State of the CIO : 2016

The Reporting Gap Widens

60%
46%

50%

CIO reports to CEO

41%
40%

30%

20%

23%

CIO reports to CFO

15%

16%

CIO reports to COO

12%

10%

7%

11%

CIO reports to Corp. CIO

0%

2008

2009

2010

2011

2012

2013

2014

2015

2016

Q. To whom do you report?

Source: State of the CIO, January 2016

Security Strategy Becoming Synonymous with IT Strategy

47%
Somewhat integrated
23%

37%
Tightly integrated
74%

16%
Not integrated

Today

In 3 Years

2%

Q. How tightly integrated are IT security strategy and IT strategy at your organization today? In 3 years?
Q. What percent of your company's total IT budget does IT security represent?

Source: State of the CIO, January 2016

What the CEO Wants

The CEOs Top Priorities for the CIO in the Coming Year:
40%

Complete major enterprise project

32%

Help reach specific goal for corporate revenue growth

29%

Upgrade IT and data security to avoid cyber attack

23%

Simplify IT

22%

Lead a product innovation effort

19%

Enable new plan for customer acquisition & retention

16%

Strengthen business skills of IT staff

Strengthen technical skills of IT staff
Reduce IT spending by a certain percentage

Collaborate with the CMO or Chief Digital Officer on

major customer initiative
Lead merger integration or due diligence on a potential
acquisition
Enable global expansion

15%
15%
13%
12%
11%

Q: What are the CEOs top three priorities for you in the coming year?
Source: State of the CIO, January 2016

The CIO Role

71%

88%
feel that the
CIO role is
becoming
increasingly
more challenging

80%
are more involved
in security initiatives

51%
54%
feel IT gets scapegoated by other
departments when they miss
their own goals

feel the future CIO

role will primarily be
focused on managing
contractors, cloud
and other IT service
providers

find its more challenging

to find the right balance
between business
innovation and
operational excellence

38%
are fighting a turf
battle with at least
one executive level
(c-suite) peer

Q. Please indicate your level of agreement with the following statements: (Percentages reflect Strongly Agree/Agree)
Source: State of the CIO, January 2016

Investment Collaboration Between IT & LOB Growing

Other Groups that Have Budget
for Tech Investments
Currently

In the Next
3 Years

Operations

44%

37%

Marketing

33%

32%

Finance/Accounting

31%

28%

Engineering

25%

21%

Human Resources

24%

26%

Sales

23%

23%

Administration

23%

23%

None of the Above

17%

18%

Q. What percentage of the total dollars your organization invests in technology products and services is directly controlled by IT currently?
In the next 3 years?

Q. Which other groups or functions in your organization have/will have budgets specifically earmarked for investments in technology products
and services currently? In the next 3 years?
Q. How has the CIO/CMO relationship changed at your organization in the last 3 years?

Source: State of the CIO, January 2016

CIOs Heavily Involved in Marketing Tech Decisions

Consulting with the marketing team to determine needs and
requirements

57%

Meeting with/evaluating potential vendors

58%

Approving the solution purchase

52%

65%

61%
63%

56%
56%

Negotiating terms of service and SLAs

6%
8%

73%

69%

64%

49%
51%

Making final vendor selection

75%

71%

58%

Overseeing implementation

Not involved

69%

61%

Business Partner/Leader

14%

Service Provider
Cost Center

Q. How are you involved in purchase decisions regarding the marketing technology stack?
Source: State of the CIO, January 2016

Continue the Conversation

For more information, please contact: Sue Yanovitch, VP,
Marketing at IDG Enterprise syanovitch@idgenterprise.com
To get results from CIO research when it happens,
or any other news, follow us on Twitter: @AdamIDG
ADDITIONAL WAYS TO STAY ON TOP OF INFORMATION FROM IDG ENTERPRISE:

Sign up to receive our monthly marketing

newsletter at www.idgenterprise.com
Visit us on LinkedIn:
www.linkedin.com/company/idg-enterprise