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[Fill-Fresh company]

[Project Feasibility]
[Jujube]
[Summer 2009]

Krisawat Teeraworn
ID 5031203182
School of management, program of business administration
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Preface
This Business project feasibility conducted from Fill-Fresh to perform the small and
medium-business enterprises for proposes by use in operation system and find Co-investor in
business. For the report of project tell information that investor should be know about
operator in business of furniture category as well as Introduction, Industry profile, Market
feasibility Study, technical feasibility study, financial analysis, risk management, and
summary of project. This report tell about problem analysis and resolvable include of
Recommendations benefit for investors to invest. Fill-Fresh hope to this business project can
be build confidence and create better profit return for the investor.

Krisawat Teeraworn
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Executive summary
Fill-Fresh project is to study the feasibility for operating an agricultural product, are
chosen because see opportunity to do business from demand that increase follow index of
popular and supply are decrease follow number of agriculture area has effect from natural
disaster, Fill-Fresh will begin to study in this business

The product are chosen is Jujube, is has many species but that select to plant is Ziziphus
mauritiana, is a spiny, evergreen shrub or small tree up to 15 m high, with trunk 40 cm or
more in diameter but for control size of tree, should be cut of after harvest, in special will
take milk’ fertilize, jujube will difference taste and more crispy

Fill-Fresh is the company that does agriculture business about fruit that is Jujube at the
Chaiprakran in northern part of Thailand that on a mountain high an elevation of about 990 to
1,200 meters above sea level and the weather is very cold. The average temperature is about
25 degrees Celsius Minimum temperature at 2 degrees Celsius and a maximum at 32 degrees
Celsius that are full in qualification for Jujube, Ziziphus mauritiana

Business want to aim to mass product but when to do the marketing like that will pay
more, Fill-Fresh will focus to do business to business that can spread to aim that concern in
first time. Business to business of Fill-Fresh will separate into two groups, first that are
companies that has demand for sent to superstore or export, and second that is wholesales that
are distributor continue.

For success in this business, Fill-Fresh already has capability to do follow financial ratio
that are invest 3,000,000 baht and will have to repayment of lone and interest that are rate
12% per year to investor in 6 years. The overall of 3 financial statement which are income
statement, cash flow statement, and the balance sheet show the number that quite good that
represent higher in net income, the good liquidity that represented in the cash flow statement,
and the strong financial in the balance sheet . That can be concluding that there is feasibility
in the financial of Fill-Fresh.
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Table of Contents
Preface ...................................................................................................................................... a
Executive summary ................................................................................................................. b
Chapter 1 Introduction ........................................................................................................... 1
1.1 Introduction ................................................................................................................ 2

1.2 Project Objectives ...................................................................................................... 4

1.3 Benefits ........................................................................................................................ 5

1.4 Time frameworks ....................................................................................................... 5

Chapter 2 Industry Profile ..................................................................................................... 6


2.1 Nature of Industry ..................................................................................................... 7

2.2 Agriculture in transition ............................................................................................ 8

2.3 Situation of Industry .................................................................................................. 9

2.3.1 Thailand’s population ...........................................................................................................10

2.3.2 Areas for agriculture business ..............................................................................................11

2.3.3 Areas for disaster ..................................................................................................................12

2.4 Product & Service .................................................................................................... 13

2.4.1 Description ...........................................................................................................................13

2.4.2 Culture ..................................................................................................................................14

2.5 Vision, Mission and goal .......................................................................................... 16

2.5.1 Vision ...................................................................................................................................16

2.5.2 Mission.................................................................................................................................16

2.5.3 Goal......................................................................................................................................16

2.6 Strategy ..................................................................................................................... 16

2.6.1 Corporate level ...................................................................................................................16

2.6.2 Business Level .....................................................................................................................16

2.6.3 Function Level ....................................................................................................................17

Chapter 3 Market Feasibility Study .................................................................................... 18


3.1 General information ................................................................................................ 19

3.1.1 Geography ...........................................................................................................................20


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3.1.2 Demographics.......................................................................................................................21

3.1.3 Politics .................................................................................................................................21

3.1.4 Economy ..............................................................................................................................22

3.2 Market analysis ........................................................................................................ 25

3.2.1 Market Structure ...................................................................................................................25

3.2.3 SPT Analysis ........................................................................................................................26

3.2.4 Market Analyze (3C) ............................................................................................................30

3.3 Forecast Sale ............................................................................................................. 41

3.4 Market Expense........................................................................................................ 45

3.5 Conclusion................................................................................................................. 47

Chapter 4 Technical Feasibility Study ................................................................................ 48


4.1 Product characteristic.............................................................................................. 49

4.2 Production ................................................................................................................. 49

4.2.1 Location ...............................................................................................................................49

4.2.2 Farm plan..............................................................................................................................52

4.2.3 Prepare Soil ..........................................................................................................................54

4.2.4 Water system ........................................................................................................................54

4.2.5 Sprout ...................................................................................................................................56

4.2.7 Harvest .................................................................................................................................56

4.2.8 Labor ....................................................................................................................................58

4.2.9 Logistic .................................................................................................................................58

4.2.10 Cost for pre production.......................................................................................................58

4.2.11 Cost for production.............................................................................................................58

4.3 Office ......................................................................................................................... 59

4.3.1 Office room ..........................................................................................................................59

4.3.2 Furniture ...............................................................................................................................59

4.3.3 Cost of Office .......................................................................................................................62

4.4 Depreciation .............................................................................................................. 62


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4.5 Salary......................................................................................................................... 63

4.5.1 Goodman-Manufacturing .................................................................................... 63

Job position: 1................................................................................................................. 63

4.5.2 Driver ...................................................................................................................................64

4.5.3 Outsource .............................................................................................................................64

4.6 Other expense ........................................................................................................... 65

4.6.1Car Insurance.........................................................................................................................65

4.6.2 Register fees .........................................................................................................................65

4.6.3 Utility expense......................................................................................................................65

4.6.4 Tax........................................................................................................................................66

4.7 Conclusion................................................................................................................. 66

Chapter 5 Financial analysis ................................................................................................ 67


5.1 Financial analysis ..................................................................................................... 68

5.2 Profitability Ratio..................................................................................................... 69

5.2.1 Profit margin ........................................................................................................................69

5.2.2 Return on asset (ROA) .........................................................................................................69

5.2.3 Return on investment............................................................................................................70

5.2.4 Asset turnover.......................................................................................................................70

5.2.5 Debt ratio ..............................................................................................................................71

5.2.6 Time interest earn .................................................................................................................71

5.3 Conclusion................................................................................................................. 72

Income statement ........................................................................................................... 73

Cash flow ......................................................................................................................... 78

Balance sheet .................................................................................................................. 83

Chapter 6 Summary .............................................................................................................. 86


Referenced.............................................................................................................................. 88
Referenced.............................................................................................................................. 89
Appendix ................................................................................................................................ 93
Organizer ............................................................................................................................. 116
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Figure Content
Figure 1 Export indexes of Ripen fruit (Ministry of Commerce, April 18, 2010) ..................................2
Figure 2 Index of Ripen fruit, frozen and dried of agriculture product (Unit: million Baht) ..................3
Figure 3 Quantity of fieldn-fall since 1999 to 2009 in Chiangmai .........................................................4
Figure 4 Index Thailand population (Unit: people)...............................................................................10
Figure 5 Index Thailand population (Unit: Thousand people) ..............................................................10
Figure 6 Index of Agriculture area (Unit: Field) ...................................................................................11
Figure 7 Index of Agriculture area (Unit: Field) ...................................................................................11
Figure 8 Index of disaster area (Unit: Field) .........................................................................................12
Figure 9 Index of disaster area (Unit: Field) .........................................................................................12
Figure 10 Index GDP of Thailand .........................................................................................................24
Figure 11 Compare population and Agriculture area ............................................................................25
Figure 12 Compare population and Agriculture area ............................................................................25
Figure 13 Ratio of wholesale of fruit Business in Thailand ..................................................................26
Figure 14 Ratio of wholesale of fruit Business in north of Thailand ....................................................26
Figure 15 Number of farmer and area growth Jujube fresh milk ..........................................................33
Figure 16 Ratio of farmer and area growth Jujube fresh milk ..............................................................33
Figure 17 Ratio of farmer and area growth Jujube fresh milk in first year ...........................................34
Figure 18 Ratio of farmer and area growth Jujube fresh milk in year two............................................34
Figure 19 Ratio of farmer and area growth Jujube fresh milk in year three..........................................35
Figure 20 Forecast for promotion (unit:kilograms) ...............................................................................41
Figure 21 Forecast for promotion (unit:kilograms) ...............................................................................41
Figure 22 Sale forecast (Baht) ...............................................................................................................42
Figure 23 Sale forecast Jujube fresh milk of Fill-Fresh ........................................................................44
Figure 24 Market expense .....................................................................................................................46
Figure 25 Financial analysis ..................................................................................................................68
Figure 26 Financial ratio analysis .........................................................................................................68
Figure 27 Percentage change in profit margin ......................................................................................69
Figure 28 Percentage change in Return on asset ...................................................................................69
Figure 29 Percentage change in return on investment...........................................................................70
Figure 30 Ratio change in total asset turnover ......................................................................................70
Figure 31 Rate change in debt ...............................................................................................................71
Figure 32 Rate change payment ............................................................................................................71
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Picture Content
Picture 1 Chock-chareaun Market .........................................................................................................36
Picture 2 Logo of Tai market ................................................................................................................37
Picture 3 Road maps from location to Chok-Charaeun .........................................................................45
Picture 4 Location .................................................................................................................................50
Picture 5 Location .................................................................................................................................50
Picture 6 Location .................................................................................................................................51
Picture 7 Location .................................................................................................................................51
Picture 8 Location .................................................................................................................................52
Picture 9 Farm plan ...............................................................................................................................53
Picture 10 Water pump .........................................................................................................................54
Picture 11 Pipe and tools.......................................................................................................................55
Picture 12 Sprinkle SP1202....................................................................................................................55
Picture 13 House for pump ...................................................................................................................55
Picture 14 Basket C86/001 ....................................................................................................................57
Picture 15 Isuzu track ............................................................................................................................57
Picture 16 Container for take to Office .................................................................................................59
Picture 17 Table set ...............................................................................................................................59
Picture 18 Official chair .........................................................................................................................60
Picture 19 File cabinet ...........................................................................................................................60
Picture 20 Asus laptop...........................................................................................................................60
Picture 21 Automatic watering machine...............................................................................................61
Picture 22 Set of Sofa ............................................................................................................................61
Picture 23 Office supply ........................................................................................................................61
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Chapter 1 Introduction
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1.1 Introduction

Agriculture is based of Thailand and my project is a one in agriculture that is Jujube. In


Thailand have Jujube Fresh Milk; hybridized from Honey Jujube of Taiwan and Forest
Jujube. It is fruitful and suitable for weather and environment in Thailand. Agricultural Land
Reform Office 2009 (ALRO) sees opportunity to build a career in the agricultural land reform
will conjunction with Fresh Green International Co., encourage farmers to plant Milk Jujube
for make revenue. This is a new crop of Thai agricultural products industry

Currently, Thailand has the region grown Jujube Fresh Milk around 275-315 acres of
proportion 70% entered the domestic market and export 30% less yield due to Fresh's Green
is exported to Malaysia, located near the first While many other countries accept the flavor of
Jujube Fresh Milk., especially Singapore, Taiwan and the United Arab Emirates Markets,
High Needs to import rate. (Mai long Mai Roo Magazine, 2009)

Within 2 years is expected to increase the amount of products and expand export markets
to countries such, from the potential of the Jujube Fresh Milk in the future to compete with
Apple China, and promising with. However, farmers need to develop productivity continued
to have quality products and safety to create confidence among consumers and importers.
MOC can make sure for this information from export index are Ripen fruit, frozen and dried
of agriculture product

volume of export Growth rate


Year Rating
(Baht) (%)
2546 9 9,092.38 1.50
2547 8 9,789.38 7.67
2548 8 11,814.31 20.68
2549 7 12,038.63 1.90
2550 7 13,200.08 9.65
2551 7 13,583.15 2.90
2552 6 17,818.01 31.18

Figure 1 Export indexes of Ripen fruit (Ministry of Commerce, April 18, 2010)
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Figure 2 Index of Ripen fruit, frozen and dried of agriculture product (Unit: million
Baht) (Ministry of Commerce, April 18, 2010)

From survey in Chok-chareun, wholesale market on December 2008 around 10


wholesale in Chaingfield are be happy to buy all of the products follow the market price
around 15 to 18 Baht up to grade of product

Jujube Fresh Milk is a small thorny tree, and deciduous tree which can grow to a height
of 10 meters. Foliage is small, ovate or oval leaves are 1-2 inches long and a shiny bright
green. The fruit is a drupe, varying from round to elongate and from cherry-size to plum-size
depending on cultivar. (California Rare Fruit Growers, Inc.)

For ecology that proper to Jujube Fresh Milk is growing from sea level to about 1,000
meter elevation. In its natural habitat the annual fieldnfall ranges from 125 millimeters to
over 2,000 millimeter. The maximum temperature is about 37 to 48 degree Celsius and the
minimum temperature is about 7 to 13 degree Celsius. (Indian Jujube, Ziziphus mauritiana, at
Department of Horticulture and Landscape Architecture at Purdue University)

For location that proper to grow in some province of the north and northeast I choose
NamRoo village Sridongyen sub district Chaiprakran district in north of Chiangmai province
can respond to need for plant Jujube Fresh Milk, the located on a mountain high an elevation
of about 990 to 1,200 meters above sea level and the weather is very cold. The average
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temperature is about 25 degrees Celsius Minimum temperature at 2 degrees Celsius and a


maximum at 32 degrees Celsius. Chaiprakran is surrounding Fang district in the north,
Chiangdaw district in the west, Prawth district in the south that all in Chiangmai and Mai-
suari district, Chiangfield province in the east and has highway 107 from center of Chaingmai
to Mai-ai district that border with Chaingfield, on highway 107 at Fang district has highway
109 from Fang district to Chiangfield. For fieldn-fall from average since 1999 to 2009 about
1227.5 millimeter

Figure 3 Quantity of fieldn-fall since 1999 to 2009 in Chiangmai

(Chiangmai City. 2008. Retrieved 2008-10-04)

(Mandarin Oriental Hotel Group. 2008. Retrieved 2008-11-17)

1.2 Project Objectives


- To provide the project feasibility of agriculture business

- To study the market and the trends of agriculture industry

- To calculate financial factors of this business


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1.3 Benefits

- Knowing feasibility of this project – the researchers study and analyze with real
situation. This will reduce the risks of this business; the risks are informed to be able to avoid
the problems, which can happen from IE matrix study. The problems can be predicted from
old information that is collected and analyzed.

- Knowing the situation and the trends of agriculture industry, understanding behavior of
agriculturists, and be able to select and identify the right customer target clearly.

- Knowing the financial for preceding this business is able to calculate profits and
expenses, and find the way to get maximize profits.

1.4 Time frameworks


10-12/4/10

13-15/4/10

16-18/4/10

19-21/4/10

22-24/4/10

25-27/4/10

28-30/4/10

10-12/5/10

13-15/5/10
7-9/4/10

1-3/5/10

4-6/5/10

7-9/5/10
Prepare for topic submission
Prepare topic presentation
Nature, situation of Inventory Product service
Profile analysis
Vision and mission
Strategy, Corporate, business, functional level
Sales forecast/profit analysis
Marketing expense analysis
Location analysis
Product/service characteristic, specification
Production/service process, machine, tool,
Pre-Opening cost, Investment cost analysis
Operating cost analysis
Management planning
Total cost
Balance sheet preparing, Income statement
preparing, Cash flow preparing
Final draft report
Finished all report
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Chapter 2 Industry Profile


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Industry Profile

This chapter contains detailed information of agriculture industry and its current
situation. Another part is information of the business, including its product and service,
vision, mission, and the strategy of the company.

2.1 Nature of Industry

Agriculture is the production of food and goods through farming. Agriculture was the
key development that led to the rise of human civilization, with the husbandry of
domesticated animals and plants creating food surpluses that enabled the development of
more densely populated and stratified societies. The study of agriculture is known as
agricultural science. Central to human society, agriculture is also observed in certain species
of ant and termite.

Agriculture encompasses a wide variety of specialties and techniques, including ways to


expand the lands suitable for plant rising, by digging water-channels and other forms of
irrigation. Cultivation of crops on arable land and the pastoral herding of livestock on
rangeland remain at the foundation of agriculture. In the past century there has been
increasing concern to identify and quantify various forms of agriculture. In the developed
world the range usually extends between sustainable agriculture and intensive farming.

The major agricultural products can be broadly grouped into foods, fibers, fuels, and raw
materials. In the 2000s, plants have been used to grow biofuels, biopharmaceuticals,
bioplastics, and pharmaceuticals. Specific foods include cereals, vegetables, fruits, and meat.
Fibers include cotton, wool, hemp, silk and flax. Raw materials include lumber and bamboo.
Other useful materials are produced by plants, such as resins. Biofuels include methane from
biomass, ethanol, and biodiesel. Cut flowers, nursery plants, tropical fish and birds for the pet
trade are some of the ornamental products. (New Scientist. Retrieved 2010-02-26, B.
Hölldobler & E.O. Wilson (1990). The Ants. Cambridge MA: Belknap.)

The agriculture of Thailand may be traced through historical, scientific, and social
aspects which produced modern Thailand's unique approach to agriculture. Following the
Neolithic Revolution, society in the area evolved from hunting and gathering, through phases
of agro cities, and into state-religious empires. Immigration of the Tai produced a distinct
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approach to sustainable agriculture compared with most other agricultural practices in the
world.

From about 1000, the Tai wet glutinous rice culture determined administrative structures
in a pragmatic society that regularly produced a salable surplus. Continuing today, these
systems consolidate the importance of rice agriculture to national security and economic well
being. Chinese and European influence later benefited agribusiness and initiated the demand
that would expand agriculture through population increase until accessible land was
expended.

2.2 Agriculture in transition

As agriculture declined in relative financial importance in terms of income with rising


industrialization of Thailand from the 1960s, but it continued to provide the benefits of
employment and self-sufficiency, rural social support, and cultural custody. Technical and
economic globalization forces have continued to change agriculture to a food industry and
thereby exposed smallholder farmers to such an extent the traditional environmental and
human values have declined markedly in all but the poorer areas.

Agribusiness, both privately and government-owned, expanded from the 1960s and
subsistence farmers were partly viewed as a past relic from which agribusiness could
modernize. However intensive integrated production systems of subsistence farming
continued to offer efficiencies that were not financial, including social benefits which have
now caused agriculture to be treated as both a social and financial sector in planning, with
increased recognition of environmental and cultural values.

Unique elements of Thai agriculture include irrigation technologies which spanned a


millennium. It also had administrative structures which originated with agricultural water
control. Thailand has global leadership in production and export of a number of agricultural
commodities, and its agribusiness sector includes one of the world's largest multinational
corporations. There still remains potential for further large increases in productivity from
known technologies. (Lindsay Falvey, (2000). Thai Agriculture, Golden Cradle of Millennia,
Kasetsart University)
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Thailand has a total area of about 513,115 km2. The climate of the country is dominated
by the monsoon and therefore, most of the country is a tropical savannah with the exception
of the southeast coast and southern peninsula where tropical monsoon predominates and the
northern mountains which are humid subtropical. Country receives an average annual
fieldnfall ranging from 900 to 4,000 mm. Annual temperature ranges from 24 to 26ºC in the
northern highlands, 28 to 30ºC in the central plain and 26 to 28ºC in the rest of country. The
six physiographic regions of the country (Moormann and Rojanasoonthon, 1968) are: North
and West Continental Highland, Central Plain, Central Highland, Northeast Plateau,
Southeast Coast and Peninsular Thailand. (Asia Productivity Organization, April 18, 2010)

2.3 Situation of Industry

Traditionally an agrarian economy with rice as its main product, the country's
agricultural sector has since expanded to cope with the demands of its newly industrialized
state. Thai agriculture has a clear advantage over other newly industrializing economies,
namely the large portion of land allocated for cultivation, a climate suited to the growth of a
wide variety of crops, and high quality stfieldns of agricultural products.

In 1960, agriculture contributed over 40 percent of the national income. This contribution
steadily declined due to the intense and rapid growth of the manufacturing sector. By the end
of the 1980s, agriculture merely accounted for 17 percent of GDP, which declined even
further to 12 percent until the late 1990s, to below 10 percent in 1999. The same pattern
exists in terms of its contribution to exports, which stood at 46.9 percent in 1980 and
plummeted to 9 percent by 1998. (Advameg, Inc. April 18, 2010)

Until now, Thailand has maintained its position as world leader in the production and
export of agricultural products. To remain competitive, however, Thailand will have to focus
more on the country’s development, be more innovative and creative in the field of research
and development. A master plan for Thailand’s agricultural development aims at research and
development to fieldse production and cut costs by using new technology, bringing product
quality and processing up to international requirements, encouraging farmers to use less
chemical fertilizer while promoting natural alternatives and organic production, improving
management of natural resources and environment. This paper describes the application of
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biotechnology on the development of agricultural production in Thailand. (Research and


Development on Agricultural Biotechnology in Thailand, May 2004)

2.3.1 Thailand’s population

From survey of Department of Provincial Administration 2010, has tend of population in


Thailand will be rising.

Male Female Total

2004 30,616,790 31,356,831 61,973,621

2005 30,818,629 31,599,425 62,418,054

2006 31,007,857 31,820,849 62,828,706

2007 31,095,942 31,942,305 63,038,247

2009 31,255,869 32,133,861 63,389,730

2009 31,293,096 32,231,966 63,525,062

Figure 4 Index Thailand population (Unit: people)

Figure 5 Index Thailand population (Unit: Thousand people)


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2.3.2 Areas for agriculture business

From survey of Ministry of Agriculture and Cooperatives 2010, found in 2007 to 2009
area will be fall, mean Agriculture business will fall too.

Description 2004 2005 2006 2007 2008 2009

Center 20,632,946.60 20,095,623.43 22,112,715.35 25,318,496.29 23,396,499.65 20,451,633.25

Northeast 21,254,005.62 29,621,351.16 38,157,246.00 67,236,439.19 47,254,429.44 42,938,762.44

South 11,355,157.89 12,549,592.00 12,207,937.25 16,223,163.00 11,395,652.41 9,807,344.71

North 14,690,944.33 17,242,058.80 23,503,345.00 27,634,926.77 23,075,551.70 16,613,060.70

Total 67,933,054.44 79,508,625.38 95,981,243.60 136,413,025.26 105,122,133.21 89,810,801.10

Figure 6 Index of Agriculture area (Unit: Field)

Figure 7 Index of Agriculture area (Unit: Field)


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2.3.3 Areas for disaster

From survey of Ministry of Agriculture and Cooperatives 2010, found in 2007 to 2009
area are disasters will be rise, mean Agriculture product will be less.

2004 2005 2006 2007 2008 2009


Landslide 3,355 521 0 0 0 0
Fieldnfall period. 0 677,953 15,044 1,526,110 59,916 61,521
Wildfire 0 0 0 309 0 0
Drought 6,397,073 1,857,623 329,626 800,174 45,937 733,971
Disease / insect pest 204 79,792 59,209 3,766 26,951 638,173
Plant Disease. 2,604 2,336 42,508 62,241 46,724 20,925
Hailstone 0 0 0 559 0 0
Hurricane (wind). 27 6,190 262 34,087 28,234 45,609
Environmental toxicity. 0 4,729 0 960 0 0
Flooding 1,748,189 1,637,453 3,734,753 2,596,528 4,829,116 434,475
Other 0 0 0 855 14 97
Total 8,151,986 4,266,597 4,181,402 5,025,589 5,036,892 1,934,771
Figure 8 Index of disaster area (Unit: Field)

Figure 9 Index of disaster area (Unit: Field)


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2.4 Product & Service

I offer agriculture product to market for support the demand of fruit follow the trend of
popular that are increase in every year, and in the other hand that affect to decrease in area for
agriculture. For now will to put fruit to market that is Jujube (Jujube Fresh Milk).

Vernacular names: Indian jujube, common jujube (English); jujubier (French); widara,
dara, bidara (Indonesia); bidara, jujub, epal siam (Malaysia); manzanitas (Tagalog-
Philippines); zee-pen (Myanmar); putrea (Cambodia); than (Laos); phut-saa (Thailand -
central), ma-tan (Thailand-northern); tao, tao nhuc (Viet Nam).

Origin: The jujube originated in China where they have been cultivated for more than
4,000 years and where there are over 400 cultivars. The plants traveled beyond Asia centuries
ago and today are grown to some extent in Russia, northern Africa, southern Europe, the
Middle East and the southwestern United States. (Fruits of Warm Climates. Julia. F. Morton,
Miami, FL: 1987)

2.4.1 Description

Growth Habit: The jujube is a small thorny tree, and deciduous tree which can grow to
a height of 10 meters. The naturally drooping tree is graceful, ornamental and often thorny
with branches growing in a zigzag pattern. The wood is very hard and strong. Jujube cultivars
vary in size and conformation, with some being very narrow in habit and others being more
widespread. One cultivar, the so, seems to be fairly dwarfing in habit.

Foliage: The small, ovate or oval leaves are 1-2 inches long and a shiny bright green. In
the autumn, the leaves turn bright yellow before falling. There are usually two spines at the
base of each leaf. Some spines may be hooked while others are long daggers. Virtually
thornless cultivars are known. As the growing season commences, each node of a woody
branch produces one to ten branch lets. Most of these are deciduous, falling from the plant in
autumn.

Flowers: The inconspicuous, 1/5 inch diameter, white to greenish-yellow flowers are
somewhat fragrant and produced in large numbers in the leaf axils. The flowering period
extends over several months from late spring into summer. However, individual flowers are
receptive to pollen for only one day or less. Pollination needs of the jujube are not clearly
defined, but appear to be done by ants or other insects and possibly by the wind. Most jujube
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cultivars produce fruit without cross-pollination. The jujube is well protected from late spring
frosts by delayed budding until all chance of cold weather has passed.

Fruit: The fruit is a drupe, varying from round to elongate and from cherry-size to plum-
size depending on cultivar. It has a thin, edible skin surrounding whitish flesh of sweet,
agreeable flavor. The single hard stone contains two seeds. The immature fruit is green in
color, but as it ripens it goes through a yellow-green stage with mahogany-colored spots
appearing on the skin as the fruit ripens further. The fully mature fruit is entirely red. Shortly
after becoming fully red, the fruit begins to soften and wrinkle. The fruit can be eaten after it
becomes wrinkled, but most people prefer them during the interval between the yellow-green
stage and the full red stage. At this stage the flesh is crisp and sweet, reminiscent of an apple.
Under dry conditions jujubes lose moisture, shrivel and become spongy inside. Tests in
Russia indicate very high vitamin C content. The fruit has been used medicinally for
millennia by many cultures. One of its most popular uses is as a tea for sore throat

2.4.2 Culture

Location: Jujube is one of the hardy trees in the tropics. The tree can cope with extreme
temperatures and thrive under rather dry conditions. Fruit quality is best under hot, sunny and
dry conditions, but there should be a fieldny season to support extension growth and
flowering, ideally having enough residual soil moisture to carry the fruit to maturity. If harsh
weather persists, the tree stops growing and stays dormant. In its natural habitat the annual
fieldnfall ranges from 125 millimeter to over 2,000 millimeter. The maximum temperature is
about 37 to 48 degree Celsius and the minimum temperature is about 7 to 13 degree Celsius.
The tree can be found growing from sea level to about 1,000 meters elevation. Jujubes should
be given a warm, sunny location, but are otherwise relatively undemanding. Given adequate
heat and sun, the trees will thrive without any special care. They should not be planted in the
shade of other trees.

Soils: Jujubes tolerate many types of soils, but prefer sandy, well-dfieldned soils and do
less well in heavy, poorly dfieldned soil. They are able to grow in soils with high salinity or
high alkalinity.

Irrigation: One of the outstanding qualities of the jujube tree is its tolerance of drought
conditions. Regular watering, though, is important to assure a quality fruit crop.
Jujube 15

Fertilization: Fertilizer requirements have not been studied, but jujubes appear to do
well with little or no fertilization. Light broadcast applications of a balanced fertilizer such as
8-8-8 NPK at two-month intervals during the growing season would probably speed growth.
Do not fertilize until the newly planted tree has several months to get established.

Pruning: Unpruned trees produce as well as trees that have been pruned. Extensive
winter pruning, however, will keep the plants in better health and produce more easily
obtainable fruit.

Propagation: Under wild areas the existing trees are fieldsed from seeds. In the home
garden and commercial orchards, high quality clones of the common jujube are vegetatively
propagated. Trees can be propagated on their own roots through stem cuttings or marcotting.
Budding and approach grafting are commonly practiced in Thailand. Root suckers or
seedlings from wild species are used to fieldse the rootstocks for budding or grafting of the
selected clones

Pests and diseases: The Chinese jujube appears to have no serious disease, insect, or
nematode pests in the U.S., hence, no spraying is necessary. Only the pocket gopher has
shown a liking for the roots. One disease, witches broom, is prevalent in China and Korea
and could be destructive to a new industry if allowed to enter into non-endemic areas.

Harvest: The crop ripens non-simultaneously, and fruit can be picked for several weeks
from a single tree. If picked green, jujubes will not ripen. Ripe fruits may be stored at room
temperature for about a week.The fruit may be eaten fresh, dried or candied. Fresh fruit is
much prized by certain cultures and is easily sold in Chinese, Korean, Vietnamese, and
Indian markets. Tree dried fruit stores indefinitely and may have good marketing potential as
it dries on the tree without the use of a sulfur preservative.

Prospects: Jujube could be developed into an economic fruit crop of Thailand if there is
more market for the fruits. Research on cultivar improvement and control of insect pests,
especially fruit fly, are needed for quality fruit production. The development of various
processing techniques in utilizing jujube fruit is one of the keys to success for future
commercial plantation. (Clarke, D. L. (1988). W. J. Bean Trees and Shrubs Hardy in the
British Isles, Supplement. John Murray)
Jujube 16

2.5 Vision, Mission and goal

2.5.1 Vision

“Quality is duty”

For make the product quality, must to has standard of product more than base that
customer ask and always to develop the product

2.5.2 Mission

Set standard more than market and do it.

2.5.3 Goal

Want to push product that has quality to mass marketing by use lowest cost

2.6 Strategy

Strategy of the company divides to corporate level, business level, and function level.

2.6.1 Corporate level

I decide to use strategies for will help the company to be as the vision of company by I
recognize the organic farming in farm for guarantee to quality of product for safety and
healthy. That makes motivation for market to ask for our product. Out of that strategy we will
to set stable standard in every time

2.6.2 Business Level

For this business is sell all to wholesale that to be on time are very important there is in I
standard for make sure to wholesaler who need our product
Jujube 17

2.6.3 Function Level

Fill-Fresh aim to do business to business because Fill-Fresh wants to disperse in wild


market and the way that can do it be selling to distributor

2.6.3.1 Marketing function

The aim of Fill-Fresh is business to business, will sell product to business that are can
disperse to wild market, Fill-Fresh should be finding company that has competency to export
the fruit and out of that Fill-Fresh want to sell in distributor market

2.6.3.2 Logistic function

The market of Fill-Fresh aim customer to business, will to sent product to there by using
truck and shipping company service

2.6.3.3 Production function

The production, products are fruit that has season for plant, season for harvest is October
to February, so the product that can get it on season and out of season Fill-Fresh are use for
two month for maintenance the plant in March and September

2.6.3.4 Financial function

The finance, Fill-Fresh has problem in out of season because has not income, so Fill-
Fresh will deduct cost by do not hire labor.
Jujube 18

Chapter 3 Market Feasibility Study


Jujube 19

3.1 General information

Thailand (formerly Siam) is an independent country that lies in the heart of Southeast
Asia. It is bordered to the north by Burma and Laos, to the east by Laos and Cambodia, to the
south by the Gulf of Thailand and Malaysia, and to the west by the Andaman Sea and the
southern extremity of Burma. Its maritime boundaries include Vietnam in the Gulf of
Thailand to the southeast and Indonesia and India in the Andaman Sea to the southwest.

