Professional Documents
Culture Documents
Q1.
I personally believe that my indie magazine conveys simple codes and
conventions of a magazine. By taking ideas from popular magazines such as Q,
NME and indie it was clear to see I should include things such as banners,
mastheads, feature stories and a bold outstanding image. As I discovered when
looking at other magazines, many indie magazines follow the basic codes and
conventions but in a way to appeal to their target audience by using bold
pictures to stand out and having a bold colour range, which in indie magazines
tend to be dark reds, blacks and blues.
I have made sure that when thinking about things such as typography, use of
colours, masthead and logos, that I select and codify them so that they are
appropriate and communicate my brand identity. As I had my rough designs and
different templates to help me, I didnt find it hard to choose colours which
complimented each other and still fit in with my brand identity. Also we were
asked to make an audience survey, asking questions about these conventions.
Therefore the feedback I got from the question what colours 3 work well
together. I was easy to select things such as colours and featuring stories.
However when it came to finding a typography for my masthead, I found it
extremely hard to find something that stands out and looks bold but still looks
appealing and fits with the genre of music I was catering for. Also, because I
wanted it to stand out I decided to separate the ID from the entity. The reason I
did this was because this can then be read as a very philosophical title. By
separating the word identity into I.D. and entity, my title mirrors a famous
philosophical proposition by Ren which demonstrates I think therefore I am
I.D. = me, my personality = I think
Entity = a thing that exists= I am
This fits well with my target audience as they see themselves as more
intellectual than a pop audience. The reason why I decided to call my magazine
Identity was because I felt that my target t audience could have something they
relate to. When deciding who my audience were I had to think about the different
ways we put people into social groups. I felt the connect of VAL was a good way
of deterring social group, through what people like and their attitudes to certain
things. I felt that the indie rock community like to feel that they are different and
find themselves as explorers. The term explorers means that my audience are as
being adventurous and would be likely to do more new things. and as my title is
very different it feel it will appeal. When I carried out my audience survey I asked
if people preferred going to gigs and concerts or just consuming their music
through an app such as YouTube. Most of the responses where that people
actually liked new experiences and going to festivals. Therefore it was clear to
see that I would be targeting my magazine at people who like exploring new
things
Morgan Gallagher
Q1.
Morgan Gallagher
Q1.
My front page image that I have
used for my magazine fits with
basic codes and conventions of an
everyday music magazine. However
my main image and other images in
my magazine, I have not changed
the way the models look from when
the image was taken. I havent
airbrushed, nor touched up
anything to do with the models.
Although I did make the white
screen on my front cover image
brighter to stand out. Airbrushing is
a basic conventions within
magazine, this is because
magazines want their images to
look professional and sometimes
hyper real. However I have chosen
to challenge this convention as I
didnt want to create false
representations. However because I
used studio lighting, and adapted
the background it could be argued that ultimately my photos could be seen as
hyper real. I decided to pick this picture and use a white background so it would
be easier to edit featuring stories onto the background, and also use colours that
I wanted to. As I have use two females in my main pictures, I did not want them
to appear less superior compared to the male models. Another unconventional
element to my front page is that I decided to shot my image from a high angle.
Most magazines shot their images from an eye angle or shot from below. The
high angle of my photo suggests that my audience is of a higher status
compared to the band. This challenges the idea of celebrities being above us,
which is a rejection of convention. The use a picture of a band relates with the
theory of Maslows Hierarchy of needs. As my audience will look at this main
image and aspire to be like this band or look like this band and also having a
sense of belonging. Also the high angle shot links to Maslow as this image
Morgan Gallagher
Q1.
presents a aspirational image, which is more achievable. Other aspects that I
have included on my front cover such as my website, allow my target audience
to interact with my online magazines and create exchange.
Morgan Gallagher
Q1.
My feature stories and cover lines have the same font and colours, this is
because I didnt want it to look messy or different. I wanted the main stories to
stand out, so I used a bright red colour to catch the audience eye and is also
conventional for indie magazines. Although people may think this was boring and
less interesting, I didnt want my front cover to look messy and wanted the fonts
to be the same. This is because indie magazine tend to be less cluttered with
loads of information. Therefore by making this decisions I follow the codes and
conventions of an indie magazine. These colours and fonts were used again on
my contents page. My contents page links extremely closely to my font cover.
This is because I wanted a constant theme of colouring going through my
magazine. Therefore my audience would know that this is my magazine and to
follow my brand identity.
Morgan Gallagher
Q1.
spreads to appeal to my audience and therefore is understated in order to appeal
to a more intelligent audience