Colour

A wavelength of light seen by the eye when

it
i bbounces o
a surface
f

Gre
en

Sec

Primary

LOW
LO

The darkest
valu
values

GREY SCALE

ANALOGOUS COLOURS

Red-Orange

ond

ary

Or

ary

ond

Blue-Green

The lightest
test
values

Sec

Primary

VALUE SCALE

HIGH
Yello
w-O
ran
ge

RM
WA ange

w
ello
n-Y
e
e
Gr

Yellow

Lightness or darkness in colour or an artwork

Primary

SPACE

Bl

Red

L
COO ue

Secondary

t
iole
d-V
Re

Violet

B
l
u
e
-Vio
let

HUE
VALUE
INTENSITY
PRIMARY

TRIAD COLOURS

CONTRAST

The name given to a colour, e.g., red, blue.

The lightness or darkness of a colour.
The brightness or dullness of a colour.
Red, yellow, blue - these colours cannot be mixed from
other colours. All other colours are mixed from them.

SECONDARY

Violet, orange, green - they are created by mixing

equal amounts of two primary colours.

TERTIARY

Created by mixing secondary and primary colours

together, e.g., red-violet, blue-green.

COMPLEMENTARY
COLOURS

TINT SHADE
Colour
+
White

1238 Queen Street East, Suite 200

Toronto, ON M4L 1C3
Tel 416.694.5000 Fax 416.694.5006
akukla@bluedart.ca

A way to show a range of values by placing dierent shades

of grey (or a colour) in stages starting with the lightest and
progressing to the darkest.

SPACE

Lighter values appear closer to the viewer, darker values

appear farther away.

CONTRAST

The greater the contrast between lights and darks the more
visible and dynamic an object appears.

HIGH KEY

Artworks with mostly light values. They tend to create a

happy mood.

LOW KEY

Artworks with mostly middle to low values. They tend to

create a serious mood.

Colour
+
Black

Colour separators; pre-press service bureaus and/or printers will be responsible for checking final mechanical drawings prior to making plates.
Items to be checked include registration, plate tolerance, accuracy in measurements, and details of construction. Both the client and the
design firm should preapprove any changes made to accommodate production requirements. The client is responsible for proofreading all
copy, and the clients legal department confirms that all legal requirements have been met. Suppliers should submit colour proofs to the client.

CLIENT: Crayola Canada

DATE: Aug. 23, 2012 TIME: 6:30 am

FONTS:

PRODUCT CATEGORY: Educational Posters

FILE NAME: Crayola_EduPoster_Section1_E.ai

Arial MT

PRODUCT NAME: Section1_ENGLISH

SOFTWARE: Adobe Illustrator CS5

Myriad Pro

PRODUCT CODE:

DIE/TEMPLATE SOURCE/ORIGIN: 24 X 18

Postino

UPC CODE:

BLUE DART JOB NUMBER: CRY12 004

SPECIAL COMMENTS:

VALUE SCALE

COLOURS:

SECTION 1_ENGLISH

HIGH KEY

LOW KEY

A 3-dimensional figure or object

A 2-dimensional figure or object

Cylinder

ORGANIC

ORGANIC

Cone

Sphere

Cube

GEOMETRIC

Do you see the two faces or the goblet?

ORGANIC
GEOMETRIC
NEGATIVE
POSITIVE
2-DIMENSIONAL

GEOMETRIC

OPEN / CLOSED
NEGATIVE

Free-flowing, created by nature.

Based on geometry, e.g., circle,
square, triangle.
The shapes around or between
the positive shape - the background.
The self-contained, 2-dimensional figure.
Has height and width.

ORGANIC
GEOMETRIC
OPEN
CLOSED
MASS
3-DIMENSIONAL

POSITIVE

Free-flowing, created by nature.

Based on geometry, e.g., sphere,
cube, cylinder.
Has spaces that can be looked into.
Is self-contained with no open spaces.
Has bulk and weight.
Has height, width and depth.

