.135379
-0.135379
0.135379
0.135379
0.135379
-0.135379
-0.135379
0.135379
-0.135379
-0.135379
0.135379
-0.135379
0.135379
-0.135379
0.135379
-0.135379
0.135379
-0.135379
0.135379
-0.135379
0.135379
0.135379
0.135379
-0.135379
0.135379

Symbian
Symbian
Windows
Windows
Android
Android
Windows
Android
Android
Android
Symbian
Symbian
Android
Symbian
Windows
Windows
Windows
Symbian
Symbian
Symbian
Windows
Windows
Windows
Windows
Android
Android
Windows
Windows
Android
Windows
Windows
Android
Symbian
Android
Symbian
Windows
Android
Symbian
Symbian
Symbian
Symbian
Windows
Windows
Android
Android

0.838748 Touch
0.838748 Qwerty
-1.184116 Both
-1.184116 Touch
0.345367 Both
0.345367 Touch
-1.184116 Qwerty
0.345367 Qwerty
0.345367 Both
0.345367 Touch
0.838748 Both
0.838748 Touch
0.345367 Qwerty
0.838748 Qwerty
-1.184116 Both
-1.184116 Touch
-1.184116 Qwerty
0.838748 Both
0.838748 Touch
0.838748 Qwerty
-1.184116 Both
-1.184116 Both
-1.184116 Touch
-1.184116 Touch
0.345367 Both
0.345367 Touch
-1.184116 Qwerty
-1.184116 Qwerty
0.345367 Qwerty
-1.184116 Both
-1.184116 Touch
0.345367 Both
0.838748 Both
0.345367 Touch
0.838748 Touch
-1.184116 Qwerty
0.345367 Qwerty
0.838748 Qwerty
0.838748 Both
0.838748 Touch
0.838748 Qwerty
-1.184116 Both
-1.184116 Touch
0.345367 Both
0.345367 Touch

0.024067 10-20k
-0.072202 10-20k
0.048135 <10k
0.024067 <10k
0.048135 10-20k
0.024067 10-20k
-0.072202 <10k
-0.072202 10-20k
0.048135 10-20k
0.024067 10-20k
0.048135 >20K
0.024067 >20K
-0.072202 10-20k
-0.072202 >20K
0.048135 <10k
0.024067 <10k
-0.072202 <10k
0.048135 >20K
0.024067 >20K
-0.072202 >20K
0.048135 <10k
0.048135 10-20k
0.024067 <10k
0.024067 10-20k
0.048135 >20K
0.024067 >20K
-0.072202 <10k
-0.072202 10-20k
-0.072202 >20K
0.048135 10-20k
0.024067 10-20k
0.048135 >20K
0.048135 >20K
0.024067 >20K
0.024067 >20K
-0.072202 10-20k
-0.072202 >20K
-0.072202 >20K
0.048135 >20K
0.024067 >20K
-0.072202 >20K
0.048135 10-20k
0.024067 10-20k
0.048135 >20K
0.024067 >20K

0.169675 3G-N
0.169675 3G-N
1.244284 3G-N
1.244284 3G-N
0.169675 3G-Y
0.169675 3G-Y
1.244284 3G-N
0.169675 3G-Y
0.169675 3G-N
0.169675 3G-N
-1.413959 3G-Y
-1.413959 3G-Y
0.169675 3G-N
-1.413959 3G-Y
1.244284 3G-Y
1.244284 3G-Y
1.244284 3G-Y
-1.413959 3G-N
-1.413959 3G-N
-1.413959 3G-N
1.244284 3G-N
0.169675 3G-Y
1.244284 3G-N
0.169675 3G-Y
-1.413959 3G-Y
-1.413959 3G-Y
1.244284 3G-N
0.169675 3G-Y
-1.413959 3G-Y
0.169675 3G-N
0.169675 3G-N
-1.413959 3G-N
-1.413959 3G-Y
-1.413959 3G-N
-1.413959 3G-Y
0.169675 3G-N
-1.413959 3G-N
-1.413959 3G-Y
-1.413959 3G-N
-1.413959 3G-N
-1.413959 3G-N
0.169675 3G-Y
0.169675 3G-Y
-1.413959 3G-Y
-1.413959 3G-Y

