Customer acquisition

Thee worlds 11th-largest life insurance market

and the 5th-largest
in the Asia-Pacific Region. {nonlife, 21st and 6th
Respectively}.
This success can be attributed to significant
growth over the last decade, driven by a
developing economy, lucrative
tax benefits, a growing middle class, rising
disposable incomes and
increased awareness about the need for
insurance.

Actions taken

Awareness: Government schemes to improve

penetration, Kiosks and digital presence, strict
agency entry requirements, verification calling
and disclosures

Distribution: Insurance business inclusion,

Cost:

Underwriting: