TABLE OF CONTENTS

Certificate

Preface

ii

Acknowledgement
CHAPTER NO.

CHAPTER TITLE

iii
PAGE NO.

Introduction

1-13

Review of Literature

14-19

Need , Scope and Objectives of the Study

20-21

Research Methodology

22-25

Data Analysis and Interpretation

26-41

Findings of the Study

42-44

Conclusions and Recommendations

45-47

References
Annexure

LIST OF TABLES
TABLE NO.

TABLE TITLE

PAGE NO.

5.1

Demographic Profile

27

5.2

Account in Private Sector Banks

28

5.3

Awareness of the Various Services Provided by Private

29

5.4

Banks
Account Facility

30

5.5

Locker Facility

31

5.6

Fixed Deposit

32

5.7

ATMs and Debit Card

33

5.8

Credit Cards and Gold Cards

34

5.9

Loans and Mortgage

35

5.10

Bancassurance

36

5.11

Chances that the Respondents will Avail the Services

37

Reasons to Avail the Services of Private Banks

38

5.12
5.13

Reasons for not availing the Services

39

5.14

Comparison of Traditional Banks and Private Banks

40

5.15

Opinion of Rural People towards Private Banks

41

LIST OF FIGURES
FIGURE NO.

FIGURE TITLE

PAGE NO.

5.1

Account in Private Sector Banks

27

5.2

Awareness of the Various Services Provided by Private

28

Banks
5.3

Chances that the Respondents will Avail the Services

37

5.4

Reasons to Avail the Services of Private Banks

38

5.5

Reasons for not availing the Services

39

5.6

Opinion of Rural People towards Private Banks

41