Final Assignment Performing Arts Management

I have decided to research a tour for the Edmonton-based dance collective, The Good
Women Dance Collective (GWDC). I was given permission by its founder (and my
friend), Ainsley Hillyard.

I chose this company for a number of reasons. In the past five years, GWDC has
reached an extremely exciting level of popularity in Edmonton. Most major local arts
events, from the Fringe, to the Refinery parties at the Art Gallery of Alberta, to the
Mayors Celebration to the Arts, include a performance by the collective. Ainsley and
the three company members have established themselves as the company to be, or be
involved with. Their company classes are highly popular, and their repertoire has
received critical acclaim.

For the collectives upcoming season, the group has been collaborating with an
Edmonton music cornerstone group, Pro Coro, on the creation of an unique
composition based on Tristan and Isolde. I felt this would be an appropriate and
exciting piece of work to consider and research for a tour.

Based on the collectives previous works, set design is likely minimal, as is wardrobe,
making this show an ideal project for touring. The collective collaborates with a tightknit circle of artists in Edmonton, which likely reduce artistic salaries and fees. Further, a
domestic tour in the summer time is far likelier than a winter performance, given travel
will be less expensive.

Given the nature of Love Fail, the simplicity will work in the collectives favour for a
touring proposal. Numerous venues across Canada would work well for the piece. The
venue would not necessarily need to be a formal performance venue. The basic
requirements are a stage that is large enough for 8 performers, access to a basic
lighting system, and sound box.

Presents
LOVE FAIL
Summer 2016 Tour Proposal

Good Women Dance Collective

Good Women Dance Collective is a creation-based company that has been committed
to helping create a vibrant and sustainable contemporary dance community in
Edmonton since its foundation in 2009. The societys artistic focus is on creating and
producing innovative new works with integrity and conviction. GWDC also dedicates a
large part of its season toward offering performance, education and professional
development opportunities to artists working in Edmonton.

Current artistic members Ainsley Hillyard, Alison Kause, Alida Nyquist-Schultz and Kate
Stashko are passionate about making contemporary dance more accessible to the
general public.

The Collective

Ainsley Hillyard is an Edmonton-based performer, choreographer, and educator who

works in dance and theatre. Since earning a

Diploma in dance from Grant MacEwan
College and a BA (Hons) from The
Winnipeg School of Contemporary dancers
in 2008, she has become a stalwart force in
the Edmonton dance community. She is a
core artistic member of the Good Women
Dance Collective, which has created and
performed works for the Brian Webb Dance
Company, Dancers Studio West, Mile Zero Dance, TedX Edmonton, The Expanse

Festival, and The Feats Festival of dance, among others. Her work with Good Women
Dance also includes the curation of Dancefest for the Nextfest Arts Company,
coordinating the Masterclass series for the Expanse Festival, and teaching ongoing
company classes open to the public.
Alison Kause is a founding member of the Good

Women Dance Collective. She works with the collective

and independently. Alison is a graduate of the Grant
McEwan Dance Program and the School of
Contemporary Dance at SFU. She has worked with
Peggy Baker, Shasha Ivanochko, Melanie Demers, Mile
Zero Dance, Heidi Bunting, Brian Webb, Jen Mesch
Dance Conspiracy, and GWD Collective artists. Alison
has performed in Toronto, Ottawa, Calgary, Vancouver
and Edmonton and recently participated and performed
in Peggy Bakers Summer Dance Intensive (2014). Alison
teaches dance at Dance Alberta and through Edmonton Public Schools as a
schoolteacher and an artist in residence.

Alida Nyquist-Schultz is a

performer, choreographer, teacher,

and collective artist of the Good
Women Dance Collective. She
holds a BA with Honors from the
School of Contemporary Dancers in
Winnipeg, Manitoba. Her
choreography (Counterpart, Pod,
Withheld) has been performed at numerous festivals and events across Canada. As an
independent artist, Alida has performed internationally for @tendance and locally for
Usha Gupta Dance, the Edmonton Opera, Heidi Bunting Dance, the Jen Mesch Dance
Conspiracy, AM Choreography, and Pyretic Productions. Alida teaches in public
schools as an instructor for Mile Zero Dances Artist in Residence Program. She enjoys
acting as a mentor to those seeking an outside eye in her community and collaborating
with her peers on new artistic endeavors.