-0.135379
-0.135379
-0.135379
-0.135379
0.135379
0.135379
-0.135379
0.135379
-0.135379
-0.135379
0.135379
0.135379
-0.135379
0.135379
0.135379
0.135379
0.135379
-0.135379
-0.135379
-0.135379
-0.135379
0.135379
-0.135379
0.135379
0.135379
0.135379
-0.135379
0.135379
0.135379
-0.135379
-0.135379
-0.135379
0.135379
-0.135379
0.135379
-0.135379
-0.135379
0.135379
-0.135379
-0.135379
-0.135379
0.135379
0.135379
0.135379
0.135379

Windows
Android
Windows
Windows
Android
Android
Windows
Android
Windows
Windows
Windows
Windows
Windows
Windows
Windows
Windows
Windows
Windows
Windows
Windows

-1.184116 Qwerty
0.345367 Qwerty
-1.184116 Both
-1.184116 Touch
0.345367 Both
0.345367 Touch
-1.184116 Qwerty
0.345367 Qwerty
-1.184116 Both
-1.184116 Touch
-1.184116 Qwerty
-1.184116 Both
-1.184116 Touch
-1.184116 Qwerty
-1.184116 Both
-1.184116 Touch
-1.184116 Qwerty
-1.184116 Both
-1.184116 Touch
-1.184116 Qwerty

-0.072202 10-20k
-0.072202 >20K
0.048135 10-20k
0.024067 10-20k
0.048135 >20K
0.024067 >20K
-0.072202 10-20k
-0.072202 >20K
0.048135 >20K
0.024067 >20K
-0.072202 >20K
0.048135 >20K
0.024067 >20K
-0.072202 >20K
0.048135 >20K
0.024067 >20K
-0.072202 >20K
0.048135 >20K
0.024067 >20K
-0.072202 >20K

0.169675 3G-Y
-1.413959 3G-Y
0.169675 3G-N
0.169675 3G-N
-1.413959 3G-N
-1.413959 3G-N
0.169675 3G-N
-1.413959 3G-N
-1.413959 3G-Y
-1.413959 3G-Y
-1.413959 3G-Y
-1.413959 3G-N
-1.413959 3G-N
-1.413959 3G-N
-1.413959 3G-Y
-1.413959 3G-Y
-1.413959 3G-Y
-1.413959 3G-N
-1.413959 3G-N
-1.413959 3G-N

0.135379
0.135379
-0.135379
-0.135379
-0.135379
-0.135379
-0.135379
-0.135379
0.135379
0.135379
0.135379
-0.135379
-0.135379
-0.135379
0.135379
0.135379
0.135379
-0.135379
-0.135379
-0.135379

lue) - sorted by CDV

Camera
U*PW
CDV
>3 MP
0.391245 2.657792
>3 MP
0.391245 2.633724
>3 MP
0.391245 2.537455
>3 MP
0.391245 2.387034
Best 18
>3 MP
0.391245 2.362966
product
>3 MP
0.391245 2.266697 concepts,
>3 MP
0.391245 2.16441 since they
>3 MP
0.391245 2.140343 havve
>3 MP
0.391245 2.044073 highest
>3 MP
0.391245 1.893652 CDVs.
<=3MP
-0.391245 1.875301 Choose on
priority
>3 MP
0.391245 1.869585 from top.
<=3MP
-0.391245 1.851233
>3 MP
0.391245 1.773315
<=3MP
-0.391245 1.754964
<=3MP
-0.391245 1.604543
>3 MP
0.391245 1.583183
<=3MP
-0.391245 1.580475
>3 MP
0.391245 1.559116
<=3MP
-0.391245 1.484206
>3 MP
0.391245 1.462846
<=3MP
-0.391245 1.381919
<=3MP
-0.391245 1.357852
>3 MP
0.391245 1.312425
>3 MP
0.391245 1.288357
<=3MP
-0.391245 1.261582
>3 MP
0.391245 1.192088
<=3MP
-0.391245 1.111161
>3 MP
0.391245 1.089801
<=3MP
-0.391245 1.087094
>3 MP
0.391245 1.065734
<=3MP
-0.391245 0.990824
>3 MP
0.391245 0.969465
>3 MP
0.391245 0.819043
<=3MP
-0.391245 0.800692
>3 MP
0.391245 0.794976
<=3MP
-0.391245 0.776625
>3 MP
0.391245 0.698706
<=3MP
-0.391245 0.680355
>3 MP
0.391245 0.634928
>3 MP
0.391245 0.61086
<=3MP
-0.391245 0.529934
>3 MP
0.391245 0.514591

Feasible
combinati
ons will
depend
on the
companie
s too

Obs: Low
prices and
more
features
are
preferred

<=3MP
<=3MP
>3 MP
>3 MP
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