AMAZONS

BIG DATA
STRATEGY

Prepared for:
Mr. Sheikh Morshed
Jahan
Associate Professor
Course Instructor:
Business Strategy
Prepared By:
Israt Mustafa, 06, 54D
Masters of Business
Administration
IBA, University of Dhaka

and youre
done

1994

Employ
ee

230800

Founder

15000

Preston
Bezos

Robots

Active customer
accounts

4310
Unique
visitors/mi
n

Annual Revenue in 2015

35
items/second

Largest
Retailer

28.5
%

304M

$107
B

Journe
y

Started
from a
garage

1996

1994
Online
book
seller

Expansi
on to
France &
Japan
Extende
d
product
range

Amazon 2000
Associates
Program

200
1
First Profit

2003

Expansi
on to
A.P. &
Europe

Big Data

800k
sqft
wareho
AWS use
2007

2006 Kindle 2015

Rec
ipe

For success

Capitalizing on big
data
Online platforms for
potential competitors

Visionar
y
Commendable
distribution
network
Leaders
Better customer
service
hip& diversified
Huge
Quick adaptation to
market changes

product range

Case
Focus

BI
Data

Big Data = A Smarter Way of Thinkin

sales through
recommendat
ions engine

29%

Historical purchase data

Early
2000
s

Click stream data

Understanding of
customer needs

Capi
talizi
ng
Big
Data

Improved customer
relationship
Superior customer
service
Better product
suggestion
More organized
website
3600 Customer
profiling
Improved after sale
services

WHY
Big Data

Perso
naliz
ed
mark
eting

Cross
sellin
g

Detect
&
preven
t
frauds

After
sales
servic
e

Success
attracted
online
book
retailers

Book
reviews
by users

combatin
g
Change
in
competiti2000Business
model
Included
on
other
products

Collect
Store

Components
Big Data

Organize
Analytics
Share

Amazon
Web
Store
Servic
es
Independent
store
Allowed other ecommerce portal
to use big data
Opportunity to
maintain
individuality

Creating level playing

field Since

201
0
Return
Branding

Commission on
sales & monthly
fee
Controlling
potential
competitors

Online shoes

Top
Amazon
ACQUIS
ITIONS

2009

$120
0

Video platform for video

games
2014
$970
Online book
marketplace

2012

$775

Online retailer

1999

$645

Spoken audio entertainment

and information

2010

$545