3-DIMENSIONAL

2-DIMENSIONAL

1238 Queen Street East, Suite 200

Toronto, ON M4L 1C3
Tel 416.694.5000 Fax 416.694.5006
akukla@bluedart.ca

Colour separators; pre-press service bureaus and/or printers will be responsible for checking final mechanical drawings prior to making plates.
Items to be checked include registration, plate tolerance, accuracy in measurements, and details of construction. Both the client and the
design firm should preapprove any changes made to accommodate production requirements. The client is responsible for proofreading all
copy, and the clients legal department confirms that all legal requirements have been met. Suppliers should submit colour proofs to the client.

CLIENT: Crayola Canada

DATE: Aug. 23, 2012 TIME: 6:30 am

FONTS:

PRODUCT CATEGORY: Educational Posters

FILE NAME: Crayola_EduPoster_Section2_E.ai

Arial MT

PRODUCT NAME: Section2_ENGLISH

SOFTWARE: Adobe Illustrator CS5

Myriad Pro

PRODUCT CODE:

DIE/TEMPLATE SOURCE/ORIGIN: 24 X 18

Postino

UPC CODE:

BLUE DART JOB NUMBER: CRY12 004

SPECIAL COMMENTS:

MASS

COLOURS:

SECTION 2_ENGLISH

Textur
Texture
Tex
T
e
ex
xtu
x
ture
tu
ur
re
e
The way a surface feels, oor looks as if it feels

The area around, inside or between shapes or forms

BACKGROUND

OVERLAPPING
Objects block out
other objects

MIDDLE GROUND

REAL
SIMULATED

COLOUR

FOREGROUND

Objects farther away

are duller and fuzzier
than those in front

Line

PICTURE PLANE

The illusion of depth on a flat surface. It has

foreground, middle ground and background.
SHALLOW
The illusion of depth on a flat surface. It has
foreground and background.
BACKGROUND
The space that seems far away from the viewer.
MIDDLE GROUND The space between the foreground and
the background.
FOREGROUND
The space that seems closest to the viewer.

DEEP

RELATIVE SIZE

A path created by a moving point such as a pencil

Objects closest to
viewer are bigger
than those in back

DIRECTION

Diagonal, vertical,
horizontal, curved

PLACEMENT

Objects higher on
picture plane seem
farther away

1238 Queen Street East, Suite 200

Toronto, ON M4L 1C3
Tel 416.694.5000 Fax 416.694.5006
akukla@bluedart.ca

Colour separators; pre-press service bureaus and/or printers will be responsible for checking final mechanical drawings prior to making plates.
Items to be checked include registration, plate tolerance, accuracy in measurements, and details of construction. Both the client and the
design firm should preapprove any changes made to accommodate production requirements. The client is responsible for proofreading all
copy, and the clients legal department confirms that all legal requirements have been met. Suppliers should submit colour proofs to the client.

CLIENT: Crayola Canada

DATE: Aug. 23, 2012 TIME: 11:10 am

FONTS:

PRODUCT CATEGORY: Educational Posters

FILE NAME: Crayola_EduPoster_Section3_E.ai

Arial MT

PRODUCT NAME: Section3_ENGLISH

SOFTWARE: Adobe Illustrator CS5

Myriad Pro

PRODUCT CODE:

DIE/TEMPLATE SOURCE/ORIGIN: 24 X 18

Postino

UPC CODE:

BLUE DART JOB NUMBER: CRY12 004

SPECIAL COMMENTS:

The way something actually feels, e.g., rough, smooth, furry.

The way something looks as if it feels. The impression that a
flat surface is 3-dimensional, e.g., the surface looks as if it is
rough, but it is really flat.

COLOURS:

SECTION 3_ENGLISH

WIDTH

Thick, thin,
heavy, light,
big, small

LENGTH

Long, short

FOCUS

Sharp, distinct,
blurry, fuzzy

TEXTURE

Bumpy, smooth,
rough