Professional Documents
Culture Documents
The typography varies as I used fonts that are mature and formal
looking such as my title.
However, I did use a more bold
and stern looking font for my front
cover band.
Choosing these fonts would
hopefully appeal to my audience
as old and antique looking fonts
would normally attract this
particular niche demographic.
relatable towards the target age range. The fact that they are young
can be seen to represent the fact that they are offering new and
exciting music to the indie folk/rock scene. However, putting three
young men as the models for my front cover band, Dog Eats Dog can
be interpreted in a different way such as how they would appeal to
both genders of my audience. For instance, girls would be attracted
to young men purely for the fact that they are young, the opposite
sex and are in a band. Boys on the other hand would be appealed
because this band is living the life they would want to live. This
band would have lots of money by doing the thing that they love the
most and boys would look up to any male influence who got to do so.
Though this interpretation can be argued by saying that not all
girls who will read my magazine will be attracted because of the
boys and maybe the boys dont want to be influenced by the band.
Either way, the models are a big part of attracting an audience to
read my magazine.
The language register that I have used is casual and laid back.
Unlike pop magazines there is no slang or abbreviations used though
it is still informal. Using this particular language register is
appealing to my target audience as it is how they talk normally in
school to their friends and at home to their family. By using this
language register, my audience will feel a part of something with
the sense of social belonging, feeling like I have made my magazine
for them which is a good thing as they will be loyal and continue
wanting the need to feel belonged by reading my next issue and the
issue after that.
This links in with the Uses + Gratifications theory, a theory
founded by Katz in 1959. This theory suggests that audience members
are not passive when consuming mass media and that we obtain an
active role by choosing different types of media for us to interpret
and integrate into our own lives making media fulfil some of our
wants and needs on specific gratifications. The theory suggests that
media has to fulfil the following needs:
1.
2.
3.
4.
Personal Identification
Social Interaction
Information
Entertainment
appealing address to my
audience. Though to make
sure my audience knows
this magazine is still
purely about the music
and not the gossip, I made
my models look at the
camera but with no expressions on their faces. With my only female
model, I made her look directly in to the camera lens but not wear
any make up to show that she is against the male gaze and that she
is representing women in a male dominated genre of music. The fact
that she isnt wearing any makeup is the decision I made to show my
audience that this she is exposed in a way that doesnt leave her
violated but comfortable. I did this with my male models also and
made sure I stayed away from air brushing and hyper imagery. I think
my female audiences will like this idea of the woman being the
representing female artists as it is another community all by its
self that girls feel a part of.
With institutional aspects of attracting my audience I have to think
about the point of sale. For example, most magazines that are bought
are the ones that major publishers pay shop owners to put their
magazines in a position on the shelves that are at eye level. I have
to make a decision to whether or not I want to pay major publishes
to fund my magazine to be put at the front of the stack on the
shelves at shops which I have decided I didnt want to as that goes
against the independent style. My readers will be of a niche
audience so they will have to come into the shop looking for my
magazine which is bad because it means that they would have to know
about the magazine beforehand. Major magazine publisher have the
money and the power to even get new magazines first issues to be
displayed in a glass cabinet in a shop to promote the magazine
before it is sold in order to get audiences drawn in before they
even read it. I dont have the money or the resources to do that
leaving me at a disadvantage in the field of promoting my music
magazine.
This links entirely with Marxs theory of power and control and
suggests that; Power resides with the few who have ownership and
control of the means of production and distribution. Meaning that
major publishes have the opportunity to buy their selves a good
advantage in the selling point for their magazines.
However, indie music magazine could possibly sell or give away free
first issues at indie music festivals as a way to attract their
audience. This would be a very tactical way to approach my audience
as indie music festivals are the hot spot area my target demographic
would hang around in for me to give them a little taster of what
could be a monthly read for them. And if one person likes it, they
could be the opinion leader and spread my magazine to others through
word and mouth which will attract more members to my target
audience.