The country is a kingdom, a constitutional monarchy with King Bhumibol Adulyadej, the
ninth king of the House of Chakri, who has fieldgned since 1946, making him the world's
longest-serving current head of state and the longest-fieldgning monarch in Thai history.The
king is officially titled Head of State, the Head of the Armed Forces, an Upholder of the
Buddhist religion, and the Defender of all Faiths.

The largest city in Thailand is Bangkok, the capital, which is also the country's center of
political, commercial, industrial and cultural activities.

Thailand is the world's 50th largest country in terms of total area, with a surface area of
approximately 513,000 km2, and the 21st most-populous country, with approximately 64
million people. About 75% of the population is ethnically Thai, 14% is of Chinese origin, and
3% is ethnically Malay; the rest belong to minority groups including Mons, Khmers and
various hill tribes. There are approximately 2.2 million legal and illegal migrants in Thailand.
Thailand has also attracted a number of expatriates from developed countries. The country's
official language is Thai. It is primarily Buddhist, which is practiced by around 95% of all
Thais.

Thailand experienced rapid economic growth between 1985 and 1995 and is a newly
industrialized country with tourism, due to well-known tourist destinations such as Pattaya,
Bangkok, Phuket and Chiang Mai, and exports contributing significantly to the economy.
(AbsoluteAstronomy.com © 2010)
Jujube 20

3.1.1 Geography

Totaling 513,120 square kilometres Thailand is the world's 50th largest country in land
mass, while it is the world's 20th largest country in terms of population. It is comparable in
population to countries such as France and the United Kingdom, and is similar in land size to
France and California in the United States; it is just over twice the size of the entire United
Kingdom, and 1.4 times the size of Germany. The local climate is tropical and characterized
by monsoons. There is a fieldny, warm, and cloudy southwest monsoon from mid-May to
September, as well as a dry, cool northeast monsoon from November to mid-March. The
southern isthmus is always hot and humid.

Thailand is home to several distinct geographic regions, partly corresponding to the


provincial groups. The north of the country is mountainous, with the highest point being Doi
Inthanon at 2,565 meters above sea level. The northeast, Isan, consists of the Khorat Plateau,
bordered to the east by the Mekong River. The centre of the country is dominated by the
predominantly flat Chao Phraya river valley, which runs into the Gulf of Thailand. The south
consists of the narrow Kra Isthmus that widens into the Malay Peninsula. Politically, there are
six geographical regions which differ from the others in population, basic resources, natural
features, and level of social and economic development. The diversity of the regions is the
most pronounced attribute of Thailand's physical setting.

The Chao Phraya and the Mekong River are the sustainable resource of rural Thailand.
Industrial scale production of crops use both rivers and their tributaries. The Gulf of Thailand
covers 320,000 square kilometers and is fed by the Chao Phraya, Mae Klong, Bang Pakong
and Tapi Rivers. It contributes to the tourism sector owing to its clear shallow waters along
the coasts in the Southern Region and the Kra Isthmus. The Gulf of Thailand is also an
industrial center of Thailand with the kingdom's main port in Sattahip along with being the
entry gates for Bangkok's Inland Seaport. The Andaman Sea is regarded as Thailand's most
precious natural resource as it hosts the most popular and luxurious resorts in Asia. Phuket,
Krabi, Ranong, Phang Nga and Trang and their lush islands all lay along the coasts of the
Andaman Sea and despite the 2004 Tsunami, they continue to be and ever more so, the
playground of the rich and elite of Asia and the world.
Jujube 21

Plans have resurfaced of a logistical connection of the two bodies of water which would
be coined the Thai Canal, analogous to the Suez and the Panama Canal. Such an idea has
been greeted with positive accounts by Thai politicians as it would cut fees charged by the
Ports of Singapore, improve ties with China and India, lower shipping times and increase ship
safety owing to pirate fears in the Stfieldt of Melaka and, support the Thai government's
policy of being the logistical hub for Southeast Asia. The ports would improve economic
conditions in the south of Thailand, which relies heavily on tourism income, and it would
also change the structure of the Thai economy moving it closer to a services center of Asia.
The canal would be a major engineering project and has expected costs of 20–30 billion
dollars. ((C) 2009 ECENTER)

3.1.2 Demographics

Thailand’s population Survey from Department of Provincial Administration in chapter 2

3.1.3 Politics

The politics of Thailand are currently conducted within the framework of a constitutional
democratic monarchy, whereby the Prime Minister is the head of government and a
hereditary monarch is head of state. The judiciary is independent of the executive and the
legislative branches.

Thai kingdoms and late Kingdom of Siam were under the absolute rule of the kings.
However, after the 'democratic revolution' in 1932, led by the westernized bureaucrats and
military, the country officially became under a constitutional democratic monarchy with a
prime minister as the head of government. The first written constitution was issued. Yet the
politics became the arena of fighting factions among old and new elites, bureaucrats, and
generals. Coups happened from time to time, bringing the country under the rule of junta.
Then Thailand has had seventeen charters and constitutions, reflecting the high degree of
political instability. After successful coups, military regimes abrogated existing constitutions
and promulgated interim ones. Negotiation between politicians, men of influence and
generals has become the prime factor for the political stability. (Admin of Under Politics Of
Thailand. April 18, 2010)
Jujube 22

3.1.4 Economy

Thailand is an emerging economy and considered as a newly industrialized country.


After enjoying the world's highest growth rate from 1985 to 1996 averaging 9.4% annually
increased pressure on Thailand's currency, the baht, in 1997, the year in which the economy
contracted by 1.9% led to a crisis that uncovered financial sector weaknesses and forced the
Chavalit Yongchaiyudh administration to float the currency, however, Prime Minister
Chavalit Yongchaiyudh was forced to resign after his cabinet came under fire for its slow
response to the crisis. The baht was pegged at 25 to the US dollar from 1978 to 1997;
however, the baht reached its lowest point of 56 to the US dollar in January 1998 and the
economy contracted by 10.8% that year. This collapse prompted the Asian financial crisis.

Thailand's economy started to recover in 1999, expanding 4.2% and 4.4% in 2000,
thanks largely to strong exports. Growth (2.2%) was dampened by the softening of the global
economy in 2001, but picked up in the subsequent years owing to strong growth in Asia, a
relatively weak baht encouraging exports and increasing domestic spending as a result of
several mega projects and incentives of Prime Minister Thaksin Shinawatra, known as
Thaksinomics. Growth in 2002, 2003 and 2004 was 5–7% annually. Growth in 2005, 2006
and 2007 hovered around 4–5%. Due both to the weakening of the US dollar and an
increasingly strong Thai currency, by March 2008, the dollar was hovering around the 33
baht mark.

Thailand exports an increasing value of over $105 billion worth of goods and services
annually. Major exports include Thai rice, textiles and footwear, fishery products, rubber,
jewellery, cars, computers and electrical appliances. Thailand is the world’s no.1 exporter of
rice, exporting more than 6.5 million tons of milled rice annually. Rice is the most important
crop in the country. Thailand has the highest percentage of arable land, 27.25%, of any nation
in the Greater Mekong Subregion. About 55% of the arable land area is used for rice
production.

Substantial industries include electric appliances, components, computer parts and cars,
while tourism in Thailand makes up about 6% of the economy. Prostitution in Thailand and
sex tourism also forms a de facto part of the economy. Cultural milieu combined with poverty
Jujube 23

and the lures of money have caused prostitution and sex tourism in particular to flourish in
Thailand. One estimate published in 2003 placed the trade at US$4.3 billion per year or about
three percent of the Thai economy. According to research by Chulalongkorn University on
the Thai illegal economy, prostitution in Thailand in the period between 1993 and 1995 made
up around 2.7% of the GDP. It is believed that at least 10% of tourist dollars are spent on the
sex trade.

The economy of Thailand is an emerging economy which is heavily export-dependent,


with exports accounting for more than two thirds of gross domestic product (GDP) the
exchange rate is Baht 33.00/USD.

Thailand has a GDP worth 8.5 trillion Baht (on a purchasing power parity (PPP) basis),
or US$627 billion (PPP). This classifies Thailand as the 2nd largest economy in Southeast
Asia after Indonesia. Despite this, Thailand ranks midway in the wealth spread in Southeast
Asia as it is the 4th richest nation according to GDP per capita, after Singapore, Brunei and
Malaysia.

It functions as an anchor economy for the neighboring developing economies of Laos,


Burma, and Cambodia. Thailand's recovery from the 1997–1998 Asian financial crisis
depended mainly on exports, among various other factors. Thailand ranks high among the
world's automotive export industries along with manufacturing of electronic goods.

Most of Thailand's labor force is working in agriculture. However, the relative contribution of
agriculture to GDP has declined while exports of goods and services have increased.

Tourism revenues are on the rise. With the instability surrounding the recent coup and
the military rule, however, the GDP growth of Thailand has settled at around 4-5% from
previous highs of 5-7% under the previous civilian administration, as investor and consumer
confidence has been degraded somewhat due to political uncertainty.

The incumbent elected civilian administration under Samak Sundaravej in power from
January 29 to September 9, 2008 stated that the economy will have grown by 5.5% to 6% by
the end of 2008. Due to rising oil and food prices, the annual inflation rate for 2008 shot up to
9.2% in July; a 10-year high, but it will unlikely reach double digit rates later this year as oil
and food prices are stabilizing
Jujube 24

Division 2004 2005 2006 2007 2008

Agriculture 668,808 728,093 846,742 911,372 1,056,838

Agriculture, forest and hunt 561,857 623,738 737,453 808,644 950,861

Fishery 106,951 104,355 109,289 102,728 105,977

Out of Agriculture 5,820,668 6,364,800 7,003,451 7,618,464 8,018,655

Mine 175,350 222,617 257,148 278,975 314,823

Industry 2,235,573 2,461,294 2,748,211 3,034,106 3,169,629

Public Utility 210,903 220,410 238,889 248,125 262,123

Construction 194,466 214,004 234,458 249,263 260,717

Retailing 970,806 1,042,043 1,120,150 1,213,537 1,282,989

Hotel 334,222 346,865 386,063 416,764 437,705

Logistic 492,530 519,623 569,261 626,452 643,244

Financial 233,719 264,896 286,220 308,915 350,290

Property 188,243 198,521 208,810 215,361 216,601

Social security 295,885 326,051 349,981 373,885 400,439

Education 248,876 280,978 316,829 360,425 377,755

Public health 116,695 135,224 150,013 163,929 169,364

Other service 115,178 123,743 128,680 119,515 123,294

Servant 8,222 8,531 8,738 9,212 9,682

Gross Domestic Product (GDP) 6,489,476 7,092,893 7,850,193 8,529,836 9,075,493

Figure 10 Index GDP of Thailand

Source: Office of the National Economic and Social Development Board, Office of the
Prime Minister 2010

Thailand generally uses the metric system but traditional units of measurement for land
area are used, and imperial measure (feet, inches etc.) are occasionally used with building
materials such as wood and plumbing sizes. Years are numbered as B.E. (Buddhist Era) in
education, the civil service, government, and on contracts and newspaper datelines; in
Jujube 25

banking, however, and increasingly in industry and commerce, standard Western year
(Christian or Common Era) counting prevails. (© Docstoc 2010.)

3.2 Market analysis

3.2.1 Market Structure

Jujube fresh milk is new product in Thailand; markets are not being extensively in term
of produce because in factor of Milk fertilizer, that first factor of farmer but in other side,
demand of consumer will be increase because of the quality of product and number of
population are increase but Agriculture area are reverse in last 3 years.

Year Population Agriculture area

2004 61,973,621 67,933,054.44

2005 62,418,054 79,508,625.38

2006 62,828,706 95,981,243.60

2007 63,038,247 136,413,025.26

2008 63,389,730 105,122,133.21

2009 63,525,062 89,810,801.10

Figure 11 Compare population and Agriculture area

Figure 12 Compare population and Agriculture area

That Fill-Fresh want to begin in this business that why Fill-Fresh will to present Jujube
fresh milk because it’s a new product that told in first, The market of jujube fresh milk will
grow up look from demand of market of green fresh that are company sent Jujube fresh milk
to Tesco lotus (Mai long Mai Roo Magazine, 2009) and interview farmer that plant Jujube
Jujube 26

fresh milk in Chaiprakran district that said market has a lot of demand he cannot respond
demand of Jujube fresh milk and his customer ask for product

3.2.2 Planning

Fill-Fresh want to do business by business to business that Fill-Fresh can present in wild
and lower cost to present.

3.2.3 SPT Analysis

Segment

Ratio of wholesale of fruit Business from Department of Business Development, 2009

Figure 13 Ratio of wholesale of fruit Business in Thailand from Department of Business


Development, 2009

For the north can separate follow province follow;

Figure 14 Ratio of wholesale of fruit Business in north of Thailand from Department of


Business Development, 2009
Jujube 27

No. of wholesaler in Chiangmai and Chiangfield from National Statistical Office of


Thailand, April 27, 2010

Chiangfield Chiangmai
District No. wholesaler District No. wholesaler
Mueang Chiang Field 108 Mueang Chiang Mai 386
Wiang Chai 6 Chom Thong 6
Chai Khong 13 Mai Chaem 7
Thoeng 15 Chiang Dao 4
Phan 10 Doi Saket 3
Pa Daet 9 Mae Taeng 16
Mae Chan 15 Mae Rim 6
Chaing Saen 7 Samoeng 3
Mae Sai 20 Fang 19
Mae Suai 3 Mae Ai 3
Wiang Pa Pao 7 Phrao 5
Phaya Meng Field 1 San Pa Tong 21
Khun Tan 8 San Kamphaeng 57
Mae Lao 2 San Sai 22
King A.Wiang Chiang Rai 3 Hang Dong 60
Hot 5
Doi Tao 2
Omkoi 3
Saraphi 9
Chai Prakan 8
Mae Wang 16

(Source: National Statistical Office of Thailand. April 27, 2010)


Jujube 28

From segment of wholesale in Thailand Fill-Fresh select wholesale in the north because
Fill-Fresh select road for transport and in the north are various in this method because has
Thanon Phahonyothin or Thailand Route 1, begins In Bangkok, Phahonyothin Road
originates in Ratchathewi district and crosses Phaya Thai, Chatuchak, Bang Khen, and Don
Mueang districts before continuing into Pathum Thani Province, and on through Ayutthaya,
Saraburi, Lopburi, Nakhon Sawan, Chainat, again through Nakhon Sawan, Kamphaeng Phet,
Tak, Lampang, Phayao and finally Chiang Field, ending in Mae Sai district, where it connects
to Tachileik in Myanmar. (Department of rural roads, April 27, 2010)

In the north part has 9 provinces includes:

1. Chiang Mai

2. Chiang Field

3. Lampang

4. Lamphun

5. Mae Hong Son

6. Nan

7. Phayao

8. Phrae

9. Uttaradit

(Miss Narumol Boontang, Literary Thammasat Division and Politics, from royal
institute) that has 8% of wholesale in Thailand; from that has 62% and 23% in Chiangmai
and Chiangfield
Jujube 29

Target

Fill-Fresh will select market in Mueang Chiangfield district from information that on
Thanon Phahonyothin or Thailand Route 1, and has 2 wholesale markets from research in
Mueang Chiangfield follow Phahonyothin road has Chock-Chareun and Num-Sawad market

In the first, Fill-Fresh wants focus on Green-fresh Company are not in chiangfield but its
first that export and sent to superstore of jujube

Second, Fill-Fresh wants to focus on Chok-chareun market in Chaingfield because are


close the location, easy to transportation, location of this market be on high way out of that
has a lot of wholesaler

Third for Fill-Fresh product are excess in demand for above

Position:

Green fresh Company Wholesale market

Product Different - Size grade A and/or B - Size grade B, C and D

- Non-chemical - Non-chemical

- Market price - Market price

Service Different - Has guarantee quality

- Delivery to market on time

Image Different - Origin from north of Thailand that be proper for Jujube
Jujube 30

3.2.4 Market Analyze (3C)

3.2.4.1 Competitor

Fill-Fresh have not direct competitor separate competitor to two groups, in village and
Out of area; in village as same location have 2 farms, first In-tron farm, and Phisuth Farm

In-Tron farm
Marketing mix analysis

 Product jujube fresh milk

 Price for retailer 30 baht per kilograms

 Place Chaiprakran district Chaingmai, has 2 farm are not convenient to


controls for distributed sent to center market.

