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a ubric & Instructions Marketing Plan R' (J T © [Word Count Guidelines} Submitted ‘as Group T [Executive Summary [Approx 750-300 words, not united in word count]} 5% needs an J. Describs segmeni efing. [main it of Followed by “Table ‘of Contents” po) 2 |Current Market 10% |. introduce your firm: WI performing in the market ( your competitive advantage? different players perfor mmary of main goals, and recommensations made 9 YOU" plan for the manageiient agement should be the audience: cour marketing plan who should understand the Situation [400-500 words} wre you? What are your products? What products meet? How are these products ‘does not apply to start-up firms)? What is nd wants do t v the market yout Fim operates in. What are the main market » 2 What are their needs? Whio aremajor competitors? How ae ming in the market? 10% 3 SWOT An: |, What are the major oppor ‘What are the major developments in performance of your product Include and draw conclusion: ‘Opportunities [SWOT] Analysis. F [Objectives & Issues [200-300 words} je What are the |. Make sure that your objectiv« |, As aguideline, objectives shor relevant, and time-bound (SMART). raiysis (200-300 words] —> tunities and threats to your key products? the market that might impact the ts in the market? s from a Strength, Weaknesses, ‘Threats, &| marketing objectives For the term of the plan’? ces are marketing objectives. wuld be specitie, measurable, aetionable, 20% value? |. Provid 5 i Strategy [1000-1100 words) ‘What is the broad marketing Jogic by which you will insight into the selected target audience, including an understanding of yy relevant trends. Why your business's value proposition create customer lc a clear justification of the selected target market. Show an

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