Professional Documents
Culture Documents
University of Michigan
Ann Arbor, MI
Bachelor of Science
May 2016
INDUSTRY
EXPERIENCE
Nordstrom
emshao.com
RELATED
EXPERIENCE
San Diego, CA
Collaborated with ten sales associates on inventory management, floor schematics and
product merchandising in the department of Salon Shoes.
Analyzed designer selling reports and seasonal trends to effectively communicate with
supervisors and buyers about top-selling merchandise.
Ann Arbor, MI
Fashion Blogger
Oct. 2015-Current
Collaborated with fashion startups such as PAIR and ymatou.com as Key Opinion Leader
to promote brand awareness and influence user purchasing decisions.
Think Advertising
Guangzhou, China
Served as the primary liaison between agency staff, client marketing teams and
outsourced vendors; cultivated and grew client relationships, landing key accounts of
P&G and four other companies.
Ann Arbor, MI
Conducted focus groups and market research, gleaning insights into consumer behavior
and preferences to ensure accurate targeting of marketing campaigns, which generated
60% sales increase.
LEADERSHIP
EXPERIENCE
Ann Arbor, MI
OTHERS
Skills: Proficient at Microsoft Excel (VBA), Digital Design (Photoshop CC Suite), Stata
Languages: Native fluency in Mandarin and Cantonese. Conversational in Spanish.
President
Sept. 2012-Dec. 2014
Responsible for marketing, organizing and coordinating events such as Best Voice(600
audience), If You Are the One(1,000 audience) which fundraised over $5,000 per year
for charity purposes.
Oversaw the budget and managed all financial transactions of the organization. Acquired
and secured sponsorship of more than $6,000 each year for event funding.