SWOT analysis

Strange Weakness

- Location is proper to plant Jujube Milk - Use chemicals

- Be full of Source for plant - Not flexible in transportation

- Has demand of market - Land limit

- Don’t have Flood, blaze and drought - High price

- Has market support - Irrigation not good

- Price high - Hard to controls and manage

Opportunity Treat

- Competitor less - Green apple are substitute good

- New market easy to make market share - Has in-house market

- Substitute good of green apple of China


Jujube 31

Phisuth farm
Marketing mix analysis

 Product jujube fresh milk, bamboo shoot

 Price for retailer 25 baht per kilograms

 Place Chaiprakran district Chaingmai, has retailer to take from farm

SWOT analysis

Strange Weakness

- Location is proper to plant Jujube Milk - Use chemicals

- Be full of Source for plant - Not flexible in transportation

- Has demand of market - Land limit

- Don’t have Flood, blaze and drought - High price

- Has retailer to take - Irrigation not good

Opportunity Treat

- Competitor less - Green apple are substitute good

- New market easy to make market share - Has local market

- Substitute good of green apple of China


Jujube 32

Out of area

SWOT analysis

Strange Weakness

- Be full of Source for plant - Use chemicals

- Has demand of market - Higher cost

- Don’t have Flood, blaze and drought - Weather not be suitable for plant

- Has market already

Opportunity Treat

- Competitor less - Green apple are substitute good

- Has contract Green Fresh - Can not sale if low quality

- Substitute good of green apple of China

3.2.4.2 The Customer


Fill-Fresh are separate customers for 3 groups

o Green fresh company

o Chok-chareun Market (wholesale)

o Tai Market and Simumueng Market (wholesale)

1. Green fresh company

For Green fresh company is company to export of Agriculture product and now they
need to contract with farmer at Nakronratchasima and Nakronswan to produce Jujube Milk
for export and have 81 farmers be under this contract that has market share around 280
Tones, 70% for in land and 30% for export to Malaysia, And Green fresh has demand for
Jujube 33

Lotus 7 Tones per day and need for export to Singapore, Taiwan and United Arab emirates
(Dailynews December 23, 2008)

Area Farmer Field

Wong-Numkour, Nakronratchasima 81 321

Maewong, Nakronswan 72 251

Total 153 572

Figure 15 Number of farmer and area growth Jujube fresh milk

Figure 16 Ratio of farmer and area growth Jujube fresh milk

For this market, Fill-Fresh is a new wants to ask market share 10%, 15% and 20% in first
second and third year, for this market those 42 tones per year @ 23, Guarantee prices
Jujube 34

Figure 17 Ratio of farmer and area growth Jujube fresh milk in first year

Figure 18 Ratio of farmer and area growth Jujube fresh milk in year two
Jujube 35

Figure 19 Ratio of farmer and area growth Jujube fresh milk in year three

2. Wholesaler in Chok-chareun Market

For Chok-chareun Market is biggest of wholesale in Chaingfield, has two zones, first for
vegetable around 35%, second for fruit around 65% of all wholesaler in the market, has a lot
of fruit follow season. (Survey April 21, 2010)
Jujube 36

Picture 1 Chock-chareaun Market

Segment: Wholesaler in Chok-chareun Market has around 200 shops

Target: 65% of Wholesaler that are buy and sell fruit

Position: Fill-Fresh set position in this market for good quality be because of Fill-
Fresh need to control quality of product for make market of Green fresh that why to
present product in this criteria

3. Tai Market (wholesale)

For this market Fill-Fresh wants to be substitute market for support product that is excess
in demand in three markets.
Jujube 37

Picture 2 Logo of Tai market

It is a Central Market of Thailand, for Agricultural Goods and Integrated Agro Industries
of Thailand

On the area over 500 field (200 acres) make Tai market is great, wide, comfortable and
different from the old type of central market entirely. The market is divided according to the
types of goods that can support goods flow volume more than 15,000 tons daily.

Creating employment an building the economic infrastructure

Tai Market has a policy to open widely and build opportunities for Thai citizens to join
hand to create and develop TAI MARKET to be great on the world’s level. The interest
persons want to be a part of the great business cycle and agriculture if you merely have the
following qualifications.

• A trader who wishes to do business seriously.

• A farmer who wishes to bring in their produce to the central market system.

• A large buyer that wishes to bid for agricultural produce.

• A hawkers and retailer of agricultural goods of some types.

• An exporter of agricultural goods.

Infrastructure for unlimited growth

On area larger than 500 field TAI MARKET has laid down infrastructures in all sides to
support the future growth readily convenience and necessary facilities

Traffic
Jujube 38

• The design of project emphasizes urbanization with a priority on free flow of


traffic to make the businesses of TAI MARKET operate smoothly.
• The main road leading to the project is 6-lane traffic adjoins Phaholyothin
Road; km.42 diagonally opposite Thammasart University, Rangsit Center}
• Can support the traffic flow of about 30,000 vehicles per day.
• The service roads among building are 16m and 20m wide.
• The permanent parking lot has a capacity of 4,000 vehicles, which can support
• 30,000 vehicles per day.

Utilities
• Tab water supply
• Metropolitan Electricity Authority
• Telephone system
• Wastewater treatment system
• Environment
• Concern with good environment, security and clean
(Tai market, 2010)

Opportunity
• New product has high demand for local and exporter
• Market can support 15,000 tones daily for Agriculture product
• Has a lot wholesaler
• Center of market
• Has logistic business and nighttime transportation

Tread
• Far away from farm

Customer analyze

All customer of Fill-Fresh are wholesale that separate to two group, customer for export
and in-house

For export has demand follow fofieldgn, Grade A weight of not less than 150 grams of
sweet and not less than 13 percent Brix, Grade B is the average weight of 130-150 g were
sweet grade for grade C The average weight of 110-130 grams. Good grades are the average
Jujube 39

weight of 90-110 g, (deliynews August 7, 2009), want high quality and give to high price. For
this customer has less and far away.

For in-house, a lot of customer, wholesale in Chock-chareun Market, has high demand
but give market price at average 15 to 18 baht in season, do not care quality but look high
volume and can return on profit.

3.2.4.3 Competitive

Company

For Fill-Fresh want to make market share in Jujube Fresh milk Fill-fresh will set quality
of product to be strategies that clever for achieve in business.

Selectivity and sequencing

Fill-fresh select present the quality of product to get the market share that can respond
need of all target market of Fill-Fresh that has 3 markets follow in customer analysis in
chapter 3

Make or buy

Fill-Fresh are produce product for control quality and quantity to support the market

Cost-effectiveness

Fill-Fresh do not have in cost because Fill-Fresh select to produce so can control cost

Strange and weakness

Strange Weakness
– Location is proper to plant Jujube Milk – New brand
– Be full of Source for plant – Wholesale doesn’t care chemicals
– Has demand of market
– Don’t have Flood, blaze and drought
Jujube 40

– Good in irrigation

Strategies of competitive
Competitive in market are less cause has increase in demand from number of population
that increase but area of agriculture are decrease and more disaster that show capability to
product are decrease, of cause the demand in market will be increase

Opportunity in business
- Product are fresh in market so customer will interest in product
- Product be full of vitamin C and calcium, phosphorus, fat, sugar and other
- It Substitute of green apple
- Has export market
- Competitor less

Treat in business
- New brand no guarantee
- New brand has look from competitor.

Strategy to competitive
1. Backward integrations,
Fill-Fresh want to reduce cost by use backward integrations method, that want to make
manure, from the begin need to buy manure from supplier who has cow farm, Fill-Fresh have
to provide cow and take care him, for hope get dung from cow and take on process to
manure, out of that can get more than that get milk and helps to reduce cost of grass because
grass are food of cow. Manure includes rice bran, chaff and Effective Micro-organisms
(Organic Thailand. September 10, 2005)

2. Promotion
Fill-Fresh want to promote product by use Market presentation, give out to wholesale for
test taste and crispy and Market develop, give out follow event for that all promotion are
from a percentage of product in each year, following:

Oct Nov Dec Jan Feb Total


Year 1 46 114 182 91 23 456
Jujube 41

Year 2 122 304 486 243 61 1,216


Year 3 152 380 608 304 76 1,520

Figure 20 Forecast for promotion (unit:kilograms)

Figure 21 Forecast for promotion (unit:kilograms)

3.3 Forecast Sale

Fill-Fresh forecast sale from rate of growth capacity and market price, The capability to
produce by average 100 Kilograms per plant per year in year 3 and will more and more;
source: interview of Mr.Phisuth 13-April-2010 who owner of Jujube Fresh milk farm in
Chaiprakran District and research from interview and Reveal on of Mr.Somsak Keratisremsin
and interview of Mr.Phisuth 13-April-2010.

We can forecast the production in first year at 30 Kilograms, Second year at 80


Kilograms, Third year at 100 Kilograms, and increase 20 percent to year 6th and will be stable
and deciles follow the cycle.

Because in market has more demand that Fill-Fresh can produce how from interview
entrepreneur in Chok-chareun on December 2009 around 15 wholesaler, how much and how
many they said follow market price around 15 to 18 baht and they want all our have or 20 to
30 tones per wholesaler

Sale forecast total 100% of number of Kilograms that can crops separate follow:
Jujube 42

October 10% November 25%


December 40% January 20%
February 5%

Figure 22 Sale forecast (Baht)


Jujube 43

Year 1
Kilograms per plant 30 Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar total
Number of plant 1,520 0 0 0 0 0 0 4,560 11,400 18,240 9,120 2,280 0 45,600
Kg. 61% 0 0 0 0 0 0 2,800 7,000 11,200 5,600 1,400 0 28,000
Primary market
Price 23 0 0 0 0 0 0 64,400 161,000 257,600 128,800 32,200 0 644,000
Kg. 38% 0 0 0 0 0 0 1,714 4,286 6,858 3,429 857 0 17,144
Secondary Market
Price 20 0 0 0 0 0 0 34,288 85,720 137,152 68,576 17,144 0 342,880
Total 0 0 0 0 0 0 98,688 246,720 394,752 197,376 49,344 0 986,880

Year 2
Kilograms per plant 80 Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar total
Number of plant 1,520 0 0 0 0 0 0 12,160 30,400 48,640 24,320 6,080 0 121,600
Kg. 35% 0 0 0 0 0 0 4,200 10,500 16,800 8,400 2,100 0 42,000
Primary market
Price 23 0 0 0 0 0 0 96,600 241,500 386,400 193,200 48,300 0 966,000
Kg. 64% 0 0 0 0 0 0 7,838 19,596 31,354 15,677 3,919 0 78,384
Secondary Market
Price 20 0 0 0 0 0 0 156,768 391,920 627,072 313,536 78,384 0 1,567,680
Total 0 0 0 0 0 0 253,368 633,420 1,013,472 506,736 126,684 0 2,533,680

Year 3
Kilograms per plant 100 Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar total
Number of plant 1,520 0 0 0 0 0 0 15,200 38,000 60,800 30,400 7,600 0 152,000
Kg. 37% 0 0 0 0 0 0 5,600 14,000 22,400 11,200 2,800 0 56,000
Primary market
Price 23 0 0 0 0 0 0 128,800 322,000 515,200 257,600 64,400 0 1,288,000
Kg. 62% 0 0 0 0 0 0 9,448 23,620 37,792 18,896 4,724 0 94,480
Secondary Market
Price 20 0 0 0 0 0 0 188,960 472,400 755,840 377,920 94,480 0 1,889,600
Total 0 0 0 0 0 0 317,760 794,400 1,271,040 635,520 158,880 0 3,177,600
Jujube 44

Year 4
Kilograms per plant 120 Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar total
Number of plant 1,520 0 0 0 0 0 0 18,240 45,600 72,960 36,480 9,120 0 182,400
Kg. 31% 0 0 0 0 0 0 5,600 14,000 22,400 11,200 2,800 0 56,000
Primary market
Price 23 0 0 0 0 0 0 128,800 322,000 515,200 257,600 64,400 0 1,288,000
Kg. 68% 0 0 0 0 0 0 12,458 31,144 49,830 24,915 6,229 0 124,576
Secondary Market
Price 20 0 0 0 0 0 0 249,152 622,880 996,608 498,304 124,576 0 2,491,520
Total 0 0 0 0 0 0 377,952 944,880 1,511,808 755,904 188,976 0 3,779,520

Year 5
Kilograms per plant 144 Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar total
Number of plant 1,520 0 0 0 0 0 0 21,888 54,720 87,552 43,776 10,944 0 218,880
Kg. 26% 0 0 0 0 0 0 5,600 14,000 22,400 11,200 2,800 0 56,000
Primary market
Price 23 0 0 0 0 0 0 128,800 322,000 515,200 257,600 64,400 0 1,288,000
Kg. 73% 0 0 0 0 0 0 16,069 40,173 64,276 32,138 8,035 0 160,691
Secondary Market
Price 20 0 0 0 0 0 0 321,382 803,456 1,285,530 642,765 160,691 0 3,213,824
Total 0 0 0 0 0 0 450,182 1,125,456 1,800,730 900,365 225,091 0 4,501,824
Figure 23 Sale forecast Jujube fresh milk of Fill-Fresh
Jujube 45

3.4 Market Expense

Fill-Fresh has transportation cost that deliver product to customer by the way calculate,
spate to two group, first for primary market (Green fresh) use local transportation cost 40 per
basket, around 20 kilograms, driver are 5,000 per month and for secondary market use
kilograms divide by 2,500 kilograms, a truck can carry, and multiple cost of gas that use per
round trip, a trip for shortest way around 121 kilometers for round 242 kilometers, calculate
for 250 kilometers.

Picture 3 Road maps from location to Chok-Charaeun

Another market expense is promotion that calculate from product by take a percent of
production
Jujube 46

Year 1
Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar total
Transport expense 0 0 0 0 0 0 6,350 15,500 24,650 12,700 3,550 0 62,750
Promotion expense 0 0 0 0 0 0 912 2,280 3,648 1,824 456 0 9,120
Total market expense 0 0 0 0 0 0 7,262 17,780 28,298 14,524 4,006 0 71,870
Year 2
Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar total
Transport expense 0 0 0 0 0 0 11,400 27,000 43,350 22,050 5,700 0 109,500
Promotion expense 0 0 0 0 0 0 2,432 6,080 9,728 4,864 1,216 0 24,320
Total market expense 0 0 0 0 0 0 13,832 33,080 53,078 26,914 6,916 0 133,820
Year 3
Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar total
Transport expense 0 0 0 0 0 0 14,200 35,500 56,800 28,400 7,100 0 142,000
promotion expense 0 0 0 0 0 0 3,040 7,600 12,160 6,080 1,520 0 30,400
Total market expense 0 0 0 0 0 0 17,240 43,100 68,960 34,480 8,620 0 172,400

Year 4
Kilograms per plant Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar total
Transport expense 0 0 0 0 0 0 14,950 37,750 59,800 29,900 7,850 0 150,250
promotion expense 0 0 0 0 0 0 3,648 9,120 14,592 7,296 1,824 0 36,480
Total market expense 0 0 0 0 0 0 18,598 46,870 74,392 37,196 9,674 0 186,730

Year 5
Kilograms per plant Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar total
Transport expense 0 0 0 0 0 0 16,450 40,750 63,550 32,150 8,600 0 161,500
Promotion expense 0 0 0 0 0 0 4,378 10,944 17,510 8,755 2,189 0 43,776
Total market expense 0 0 0 0 0 0 20,828 51,694 81,060 40,905 10,789 0 205,276

Figure 24 Market expense


Jujube 47

3.5 Conclusion

From sale forecast in each year, can understand from season of Jujube, in first year crop
per plant per year around 30 kilograms because for the first the plant just grow up and crop
are rising to 80 kilogram that can be has product to 100 kilograms but Fill-Fresh want to plant
be grow fully will cast away in some product, for third year will allow the capacity of plant
that can be 100 kilograms and will be increase in following year. Relate the expense that has
in October to February following year and increase in every year.
Jujube 48

Chapter 4 Technical Feasibility Study


Jujube 49

4.1 Product characteristic

Jujube has a long spindle form. Grade A weight of not less than 150 grams of sweet and
not less than 13 percent Brix, Grade B is the average weight of 130-150 g were sweet grade
for grade C The average weight of 110-130 grams. Good grades are the average weight of 90-
110 g, and final grade of less than 90 grams weight down and the third grade must have a
sweet average of 12 percent Brix (deliynews August 7, 2009). It has a thin, edible skin
surrounding whitish flesh of sweet, agreeable flavor. The single hard stone contains two
seeds. The immature fruit is green in color, but as it ripens it goes through a yellow-green
stage with mahogany-colored spots appearing on the skin as the fruit ripens further. The fully
mature fruit is entirely red. Shortly after becoming fully red, the fruit begins to soften and
wrinkle. The fruit can be eaten after it becomes wrinkled, but most people prefer them during
the interval between the yellow-green stage and the full red stage. At this stage the flesh is
crisp and sweet, reminiscent of an apple. Under dry conditions jujubes lose moisture, shrivel
and become spongy inside. Tests in Russia indicate very high vitamin C content. It is claimed
that 1-3 fruits provide a normal daily intake. It is also high in energy and minerals. The fruit
has been used medicinally for millennia by many cultures. Our crop ripens in October to
February.