Kate Stashko is performer,

choreographer, dance educator and

writer based in Edmonton. After
studying ballet at the University of
Calgary/School of Alberta Ballet, she
graduated from the Professional
Training Program in contemporary
dance at The School of Toronto Dance Theatre in 2007. She has also studied with
various artists at Impulstanz, Vienna International Dance Festival. Kate has trained and
worked across Canada and Europe, working with artists including with Peggy Baker,
Helen Husak, Sasha Ivanochko, Mile Zero Dance, Melina Stinson, Heidi Strauss and the
Jen Mesch Dance Conspiracy. She has presented her own work in Montral, Toronto
and Alberta and has been a member of GWDC since 2012. Kate teaches at the
University of Alberta and she is involved in the community as a mentor and outside eye
to peers and younger artists. She is also a certified Pilates instructor and a writer
for The Dance Current and Dance Internationalmagazines.

About Love Fail

Love Fail is an exciting new collaboration between GWDC, Pro Coro Canada and New

Music Edmonton. The score is a modern retelling of Tristan and Isolde which
interweaves details of the timeless love story with contemporary sources. The score will
be performed live by an all-female quartet with simple sound enhancements and a
range of small instruments played by the vocalists. Interacting with the vocalists on
stage will be a quartet of female dancers, choreographed and performed by GWDC.

Tour Overview
Love Fail Tour would take place over a number of weeks beginning July 1, 2016. It

involves a series of performances in venues chosen by the collective, based on the

pieces technical requirements as determined by the Technical Director. The process
includes a rehearsal period at each city requiring two local volunteers: a local assistant
stage manager and a local front of house manager. These connections would be
established by members of the collective and artistic team.

Following the inaugural performances of Love Fail, GWDC plan to tour the following
Canadian cities:

Calgary (2 performances)

Winnipeg (1 performance)

Toronto (2 performances)

Mississauga (1 performance)

Montreal (2 performances)

Total performances 8

Tour Dates and Proposed Itinerary

July 4 August 12

Itinerary

For Name

Trip Description

Love Fail Tour

Trip Length

40 Days

Itinerary

For Name

Departure Date

July 4, 2016

Main Contact Name/Phone

Ainsley Hillyard, 780.901.1111

Return Date

August 12, 2016

July 4 Drive to Calgary

July 5 6 Rehearsal, University of Calgary Dance Department
July 7- 8 Performances
July 9 Drive to Winnipeg
July 10 12 Rehearsal, University of Manitoba + Free Time
July 13 Performance
July 14 16 Drive to Toronto
July 17 19 Free Workshop with Toronto Dance Theatre
July 19 - 20 Rehearsal
July 21 22 Performances
July 23 Drive to Mississauga + Rehearsal, Living Arts Centre
July 24 Performance
July 25 Drive to Montreal
July 26 30 Free workshop with Mlanie Demers (MAYDAY Danse)
July 31 August 3 Free Time
August 4-5 Rehearsal
August 6 - 7 Performance
August 8-12 Drive to Edmonton

Tour Preparation Timeline

December

Establish tour budget.

Apply for applicable funding options.

Shortlist venues; request contracts from all.

January

Returned signed contract to the chosen venues.

Recruit remaining Artistic Technical Staff.

Send publicity materials to chosen venues.

February

Commence discussions with Technical Staff

Confirm travel and accommodation.

March

Remounting begins.

Funding confirmed.

April and May

Program and print material design content created

Hire designer

Have materials printed

Commence discussions with Lighting and Sound Design

Rehearsals begin.

June

Re-confirm transportation and accommodation plans.

Confirm all the technical requirements.

Final lighting and sound design complete.

Costuming complete.

Final rehearsals

July

Tour commences.

August

Prepare a financial analysis and debrief with everyone involved in the tour.

Undertake a critical review of the shows success.

Touring Company

Name

Role

On stage?

Ainsley Hillyard

Performer/choreographer

yes

Alison Kause,

Performers

yes

TBC

Technical Director

no

TBC

Lighting and Sound Designer

no

Beth Dart

Stage Manager

no

Alida NyquistSchultz and

Kate Stashko

Marty

Assistant Stage Manager

no

Technical Staff x 3

no

Langthorne
TBC

Running Time

2 hours, including one 15-minute intermission.

Technical Demands

A PreSonus StudioLive 24.4.2AI Digital Mixing System(rented)

A MacBook pro

Ableton Music software (Mac)

Propellerhead Reason 7 Sound Design software (Mac)

Instruments
o Violin
o Recorder
o Ukulele
o Acoustic Guitar

50 ft. of extension cords

Based on the venue research, the Collective will perform at venues which include
necessary sound equipment (board and speakers), overhead lights, and a lighting
board.

