Jonathan Winston

www.jonathanpwinston.com
jonathan.p.winston@gmail.com
(404)-388-7673

QUALIFICATIONS
Creative and practical experience developing and executing digital marketing plans for small businesses and a major
international company, including beacon technology. Strong foundation in digital/mobile marketing strategies including
apps, proximity marketing, social media and analytics. Excels as an individual contributor and in collaborative team
efforts producing deliverables on time and to specifications.
Core Strengths: Excellent communication skills, Fluent in Spanish, Marketing, Social Media Management, Digital
Media, Mobile Strategy, Beacon Deployment/Proximity Marketing, Adobe Creative Cloud Suite, Microsoft Office, Apple
and Windows OS

EDUCATION
Elon University
Bachelor of Arts: Media Arts and Entertainment: Broadcast & New Media
Minor: Business Administration

Elon, North Carolina

May, 2015

WORK EXPERIENCE
The Coca-Cola Company - Corporate Global Team
August 2015-Present
Compile content for digital marketing weekly newsletter distributed to over 100
digital marketers worldwide.
Created beacon starter kit with beacons, marketing FAQs, test scenarios with app and
instructions- sent to 50 global marketing directors.
Account lead for global vendor, Rigor- online tool for website analytic and performance monitoring. Set benchmarks,
monitor and enforce compliance.
Manage 107 Coca-Cola apps in Apple, Google Play and Windows app stores. Assist with analytics,
deployment; developed and enforce sun-setting policy.
Support major marketing initiatives and key consumer activations such as UEFA EURO 2016, FIFA World Cup and
Panini Trading Cards.
Captionable - Vice President of Digital Marketing
January 2015-Present
Expand and develop mobile and online capabilities, and strategize for profitability.
Direct marketing to local businesses and digital media companies.
Promote and incorporate HTML widget technology into existing online media platforms and ad networks.
Analyze app analytics and demographics to optimize and create effective weekly Facebook
Ads, increasing downloads 10 fold in 4 months.
Bricktops - Waiter and Social Media Manager
June -December 2015
Photographed all food to create promotional flyers/digital signage, and launched social media and online ad campaigns.
Created a Boxed Lunch for surrounding business professionals, increasing sales by over $3,000 in first 2 weeks.
Turner Broadcasting - Turner Sports- NBA Digital Intern
Reviewed Turner NBA digital product line; analyzed and documented competition.
Compiled social reach and content data for players, teams, and products in NBA Pulse.

Summer 2014

WXIA 11Alive News, Atlanta, Georgia, News Intern

Shadowed reporters, Director, monitored assignment desk.
Conducted interviews, collected B-Roll, edited videos that were then incorporated into shows.

Summer 2013

Elon Student Television/Elon Local News - Production Director

Managed production quality, schedules, deadlines and budget for 9 weekly student shows

June 2013- May 2015