4.2 Production

4.2.1 Location

NamRoo village Sridongyen sub district chaiprakran district in north of chiangmai


province, 30 field that proper to grow in some province of the north and northeast I choose
NamRoo village Sridongyen sub district Chaiprakran district in north of Chiangmai province
can respond to need for plant Jujube Fresh Milk, the located on a mountain high an elevation
of about 990 to 1,200 meters above sea level and the weather is very cold. The average
temperature is about 25 degrees Celsius Minimum temperature at 2 degrees Celsius and a
maximum at 32 degrees Celsius. Chaiprakran is surrounding Fang district in the north,
Chiangdaw district in the west, Prawth district in the south that all in Chiangmai and Mai-
suari district, Chiangfield province in the east and has highway 107 from center of Chaingmai
to Mai-ai district that border with Chaingfield, on highway 107 at Fang district has highway
109 from Fang district to Chiangfield. For fieldn-fall from average since 1999 to 2009 about
1227.5 millimeter (Chiangmai City. 2008. Retrieved 2008-10-04)
Jujube 50

Rental fee: 5,000 per field, Quantity: 30 Field

Picture 4 Location

Picture 5 Location
Jujube 51

Picture 6 Location

Picture 7 Location
Jujube 52

Picture 8 Location

4.2.2 Farm plan

Fill-Fresh use this plan because easy to collect product from plant, for the plant are far
5*5 meters for be convenient to manage in every thing because the plant has radian around 4
to 5 meter; in farm has road every 4 plants in horizontal that wild around 5 meters, can use
truck on the road, and for reduce the labor because that so far away to take product for to
another place; Pools has two pools that two pool has 2 pipe 3 inch to connection with them,
and put the pump between them for make sure to pump can make pressure for sprinkle; has
ground filed for do any activity around 5 meters multiple 8 meters, around 40 square meter.
Jujube 53

Picture 9 Farm plan


Jujube 54

4.2.3 Prepare Soil

Prepare soil before to plant by adjust landscape, dig pools for collect water, dig hold for
plant and dig small channel for pipe to do irrigation

Adjust landscape use tractor to adjust that has cost 400 Baht per field and has 30 field,
total cost for tractor is 12,000 Baht

Pools use backhoe that has cost 800 Baht per hour, use for two pools are both wild 10
meter, long 35 meter and deep around 2 meter, around 30 hour for that, total cost is 24,000
Baht

Hold for plant have to dig 30X30 centimeter and each hold are has space around 5
meters, cost this are in labor cost

For water system, dig small channel to put pipe under landscape, cost this are in labor
cost

4.2.4 Water system

For water system will have pools that has from prepare soil first and put pump and small
house for water pump other that has many pipe and sprinkle

Water pump

Brand KKP

Model KP200M

Size 3 Inch

Description

• Power 2 HP @ 2400 Watts

Picture 10 Water pump


• Pressure 790Lites per minutes
Jujube 55

Pipe

Brand Tiger, because is sub company of The Siam Cement Group that can
guarantee the quality of product at low cost include

Model: - Long pipe 3”

- ½”, three way

- Drop three ways

- In and out twist joins

- Tools

Picture 11 Pipe and tools


Sprinkle

Brand Sprinkle-Thai

Model SP1202

Description

- Radius 8 to 12 meters
- Pressure 7 to 10 Liters per minutes Picture 12 Sprinkle SP1202

House

That house are small for protect from


surrounding, building from steel be structure and use
galvanized iron to be roof, for that all has cost
amount 2,000 Baht

Picture 13 House for pump


Jujube 56

4.2.5 Sprout

For sprout will select that are between 11/2 to 2 month old, because if more than that root
of sprout will bind that plant are not strong, root has less area to find mineral are not spread.
Other that will select that are look strong and do not has disease

4.2.6 Plant

Plant After select sprout follow upside, take to plant on land; first the hole for plants
are too prepared will lay with little manure and put sprout with soil; next will give water
but not too much.

Maintain

Water always give by look the damp in soil if more do not give too much, if
little will give more it.

Fertilizer is manure; give 3 times per year that begin on March after cut
branch, on September after bloom and December for last time before second term of
bloom.

Milk Compost For enrich fruit to have sweet taste use 2 times in each year,
first on September and December after bloom.

4.2.7 Harvest

Before harvest

- Make shaft because Jujube are brittle

- Cut out of some brunch for control volume product in fairly

- Give manure and milk fertilize

- Warp Jujube for protect from insect

- Cut out fruit that not complete and keep on in fairly

Harvest

Ripens it goes through a yellow-green stage with mahogany-colored


spots appearing on the skin as the fruit ripens further and divide follow, Grade
Jujube 57

A weight of not less than 150 grams of sweet and not less than 13 percent
Brix, Grade B is the average weight of 130-150 g were sweet grade for grade
C The average weight of 110-130 grams. Good grades are the average weight
of 90-110 g, and final grade of less than 90 grams

After Harvest

- Will cut out of brunch over soil around 30 centimeters

- Give manure for maintain plant to be healthy

Equipment for harvest

Basket

Brand: Tank

Model: C86/001

Price: 220 Baht

Amount: 1000 basket


Picture 14 Basket C86/001

Total: 220,000 baht

Truck

Brand: ISUZU

Model: D-MAX Spark 2500

Price: 479,000 Baht

Picture 15 Isuzu track


Jujube 58

4.2.8 Labor

For labor use 6 people for 8 hours per day, and working in September to March in follow
year, there are working in farm about production cost for paid is 171 Baht per day

4.2.9 Logistic

Manure and Milk Fertilizer has supplier that owner cow farm they can delivery to farm
that can support 25 farms in chaiprakran district area (Dairy Farms of Chaiprakarn
Agricultural Cooperative. April 24, 2010)

4.2.10 Cost for pre production

Rent fee 150,000 Baht

Landscape 36,000 Baht

Water system 162,600 Baht

Basket 220,000 Baht

Sprout 15,200 Baht

Truck 479,000 Baht

Truck insurance 8,600 Baht

Water pump room 2,000 Baht

Total (Baht) 1,063,400 Baht

4.2.11 Cost for production

Rent fee 150,000 Baht per year

Labor 30,780 Baht per month

Fertilizer 76,000 Baht per times

Fertilizer Milk 30,400 Baht per times

Insecticide 4,200 Baht per times


Jujube 59

4.3 Office

4.3.1 Office room

Fill-Fresh select second hand container 20 feet because do not want to lost the area to
plant and save cost for plan office. Container 20 feet 45,000 Baht ready to use.

Picture 16 Container for take to Office

4.3.2 Furniture

Table

Brand: GNA Office Furniture


Model: DK SPE2
Price 3,550.00 Baht
Detail: 1. working table 120*60*75
2. Computer desk 80*60*70
3. Conner table 60*60*75

Picture 17 Table set


Jujube 60

Chair

Brand: GNA Office Furniture

Model: CH 004/B

Price: 1,510.00 Baht

Picture 18 Official chair

File cabinet

Brand: GNA Office Furniture

Model: CBM 156-2

Price: 6,900.00 Baht

Detail: size 80*40*156

Picture 19 File cabinet

Computer (laptop)

Brand: ASUS

Model: A42JK -VX008

Price: 26,900.00 Baht

Picture 20 Asus laptop


Jujube 61

Automatic watering machine

Brand: NAGASAKI

Model: HP-3008

Price: 6,700 Baht

Picture 21 Automatic watering machine

Sofa

Brand: TOOK

Model: BB01

Price: 4,500 Baht


Picture 22 Set of Sofa

Office supply

Include, pen, pencil, paper, ruler, rubber, liquid paper, scissors, clip, cutter, file notebook
about 12,000 Baht per year

Picture 23 Office supply


Jujube 62

4.3.3 Cost of Office

Container 45,000 Baht

Table 3,550 Baht

Chair 1,510 Baht

Document cabinet 6,900 Baht

Computer 26,900 Baht

Sofa set 4,500 Baht

Automatic watering machine 6,700 Baht

Office supply 12,000 Baht

Total 107,060 Baht

4.4 Depreciation

Use time (y) Price Baht per month

Container 10 45,000 375

Table 7 3,550 42

Chair 7 1,510 18

Document cabinet 7 6,900 82

Computer 5 26,900 448

Sofa set 7 4,500 54

Automatic watering machine 5 6,700 112

Water system 7 162,600 1,936

Basket 5 220,000 3,667

Truck 5 479,000 7,983

Water pump room 7 2,000 24

Depreciation 14,740
Jujube 63

4.5 Salary

4.5.1 Goodman-Manufacturing

Job position: 1

Job Type: Full time

Job Qualification

1. Age 25 – 45 years old

2. In local area

3. Thai nationality

4. Well skill to management

5. Well know process of plant

6. Well know mechanic

Job description

1. Control and monitoring of employ to success work.

2. Manage fairly compensation of labor cost.

3. Make sure plant will cared

Requirement

Direct contract in office hour 9.00 am to 4.00 pm;


Jujube 64

4.5.2 Driver

Job position: 1

Job Type: Full time (October to February)

Job Qualification

1. Age 25 – 45 years old

2. Has driver’s license

3. Thai nationally

4. No illegal of traffic record

Job description

Transportation product to market and/or transport goods

Requirement

Direct contract in office hour 9.00 am to 4.00 pm; Tel. 0869770405

4.5.3 Outsource

For accounting part using outsource from Best Accounting-Tax Co., Ltd. How many
2,900 baht per month

4.5.4 Compensation

Type Cost (Baht)

Goodman Manufacturing 6,000

Driver 5,000

Out sourcing 2,900


Jujube 65

4.6 Other expense

4.6.1Car Insurance

For car insurance is use of lotus insurance that cost 8,600 Baht per year, that has expense
717 baht per month

4.6.2 Register fees

Ask for about License Company limited. We need to have a Memorandum in first step. If
we invest 2000 baths and fee of memorandum has equal 1 baths, but we invest 1,200,000
baht so, we pay free 600 baht. We use Memorandum to take note of Certificate. Fee of
Certificate 5 baht per 200 baht, but we take a note Certificate 1,200,000 baht so, we pay fee
of Certificate 6,000 baht and fee warrants registered 100 baht. We have 2 expenses.

1. Certified copies of documents 1 page per 50 baht but we use 25 page so, we pay
1,250 baht for certified copies of documents.

2. Revenue stamp 200 bath per petition. We have 2 petitions so, we pay Revenue
stamp about 400 bath.

Cost of Memorandum 600 Baht

Cost of Certificate 6,000 Baht

Warrants registered 100 Baht

Certificate copies of documents 1,250 Baht

Revenue stamp 400 Baht

Total cast prepare to be the Juristic person 8,350 Baht

Fill-Fresh set budget for register more than calculate for other expense, Total cost for
register fees is 10,000 Baht

4.6.3 Utility expense

Utility expense that include electricity and telephone, amount 3,000 baht per month and
increase in next year.
Jujube 66

4.6.4 Tax

Tax calculate follow Thai business legal, if earning before interest and tax are more than
100,000 baht will pay tax at 30% of earning before interest and tax

4.7 Conclusion

Jujube has a long spindle form. Grade A weight of not less than 150 grams of sweet and
not less than 13 percent Brix, Grade B is the average weight of 130-150 g were sweet grade
for grade C The average weight of 110-130 grams. Good grades are the average weight of 90-
110 g, and final grade of less than 90 grams weight down and the third grade must have a
sweet average of 12 percent Brix (deliynews August 7, 2009). It has a thin, edible skin
surrounding whitish flesh of sweet, agreeable flavor.

Harvest season begin October to February in continue year and how ripens it goes
through a yellow-green stage with mahogany-colored spots appearing on the skin as the fruit
ripens further and divide follow, Grade A weight of not less than 150 grams of sweet and not
less than 13 percent Brix, Grade B is the average weight of 130-150 g were sweet grade for
grade C The average weight of 110-130 grams. Good grades are the average weight of 90-
110 g, and final grade of less than 90 grams

For investment are include rental land, equipment, official and other expense, cost of
investment are 1,190,460 Baht in first time and source that use to support this business are
include 6 labor, a Goodman, a driver and outsource that will to control part of account
Jujube 67

Chapter 5 Financial analysis


Jujube 68

5.1 Financial analysis

Year 1 Year 2 Year 3 Y4 Y5 Average

Cash flows 1,015,497 1,002,792 1,583,786 2,579,535 4,043,358 2,044,994

Net sale 740,160 2,146,980 3,016,620 3,629,040 4,321,248 2,770,810

COGS 722,260 679,460 679,460 679,460 4,117,589 1,375,646

EBIT -400,726 979,724 1,797,680 2,379,658 660,117 1,083,291

Net income -839,368 219,854 865,481 1,338,748 1,872,757 691,494

Total asset 1,797,271 1,607,681 2,011,789 2,830,652 117,987 1,673,076

Total liability 2,636,639 2,227,195 1,765,823 1,245,937 3,039,442 2,183,007

Interest 340,446 294,363 242,435 183,921 679,460 348,125

Figure 25 Financial analysis

Year 1 Year 2 Year 3 Year 4 Year 5

Profitability Ratios

Profit margin -113% 10% 29% 37% 43%

Return on total asset -50% 13% 52% 80% 112%

Return on Investor -38% 10% 40% 61% 86%

Efficiency

Total asset turnover 0.44 1.28 1.80 2.17 2.58

Liquidity Ratios

Debt ratio 1.47 1.39 0.88 0.44 0.16

Tme interest earned - 1.18 3.33 7.42 12.94 25.76

Figure 26 Financial ratio analysis


Jujube 69

5.2 Profitability Ratio

5.2.1 Profit margin

This ratio is the percentage of sales dollars left after subtracting the Cost of Goods sold
and all expenses, except income taxes. That can see the opportunity of Fill-Fresh that are be
increase continually

Figure 27 Percentage change in profit margin

5.2.2 Return on asset (ROA)

Fill-Fresh measures how efficiently profits are being generated from the assets employed
in the business. That can see the opportunity of Fill-Fresh that are be increase continually

Figure 28 Percentage change in Return on asset


Jujube 70

5.2.3 Return on investment

Fill-Fresh measure the percentage of return on funds invested in the business in short,
this ratio tells the Fill-Fresh has effort put into the business has been worthwhile with
investor. That can see the opportunity of Fill-Fresh that are be increase continually

Figure 29 Percentage change in return on investment

5.2.4 Asset turnover

Fill-Fresh measures the efficiency of a company's use of its assets in generating sales
revenue or sales income to the company. That can see the opportunity of Fill-Fresh that are
be increase continually

Figure 30 Ratio change in total asset turnover


Jujube 71

5.2.5 Debt ratio

Fill-Fresh measure gives an idea to the leverage of the company along with the potential
risks the company faces in terms of its debt-load that can see the opportunity of Fill-Fresh
that are be fall in year 3

