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    Consumer Packaged Goods Industry (CPG) Industry Valued at $2 trillion in the U.S. Mature and Growth is slow Requires profound understanding of buyer preferences Rise of Technology influence on shoppers (SM and apps) Pressure to build Economies of Scale General External Environment Technolo gical Change Specific Internati onal Events Abolition of Milk Quotas in EU Legal / Po litical Conditio ns Rising Trade Protectioni sm Changing Tax Regimes Digital Technolog y

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    Consumer Packaged Goods Industry (CPG) Industry Valued at $2 trillion in the U.S. Mature and Growth is slow Requires profound understanding of buyer preferences Rise of Technology influence on shoppers (SM and apps) Pressure to build Economies of Scale General External Environment Technolo gical Change Specific Internati onal Events Abolition of Milk Quotas in EU Legal / Po litical Conditio ns Rising Trade Protectioni sm Changing Tax Regimes Digital Technolog y

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    81 views15 pages

    Team 1 j375

    Uploaded by

    api-252138631
    Consumer Packaged Goods Industry (CPG) Industry Valued at $2 trillion in the U.S. Mature and Growth is slow Requires profound understanding of buyer preferences Rise of Technology influence on shoppers (SM and apps) Pressure to build Economies of Scale General External Environment Technolo gical Change Specific Internati onal Events Abolition of Milk Quotas in EU Legal / Po litical Conditio ns Rising Trade Protectioni sm Changing Tax Regimes Digital Technolog y

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 15

    Team 1: Seunghyun Lee, Jingkai Li, Yuan Cheng, Will

    Coval, Akash Miriyala, Zhenyu Wei

    Consumer Packaged Goods Industry (CPG)

    Industry Valued at $2 trillion in the U.S.


    Mature and Growth is slow
    Requires profound understanding of
    buyer preferences
    Rise of Technology influence on
    shoppers (SM and Apps)
    Pressure to build economies of scale

    General External Environment


    Technolo
    gical
    Change

    Specific
    Internati
    onal
    Events
    Abolition
    of Milk
    Quotas in
    EU

    Legal/Po
    litical
    Conditio
    ns
    Rising
    Trade
    Protectioni
    sm
    Changing
    Tax
    Regimes

    Digital
    Technolog
    y

    DAN
    ONE

    Demogr
    aphic
    Trends
    Digital
    Customer
    s
    New
    MiddleClass
    Customer
    s

    Cultural
    Trends
    Econom
    ic
    Climate
    Milk Price
    Inflation
    Exchange
    Rate

    Healthy
    Lifestyle

    Porters Five Forces Model


    Suppliers

    Low

    Entry
    Low

    Buyers

    Low

    Danone

    Rivalry
    High

    Substitutes

    Moderate

    Learning from Numico

    Manufacturing Plant in Minster

    Education Danone Institute

    Corporate Strategy Strategic Alliance


    Nonequity, Equity, & Joint Venture
    Motivation for Danone

    Danones Value
    Improve current operations
    Economies of Scale
    Learning from Mengniu
    Risk & Cost Sharing

    Shape competitive market


    Technology standards
    Tacit Collusion

    Facilitating entry & exit


    Low-Cost Entry
    Test the Market

    Downside Risks

    Strategic Alliance with Mengniu


    Rareness of the Alliance
    Rare resources & Capabilities

    Costly to imitate
    Social Complexity

    Organized to exploit
    Investing each other
    Contracts

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