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SOCIAL
SUMMARY
Q1 2016
1
Introduction
Reports
GWI Social is where GlobalWebIndex presents the very latest figures for social
REGIONS
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follows
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is as
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AUDIENCE REPORTS
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Notes on Methodology
China
SOCIAL ENGAGEMENT
% who have at least one social media account
Multi-Networking
The average digital consumer now
has close to 7 social media accounts
section
Question: Membership: On which of
important development.
audiences.
is close behind and also scores above 50% among the key
16-24 demographic. Instagram is neck-and-neck with
Twitter overall, but pulls ahead significantly among 16-24s.
Facebook is top of the pile once again when we look at
messaging apps where Messenger (36%) and WhatsApp
(34%) are the leading services. However, WeChat, BBM,
LINE and Kakao Talk can all claim victories in certain markets.
Teen usage of Snapchat continues to significantly outpace
usage among all adults, with close to 50% of 16-19s in
places like the Netherlands, Canada, Sweden and the UK
now being Snapchatters.
Of the messaging apps, Snapchat has the youngest age
profile; 58% of users are 16-24. WeChat and Facebook
in 4) or vloggers (1 in 10).
exc. China
Jason Mander
www.globalwebindex.net
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