Figure 31 Rate change in debt

5.2.6 Time interest earn

Fill-Fresh measure ability for debt payments that company can pay more than double
time

Figure 32 Rate change payment


Jujube 72

5.3 Conclusion

Fill-Fresh have the budget by loan from the investor and pay the interest rate 12% per
year to investor. The overall of 3 financial statement which are income statement, cash flow
statement, and the balance sheet show the number that quite good that represent higher in net
income, the good liquidity that represented in the cash flow statement, and the strong
financial in the balance sheet . That can be concluding that there is feasibility in the financial
of Fill-Fresh.
Jujube 73

Income statement
Year 1 Jan Feb March Apr May Jun Jul Aug Sep Oct Nov Dec Total
Sale
Primary market 0 0 0 0 0 0 0 0 0 64,400 161,000 257,600 483,000
Secondary Market 0 0 0 0 0 0 0 0 0 34,288 85,720 137,152 257,160
Total 0 0 0 0 0 0 0 0 0 98,688 246,720 394,752 740,160
Production cost
Labor 30,780 30,780 30,780 0 0 0 0 0 30,780 30,780 30,780 30,780 215,460
Rent expense 12,500 12,500 12,500 12,500 12,500 12,500 12,500 12,500 12,500 12,500 12,500 12,500 150,000
Insecticide 0 0 0 0 0 0 0 0 4,200 4,200 4,200 4,200 16,800
Other 0 0 0 0 0 0 0 0 0 0 0 0 0
Fertilizer 0 0 76,000 0 0 0 0 0 76,000 0 0 76,000 228,000
Fertilizer Milk 0 0 0 0 0 0 0 0 30,400 0 0 30,400 60,800
Landscape devolop 36,000 0 0 0 0 0 0 0 0 0 0 0 36,000
Sprout 15,200 0 0 0 0 0 0 0 0 0 0 0 15,200
Total 94,480 43,280 119,280 12,500 12,500 12,500 12,500 12,500 153,880 47,480 47,480 153,880 722,260
Gross profit -94,480 -43,280 -119,280 -12,500 -12,500 -12,500 -12,500 -12,500 -153,880 51,208 199,240 240,872 17,900
Marketing expense 0
Primary market 0 0 0 0 0 0 0 0 0 5,600 14,000 22,400 42,000
Secondary Market 0 0 0 0 0 0 0 0 0 750 1,500 2,250 4,500
Total transport expense 0 0 0 0 0 0 0 0 0 6,350 15,500 24,650 46,500
promotion expense 0 0 0 0 0 0 0 0 0 912 2,280 3,648 6,840
Total market expense 0 0 0 0 0 0 0 0 0 7,262 17,780 28,298 53,340
Org. cost
Salary 6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000 11,000 11,000 11,000 87,000
Outsource 2,900 2,900 2,900 2,900 2,900 2,900 2,900 2,900 2,900 2,900 2,900 2,900 34,800
Depreciation 14,740 14,740 14,740 14,740 14,740 14,740 14,740 14,740 14,740 14,740 14,740 14,740 176,886
Insurance exp. 717 717 717 717 717 717 717 717 717 717 717 717 8,600
Office supply exp. 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 12,000
Register fees 10,000 0 0 0 0 0 0 0 0 0 0 0 36,000
Utility expense 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 36,000
Insurance 38,357 28,357 28,357 28,357 28,357 28,357 28,357 28,357 28,357 33,357 33,357 33,357 365,286
EBIT -132,837 -71,637 -147,637 -40,857 -40,857 -40,857 -40,857 -40,857 -182,237 10,589 148,103 179,217 -400,726
Income tax 0 0 0 0 0 0 0 0 0 0 44,431 53,765 98,196
Interest 30,000 29,713 29,424 29,132 28,837 28,539 28,237 27,933 27,626 27,316 27,003 26,686 340,446
Net income -162,837 -101,351 -177,061 -69,989 -69,694 -69,396 -69,095 -68,790 -209,863 -16,727 76,669 98,766 -839,368
Jujube 74

Year 2 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Sale
Primary market 128,800 32,200 0 0 0 0 0 0 0 96,600 241,500 386,400 885,500
Secondary Market 68,576 17,144 0 0 0 0 0 0 0 156,768 391,920 627,072 1,261,480
Total 197,376 49,344 0 0 0 0 0 0 0 253,368 633,420 1,013,472 2,146,980
Production cost
Labor 30,780 30,780 30,780 0 0 0 0 0 30,780 30,780 30,780 30,780 215,460
Rent expense 12,500 12,500 12,500 12,500 12,500 12,500 12,500 12,500 12,500 12,500 12,500 12,500 150,000
Insecticide 4,200 4,200 0 0 0 0 0 0 4,200 4,200 4,200 4,200 25,200
Other 0 0 0 0 0 0 0 0 0 0 0 0 0
Fertilizer 0 0 76,000 0 0 0 0 0 76,000 0 0 76,000 228,000
Fertilizer Milk 0 0 0 0 0 0 0 0 30,400 0 0 30,400 60,800
Landscape devolop 0 0 0 0 0 0 0 0 0 0 0 0 0
Sprout 0 0 0 0 0 0 0 0 0 0 0 0 0
Total 47,480 47,480 119,280 12,500 12,500 12,500 12,500 12,500 153,880 47,480 47,480 153,880 679,460
Gross profit 149,896 1,864 -119,280 -12,500 -12,500 -12,500 -12,500 -12,500 -153,880 205,888 585,940 859,592 1,467,520
Marketing expense 0
Primary market 11,200 2,800 0 0 0 0 0 0 0 8,400 21,000 33,600 77,000
Secondary Market 1,500 750 0 0 0 0 0 0 0 3,000 6,000 9,750 21,000
Total transport expense 12,700 3,550 0 0 0 0 0 0 0 11,400 27,000 43,350 98,000
promotion expense 1,824 456 0 0 0 0 0 0 0 2,432 6,080 9,728 20,520
Total market expense 14,524 4,006 0 0 0 0 0 0 0 13,832 33,080 53,078 118,520
Org. cost
Salary 11,330 11,330 6,180 6,180 6,180 6,180 6,180 6,180 6,180 11,330 11,330 11,330 99,910
Outsource 2,900 2,900 2,900 2,900 2,900 2,900 2,900 2,900 2,900 2,900 2,900 2,900 34,800
Depreciation 14,740 14,740 14,740 14,740 14,740 14,740 14,740 14,740 14,740 14,740 14,740 14,740 176,886
Insurance exp. 717 717 717 717 717 717 717 717 717 717 717 717 0
Office supply exp. 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 0
Register fees 0 0 0 0 0 0 0 0 0 0 0 0 0
Utility expense 3,090 3,090 3,090 3,090 3,090 3,090 3,090 3,090 3,090 3,090 3,090 3,090 37,080
Insurance 33,777 33,777 28,627 28,627 28,627 28,627 28,627 28,627 28,627 33,777 33,777 33,777 369,276
EBIT 101,595 -35,919 -147,907 -41,127 -41,127 -41,127 -41,127 -41,127 -182,507 158,279 519,083 772,737 979,724
Income tax 30,478 0 0 0 0 0 0 0 0 47,484 155,725 231,821 465,508
Interest 26,366 26,044 25,717 25,388 25,056 24,720 24,380 24,038 23,691 23,342 22,989 22,632 294,363
Net income 44,750 -61,963 -173,625 -66,515 -66,183 -65,847 -65,507 -65,165 -206,199 87,453 340,369 518,284 219,854
Jujube 75

Year 3 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Sale
Primary market 193,200 48,300 0 0 0 0 0 0 0 128,800 322,000 515,200 1,207,500
Secondary Market 313,536 78,384 0 0 0 0 0 0 0 188,960 472,400 755,840 1,809,120
Total 506,736 126,684 0 0 0 0 0 0 0 317,760 794,400 1,271,040 3,016,620
Production cost
Labor 30,780 30,780 30,780 0 0 0 0 0 30,780 30,780 30,780 30,780 215,460
Rent expense 12,500 12,500 12,500 12,500 12,500 12,500 12,500 12,500 12,500 12,500 12,500 12,500 150,000
Insecticide 4,200 4,200 0 0 0 0 0 0 4,200 4,200 4,200 4,200 25,200
Other 0 0 0 0 0 0 0 0 0 0 0 0 0
Fertilizer 0 0 76,000 0 0 0 0 0 76,000 0 0 76,000 228,000
Fertilizer Milk 0 0 0 0 0 0 0 0 30,400 0 0 30,400 60,800
Landscape devolop 0
Sprout 0
Total 47,480 47,480 119,280 12,500 12,500 12,500 12,500 12,500 153,880 47,480 47,480 153,880 679,460
Gross profit 459,256 79,204 119,280 12,500 12,500 12,500 12,500 12,500 153,880 270,280 746,920 1,117,160 2,337,160
Marketing expense 0
Primary market 16,800 4,200 0 0 0 0 0 0 0 11,200 28,000 44,800 105,000
Secondary Market 5,250 1,500 0 0 0 0 0 0 0 3,000 7,500 12,000 29,250
Total transport expense 22,050 5,700 0 0 0 0 0 0 0 14,200 35,500 56,800 134,250
promotion expense 4,864 1,216 0 0 0 0 0 0 0 3,040 7,600 12,160 28,880
Total market expense 26,914 6,916 0 0 0 0 0 0 0 17,240 43,100 68,960 163,130
Org. cost
Salary 12,010 12,010 6,551 6,551 6,551 6,551 6,551 6,551 6,551 12,010 12,010 12,010 105,905
Outsource 2,900 2,900 2,900 2,900 2,900 2,900 2,900 2,900 2,900 2,900 2,900 2,900 34,800
Depreciation 14,740 14,740 14,740 14,740 14,740 14,740 14,740 14,740 14,740 14,740 14,740 14,740 176,886
Insurance exp. 717 717 717 717 717 717 717 717 717 717 717 717 0
Office supply exp. 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 0
Register fees 0 0 0 0 0 0 0 0 0 0 0 0 0
Utility expense 3,180 3,180 3,180 3,180 3,180 3,180 3,180 3,180 3,180 3,180 3,180 3,180 38,160
Insurance 34,547 34,547 29,088 29,088 29,088 29,088 29,088 29,088 29,088 34,547 34,547 34,547 376,350
EBIT 397,795 37,741 148,368 41,588 41,588 41,588 41,588 41,588 182,968 218,493 669,273 1,013,653 1,797,680
Income tax 119,339 0 0 0 0 0 0 0 0 65,548 200,782 304,096 689,764
Interest 22,272 21,908 21,541 21,170 20,795 20,416 20,034 19,648 19,258 18,864 18,466 18,064 242,435
Net income 256,185 15,833 169,909 62,758 62,383 62,004 61,622 61,236 202,226 134,081 450,025 691,493 865,481
Jujube 76

Year 4 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Sale
Primary market 257,600 64,400 0 0 0 0 0 0 0 128,800 322,000 515,200 1,288,000
Secondary Market 377,920 94,480 0 0 0 0 0 0 0 249,152 622,880 996,608 2,341,040
Total 635,520 158,880 0 0 0 0 0 0 0 377,952 944,880 1,511,808 3,629,040
Production cost
Labor 30,780 30,780 30,780 0 0 0 0 0 30,780 30,780 30,780 30,780 215,460
Rent expense 12,500 12,500 12,500 12,500 12,500 12,500 12,500 12,500 12,500 12,500 12,500 12,500 150,000
Insecticide 4,200 4,200 0 0 0 0 0 0 4,200 4,200 4,200 4,200 25,200
Other 0 0 0 0 0 0 0 0 0 0 0 0 0
Fertilizer 0 0 76,000 0 0 0 0 0 76,000 0 0 76,000 228,000
Fertilizer Milk 0 0 0 0 0 0 0 0 30,400 0 0 30,400 60,800
Landscape devolop 0
Sprout 0
Total 47,480 47,480 119,280 12,500 12,500 12,500 12,500 12,500 153,880 47,480 47,480 153,880 679,460
Gross profit 588,040 111,400 119,280 12,500 12,500 12,500 12,500 12,500 153,880 330,472 897,400 1,357,928 2,949,580
Marketing expense 0
Primary market 22,400 5,600 0 0 0 0 0 0 0 11,200 28,000 44,800 112,000
Secondary Market 6,000 1,500 0 0 0 0 0 0 0 3,750 9,750 15,000 36,000
Total transport expense 28,400 7,100 0 0 0 0 0 0 0 14,950 37,750 59,800 148,000
promotion expense 6,080 1,520 0 0 0 0 0 0 0 3,648 9,120 14,592 34,960
Total market expense 34,480 8,620 0 0 0 0 0 0 0 18,598 46,870 74,392 182,960
Org. cost
Salary 13,091 13,091 7,140 7,140 7,140 7,140 7,140 7,140 7,140 13,091 13,091 13,091 115,436
Outsource 2,900 2,900 2,900 2,900 2,900 2,900 2,900 2,900 2,900 2,900 2,900 2,900 34,800
Depreciation 14,740 14,740 14,740 14,740 14,740 14,740 14,740 14,740 14,740 14,740 14,740 14,740 176,886
Insurance exp. 717 717 717 717 717 717 717 717 717 717 717 717 0
Office supply exp. 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 0
Register fees 0 0 0 0 0 0 0 0 0 0 0 0 0
Utility expense 3,270 3,270 3,270 3,270 3,270 3,270 3,270 3,270 3,270 3,270 3,270 3,270 39,240
Insurance 35,718 35,718 29,768 29,768 29,768 29,768 29,768 29,768 29,768 35,718 35,718 35,718 386,962
EBIT 517,842 67,062 149,048 42,268 42,268 42,268 42,268 42,268 183,648 276,156 814,812 1,247,818 2,379,658
Income tax 155,353 0 0 0 0 0 0 0 0 82,847 244,444 374,345 856,989
Interest 17,658 17,248 16,834 16,416 15,994 15,567 15,136 14,701 14,262 13,818 13,370 12,917 183,921
Net income 344,831 49,814 165,882 58,684 58,261 57,835 57,404 56,969 197,909 179,491 556,999 860,556 1,338,748
Jujube 77

Year 5 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Sale
Primary market 257,600 64,400 0 0 0 0 0 0 0 128,800 322,000 515,200 1,288,000
Secondary Market 498,304 124,576 0 0 0 0 0 0 0 321,382 803,456 1,285,530 3,033,248
Total 755,904 188,976 0 0 0 0 0 0 0 450,182 1,125,456 1,800,730 4,321,248
Production cost
Labor 30,780 30,780 30,780 0 0 0 0 0 30,780 30,780 30,780 30,780 215,460
Rent expense 12,500 12,500 12,500 12,500 12,500 12,500 12,500 12,500 12,500 12,500 12,500 12,500 150,000
Insecticide 4,200 4,200 0 0 0 0 0 0 4,200 4,200 4,200 4,200 25,200
Other 0 0 0 0 0 0 0 0 0 0 0 0 0
Fertilizer 0 0 76,000 0 0 0 0 0 76,000 0 0 76,000 228,000
Fertilizer Milk 0 0 0 0 0 0 0 0 30,400 0 0 30,400 60,800
Landscape devolop 0
Sprout 0
Total 47,480 47,480 119,280 12,500 12,500 12,500 12,500 12,500 153,880 47,480 47,480 153,880 679,460
Gross profit 708,424 141,496 119,280 12,500 12,500 12,500 12,500 12,500 153,880 402,702 1,077,976 1,646,850 3,641,788
Marketing expense 0
Primary market 22,400 5,600 0 0 0 0 0 0 0 11,200 28,000 44,800 112,000
Secondary Market 7,500 2,250 0 0 0 0 0 0 0 5,250 12,750 18,750 46,500
Total transport expense 29,900 7,850 0 0 0 0 0 0 0 16,450 40,750 63,550 158,500
promotion expense 7,296 1,824 0 0 0 0 0 0 0 4,378 10,944 17,510 41,952
Total market expense 37,196 9,674 0 0 0 0 0 0 0 20,828 51,694 81,060 200,452
Org. cost
Salary 14,662 14,662 7,997 7,997 7,997 7,997 7,997 7,997 7,997 14,662 14,662 14,662 129,288
Outsource 2,900 2,900 2,900 2,900 2,900 2,900 2,900 2,900 2,900 2,900 2,900 2,900 34,800
Depreciation 14,740 14,740 14,740 14,740 14,740 14,740 14,740 14,740 14,740 14,740 14,740 14,740 176,886
Insurance exp. 717 717 717 717 717 717 717 717 717 717 717 717 0
Office supply exp. 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 0
Register fees 0 0 0 0 0 0 0 0 0 0 0 0 0
Utility expense 3,360 3,360 3,360 3,360 3,360 3,360 3,360 3,360 3,360 3,360 3,360 3,360 40,320
Insurance 37,379 37,379 30,714 30,714 30,714 30,714 30,714 30,714 30,714 37,379 37,379 37,379 401,894
EBIT 633,849 94,443 149,994 43,214 43,214 43,214 43,214 43,214 184,594 344,496 988,903 1,528,410 3,039,442
Income tax 190,155 0 0 0 0 0 0 0 0 103,349 296,671 458,523 1,048,698
Interest 12,459 11,997 11,531 11,060 10,584 10,103 9,618 9,127 8,632 8,132 7,627 7,117 117,987
Net income 431,235 82,446 161,525 54,274 53,798 53,318 52,832 52,342 193,226 233,015 684,606 1,062,771 1,872,757
Jujube 78

