Femininity

Taiwan is slightly Feminine society.

Femininity
95

The fundamental issue here is what motivates

people, wanting to be the best (Masculine) or

liking what you do (Feminine).

62
45

In Feminine countries the focus is on working

in order to live,
Conflicts are resolved by compromise and negotiation.
Incentives such as free time and flexibility are favoured.
decision making is achieved through involvement.

Taiwan

Japan

USA

Uncertainty Avoidance

Taiwan has a high preference for avoiding

Uncertainty Avoidance

uncertainty than USA

Maintain

92
69

rigid codes of belief and behaviour

46

Innovation resisted
precision and punctuality are the norm
Security is neccessary element

Taiwan

Japan

USA

Long Term Orientation

Long term orientation

Taiwan have long-term

orientation culture.

93

88

While marketing, taiwan focuses

on market share rather than short
term profits as like the Japanese.

26

Taiwan

Japan

USA