Proposed Venues

Before the collective was concerned the cost of the venue, they wanted to ensure the
work would be presented to the demographic they hope to engage with domestically.
After doing much research into local venues in each proposed city, the collective would
be pleased with any of the following venues.

Venue Assumptions

Rental rate assumption was $500.00 or less per night. Each facility falls within the
assumed range.

Ideal capacity is between 50-100 in Winnipeg, and Mississauga

Ideal capacity is between 200-250 in Calgary, Toronto, and Montreal

Calgary

Venue
Birds and Stone Theatre

Intimate theatre space, focussed on showcasing

Canadian artists Studio and lighting equipment
available.

Verb Theatre

Centrally located. Studio and lighting equipment

available. The resident company looks to explore
conversations and theatrical forms that will be important
to our audiences tomorrow with our surprising,
important, and innovative performance.
Similar missions.

Winnipeg

Venue
The Purple Room

Maximum capacity is 100, with an adjoining caf. Newer

space, in popular East Exchange. Studio and lighting
equipment available.

Studio 320

Seating capacity: 50 60. A small theatre space with

lighting and sound equipment.

Toronto

Venue
The Mod Club

Maximum capacity is 500. Extensive studio and lighting

equipment available. Stage is 24 feet wide x 18 feet
deep, which is ideal for this performance. Very popular.

The Opera House

Larger capacity, but versatile booking options. They are

able to close levels for more intimate performances.
Immense lighting and sound options. The Opera House
can be booked for any number of performances.

Mississauga

Venue
Living Arts Centre, RBC

The theatre offers a variety of seating configurations

Theatre

including traditional theatre style, theatre in-the-round,

and cabaret style with food and beverage service. A
larger, versatile venue, with a not-for-profit rate card.

Montreal

Venue
Caf Conc at Montral

Incredibly beautiful, Moulin Rouge style theatre space in

Marriott Chteau

central Montreal. Capacity varies depending on event

Champlain

type. 100-350. Sound and lighting equipment available.

Notman Hall

Capacity is 125. Sound and lighting equipment is limited

but available. A beautiful new space. It has been
refurbished to host more than corporate events.

Tour Budget

The budget reflects the following facts and assumptions regarding this touring project:

Tour of dance project with 4 performers on stage.

o 4 company dancers, including choreographer.

The tour requires 1 stage manager, and 1 technical director.

The company has decided to without a touring manager.

A rehearsal director has been hired to rehearse the piece pre-tour.

A lighting and sound designer has been hired. They create a touring design,
and will work with the technical director to develop the specific plots required
for each venue.

The company will be out on the road for six weeks and perform a total of 8
performances.

Related fees broken down by city are as follows:

Calgary - 2 performances

Winnipeg - 1 performance

Toronto - 2 performances

Mississauga - 1 performance

Montreal - 2 performances -

The capacity of the various venues was a factor in negotiating the various fees.

The company will rent two vans in Edmonton, and use them for travel between cities
and use them for local transportation in each city. The company has decided to rent
from U-Haul.

Van rental assumptions for tour:

Rental agreement for 40 days of travel per vehicle.

The company has secured a guaranteed rate of $798.00 per van, plus $0.49 /
km.

The company wishes to purchase the $600.00 Collision Damage Waiver.

Anticipated total travel is 9100 km:

o 8900 km travel between cities, and return;
o 200 additional km for local travel.

The company anticipates based on current fuel prices in Alberta, and vehicle
size the project will require the allocation of $2500 for fuel per vehicle.

Love Fail Summer 2016 Tour Budget

Original

Pre-Tour Expenses
Salaries and Fees Performers, Artistic, and
Technical Staff

No. Of Persons

X salary / fee
per rehearsal

X Rehearsals

Salary

Performers, dancers

$250.00

$3,000.00

Salary

Choreographer

$1,000.00

$4,000.00

Fee

Rehearsal Director

$250.00

$1,000.00

Fee

Technical Director

$250.00

$500.00

Fee

Technical Touring Staff

$175.00

$425.00

Artistic Fees (One Time Costs)

Fee

Set Designer

Fee

Costume Designer

Fee

Lighting & Sound Designer

$1,200.00

$1,200.00

Fee

Other (Pro Coro, Royalties)