Cash flow
Year 1 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Cash flow from Operating
Cash received
Cash received from cash 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 98,688.00 246,720.00 394,752.00 740,160.00
Cash paid
Labor 30,780.00 30,780.00 30,780.00 0.00 0.00 0.00 0.00 0.00 30,780.00 30,780.00 30,780.00 30,780.00 215,460.00
Rent fee 150,000.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 150,000.00
Fertilizer 0.00 0.00 76,000.00 0.00 0.00 0.00 0.00 0.00 76,000.00 0.00 0.00 76,000.00 228,000.00
Fertilizer Milk 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 30,400.00 0.00 0.00 30,400.00 60,800.00
Insecticide 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 4,200.00 4,200.00 4,200.00 4,200.00 16,800.00
Other 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Salary 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 11,000.00 11,000.00 11,000.00 87,000.00
Outsource 2,900.00 2,900.00 2,900.00 2,900.00 2,900.00 2,900.00 2,900.00 2,900.00 2,900.00 2,900.00 2,900.00 2,900.00 34,800.00
Utility expense 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 36,000.00
Office supply 12,000.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 12,000.00
Insurance 8,600.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 8,600.00
Transportation 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 6,350.00 15,500.00 24,650.00 46,500.00
Promotion expense 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 912.00 2,280.00 3,648.00 6,840.00
Other 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Interest expense 30,000.00 29,713.49 29,424.12 29,131.86 28,836.67 28,538.53 28,237.41 27,933.28 27,626.11 27,315.86 27,002.52 26,686.04 340,445.89
Tax payable 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 44,430.86 53,765.06 98,195.91
Total paid 243,280.00 72,393.49 148,104.12 41,031.86 40,736.67 40,438.53 40,137.41 39,833.28 180,906.11 86,457.86 141,093.37 267,029.09 1,341,441.81
Net cash provide by operating 243,280.00 72,393.49 148,104.12 41,031.86 40,736.67 40,438.53 40,137.41 39,833.28 180,906.11 12,230.14 105,626.63 127,722.91 601,281.81
Cash flow from investing activity
Cash paid for investment 1,019,860.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1,019,860.00
Net cash provide by investing 1,019,860.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1,019,860.00
Cash flow from financial activity
Borrowing 3,000,000.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 3,000,000.00
Repayment 28,650.58 28,937.08 29,226.45 29,518.72 29,813.91 30,112.04 30,413.17 30,717.30 31,024.47 31,334.71 31,648.06 31,964.54 363,361.04
Net cash provide by financial 2,971,349.42 28,937.08 29,226.45 29,518.72 29,813.91 30,112.04 30,413.17 30,717.30 31,024.47 31,334.71 31,648.06 31,964.54 2,636,638.96
Net increase/decrease in cash 1,708,209.42 101,330.58 177,330.58 70,550.58 70,550.58 70,550.58 70,550.58 70,550.58 211,930.58 19,104.58 73,978.57 95,758.37 1,015,497.16
Cash at the beginning 0.00 1,708,209.42 1,606,878.84 1,429,548.27 1,358,997.69 1,288,447.11 1,217,896.53 1,147,345.96 1,076,795.38 864,864.80 845,760.22 919,738.79 0.00
Cash at the ending 1,708,209.42 1,606,878.84 1,429,548.27 1,358,997.69 1,288,447.11 1,217,896.53 1,147,345.96 1,076,795.38 864,864.80 845,760.22 919,738.79 1,015,497.16 1,015,497.16
Jujube 79

Year 2 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Cash flow from Operating
Cash received
Cash received from cash 197,376.00 49,344.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 253,368.00 633,420.00 1,013,472.00 2,146,980.00
Cash paid
Labor 30,780.00 30,780.00 30,780.00 0.00 0.00 0.00 0.00 0.00 30,780.00 30,780.00 30,780.00 30,780.00 215,460.00
Rent fee 150,000.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 150,000.00
Fertilizer 0.00 0.00 76,000.00 0.00 0.00 0.00 0.00 0.00 76,000.00 0.00 0.00 76,000.00 228,000.00
Fertilizer Milk 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 30,400.00 0.00 0.00 30,400.00 60,800.00
Insecticide 4,200.00 4,200.00 0.00 0.00 0.00 0.00 0.00 0.00 4,200.00 4,200.00 4,200.00 4,200.00 25,200.00
Other 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Salary 11,330.00 11,330.00 6,180.00 6,180.00 6,180.00 6,180.00 6,180.00 6,180.00 6,180.00 11,330.00 11,330.00 11,330.00 99,910.00
Outsource 2,900.00 2,900.00 2,900.00 2,900.00 2,900.00 2,900.00 2,900.00 2,900.00 2,900.00 2,900.00 2,900.00 2,900.00 34,800.00
Utility expense 3,090.00 3,090.00 3,090.00 3,090.00 3,090.00 3,090.00 3,090.00 3,090.00 3,090.00 3,090.00 3,090.00 3,090.00 37,080.00
Office supply 12,000.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 12,000.00
Insurance 8,600.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 8,600.00
Transportation 12,700.00 3,550.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 11,400.00 27,000.00 43,350.00 98,000.00
Promotion expense 1,824.00 456.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2,432.00 6,080.00 9,728.00 20,520.00
Other 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Interest expense 26,366.39 26,043.55 25,717.48 25,388.15 25,055.52 24,719.57 24,380.26 24,037.56 23,691.43 23,341.84 22,988.75 22,632.13 294,362.62
Tax payable 30,478.46 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 47,483.66 155,724.86 231,821.06 465,508.03
Total paid 294,268.85 82,349.55 144,667.48 37,558.15 37,225.52 36,889.57 36,550.26 36,207.56 177,241.43 136,957.49 264,093.61 466,231.19 1,750,240.65
Net cash provide by operating 96,892.85 33,005.55 144,667.48 37,558.15 37,225.52 36,889.57 36,550.26 36,207.56 177,241.43 116,410.51 369,326.39 547,240.81 396,739.35
Cash flow from investing activity
Cash paid for investment 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Net cash provide by investing 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Cash flow from financial activity
Borrowing 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Repayment 32,284.19 32,607.03 32,933.10 33,262.43 33,595.06 33,931.01 34,270.32 34,613.02 34,959.15 35,308.74 35,661.83 36,018.45 409,444.31
Net cash provide by financial 32,284.19 32,607.03 32,933.10 33,262.43 33,595.06 33,931.01 34,270.32 34,613.02 34,959.15 35,308.74 35,661.83 36,018.45 409,444.31
Net increase/decrease in cash 129,177.03 65,612.58 177,600.58 70,820.58 70,820.58 70,820.58 70,820.58 70,820.58 212,200.58 81,101.77 333,664.57 511,222.37 12,704.96
Cash at the beginning 1,015,497.16 886,320.12 820,707.54 643,106.97 572,286.39 501,465.81 430,645.23 359,824.66 289,004.08 76,803.50 157,905.27 491,569.83 1,015,497.16
Cash at the ending 886,320.12 820,707.54 643,106.97 572,286.39 501,465.81 430,645.23 359,824.66 289,004.08 76,803.50 157,905.27 491,569.83 1,002,792.20 1,002,792.20
Jujube 80

Year 3 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Cash flow from Operating
Cash received
Cash received from cash 506,736.00 126,684.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 317,760.00 794,400.00 1,271,040.00 3,016,620.00
Cash paid
Labor 30,780.00 30,780.00 30,780.00 0.00 0.00 0.00 0.00 0.00 30,780.00 30,780.00 30,780.00 30,780.00 215,460.00
Rent fee 150,000.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 150,000.00
Fertilizer 0.00 0.00 76,000.00 0.00 0.00 0.00 0.00 0.00 76,000.00 0.00 0.00 76,000.00 228,000.00
Fertilizer Milk 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 30,400.00 0.00 0.00 30,400.00 60,800.00
Insecticide 4,200.00 4,200.00 0.00 0.00 0.00 0.00 0.00 0.00 4,200.00 4,200.00 4,200.00 4,200.00 25,200.00
Other 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Salary 12,009.80 12,009.80 6,550.80 6,550.80 6,550.80 6,550.80 6,550.80 6,550.80 6,550.80 12,009.80 12,009.80 12,009.80 105,904.60
Outsource 2,900.00 2,900.00 2,900.00 2,900.00 2,900.00 2,900.00 2,900.00 2,900.00 2,900.00 2,900.00 2,900.00 2,900.00 34,800.00
Utility expense 3,180.00 3,180.00 3,180.00 3,180.00 3,180.00 3,180.00 3,180.00 3,180.00 3,180.00 3,180.00 3,180.00 3,180.00 38,160.00
Office supply 12,000.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 12,000.00
Insurance 8,600.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 8,600.00
Transportation 22,050.00 5,700.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 14,200.00 35,500.00 56,800.00 134,250.00
Promotion expense 4,864.00 1,216.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 3,040.00 7,600.00 12,160.00 28,880.00
Other 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Interest expense 22,271.95 21,908.16 21,540.74 21,169.64 20,794.83 20,416.27 20,033.93 19,647.76 19,257.73 18,863.80 18,465.94 18,064.09 242,434.83
Tax payable 119,338.52 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 65,547.92 200,781.92 304,095.92 689,764.27
Total paid 392,194.26 81,893.96 140,951.54 33,800.44 33,425.63 33,047.07 32,664.73 32,278.56 173,268.53 154,721.52 315,417.65 550,589.81 1,974,253.70
Net cash provide by operating 114,541.74 44,790.04 140,951.54 33,800.44 33,425.63 33,047.07 32,664.73 32,278.56 173,268.53 163,038.48 478,982.35 720,450.19 1,042,366.30
Cash flow from investing activity
Cash paid for investment 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Net cash provide by investing 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Cash flow from financial activity
Borrowing 0.00
Repayment 36,378.63 36,742.42 37,109.84 37,480.94 37,855.75 38,234.31 38,616.65 39,002.82 39,392.84 39,786.77 40,184.64 40,586.49 461,372.10
Net cash provide by financial 36,378.63 36,742.42 37,109.84 37,480.94 37,855.75 38,234.31 38,616.65 39,002.82 39,392.84 39,786.77 40,184.64 40,586.49 461,372.10
Net increase/decrease in cash 78,163.11 8,047.62 178,061.38 71,281.38 71,281.38 71,281.38 71,281.38 71,281.38 212,661.38 123,251.71 438,797.71 679,863.71 580,994.20
Cash at the beginning 1,002,792.20 1,080,955.30 1,089,002.92 910,941.55 839,660.17 768,378.79 697,097.41 625,816.04 554,534.66 341,873.28 465,124.99 903,922.69 1,002,792.20
Cash at the ending 1,080,955.30 1,089,002.92 910,941.55 839,660.17 768,378.79 697,097.41 625,816.04 554,534.66 341,873.28 465,124.99 903,922.69 1,583,786.40 1,583,786.40
Jujube 81

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Cash flow from Operating
Cash received
Cash received from cash 635,520.00 158,880.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 377,952.00 944,880.00 1,511,808.00 3,629,040.00
Cash paid
Labor 30,780.00 30,780.00 30,780.00 0.00 0.00 0.00 0.00 0.00 30,780.00 30,780.00 30,780.00 30,780.00 215,460.00
Rent fee 150,000.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 150,000.00
Fertilizer 0.00 0.00 76,000.00 0.00 0.00 0.00 0.00 0.00 76,000.00 0.00 0.00 76,000.00 228,000.00
Fertilizer Milk 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 30,400.00 0.00 0.00 30,400.00 60,800.00
Insecticide 4,200.00 4,200.00 0.00 0.00 0.00 0.00 0.00 0.00 4,200.00 4,200.00 4,200.00 4,200.00 25,200.00
Other 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Salary 13,090.68 13,090.68 7,140.37 7,140.37 7,140.37 7,140.37 7,140.37 7,140.37 7,140.37 13,090.68 13,090.68 13,090.68 115,436.01
Outsource 2,900.00 2,900.00 2,900.00 2,900.00 2,900.00 2,900.00 2,900.00 2,900.00 2,900.00 2,900.00 2,900.00 2,900.00 34,800.00
Utility expense 3,270.00 3,270.00 3,270.00 3,270.00 3,270.00 3,270.00 3,270.00 3,270.00 3,270.00 3,270.00 3,270.00 3,270.00 39,240.00
Office supply 12,000.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 12,000.00
Insurance 8,600.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 8,600.00
Transportation 28,400.00 7,100.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 14,950.00 37,750.00 59,800.00 148,000.00
Promotion expense 6,080.00 1,520.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 3,648.00 9,120.00 14,592.00 34,960.00
Other 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Interest expense 17,658.23 17,248.30 16,834.28 16,416.12 15,993.77 15,567.20 15,136.37 14,701.23 14,261.73 13,817.85 13,369.52 12,916.71 183,921.30
Tax payable 155,352.65 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 82,846.85 244,443.65 374,345.45 856,988.61
Total paid 432,331.56 80,108.98 136,924.65 29,726.49 29,304.14 28,877.58 28,446.74 28,011.60 168,952.11 169,503.38 358,923.85 622,294.84 2,113,405.93
Net cash provide by operating 203,188.44 78,771.02 136,924.65 29,726.49 29,304.14 28,877.58 28,446.74 28,011.60 168,952.11 208,448.62 585,956.15 889,513.16 1,515,634.07
Cash flow from investing activity
Cash paid for investment 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Net cash provide by investing 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Cash flow from financial activity
Borrowing 0.00
Repayment 40,992.35 41,402.28 41,816.30 42,234.46 42,656.81 43,083.37 43,514.21 43,949.35 44,388.84 44,832.73 45,281.06 45,733.87 519,885.63
Net cash provide by financial 40,992.35 41,402.28 41,816.30 42,234.46 42,656.81 43,083.37 43,514.21 43,949.35 44,388.84 44,832.73 45,281.06 45,733.87 519,885.63
Net increase/decrease in cash 162,196.09 37,368.74 178,740.95 71,960.95 71,960.95 71,960.95 71,960.95 71,960.95 213,340.95 163,615.89 540,675.09 843,779.29 995,748.45
Cash at the beginning 1,583,786.40 1,745,982.49 1,783,351.23 1,604,610.28 1,532,649.33 1,460,688.38 1,388,727.43 1,316,766.48 1,244,805.53 1,031,464.58 1,195,080.47 1,735,755.56 1,583,786.40
Cash at the ending 1,745,982.49 1,783,351.23 1,604,610.28 1,532,649.33 1,460,688.38 1,388,727.43 1,316,766.48 1,244,805.53 1,031,464.58 1,195,080.47 1,735,755.56 2,579,534.84 2,579,534.84
Jujube 82