$2,500.00

$2,500.00

TOTAL ARTISTIC SALARIES AND FEES

$12,625.00

Other Salaries and Fees

Fee

Touring Coordinator

Fee

Stage Manager

$5,000.00
$150.00

$5,000.00
4

$600.00

Other Pre-Tour Expenses

Production Materials

$450.00

$450.00

Lighting and Sound Requirements

$350.00

$350.00

Miscellaneous Costs

$200.00

$200.00

TOTAL TECHNICAL AND OTHER PRE TOUR

EXPENSES

$6,600.00

TOTAL PRE-TOUR EXPENSES

$19,225.00

Original

Tour Expenses
Salaries and Fees Performers, Artistic, and
Technical Staff

X salary / fee
No. Of Persons

per

X Performance

performance

Salary

Performers, dancers

$250.00

$6,000.00

Salary

Choreographer

$1,000.00

$8,000.00

Fee

Rehearsal Director

$250.00

$2,000.00

Salary

Technical Director

$250.00

$2,000.00

Fee

Technical Touring Staff

$175.00

$4,200.00

TOTAL ARTISTIC SALARIES AND FEES

$22,200.00

Other Salaries and Fees

Fee

Stage Manager

Fee

Venue Rental Fee

Per Diem: All Performers and Staff

$150.00

$4000.00

$1,200.00
$4000.00

TOTAL TECHNICAL FEES AND SALARIES

$1,200.00

TOTAL SALARIES AND FEES

$27,400.00

No. of Persons

X No. of days

Average Rate

Performers, dancers

40

$40.00

$4,800.00

Choreographer

40

$40.00

$1,600.00

Technical Director

40

$40.00

$1,600.00

Technical Touring Staff

40

$40.00

$4,800.00

Stage Manager

40

$40.00

$1,600.00

Accommodation: All Performers and Staff

No. of Persons

X No. of days

Average Rate

Airbnb

Performers, dancers

40

$65.00

$7,800.00

Airbnb

Choreographer

40

$65.00

$2,600.00

Airbnb

Technical Director

40

$65.00

$2,600.00

Airbnb

Technical Touring Staff

40

$65.00

$7,800.00

Airbnb

Stage Manager

40

$65.00

$2,600.00

TOTAL PER DIEM AND ACCOMODATION

$37,800.00

Rental Vehicle for

All Performers and Staff

X No. of Vehicles

X No. of days

40

X Rate

(including insurance)
2 Cargo Vans (U-Haul)

$798.00

Collision Damage Waiver

$1,596.00
$600.00

Price Per km ($0.49)

$4,459.00

Fuel

$2,500.00

TOTAL TRAVEL

$9,155.00

TOTAL TRAVEL COSTS

$46,955.00

Technical Expenses
Technical Supplies

Amount

$150.00

Equipment Rental

Amount

$300.00

Software

Amount

$65.00

Other

Amount

TOTAL TECHNICAL

$515.00

Promotion, Publicity, Marketing

Print and Digital Advertising

Amount

$2,000.00

Social Media Marketing

Amount

$200.00

Publicist Fee

Amount

Design Fee

Amount

$750.00

Printing Costs

Amount

$2,000.00

Amount

$1,200.00

Radio Spots
Other

(Calgary,
Toronto,
Montreal)

TOTAL PROMOTION, PUBLICITY, MARKETING

$6,150.00

Other Expenses
Hospitality

Amount

Other

Amount

TOTAL TOUR EXPENSES

300

$100,245.00

Revenue
Guarantees
Guaranteed Ticket Price and Fees

Amount
$65,000.00

$50,000.00

$3,000.00

$3,500.00

Corporate Sponsorship

$15,000.00

$15,000.00

Personal Donations

$15,000.00

$5,000.00

Merchandise

Sponsorship and Donations

TOTAL GUARANTEES, SPONSORSHIP, DONATIONS

$73,500.00

Grants and Public Support

Municipal Grants

$15,000.00

$15,000.00

Provincial Grants

$5,000.00

$10,000.00

Federal Grants

$5,000.00

$5,000.00

TOTAL GRANTS

$25,000.00

TOTAL REVENUE

$103,500.00

VARIANCE

$3,255.00

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"10 (More) Amazing Montral Venues That You Didn't Even Know You Could Rent."
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"Canada's Music Store, Musical Instruments | Long & McQuade." Canada's Music
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<http://goodwomen.ca/>.

"Home." Home. Web. 5 Dec. 2015.

"Our New Funding Model." The Canada Council for the Arts. Web. 26 Nov. 2015.

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"Yelp." Best Live Performance Venues in Calgary. Web. 29 Nov. 2015.