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Cash flow from Operating
Cash received
Cash received from cash 755,904.00 188,976.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 450,182.40 1,125,456.00 1,800,729.60 4,321,248.00
Cash paid
Labor 30,780.00 30,780.00 30,780.00 0.00 0.00 0.00 0.00 0.00 30,780.00 30,780.00 30,780.00 30,780.00 215,460.00
Rent fee 150,000.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 150,000.00
Fertilizer 0.00 0.00 76,000.00 0.00 0.00 0.00 0.00 0.00 76,000.00 0.00 0.00 76,000.00 228,000.00
Fertilizer Milk 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 30,400.00 0.00 0.00 30,400.00 60,800.00
Insecticide 4,200.00 4,200.00 0.00 0.00 0.00 0.00 0.00 0.00 4,200.00 4,200.00 4,200.00 4,200.00 25,200.00
Other 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Salary 14,661.56 14,661.56 7,997.22 7,997.22 7,997.22 7,997.22 7,997.22 7,997.22 7,997.22 14,661.56 14,661.56 14,661.56 129,288.34
Outsource 2,900.00 2,900.00 2,900.00 2,900.00 2,900.00 2,900.00 2,900.00 2,900.00 2,900.00 2,900.00 2,900.00 2,900.00 34,800.00
Utility expense 3,360.00 3,360.00 3,360.00 3,360.00 3,360.00 3,360.00 3,360.00 3,360.00 3,360.00 3,360.00 3,360.00 3,360.00 40,320.00
Office supply 12,000.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 12,000.00
Insurance 8,600.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 8,600.00
Transportation 29,900.00 7,850.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 16,450.00 40,750.00 63,550.00 158,500.00
Promotion expense 7,296.00 1,824.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 4,377.60 10,944.00 17,510.40 41,952.00
Other 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Interest expense 12,459.37 11,997.46 11,530.93 11,059.73 10,583.82 10,103.15 9,617.68 9,127.35 8,632.12 8,131.93 7,626.75 7,116.51 117,986.79
Tax payable 190,154.79 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 103,348.83 296,670.99 458,523.15 1,048,697.75
Total paid 466,311.72 77,573.02 132,568.14 25,316.95 24,841.04 24,360.37 23,874.90 23,384.57 164,269.33 188,209.93 411,893.30 709,001.62 2,271,604.88
Net cash provide by operating 289,592.28 111,402.98 132,568.14 25,316.95 24,841.04 24,360.37 23,874.90 23,384.57 164,269.33 261,972.47 713,562.70 1,091,727.98 2,049,643.12
Cash flow from investing activity
Cash paid for investment 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Net cash provide by investing 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Cash flow from financial activity
Borrowing 0.00
Repayment 46,191.21 46,653.12 47,119.65 47,590.85 48,066.76 48,547.42 49,032.90 49,523.23 50,018.46 50,518.64 51,023.83 51,534.07 585,820.14
Net cash provide by financial 46,191.21 46,653.12 47,119.65 47,590.85 48,066.76 48,547.42 49,032.90 49,523.23 50,018.46 50,518.64 51,023.83 51,534.07 585,820.14
Net increase/decrease in cash 243,401.07 64,749.86 179,687.79 72,907.79 72,907.79 72,907.79 72,907.79 72,907.79 214,287.79 211,453.83 662,538.87 1,040,193.91 1,463,822.98
Cash at the beginning 2,579,534.84 2,822,935.91 2,887,685.77 2,707,997.98 2,635,090.19 2,562,182.39 2,489,274.60 2,416,366.80 2,343,459.01 2,129,171.21 2,340,625.04 3,003,163.92 2,579,534.84
Cash at the ending 2,822,935.91 2,887,685.77 2,707,997.98 2,635,090.19 2,562,182.39 2,489,274.60 2,416,366.80 2,343,459.01 2,129,171.21 2,340,625.04 3,003,163.92 4,043,357.83 4,043,357.83
Jujube 83

Balance sheet

Year 1 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Asset
Cash 1,708,209 1,606,879 1,429,548 1,358,998 1,288,447 1,217,897 1,147,346 1,076,795 864,865 845,760 919,739 1,015,497 1,015,497
Office supply 11,000 10,000 9,000 8,000 7,000 6,000 5,000 4,000 3,000 2,000 1,000 0 0
Prepaid insurance 7,883 7,167 6,450 5,733 5,017 4,300 3,583 2,867 2,150 1,433 717 0 0
Prepaid Rent 137,500 125,000 112,500 100,000 87,500 75,000 62,500 50,000 37,500 25,000 12,500 0 0
Equipment (net) 943,920 929,179 914,439 899,698 884,958 870,217 855,477 840,736 825,996 811,255 796,515 781,774 781,774
Total asset 2,808,512 2,678,225 2,471,937 2,372,429 2,272,921 2,173,414 2,073,906 1,974,398 1,733,511 1,685,449 1,730,470 1,797,271 1,797,271
Liability & Equity
Long-term debt 2,971,349 2,942,412 2,913,186 2,883,667 2,853,853 2,823,741 2,793,328 2,762,611 2,731,586 2,700,252 2,668,604 2,636,639 2,636,639
Retain earning 162,837 264,188 441,249 511,238 580,932 650,328 719,422 788,213 998,076 1,014,803 938,133 839,368 839,368
Total Liability & Equity 2,808,512 2,678,225 2,471,937 2,372,429 2,272,921 2,173,414 2,073,906 1,974,398 1,733,511 1,685,449 1,730,470 1,797,271 1,797,271

Year 2 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Asset
Cash 886,320 820,708 643,107 572,286 501,466 430,645 359,825 289,004 76,804 157,905 491,570 1,002,792 1,002,792
Office supply 11,000 10,000 9,000 8,000 7,000 6,000 5,000 4,000 3,000 2,000 1,000 0 0
Prepaid insurance 7,883 7,167 6,450 5,733 5,017 4,300 3,583 2,867 2,150 1,433 717 0 0
Prepaid Rent 137,500 125,000 112,500 100,000 87,500 75,000 62,500 50,000 37,500 25,000 12,500 0 0
Equipment (net) 767,034 752,293 737,553 722,812 708,072 693,331 678,591 663,850 649,110 634,370 619,629 604,889 604,889
Total asset 1,809,737 1,715,168 1,508,610 1,408,832 1,309,054 1,209,277 1,109,499 1,009,721 768,564 820,708 1,125,416 1,607,681 1,607,681
Liability & Equity
Long-term debt 2,604,355 2,571,748 2,538,815 2,505,552 2,471,957 2,438,026 2,403,756 2,369,143 2,334,184 2,298,875 2,263,213 2,227,195 2,227,195
Retain earning 794,618 856,580 1,030,205 1,096,720 1,162,903 1,228,749 1,294,257 1,359,422 1,565,620 1,478,167 1,137,798 619,514 619,514
Total Liability & Equity 1,809,737 1,715,168 1,508,610 1,408,832 1,309,054 1,209,277 1,109,499 1,009,721 768,564 820,708 1,125,416 1,607,681 1,607,681
Jujube 84

Year 3 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Asset
Cash 1,080,955 1,089,003 910,942 839,660 768,379 697,097 625,816 554,535 341,873 465,125 903,923 1,583,786 1,583,786
Office supply 11,000 10,000 9,000 8,000 7,000 6,000 5,000 4,000 3,000 2,000 1,000 0 0
Prepaid insurance 7,883 7,167 6,450 5,733 5,017 4,300 3,583 2,867 2,150 1,433 717 0 0
Prepaid Rent 137,500 125,000 112,500 100,000 87,500 75,000 62,500 50,000 37,500 25,000 12,500 0 0
Equipment (net) 590,148 575,408 560,667 545,927 531,186 516,446 501,705 486,965 472,224 457,484 442,743 428,003 428,003
Total asset 1,827,487 1,806,577 1,599,559 1,499,320 1,399,082 1,298,843 1,198,605 1,098,366 856,748 951,042 1,360,883 2,011,789 2,011,789
Liability & Equity
Long-term debt 2,190,816 2,154,074 2,116,964 2,079,483 2,041,627 2,003,393 1,964,776 1,925,773 1,886,380 1,846,594 1,806,409 1,765,823 1,765,823
Retain earning 363,329 347,496 517,405 580,163 642,545 704,550 766,172 827,407 1,029,633 895,552 445,526 245,967 245,967
Total Liability & Equity 1,827,487 1,806,577 1,599,559 1,499,320 1,399,082 1,298,843 1,198,605 1,098,366 856,748 951,042 1,360,883 2,011,789 2,011,789

Year 4 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Asset
Cash 1,745,982 1,783,351 1,604,610 1,532,649 1,460,688 1,388,727 1,316,766 1,244,806 1,031,465 1,195,080 1,735,756 2,579,535 2,579,535
Office supply 11,000 10,000 9,000 8,000 7,000 6,000 5,000 4,000 3,000 2,000 1,000 0 0
Prepaid insurance 7,883 7,167 6,450 5,733 5,017 4,300 3,583 2,867 2,150 1,433 717 0 0
Prepaid Rent 137,500 125,000 112,500 100,000 87,500 75,000 62,500 50,000 37,500 25,000 12,500 0 0
Equipment (net) 413,262 398,522 383,781 369,041 354,300 339,560 324,820 310,079 295,339 280,598 265,858 251,117 251,117
Total asset 2,315,628 2,324,040 2,116,342 2,015,424 1,914,506 1,813,587 1,712,669 1,611,751 1,369,453 1,504,112 2,015,830 2,830,652 2,830,652
Liability & Equity
Long-term debt 1,724,830 1,683,428 1,641,612 1,599,377 1,556,720 1,513,637 1,470,123 1,426,173 1,381,785 1,336,952 1,291,671 1,245,937 1,245,937
Retain earning 590,798 640,612 474,730 416,046 357,785 299,950 242,547 185,578 12,331 167,160 724,159 1,584,715 1,584,715
Total Liability & Equity 2,315,628 2,324,040 2,116,342 2,015,424 1,914,506 1,813,587 1,712,669 1,611,751 1,369,453 1,504,112 2,015,830 2,830,652 2,830,652
Jujube 85

Year 5 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Asset
Cash 2,822,936 2,887,686 2,707,998 2,635,090 2,562,182 2,489,275 2,416,367 2,343,459 2,129,171 2,340,625 3,003,164 4,043,358 4,043,358
Office supply 11,000 10,000 9,000 8,000 7,000 6,000 5,000 4,000 3,000 2,000 1,000 0 0
Prepaid insurance 7,883 7,167 6,450 5,733 5,017 4,300 3,583 2,867 2,150 1,433 717 0 0
Prepaid Rent 137,500 125,000 112,500 100,000 87,500 75,000 62,500 50,000 37,500 25,000 12,500 0 0
Equipment (net) 236,377 221,636 206,896 192,155 177,415 162,674 147,934 133,193 118,453 103,712 88,972 74,231 74,231
Total asset 3,215,696 3,251,489 3,042,844 2,940,979 2,839,114 2,737,249 2,635,384 2,533,519 2,290,274 2,472,771 3,106,352 4,117,589 4,117,589
Liability & Equity
Long-term debt 1,199,746 1,153,093 1,105,973 1,058,382 1,010,315 961,768 912,735 863,212 813,193 762,675 711,651 660,117 660,117
Retain earning 2,015,950 2,098,396 1,936,871 1,882,597 1,828,798 1,775,481 1,722,649 1,670,307 1,477,081 1,710,096 2,394,702 3,457,472 3,457,472
Total Liability & Equity 3,215,696 3,251,489 3,042,844 2,940,979 2,839,114 2,737,249 2,635,384 2,533,519 2,290,274 2,472,771 3,106,352 4,117,589 4,117,589
Jujube 86

Chapter 6 Summary
Jujube 87

Summary

Agriculture product will growth follow index of consumption needs and index of
population that increase more and more, and Jujube fresh milk this are plant in new method
that are new in market and still has more demand and less supply also. Fill-Fresh can
appreciate growth in this business, Fill-Fresh will into this business.

Fill-Fresh is the company that does agriculture business about fruit that is Jujube at the
Chaiprakran in northern part of Thailand that on a mountain high an elevation of about 990 to
1,200 meters above sea level and the weather is very cold. The average temperature is about
25 degrees Celsius Minimum temperature at 2 degrees Celsius and a maximum at 32 degrees
Celsius that are full in qualification for Jujube, Ziziphus mauritiana.

Jujube is has many species but that select to plant is Ziziphus mauritiana, is a spiny,
evergreen shrub or small tree up to 15 m high, with trunk 40 cm or more in diameter but for
control size of tree, should be cut of after harvest, in special will take milk’ fertilize, jujube
will difference taste and more crispy.

Business want to aim to mass product but when to do the marketing like that will pay
more, Fill-Fresh will focus to do business to business that can spread to aim that concern in
first time. Business to business of Fill-Fresh will separate into two groups, first that are
companies that has demand for sent to superstore or export, and second that is wholesales that
are distributor continue.

For success in this business, Fill-Fresh already has capability to do follow financial ratio
that are invest 3,000,000 baht and will have to repayment of lone and interest that are rate
12% per year to investor in 6 years. The overall of 3 financial statement which are income
statement, cash flow statement, and the balance sheet show the number that quite good that
represent higher in net income, the good liquidity that represented in the cash flow statement,
and the strong financial in the balance sheet . That can be concluding that there is feasibility
in the financial of Fill-Fresh.
Jujube 88

Referenced
Jujube 89

Referenced

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http://www.chiangmai.go.th

- Chiangmai database (Access data: April 2010, 12) Available from:


http://en.wikipedia.org/wiki/Chiang_Mai

- Chiangmai database (Access data: April 2010, 12) Available from:


http://www.oknation.net/blog/Chumpon/2010/01/01/entry-1

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http://74.125.153.132/search?q=cache:uskVnpSsQnkJ:www.cmmet.tmd.go.th/excel/rain
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0%B9%80%E0%B8%8A%E0%B8%B5%E0%B8%A2%E0%B8%87%E0%B9%83%E0
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http://ripcm.chiangmaipoc.net/blog.php?id=19

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http://www.asiarooms.com/travel-guide/thailand/chiang-mai/chiang-mai-
overview/geography-of-chiang-mai.ht

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http://agtech.doae.go.th/database_overall/database_overall.php?zone_code=2&prov_cod
e=50&code_amph=5021&level=4&key=50210200

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http://www.dopa.go.th/hpstat9/people2.htm

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http://www.rakbankerd.com/agriculture/page.php?id=710&s=tblplant
Jujube 90

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http://kasetcity.com/data/articledetails.asp?GID=172

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http://www.kasetcity.com/Worldag/view.asp?id=267

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http://en.wikipedia.org/wiki/Jujube

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http://en.wikipedia.org/wiki/Ziziphus_mauritiana

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http://www.crfg.org/pubs/ff/jujube.html

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http://en.wikipedia.org/wiki/Ziziphus#cite_note-ITIS-9

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http://www.fao.org/DOCREP/004/AB777E/ab777e04.htm#bm4.5

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http://www.bijlmakers.com/fruits/jujube.htm

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http://www.daleysfruit.com.au/forum/jujubes2/

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http://www.rakbankerd.com/agriculture/page.php?id=710&s=tblplant

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http://www2.ops3.moc.go.th/export/recode_export_rank/report.asp

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http://www.price.moc.go.th/content1.aspx?cid=11

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http://www.oae.go.th/oae_report/export_import/export.php
Jujube 91

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http://kkp-hardware.com/products.php?page=1&cat_id=106

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http://kkp-hardware.com/show_detail.php?product_id=375

- Equipment database (Access data: April 2010, 21) Available from:


http://www.ppinterpump.co.th/

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http://www.sprinkler-thai.com/product.detail_166398_th_2723405

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http://www.mitrapai.com/joomla/index.php?option=com_content&view=article&id=204
&Itemid=23

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http://www.moac-info.net/template.php?name=datawarehouse&op=inc_menu2
Jujube 92

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http://www.phiheng.com/pvc-water.html

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http://bangkok.olxthailand.com/iid-23202597

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http://www.fao.org/DOCREP/004/AB777E/ab777e04.htm#bm4.5

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http://www.bijlmakers.com/fruits/jujube.htm
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Appendix
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Appendix
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Organizer

Name: Mr. Krisawat Teeraworn

ID 5031203182

Major Business Administration

Mae Fah Luang University

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